Redfin Corporation (RDFN)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Redfin Corporation (RDFN) trades at $11.19 with AI Score 50/100 (Grade B). Redfin Corporation operates as a residential real estate brokerage, providing online marketplace services in the United States and Canada. Market cap: $1.43B, Sector: Real estate.
Price live · AI analysis from May 10, 2026Analyst Coverage for RDFN: RDFN does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates RDFN against Real Estate peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.
RDFN: the 1 perspectives are evenly split.
How is this calculated? →Redfin Corporation (RDFN) Real Estate Portfolio & Strategy
Redfin Corporation, a tech-enabled real estate brokerage, offers an online marketplace and services for buying, selling, and financing homes in the US and Canada. With a focus on technology and customer service, Redfin aims to streamline the real estate transaction process, differentiating itself from traditional brokerages.
What Is the Investment Thesis for RDFN?
Redfin Corporation presents a compelling investment case based on its innovative approach to the real estate market. The company's tech-enabled platform and integrated services offer a differentiated value proposition, potentially driving market share gains. Key value drivers include increasing adoption of online real estate platforms, expansion of ancillary services like mortgage origination and title services, and the potential for increased efficiency through technology. With a market capitalization of $1.43B, Redfin's growth catalysts include further penetration into existing markets and expansion into new geographic areas. However, the company's negative profit margin of -27.7% and a high beta of 2.37 indicate significant risk, particularly in a volatile housing market. Investors should closely monitor Redfin's ability to achieve profitability and manage its exposure to market fluctuations.
Based on FMP financials and quantitative analysis
RDFN Key Highlights
- Redfin operates an online real estate marketplace in the US and Canada.
- The company provides real estate services, assisting individuals in buying or selling homes.
- Redfin offers title and settlement services, streamlining the closing process.
- The company originates and sells mortgages, providing integrated financial solutions.
- Redfin buys and sells homes directly through its RedfinNow program, offering an alternative to traditional real estate transactions.
Who Are RDFN's Competitors?
RDFN is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| Z Zillow Group, Inc. | $32.78 | -0.55% | $7.88B | 62 |
| EXPI eXp World Holdings, Inc. | $4.73 | +3.28% | $753.34M | 46 |
| RLGY Realogy Holdings Corp. | $12.08 | -1.39% | $1.32B | 46 |
| OMH Ohmyhome Limited operates an online property platform in Singapore, Malaysia, and the Philippines, offering real estate brokerage services. The company | $0.43 | -10.32% | $10.05M | 68 |
| CRSS Crossroads Impact Corp. | $7.00 | +0.00% | $74.33M | 66 |
| NTPIF Nam Tai Property Inc. | $4.75 | +0.00% | $289.75M | 64 |
| SDWHF Soundwill Holdings Limited | $0.87 | +0.00% | $246.92M | 64 |
| NEN New England Realty Associates Limited Partnership | $57.98 | +1.71% | $202.55M | 51 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are RDFN's Key Strengths?
- Strong brand recognition and reputation.
- Innovative technology platform.
- Integrated suite of services.
- Extensive network of agents.
What Are RDFN's Weaknesses?
- Negative profit margin.
- High beta, indicating volatility.
- Reliance on housing market conditions.
- Limited geographic presence compared to traditional brokerages.
What Could Drive RDFN Stock Higher?
- Expansion into new geographic markets, increasing market share.
- Continued investment in technology to enhance the user experience.
- Growth in mortgage origination and title services, driving revenue diversification.
- Potential partnerships with other real estate-related companies.
What Are the Key Risks for RDFN?
- Financial-distress signal — its Altman Z-Score of -0.18 sits in the distress zone (elevated bankruptcy risk).
- Fluctuations in interest rates and housing prices, impacting transaction volume.
- Competition from established brokerages and other tech-enabled real estate companies.
- Economic downturns, reducing demand for housing.
- Regulatory changes affecting the real estate industry.
What Are the Growth Opportunities for RDFN?
- Expansion of Mortgage Origination Services: Redfin can significantly increase its revenue by expanding its mortgage origination services. The mortgage market represents a substantial opportunity, with trillions of dollars in annual volume. By offering competitive rates and a seamless online application process, Redfin can capture a larger share of this market. Success hinges on effectively marketing these services to its existing customer base and attracting new customers seeking financing options. Timeline: Ongoing.
- Increased Penetration in Existing Markets: Redfin has the opportunity to deepen its market share in existing metropolitan areas. By increasing its agent network, enhancing its online platform, and implementing targeted marketing campaigns, Redfin can attract more buyers and sellers. This strategy focuses on leveraging existing infrastructure and brand recognition to drive incremental growth. Success depends on effectively competing with established local brokerages and adapting to local market conditions. Timeline: Ongoing.
- Geographic Expansion into New Markets: Redfin can expand its geographic footprint by entering new metropolitan areas in the US and Canada. This strategy involves careful market research to identify areas with high growth potential and a favorable regulatory environment. Success depends on effectively establishing a local presence, recruiting qualified agents, and adapting its platform to local market conditions. Timeline: Upcoming.
