Zillow Group, Inc. (Z)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Zillow Group, Inc. (Z) trades at $32.96 with AI Score 61/100 (Grade B+). Zillow Group, Inc. Class C is a leading digital real estate company that operates various real estate brands through mobile applications and websites in the United States. Market cap: $7.92B, Sector: Communication services.
Price live · AI analysis from May 10, 2026Z stock analysis for 2026: Analysts have set a consensus price target of $80.00 for Zillow Group, Inc., suggesting 142.7% upside from the current price of $32.96. The AI MoonshotScore is 61/100, indicating a bullish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.
Z: 2/4 perspectives are bullish. Dominant signal: Izzy Englander bearish.
How is this calculated? →Zillow Group, Inc. (Z) Media & Communications Profile
Zillow Group, Inc. Class C is a prominent digital real estate platform in the U.S., offering innovative solutions across home resale, media, and mortgage services, with a robust portfolio of brands and a strong market presence.
What Is the Investment Thesis for Z?
Zillow Group, Inc. Class C presents a compelling investment thesis driven by its diversified revenue streams across the Homes, IMT, and Mortgages segments. The company has demonstrated a gross margin of 73.3%, significantly above industry averages, indicating strong operational efficiency. With a market cap of $7.92B and a P/E ratio of 122.0, Zillow is positioned for growth, particularly through its innovative digital solutions and expanding market presence. Key growth catalysts include the increasing adoption of digital platforms for real estate transactions and the ongoing expansion of its mortgage services. Additionally, Zillow's strong brand recognition and established user base provide a competitive edge in attracting both consumers and real estate professionals. However, investors should be aware of potential risks, including market volatility and regulatory changes impacting the real estate sector.
Based on FMP financials and quantitative analysis
Z Key Highlights
- Market cap of $7.92B reflects strong market presence in digital real estate.
- Gross margin of 73.3% showcases operational efficiency compared to industry standards.
- P/E ratio of 122.0 indicates high growth expectations from investors.
- Profit margin of 2.3% suggests challenges in profitability amidst growth investments.
- Beta of 2.11 indicates higher volatility compared to the broader market.
Who Are Z's Competitors?
Z is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| VIV Telefônica Brasil S.A. | $13.46 | +1.62% | $21.51B | 54 |
| BCE BCE Inc. | $20.91 | -2.36% | $19.50B | 56 |
| TWLO Twilio Inc. | $208.67 | -0.31% | $31.67B | 80 |
| RCI Rogers Communications Inc. | $31.90 | +0.89% | $17.23B | 55 |
| ROKU Roku, Inc. | $141.82 | -0.43% | $21.04B | 82 |
| NBIS Nebius Group N.V. | $213.02 | -1.21% | 52B | 76 |
| RDDT Reddit, Inc. | $206.21 | +5.93% | $39.70B | 65 |
| TBLA Taboola.com Ltd. | $5.46 | +6.23% | $1.49B | 64 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are Z's Key Strengths?
- Market leader in digital real estate with a strong brand presence.
- Diverse revenue streams across Homes, IMT, and Mortgages segments.
- High gross margin indicating operational efficiency.
What Are Z's Weaknesses?
- High P/E ratio may indicate overvaluation concerns.
- Profit margin of 2.3% suggests challenges in achieving profitability.
- Dependence on the cyclical real estate market.
What Could Drive Z Stock Higher?
- Expansion of mortgage services to capture a larger share of the growing home loan market.
- Continued investment in technology to enhance user experience and streamline real estate transactions.
- Strategic partnerships with real estate agencies to broaden service offerings and increase market penetration.
What Are the Key Risks for Z?
- Rich valuation — a P/E of 122.0 runs well above the Communication Services sector’s ~18x, leaving little room for a miss.
- Regulatory changes that could impact the real estate market and Zillow's operations.
- Market volatility affecting home sales and mortgage demand, which could impact revenue.
- Intense competition from both traditional real estate firms and emerging digital platforms.
What Are the Growth Opportunities for Z?
- Expansion of Mortgage Services: Zillow's Mortgage segment is poised for growth as the demand for home loans increases. The U.S. mortgage market is projected to reach $4 trillion by 2026, driven by rising home sales and refinancing activities. Zillow's established brand and technological capabilities provide a competitive advantage in capturing market share in this lucrative segment.
- Enhancement of IMT Services: The IMT segment, which includes premier agent and rental marketplaces, is expected to grow as more real estate professionals and consumers turn to digital solutions. The online real estate advertising market is projected to grow at a CAGR of 10.5% over the next five years, providing Zillow with opportunities to enhance its service offerings and increase revenue.
- Increased Adoption of Digital Real Estate Tools: As consumers increasingly rely on digital platforms for real estate transactions, Zillow's innovative tools and services will likely see heightened demand. The market for digital real estate tools is expected to expand significantly, with Zillow's established user base and technology positioning it to lead this trend.
