House of Jane, Inc. (HOJI) Stock Analysis
Educational signal · not a buy or sell recommendation · How to read this
Market cap $11.0M is the value of all shares combined.
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 16, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerHouse of Jane, Inc. (HOJI) trades at $1.00. House of Jane, Inc. focuses on lifestyle therapy products, including CBD hemp and whole plant extracts. Market cap: $11.0M, Sector: Consumer defensive.
Price as of Sep 11, 2026 · Last analyzed: Mar 16, 2026Analyst Coverage for HOJI: HOJI does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates HOJI against Consumer Defensive peers across nine fundamental dimensions and assigns a neutral fundamental signal based on the underlying data.
No score published: this stock trades under $10,000 on a typical day, so the price beside it is not one you could reliably act on.
HOJI: the 2 scored disciplines are evenly split. Dominant signal: Izzy Englander bullish.
How is this calculated? →AI simulations built from the named investors' published principles. Not affiliated with, endorsed by, or the opinion of these individuals. How these lenses are built
House of Jane, Inc. (HOJI) Consumer Business Overview
House of Jane, Inc. operates in the consumer defensive sector, providing cannabidiol (CBD) hemp and whole plant extracts. These lifestyle therapy products are sold online and through health stores, targeting consumers seeking natural healing and energy solutions. The company's market capitalization is $11.0M, with no dividend yield.
What Is the Investment Thesis for HOJI?
House of Jane, Inc. presents a speculative investment opportunity within the burgeoning CBD market. The company's focus on lifestyle therapy products, including CBD hemp and whole plant extracts, aligns with increasing consumer interest in natural health solutions. However, the company's OTC listing and negative beta of -8.28 indicate higher volatility and potential risks. Growth catalysts include expanding online sales channels and partnerships with health stores. The company's small market capitalization of $11.0M suggests substantial growth potential, but also heightened risk. Investors should carefully consider the regulatory landscape surrounding CBD products and the competitive pressures within the packaged foods industry. The absence of a dividend yield further emphasizes the growth-oriented nature of this investment.
Based on FMP financials and quantitative analysis
HOJI Key Highlights
House of Jane, Inc. specializes in CBD hemp and whole plant extracts within the consumer defensive sector.
- The company distributes its lifestyle therapy products through online and health store channels.
- House of Jane, Inc. operates as a subsidiary of Visitalk Capital Corporation.
- The company's market capitalization is $11.0M.
- The company has a negative beta of -8.28, indicating high volatility.
Who Are HOJI's Competitors?
HOJI is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| AIXN AiXin Life International, Inc. | $0.26 | 0.00% | $6.50M | — |
| EWOOF Eastwood Bio-Medical Canada Inc. | $0.69 | 0.00% | $47.8M | — |
| FRDZF Noumi Limited | $0.09 | 0.00% | $26.6M | — |
| GFCOF The Good Flour Corp. | $0.78 | -1.27% | $68.2M | — |
| JVA Coffee Holding Co., Inc. | $3.93 | +14.58% | $22.4M | 775-pillar |
| WYHG Wing Yip Food Holdings Group Limited | $4.52 | -9.24% | $56.9M | 499-signal |
| LFVN LifeVantage Corporation | $6.37 | -2.15% | $80.4M | 615-pillar |
| FTLF FitLife Brands, Inc. | $9.27 | +0.54% | $87.1M | 605-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance This table mixes two scoring engines — compare a number only with others carrying the same tag.
What Are HOJI's Key Strengths?
Focus on lifestyle therapy products.
- Online and health store distribution channels.
- Established brand name in the CBD market.
- Offers a range of CBD hemp and whole plant extracts and oils.
What Are HOJI's Weaknesses?
Small market capitalization of $11.0M.
- OTC listing indicates higher risk and lower liquidity.
- Negative beta of -8.28 suggests high volatility.
- Limited financial resources compared to larger competitors.
What Could Drive HOJI Stock Higher?
Expansion of online sales channels to reach a broader customer base.
- Potential partnerships with regional health store chains within the next 1-2 years.
- Launch of new CBD-infused product lines in the next 12-18 months.
- Increasing consumer awareness and acceptance of CBD products.
- Potential changes in regulations that could benefit the CBD industry.
What Are the Key Risks for HOJI?
Evolving regulatory landscape for CBD products creates uncertainty.
- Intense competition in the CBD market from both large and small players.
- Changes in consumer preferences could impact demand for CBD products.
- Adverse publicity or product recalls could damage the company's reputation.
- Limited financial resources compared to larger competitors.
What Are the Growth Opportunities for HOJI?