- Enhancement of RedfinNow Program: Redfin can further develop its RedfinNow program, which involves directly buying and selling homes. By optimizing its pricing algorithms and streamlining the renovation process, Redfin can increase the profitability of this program. This strategy offers an alternative to traditional real estate transactions, appealing to sellers seeking a quick and convenient sale. Success depends on effectively managing inventory and mitigating risks associated with property valuation and renovation. Timeline: Ongoing.
- Development of Ancillary Services: Redfin can develop additional ancillary services, such as home insurance and moving services, to generate additional revenue streams. By partnering with established providers or developing its own offerings, Redfin can provide a more comprehensive suite of services to its customers. This strategy enhances customer loyalty and increases the overall value proposition of the Redfin platform. Success depends on effectively integrating these services into the existing platform and marketing them to its customer base. Timeline: Upcoming.
What Opportunities Does RDFN Have?
- Expansion into new markets.
- Increased adoption of online real estate platforms.
- Development of ancillary services.
- Growth in mortgage origination business.
What Threats Does RDFN Face?
- Competition from established brokerages.
- Fluctuations in interest rates and housing prices.
- Economic downturns.
- Changes in regulations.
What Are RDFN's Competitive Advantages?
- Brand recognition and reputation as a tech-enabled real estate brokerage.
- Proprietary technology platform and data analytics capabilities.
- Integrated suite of services, including brokerage, mortgage, and title services.
- Network effects from connecting buyers and sellers on its platform.
What Does RDFN Do?
Redfin Corporation, founded in 2002 and headquartered in Seattle, Washington, operates as a residential real estate brokerage in the United States and Canada. Originally named Appliance Computing Inc., the company rebranded as Redfin Corporation in May 2006, signaling its focus on revolutionizing the real estate industry through technology. Redfin's core business revolves around its online real estate marketplace, which connects buyers and sellers and provides a suite of services to facilitate the transaction. These services include assisting individuals in buying or selling homes, offering title and settlement services, originating and selling mortgages, and even directly buying and selling homes through its RedfinNow program. The company's platform offers tools such as property search, virtual tours, and agent matching, aiming to provide a more efficient and transparent real estate experience. Redfin's geographic reach spans across major metropolitan areas in the US and Canada, positioning it as a significant player in the residential real estate market. By integrating technology with traditional real estate services, Redfin seeks to disrupt the industry and offer a customer-centric approach to home buying and selling.
What Products and Services Does RDFN Offer?
- Operate an online real estate marketplace connecting buyers and sellers.
- Provide real estate services to assist individuals in buying or selling homes.
- Offer title and settlement services to facilitate the closing process.
- Originate and sell mortgages to provide financing options.
- Buy and sell homes directly through the RedfinNow program.
- Provide tools such as property search, virtual tours, and agent matching.
How Does RDFN Make Money?
- Generate revenue from commissions earned on real estate transactions.
- Earn fees from title and settlement services.
- Generate revenue from mortgage origination and sales.
- Profit from buying and selling homes through the RedfinNow program.
What Industry Does RDFN Operate In?
Redfin operates within the real estate services industry, which is undergoing a digital transformation. The market is characterized by increasing adoption of online platforms and a growing demand for integrated services. Redfin competes with traditional brokerages, as well as other tech-enabled real estate companies. The industry is influenced by macroeconomic factors such as interest rates, housing inventory, and economic growth. Redfin's success depends on its ability to leverage technology to gain market share and differentiate itself in a competitive landscape.
Who Are RDFN's Key Customers?
- Individuals looking to buy a home.
- Individuals looking to sell a home.
- Individuals seeking mortgage financing.
- Real estate agents seeking to leverage Redfin's platform.
FY2026 estForward Outlook
Wall Street analysts project Redfin Corporation revenue of about $1.06B for fiscal 2026, with EPS near $-0.64. The estimate reflects 15 contributing analysts.
F-Score 5/9Financial Health
Redfin Corporation's Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of -0.18 places it in the distress zone, a signal of elevated financial risk.
ROE 107%Key Financial Metrics
Return on equity for Redfin Corporation stands at 107.1%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -12.0%, showing how much profit it generates from its asset base. Its free cash flow yield is 6.7%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.16 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -9.1%, the inverse of the P/E and a quick read on earnings relative to price.
Redfin Corporation (RDFN) Valuation Context
Valued at $1.43B, RDFN is classified as a small-cap stock. Relative to its peer group, RDFN's quantitative score of 50/100 is roughly in line with the peer average of 58/100.
Company Profile
Redfin Corporation operates in the Real Estate - Services industry within the Real Estate sector. It is headquartered in Seattle, US. The company is led by CEO Glenn Kelman. RDFN has traded publicly since 2017.
RDFN Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2024
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in Redfin's future, indicating that those closest to the company believe in its potential.
