Haier Smart Home Co., Ltd. (HRSHF) Stock Analysis
Educational signal · not a buy or sell recommendation · How to read this
P/E 10.72 means the share price is 10.72 times one year of earnings per share; the S&P 500 usually sits near 20-25. Market cap $23.7B is the value of all shares combined. Beta 0.53: the stock has moved about 47% less than the S&P 500.
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 17, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerHaier Smart Home Co., Ltd. (HRSHF) trades at $2.55 with MoonshotScore 43/100 (Grade C). Market cap: $23.7B, Sector: Consumer cyclical.
Price as of Sep 11, 2026 · Last analyzed: Mar 17, 2026Analyst Coverage for HRSHF: HRSHF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates HRSHF against Consumer Cyclical peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
These figures come from statements filed 12 months ago — the most recent this company has published.
HRSHF: 1/2 scored disciplines lean bullish.
How is this calculated? →Why this analysis is different
- A 9-signal quantitative MoonshotScore built from filings, insider activity, and market data — computed from the numbers, not from opinion.
- An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
- Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.
Haier Smart Home Co., Ltd. (HRSHF) Consumer Business Overview
Haier Smart Home Co., Ltd. is a global manufacturer and distributor of smart home appliances, offering a diverse product portfolio and integrated smart home solutions across Asia, Europe, and North America. With a focus on innovation and international expansion, Haier leverages its brand recognition and established distribution networks to maintain a competitive edge.
What Is the Investment Thesis for HRSHF?
With a P/E ratio of 10.72 and a dividend yield of 4.92%, the company offers value and income potential. Key growth catalysts include the increasing demand for smart home appliances and Haier's expansion into overseas markets. The company's focus on innovation and integrated smart home solutions positions it to capitalize on emerging trends. However, potential risks include increased competition, fluctuations in raw material prices, and geopolitical uncertainties. The company's beta of 0.53 suggests lower volatility compared to the broader market.
Based on FMP financials and quantitative analysis
HRSHF Key Highlights
Market capitalization of $23.7B, reflecting its significant presence in the global appliance market.
- P/E ratio of 10.72, suggesting a potentially undervalued investment relative to earnings.
- Profit margin of 6.6%, indicating solid profitability in a competitive industry.
- Gross margin of 25.1%, reflecting efficient cost management in production and distribution.
- Dividend yield of 4.92%, offering a substantial income stream for investors.
Who Are HRSHF's Competitors?
HRSHF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| ADDDF adidas AG | $167.64 | +0.20% | $29.4B | — |
| AMADF Amadeus IT Group, S.A. | $63.41 | +0.56% | $27.2B | 489-signal |
| CUKPF Carnival Corporation & plc | $25.00 | 0.00% | $34.6B | — |
| SN SharkNinja, Inc. | $162.58 | -3.97% | $23.0B | 945-pillar |
| GBERY Geberit AG | $67.23 | -0.98% | $22.2B | 419-signal |
| MHK Mohawk Industries, Inc. | $127.41 | +2.55% | $7.77B | 765-pillar |
| HWDJF Howden Joinery Group Plc | $9.80 | -5.95% | $5.30B | 509-signal |
| ALH Alliance Laundry Holdings Inc. | $21.14 | -2.80% | $4.20B | 575-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance This table mixes two scoring engines — compare a number only with others carrying the same tag.
What Are HRSHF's Key Strengths?
Global brand recognition and reputation.
- Diversified product portfolio.
- Extensive distribution network.
- Focus on innovation and smart home solutions.
What Are HRSHF's Weaknesses?
Exposure to fluctuations in raw material prices.
- Dependence on global economic conditions.
- Intense competition in the home appliance industry.
- Potential challenges in integrating acquired businesses.
What Could Drive HRSHF Stock Higher?
Increasing demand for smart home appliances driven by urbanization and rising disposable incomes.
- Expansion into emerging markets with high growth potential.
- Launch of new and innovative smart home products.
- Strategic partnerships and acquisitions to expand market reach.
- Development of a comprehensive smart home ecosystem.
What Are the Key Risks for HRSHF?