- Expansion of Online Sales Channels: House of Jane, Inc. can significantly increase its revenue by expanding its online presence. The e-commerce market for CBD products is growing rapidly, with projections estimating continued double-digit growth over the next five years. By investing in its online platform, improving SEO, and leveraging digital marketing, House of Jane can reach a broader customer base and capitalize on this trend. The timeline for realizing these benefits is within the next 1-2 years.
- Strategic Partnerships with Health Stores: Partnering with established health store chains can provide House of Jane, Inc. with increased visibility and distribution reach. Many health stores are actively seeking to expand their CBD product offerings. Securing partnerships with regional or national chains could lead to a substantial increase in sales volume. The timeline for establishing these partnerships and seeing a positive impact on revenue is approximately 1-3 years.
- Product Innovation and Diversification: Developing new CBD-infused products beyond the current offerings can attract new customers and increase sales. This could include expanding into related categories such as CBD-infused beverages, edibles, or topical creams. Market research and product development in these areas could yield significant growth opportunities within the next 2-3 years. Staying ahead of consumer trends and preferences is crucial for success.
- Geographic Expansion: Expanding into new geographic markets, both domestically and internationally, represents a significant growth opportunity for House of Jane, Inc. The demand for CBD products is growing globally, and entering new markets can provide access to a larger customer base. This expansion could involve establishing new distribution networks or partnering with local retailers. The timeline for successful geographic expansion is typically 2-4 years, depending on regulatory approvals and market entry strategies.
- Focus on Targeted Marketing Campaigns: Implementing targeted marketing campaigns aimed at specific consumer segments can improve brand awareness and drive sales. This could involve creating content that educates consumers about the benefits of CBD, running social media campaigns, and partnering with influencers. By focusing on specific demographics and needs, House of Jane can increase the effectiveness of its marketing efforts and achieve a higher return on investment. The timeline for seeing results from these campaigns is typically within 6-12 months.
What Are HOJI's Competitive Advantages?
- Focus on lifestyle therapy products differentiates it from commodity CBD sellers.
- Online and health store distribution provides market access.
- Established brand name (House of Jane) in the CBD market.
What Does HOJI Do?
House of Jane, Inc., founded in 2004 and based in Phoenix, Arizona, specializes in lifestyle therapy products, particularly those containing cannabidiol (CBD). The company offers a range of products, including CBD hemp and whole plant extracts and oils, designed to promote natural healing and energy. These products target various consumer needs, such as exercise support, mental and physical focus enhancement, and psychological well-being. House of Jane distributes its products through online channels, health stores, and other distribution networks. Originally named VT Business Products, Inc., the company rebranded to House of Jane, Inc. in January 2019 to better reflect its focus on the health and wellness market. It operates as a subsidiary of Visitalk Capital Corporation. The company aims to capitalize on the growing demand for natural and alternative health solutions, positioning itself as a provider of high-quality CBD products within the competitive consumer defensive sector.
What Products and Services Does HOJI Offer?
- Provides cannabidiol (CBD) hemp extracts.
- Offers whole plant extracts and oils.
- Develops products for exercise support.
- Creates products for mental and physical focus.
- Offers products for psychological well-being.
- Sells products online.
- Distributes products through health stores.
- Focuses on lifestyle therapy products.
How Does HOJI Make Money?
- Develops and manufactures CBD-based lifestyle therapy products.
- Sells products directly to consumers through its online store.
- Distributes products through partnerships with health stores and other retailers.
What Industry Does HOJI Operate In?
House of Jane, Inc. operates within the consumer defensive sector, specifically in the packaged foods industry, focusing on the rapidly growing market for CBD-infused products. The CBD market has seen significant growth due to increasing consumer awareness of the potential health benefits of CBD. However, the industry is also characterized by intense competition and evolving regulatory landscapes. Companies like House of Jane must navigate these challenges to establish a sustainable market position. The overall consumer defensive sector is generally stable, but the CBD segment introduces unique growth opportunities and regulatory risks.
Who Are HOJI's Key Customers?
- Individuals seeking natural healing and energy solutions.
- Consumers interested in CBD products for exercise support.
- Individuals looking for products to enhance mental and physical focus.
- Customers seeking products for psychological well-being.
Research confidence
Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.
- ● Scoring coverage unknown
- ● Price is current
- ● No filing on record
- ● No analyst coverage
MoonshotScore History
Recorded daily since 2026-08-23 · 19 snapshots
| 2026-08-23 | 46 |
| 2026-08-26 | 46 |
| 2026-08-29 | 46 |
| 2026-09-01 | 46 |
| 2026-09-04 | 46 |
| 2026-09-07 | 46 |
| 2026-09-10 | 46 |
What changed?
The score has stayed at 46.