- Community sentiment has shifted positively as more users discuss the benefits of Redfin's innovative technology in real estate.
- Market perception has improved with increased interest in housing as the market stabilizes, positioning Redfin favorably.
- Recent partnerships and collaborations have enhanced Redfin's service offerings, attracting more customers and boosting brand loyalty.
Bear Case
- Concerns about the overall housing market persist, with potential downturns affecting Redfin's business model and growth prospects.
- Social sentiment shows caution, as discussions around rising interest rates and inflation weigh on consumer confidence in real estate.
- Increased competition in the real estate tech space raises fears about Redfin's market share and pricing power.
- Recent layoffs and restructuring efforts have led to skepticism about Redfin's operational efficiency and long-term strategy.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
RDFN Latest News
-
Redfin Reports Home Purchase Cancellations Are No Longer on the Rise As Demand Ticks Up
businesswire.com · May 21, 2026
-
Rocket and Redfin Boost Home Affordability With New Offer, Saving Buyers Up To $20,000
prnewswire.com · May 19, 2026
-
Redfin Launches Redfin Early Access, Helping Buyers Find Homes Earlier and Sellers Test the Market With More Confidence
businesswire.com · May 18, 2026
-
Rocket Companies Bets on AI and Redfin to Rewire Mortgage Demand
zacks.com · May 14, 2026
RDFN Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for RDFN.
Price Targets
Wall Street price target analysis for RDFN.
RDFN MoonshotScore
What does this score mean?
The MoonshotScore rates RDFN's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
Redfin Reports Home Purchase Cancellations Are No Longer on the Rise As Demand Ticks Up
Rocket and Redfin Boost Home Affordability With New Offer, Saving Buyers Up To $20,000
Redfin Launches Redfin Early Access, Helping Buyers Find Homes Earlier and Sellers Test the Market With More Confidence
Rocket Companies Bets on AI and Redfin to Rewire Mortgage Demand
Leadership: Glenn Kelman
CEO
Glenn Kelman has served as the CEO of Redfin since 2005, leading the company through significant growth and innovation. Prior to Redfin, Kelman co-founded and served as CEO of Plumtree Software, a provider of enterprise portal software. He holds a bachelor's degree in English from Stanford University, where he graduated Phi Beta Kappa. Kelman's leadership is characterized by a focus on technology, customer service, and a commitment to disrupting the traditional real estate industry.
Track Record: Under Glenn Kelman's leadership, Redfin has grown from a small startup to a publicly traded company with a market capitalization of over $1 billion. He has overseen the expansion of Redfin's services, including the introduction of mortgage origination and RedfinNow. Kelman has also been instrumental in building Redfin's brand and culture, emphasizing transparency and customer satisfaction. His strategic decisions have positioned Redfin as a leading player in the tech-enabled real estate market.
RDFN Real Estate Stock FAQ
What does Redfin Corporation do?
Redfin Corporation operates as a residential real estate brokerage, providing an online marketplace and related services in the United States and Canada. The company facilitates the buying and selling of homes, offering tools such as property search, virtual tours, and agent matching. Additionally, Redfin provides title and settlement services, originates mortgages, and directly buys and sells homes through its RedfinNow program. By integrating technology with traditional real estate services, Redfin aims to streamline the transaction process and offer a customer-centric approach to home buying and selling.
What do analysts say about RDFN stock?
Analyst consensus on Redfin Corporation (RDFN) is mixed, reflecting the inherent volatility of the real estate market and the company's growth stage. Key valuation metrics, such as price-to-sales ratio, are closely watched, as the company is not yet consistently profitable. Growth considerations include Redfin's ability to expand its market share, increase its mortgage origination business, and develop ancillary services. Analysts often focus on Redfin's technology investments and its ability to differentiate itself from traditional brokerages. The stock's performance is closely tied to housing market trends and interest rate fluctuations.
What are the main risks for RDFN?
Redfin Corporation faces several key risks, primarily related to the cyclical nature of the real estate market. Fluctuations in interest rates and housing prices can significantly impact transaction volume and revenue. Competition from established brokerages and other tech-enabled real estate companies poses a constant threat. Economic downturns can reduce demand for housing, affecting Redfin's business. Additionally, regulatory changes in the real estate industry could impact the company's operations and profitability. Redfin's negative profit margin also presents a risk, as the company needs to achieve profitability to sustain its growth.
What are the key factors to evaluate for RDFN?
Redfin Corporation (RDFN) holds an AI score of 50/100 (moderate). Not financial advice.
How frequently does RDFN data refresh on this page?
RDFN prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven RDFN's recent stock price performance?
Redfin Corporation (RDFN) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition and reputation. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider RDFN overvalued or undervalued right now?
Valuing Redfin Corporation (RDFN) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying RDFN?
Before investing in Redfin Corporation (RDFN), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on available data and may be subject to change.
- Financial metrics are as of the latest available reporting period.