Inconsistent delivery — missed Wall Street EPS estimates in 3 of the last 8 reported quarters.
- Increased competition from established players and new entrants.
- Fluctuations in raw material prices.
- Geopolitical uncertainties and trade tensions.
- Changes in consumer preferences and technological advancements.
- Risks associated with operating on the OTC market, including limited liquidity and disclosure.
What Are the Growth Opportunities for HRSHF?
- Expansion in Emerging Markets: Haier has significant growth potential in emerging markets across Asia and Africa. These regions are experiencing rapid urbanization and increasing disposable incomes, driving demand for home appliances. By leveraging its established distribution networks and adapting its product offerings to local preferences, Haier can capture a larger share of these markets. The market size for home appliances in emerging markets is projected to reach $200 billion by 2030.
- Smart Home Ecosystem Development: Haier's focus on developing a comprehensive smart home ecosystem presents a significant growth opportunity. By integrating its appliances with IoT technology and offering seamless connectivity, Haier can create a compelling value proposition for consumers. The smart home market is expected to reach $400 billion by 2028, providing ample room for Haier to expand its presence.
- Product Innovation and Differentiation: Continuous product innovation is crucial for maintaining a competitive edge in the home appliance industry. Haier can invest in research and development to develop new and innovative products that meet the evolving needs of consumers. This includes energy-efficient appliances, smart appliances with advanced features, and customized solutions for specific customer segments. The company can also leverage its expertise in artificial intelligence and IoT to create new and innovative products.
- Strategic Partnerships and Acquisitions: Haier can pursue strategic partnerships and acquisitions to expand its product portfolio, geographic reach, and technological capabilities. This includes partnering with other technology companies to integrate their products and services into Haier's smart home ecosystem. It also includes acquiring companies with complementary technologies or market access. These partnerships and acquisitions can accelerate Haier's growth and strengthen its competitive position.
- Enhanced Customer Experience: Improving the customer experience is essential for building brand loyalty and driving repeat business. Haier can invest in improving its customer service, online presence, and retail experience. This includes providing personalized recommendations, offering convenient delivery and installation services, and creating engaging online content. By focusing on the customer experience, Haier can differentiate itself from competitors and build a loyal customer base.
What Are HRSHF's Competitive Advantages?
- Strong brand recognition in the global home appliance market.
- Extensive distribution network across Asia, Europe, and North America.
- Diversified product portfolio catering to various customer segments.
- Focus on innovation and integrated smart home solutions.
What Does HRSHF Do?
Founded in 1984 in Qingdao, China, Haier Smart Home Co., Ltd. has evolved from a refrigerator manufacturer into a global leader in smart home appliances. Initially known as Qingdao Haier Co., Ltd., the company rebranded in 2019 to reflect its expanded focus on smart home solutions. Haier operates through three primary segments: China Smart Home Business, Overseas Home Appliance and Smart Home Business, and Other Business. Its product portfolio includes refrigerators, freezers, washing machines, air conditioners, water heaters, and various kitchen and small home appliances. Beyond individual appliances, Haier offers integrated smart home scene solutions, connecting devices and providing a seamless user experience. The company's geographic reach spans Asia, Europe, the United States, Australia, and Africa. Haier's competitive positioning is built on its extensive product range, technological innovation, and established distribution network. The company also provides environmental protection and artificial intelligence technology consulting, software development, and IoT technology research and development.
What Products and Services Does HRSHF Offer?
- Research, develop, produce, and sell smart home appliances.
- Offer refrigerators, freezers, washing machines, air conditioners, and water heaters.
- Provide kitchen appliances, small home appliances, and smart home scene solutions.
- Offer environmental protection and artificial intelligence technology consulting.
- Engage in software development, technical services, and advertising design.
- Provide IoT technology research and development.
- Offer computer hardware and software technical services.
How Does HRSHF Make Money?
- Manufacturing and selling a wide range of smart home appliances.
- Providing integrated smart home solutions.
- Offering technology consulting and software development services.
What Industry Does HRSHF Operate In?