Over the same 18 days the stock moved +0.0%.
Company Profile
House of Jane, Inc. operates in the Packaged Foods industry within the Consumer Defensive sector. It is headquartered in Phoenix, US. The company is led by CEO Thomas Quigley. HOJI has traded publicly since 2022.
HOJI Financials
Bull Case vs Bear Case
Bull Case
- Focus on lifestyle therapy products.
- Online and health store distribution channels.
- Established brand name in the CBD market.
- Offers a range of CBD hemp and whole plant extracts and oils.
Bear Case
- Small market capitalization of $11.0M.
- OTC listing indicates higher risk and lower liquidity.
- Negative beta of -8.28 suggests high volatility.
- Limited financial resources compared to larger competitors.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
HOJI Latest News
No recent news available for HOJI.
HOJI Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for HOJI.
Price Targets
Wall Street price target analysis for HOJI.
HOJI MoonshotScore
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for HOJI; grades run from A+ (80-100) to F (below 30).
Leadership: Thomas Quigley
CEO
Thomas Quigley serves as the CEO of House of Jane, Inc. His background includes experience in business management and strategic development. He has been involved in guiding the company through its transition from VT Business Products, Inc. to House of Jane, Inc., focusing on the development and marketing of CBD-based lifestyle therapy products. His leadership aims to position the company as a provider of natural health and wellness solutions.
Track Record: Under Thomas Quigley's leadership, House of Jane, Inc. has focused on expanding its product line and distribution channels. Key achievements include the rebranding of the company and the development of new CBD-infused products. He has also overseen the expansion of the company's online presence and partnerships with health stores. However, specific financial milestones and performance metrics under his tenure are not readily available.
HOJI OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that House of Jane, Inc. may not meet the minimum financial standards or reporting requirements of higher tiers like OTCQX or OTCQB. Companies in this tier may have limited or no financial disclosure, making it difficult for investors to assess their financial health and operational performance. Unlike companies listed on major exchanges like the NYSE or NASDAQ, OTC Other companies face fewer regulatory requirements and oversight, which can increase investment risk.
- OTC Tier: OTC Other
- Limited financial disclosure due to OTC Other tier status.
- Lower liquidity and wider bid-ask spreads.
- Higher price volatility compared to exchange-listed stocks.
- Potential for limited regulatory oversight and investor protection.
- Increased risk of fraud or manipulation due to less stringent listing requirements.
- Verify the company's legal standing and registration.
- Review available financial statements and disclosures.
- Assess the company's business model and competitive landscape.
- Evaluate the management team's experience and track record.
- Understand the regulatory environment for CBD products.
- Monitor trading volume and price volatility.
- Consult with a financial advisor before investing.
- Established online presence and distribution channels.
- Focus on CBD-based lifestyle therapy products.
- Management team with experience in business development.
- Subsidiary of Visitalk Capital Corporation.
- Positive customer reviews and testimonials (if available).
HOJI Consumer Defensive Stock FAQ
Is HOJI a good stock?
Stock Expert AI does not rate HOJI buy, sell or hold. House of Jane, Inc. has no MoonshotScore yet; read the financial checkup, analyst consensus and risks directly. Whether it fits is your call: check what it sells, whether it earns, what the price assumes, and what would prove you wrong.
What does House of Jane, Inc. do?
House of Jane, Inc. specializes in the development and distribution of lifestyle therapy products containing cannabidiol (CBD). The company offers a range of CBD hemp and whole plant extracts and oils designed to promote natural healing, energy, and overall well-being. These products are sold online and through health stores, targeting consumers seeking alternative health solutions.
What do analysts say about HOJI stock?
As of 2026-03-16, there is no readily available analyst coverage for House of Jane, Inc. (HOJI). Given its OTC listing and small market capitalization of $11.0M, the company may not attract significant analyst attention.
How does House of Jane, Inc. adapt to changing consumer preferences?
House of Jane, Inc. can adapt to changing consumer preferences by investing in market research, product innovation, and targeted marketing campaigns.
What are the key factors to evaluate for HOJI?
Evaluate HOJI on fundamentals, analyst consensus, and risk factors. House of Jane, Inc. presents a speculative investment opportunity within the burgeoning CBD market. Not financial advice.
How frequently does HOJI data refresh on this page?
HOJI's price was last updated on Sep 11, 2026 and refreshes on page view during U.S. market hours; the quote is a provider snapshot, not an exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven HOJI's recent stock price performance?
House of Jane, Inc. (HOJI) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Focus on lifestyle therapy products. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider HOJI overvalued or undervalued right now?
House of Jane, Inc. (HOJI) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Limited information available on the company's financials and operations due to its OTC listing and disclosure status.