- Geographic Expansion: Zillow has opportunities to expand its services into new markets, both domestically and internationally. By leveraging its technology and brand recognition, Zillow can tap into underserved markets, potentially increasing its customer base and revenue streams.
- Strategic Partnerships: Forming strategic partnerships with real estate agencies and technology firms could enhance Zillow's service offerings and market reach. Collaborations with key industry players can lead to innovative solutions and improved customer experiences, driving growth in the long term.
What Opportunities Does Z Have?
- Expanding mortgage services in a growing market.
- Increasing demand for digital real estate tools and services.
- Potential for geographic expansion into new markets.
What Threats Does Z Face?
- Regulatory changes impacting the real estate industry.
- Intense competition from other digital platforms and traditional real estate firms.
- Market volatility affecting home sales and mortgage demand.
What Are Z's Competitive Advantages?
- Strong brand recognition and customer loyalty in the digital real estate space.
- Comprehensive portfolio of services catering to various real estate needs.
- Advanced technology and data analytics capabilities enhancing user experience.
What Does Z Do?
Founded in 2004 and headquartered in Seattle, Washington, Zillow Group, Inc. is a pioneering digital real estate company that has transformed how consumers buy, sell, and rent homes. The company operates through three primary segments: Homes, Internet, Media & Technology (IMT), and Mortgages. The Homes segment focuses on the resale of homes and provides essential title and escrow services to facilitate transactions for home buyers and sellers. The IMT segment offers a suite of services including premier agent listings, rental marketplaces, new construction platforms, and various advertising and business software solutions, catering to real estate professionals and consumers alike. The Mortgage segment provides home loans and marketing products, enhancing the home buying experience. Zillow's portfolio includes well-known brands such as Zillow Rentals, Trulia, StreetEasy, Zillow Closing Services, HotPads, and Out East, making it a comprehensive resource for real estate information and services. Over the years, Zillow has evolved from a simple real estate listing site into a multifaceted platform that integrates technology and data to deliver a seamless user experience, positioning itself as a leader in the digital real estate industry.
What Products and Services Does Z Offer?
- Operate digital real estate brands through mobile applications and websites.
- Facilitate home resale and provide title and escrow services.
- Offer advertising and business software solutions for real estate professionals.
- Provide home loans and marketing products through its Mortgage segment.
- Deliver rental marketplaces and new construction platforms.
- Utilize technology and data to enhance user experiences in real estate transactions.
How Does Z Make Money?
- Generate revenue through home sales and related services in the Homes segment.
- Earn advertising revenue from real estate professionals in the IMT segment.
- Provide mortgage services and products, generating interest income in the Mortgage segment.
What Industry Does Z Operate In?
Zillow Group, Inc. operates within the rapidly evolving Internet Content & Information industry, specifically focusing on digital real estate services. The U.S. real estate market has been increasingly shifting towards digital platforms, with online property searches and transactions becoming the norm. Analysts project significant growth in the digital real estate sector, driven by technological advancements and changing consumer preferences. Zillow's competitive landscape includes major players such as Telefnica Brasil S.A. (VIV), BCE Inc. (BCE), Twilio Inc. (TWLO), Rogers Communications Inc. (RCI), and Roku, Inc. (ROKU), each offering unique services that complement or compete with Zillow's offerings. As a leader in this space, Zillow is well-positioned to capitalize on these industry trends.
Who Are Z's Key Customers?
- Home buyers and sellers seeking a seamless transaction experience.
- Real estate professionals looking for effective advertising and business solutions.
- Renters searching for rental properties through Zillow's platforms.
Company Profile
Zillow Group, Inc. operates in the Internet Content & Information industry within the Communication Services sector. It is headquartered in Seattle, US. The company is led by CEO Jeremy Wacksman. Z has traded publicly since 2015.
How Zillow Group, Inc. Is Valued
Zillow Group, Inc. carries a market capitalization of $7.92B, placing it in the mid-cap category. Relative to its peer group, Z's quantitative score of 61/100 is roughly in line with the peer average of 65/100.
ROE 1%Key Financial Metrics
Return on equity for Zillow Group, Inc. stands at 1.3%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 1.2%, showing how much profit it generates from its asset base. Z trades at a trailing price-to-earnings ratio of 122.00, above the Communication Services sector average of ~18x. Its free cash flow yield is 4.1%, a gauge of the cash the business throws off relative to its market value. A current ratio of 2.29 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 0.8%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 6/9Financial Health
Zillow Group, Inc.'s Piotroski F-Score is 6/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 6.19 places it in the safe zone, indicating low near-term bankruptcy risk.
FY2026 estForward Outlook
Wall Street analysts project Zillow Group, Inc. revenue of about $2.98B for fiscal 2026, with EPS near $2.28. The estimate reflects 18 contributing analysts.