The global home appliance industry is experiencing growth driven by increasing urbanization, rising disposable incomes, and technological advancements. The smart home appliance segment is particularly promising, with consumers seeking connected devices and integrated solutions. Haier Smart Home Co., Ltd. competes with companies like ADDDF (Electrolux) and ADDYY (Arcelik), AMADF (Whirlpool), AMADY (Arcelik), and CUKPF (Kingfisher) in this dynamic landscape. The industry is characterized by intense competition, with companies focusing on innovation, branding, and distribution to gain market share. Haier's strong brand recognition and diversified product portfolio position it well to capitalize on these trends.
Who Are HRSHF's Key Customers?
- Households seeking modern and efficient home appliances.
- Consumers interested in smart home technology and connected devices.
- Businesses and organizations requiring commercial appliances.
Research confidence
Enough evidence to be useful, with gaps worth knowing about.
- ● Scoring coverage unknown
- ● Price is current
- ● Latest filing 73 days ago
- ● No analyst coverage
- ● Reported in CNY, converted to USD
Why 43?
This rating comes from our nine-signal model, which produces a score but not a per-factor breakdown. The sector-relative five-pillar model, which explains its own contributions, does not cover this listing yet. How the score is built →
MoonshotScore History
Recorded daily since 2026-08-23 · 19 snapshots
| 2026-08-23 | 43 |
| 2026-08-26 | 43 |
| 2026-08-29 | 43 |
| 2026-09-01 | 43 |
| 2026-09-04 | 43 |
| 2026-09-07 | 43 |
| 2026-09-10 | 43 |
What changed?
The score has stayed at 43.
Over the same 18 days the stock moved -4.7%.
Haier Smart Home Co., Ltd. (HRSHF) Valuation Context
Valued at $23.7B, HRSHF is classified as a large-cap stock. Relative to its peer group, HRSHF's quantitative score of 43/100 is below the peer average of 61/100.
HRSHF Revenue & Earnings Trend
In Q2 FY2026, HRSHF generated $11.66B in top-line revenue, marking a sequential increase of 7.0%. The company recorded net income of $845.9M, with diluted EPS of $0.09. Revenue has increased across the last three reported quarters, suggesting sustained momentum for this large-cap Consumer Cyclical company. Across the four most recent quarters, HRSHF averaged $0.07 in diluted EPS.
Company Profile
Haier Smart Home Co., Ltd. operates in the Furnishings, Fixtures & Appliances industry within the Consumer Cyclical sector. It is headquartered in Qingdao, CN. The company is led by CEO Huagang Li. HRSHF has traded publicly since 2021.
Key Financial Metrics
Return on equity for Haier Smart Home Co., Ltd. stands at 15.7%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 6.2%, showing how much profit it generates from its asset base. HRSHF trades at a trailing price-to-earnings ratio of 10.72, below the Consumer Cyclical sector average of ~32.70x. Its free cash flow yield is 8.6%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.17 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 9.5%, the inverse of the P/E and a quick read on earnings relative to price.
Financial Health
Haier Smart Home Co., Ltd.'s Piotroski F-Score is 7/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 2.17 places it in the grey zone, a middle ground that warrants monitoring.
Earnings Track Record
Haier Smart Home Co., Ltd. has missed Wall Street's EPS estimate in 3 of its last 8 reported quarters — a mixed record worth weighing. Reported results have landed about 4.4% below estimates on average.
HRSHF Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Global brand recognition and reputation.
- Diversified product portfolio.
- Extensive distribution network.
- Focus on innovation and smart home solutions.
Bear Case
- Exposure to fluctuations in raw material prices.
- Dependence on global economic conditions.
- Intense competition in the home appliance industry.
- Potential challenges in integrating acquired businesses.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
Recent Quarterly Results
| Quarter | Revenue | Net Income | EPS |
|---|---|---|---|
| Q2 FY2026 | $11.66B | $846M | $0.09 |
| Q1 FY2026 | $10.90B | $688M | $0.07 |
| Q4 FY2025 | $10.05B | $251M | $0.03 |
| Q3 FY2025 | $11.57B | $797M | $0.09 |
Q2 FY2026 · filed 30 Jun 2026 · Financial Modeling Prep
Based on FMP financials and quantitative analysis · Converted to USD from CNY at today's rate
HRSHF Latest News
No recent news available for HRSHF.