Net buyingInsider Activity
Over the past six months, Zillow Group, Inc. insiders filed 30 SEC Form 4 transactions — 24 sales and 6 purchases. On net that is roughly 776K shares acquired (about $33.7M) — insiders putting money in tends to read as conviction.
Z Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Recent insider buying activity indicates confidence in Zillow's future, suggesting executives believe in the company's growth potential.
- Community sentiment has shifted positively as users express optimism about Zillow's innovative features and user experience improvements.
- Market perception has been bolstered by a strong housing market recovery, which could benefit Zillow's core business.
- Analysts have noted Zillow's strategic partnerships that enhance its market position, reflecting a proactive approach to industry challenges.
Bear Case
- Concerns linger over Zillow's profitability, as ongoing investments in technology may weigh on short-term earnings.
- Community discussions reveal skepticism about Zillow's ability to sustain growth amid rising interest rates affecting the housing market.
- Recent layoffs and restructuring efforts have raised questions about the company's operational stability and long-term strategy.
- Market sentiment is cautious due to potential regulatory changes impacting online real estate platforms, creating uncertainty for Zillow's business model.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
Z Latest News
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INVESTOR ALERT: Pomerantz Law Firm Reminds Investors with Losses on their Investment in Zillow, Inc. of Class Action Lawsuit and Upcoming Deadlines - Z
prnewswire.com · Jun 25, 2026
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Can AKAM's Advanced Cybersecurity Solutions Fuel Its Growth Engine?
Yahoo! Finance: Z News · Jun 23, 2026
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Zillow launches a personalized hub that guides home buyers from first search to closing
Yahoo! Finance: Z News · Jun 23, 2026
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Mortgage and refinance interest rates today, Tuesday, June 23, 2026: Rates are mixed this morning
Yahoo! Finance: Z News · Jun 23, 2026
Z Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for Z.
Price Targets
Consensus target: $80.00
Z MoonshotScore
What does this score mean?
The MoonshotScore rates Z's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
INVESTOR ALERT: Pomerantz Law Firm Reminds Investors with Losses on their Investment in Zillow, Inc. of Class Action Lawsuit and Upcoming Deadlines - Z
Can AKAM's Advanced Cybersecurity Solutions Fuel Its Growth Engine?
Zillow launches a personalized hub that guides home buyers from first search to closing
Mortgage and refinance interest rates today, Tuesday, June 23, 2026: Rates are mixed this morning
Latest Zillow Group, Inc. Analysis
Leadership: Jeremy Wacksman
CEO
Jeremy Wacksman has been instrumental in leading Zillow Group, Inc. since its inception. With a strong background in technology and real estate, he has played a crucial role in shaping the company's vision and strategy. Wacksman holds a degree in Business Administration from the University of Washington and has extensive experience in various leadership roles within the company, focusing on product development and market expansion.
Track Record: Under Wacksman's leadership, Zillow has significantly expanded its service offerings and enhanced its technology platform, leading to increased user engagement and market share. His strategic decisions have positioned the company as a leader in the digital real estate space.
Z Communication Services Stock FAQ
What does Zillow Group, Inc. Class C do?
Zillow Group, Inc. Class C operates as a digital real estate company, providing a range of services through its mobile applications and websites. The company focuses on home resale, title and escrow services, and mortgage offerings, along with advertising solutions for real estate professionals. Its diverse portfolio includes brands like Zillow Rentals and Trulia, making it a comprehensive resource for consumers and industry professionals.
What do analysts say about Z stock?
Analysts generally view Zillow Group, Inc. Class C as a strong player in the digital real estate market, with a focus on growth and innovation. Key valuation metrics include a P/E ratio of 122.0, indicating high growth expectations. Analysts are optimistic about the company's ability to leverage its technology and brand to capture market share, although they note the importance of monitoring profitability and market conditions.
What are the main risks for Z?
Zillow Group, Inc. Class C faces several risks, including potential regulatory changes that could impact the real estate industry and its operations. Additionally, market volatility poses a threat to home sales and mortgage demand, which could directly affect revenue. The company also contends with intense competition from both traditional real estate firms and emerging digital platforms, necessitating continuous innovation and adaptation.
What are the key factors to evaluate for Z?
Zillow Group, Inc. (Z) holds an AI score of 61/100 (moderate). P/E: 122.0x vs the S&P 500's ~20-25x. Analysts target $80.00 (+143%). Not financial advice.
How frequently does Z data refresh on this page?
Z prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven Z's recent stock price performance?
Zillow Group, Inc. (Z) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Market leader in digital real estate with a strong brand presence. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider Z overvalued or undervalued right now?
Zillow Group, Inc. (Z) trades at 122.0x earnings. Analysts target $80.00 (+143%) — upside seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying Z?
Before investing in Zillow Group, Inc. (Z), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- The information presented is based on the latest available data and may be subject to change.