HRSHF Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for HRSHF.
Price Targets
Wall Street price target analysis for HRSHF.
HRSHF MoonshotScore
What does this score mean?
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. HRSHF scores 43/100 (Grade C): the number comes from the legacy nine-factor engine (quantitative signals from revenue growth to news sentiment), written once, not refreshed.
Leadership: Huagang Li
Unknown
Therefore, a detailed career history, education, previous roles, and credentials cannot be provided. Further research would be needed to gather this information.
Track Record: Information on Huagang Li's track record is not available in the provided context. Therefore, key achievements, strategic decisions, and company milestones under their leadership cannot be provided. Further research would be needed to gather this information.
HRSHF OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that Haier Smart Home Co., Ltd. may not meet the listing requirements of higher tiers like OTCQX or OTCQB. Companies in this tier may have limited financial disclosure and may not be subject to the same regulatory oversight as companies listed on major exchanges like the NYSE or NASDAQ. This tier often includes companies with distressed financials, early-stage ventures, or those that choose not to comply with higher reporting standards, resulting in increased risk for investors.
- OTC Tier: OTC Other
- Limited financial disclosure increases information asymmetry.
- Lower liquidity can lead to price volatility.
- Less regulatory oversight compared to major exchanges.
- Potential for fraud or manipulation is higher on the OTC market.
- OTC Other tier companies may have distressed financials or unproven business models.
- Verify the company's registration and legal standing.
- Review available financial statements and disclosures.
- Assess the company's business model and competitive landscape.
- Evaluate the management team and their track record.
- Monitor trading volume and bid-ask spreads.
- Understand the risks associated with investing in OTC securities.
- Consult with a financial advisor before investing.
- Established business operations in multiple countries.
- Significant market capitalization.
- Presence in the smart home appliance industry.
- Operating history since 1984.
- Employee base of over 122,000.
What Investors Ask About Haier Smart Home Co., Ltd. (HRSHF) — Consumer Cyclical
What does the AI Score mean for HRSHF?
HRSHF holds an AI Score of 43/100 (Grade: C). This is an educational research signal, not a buy or sell recommendation. The number comes from the legacy nine-factor engine (quantitative signals from revenue growth to news sentiment), written once, not refreshed.
Is HRSHF a good stock?
Stock Expert AI does not rate HRSHF buy, sell or hold. Haier Smart Home Co., Ltd. carries a MoonshotScore of 43/100 on the legacy nine-factor engine, a research rating against its peers. Whether it fits is your call: check what it sells, whether it earns, what the price assumes, and what would prove you wrong.
What does Haier Smart Home Co., Ltd. do?
Haier Smart Home Co., Ltd. is a global manufacturer and distributor of smart home appliances. The company operates through three segments: China Smart Home Business, Overseas Home Appliance and Smart Home Business, and Other Business.
What are the main risks for HRSHF?
The main risks for Haier Smart Home Co., Ltd. include increased competition in the global home appliance market, fluctuations in raw material prices, and geopolitical uncertainties.
What is HRSHF's dividend and shareholder return track record?
Haier Smart Home Co., Ltd. offers a dividend yield of 4.92%, providing a substantial income stream for investors. Specific details regarding the company's dividend growth history and payout ratio are not available in the provided data. However, the dividend yield suggests a commitment to returning value to shareholders.
What are the key factors to evaluate for HRSHF?
Haier Smart Home Co., Ltd. (HRSHF) holds a MoonshotScore of 43/100 (low). P/E: 10.72x vs the S&P 500's ~20-25x. Not financial advice.
How frequently does HRSHF data refresh on this page?
HRSHF's price was last updated on Sep 11, 2026 and refreshes on page view during U.S. market hours; the quote is a provider snapshot, not an exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven HRSHF's recent stock price performance?
Haier Smart Home Co., Ltd. (HRSHF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Global brand recognition and reputation. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider HRSHF overvalued or undervalued right now?
Haier Smart Home Co., Ltd. (HRSHF) trades at 10.72x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on available data and may be subject to change.
- OTC market investments carry additional risks.