Localiza Rent a Car S.A. (LZRFY) Stock Analysis
Educational signal · not a buy or sell recommendation · How to read this
P/E 11.61 means the share price is 11.61 times one year of earnings per share; the S&P 500 usually sits near 20-25. Market cap $7.60B is the value of all shares combined.
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 18, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerLocaliza Rent a Car S.A. (LZRFY) trades at $7.21. Localiza Rent a Car S.A. is a leading car rental company based in Brazil, offering a range of services including car rentals, franchising, and fleet management. Market cap: $7.60B, Sector: Industrials.
Price as of Sep 11, 2026 · Last analyzed: Mar 18, 2026Analyst Coverage for LZRFY: LZRFY does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates LZRFY against Industrials peers across nine fundamental dimensions and assigns a neutral fundamental signal based on the underlying data.
No score published: this stock trades under $10,000 on a typical day, so the price beside it is not one you could reliably act on.
LZRFY: the 2 scored disciplines are evenly split. Dominant signal: Ray Dalio bullish.
How is this calculated? →AI simulations built from the named investors' published principles. Not affiliated with, endorsed by, or the opinion of these individuals. How these lenses are built
Localiza Rent a Car S.A. (LZRFY) Industrial Operations Profile
Localiza Rent a Car S.A., a Brazilian car rental leader, operates a large fleet across Brazil and internationally. The company distinguishes itself through diverse services, including car rentals, franchising, and fleet management, serving individuals, businesses, and corporations with a focus on the Brazilian market and expansion opportunities.
What Is the Investment Thesis for LZRFY?
With a market capitalization of $7.60B and a P/E ratio of 11.61, Localiza demonstrates financial stability and profitability. The company's dividend yield of 4.47% offers an attractive income stream for investors. Key catalysts include expansion of its fleet and strategic partnerships to enhance its service offerings. Potential risks include economic fluctuations in Brazil and increased competition in the car rental market. Investors should monitor the company's ability to maintain its market share and adapt to changing consumer preferences.
Based on FMP financials and quantitative analysis
LZRFY Key Highlights
Market Cap of $7.60B indicates a strong market valuation.
- P/E Ratio of 11.61 suggests a reasonable valuation relative to earnings.
- Profit Margin of 4.5% reflects the company's ability to generate profit from its revenue.
- Gross Margin of 26.5% demonstrates the efficiency of its core operations.
- Dividend Yield of 4.47% provides an attractive income stream for investors.
Who Are LZRFY's Competitors?
LZRFY is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| AIPUF Airports of Thailand Public Company Limited | $1.58 | 0.00% | $22.6B | — |
| DNPLY Dai Nippon Printing Co., Ltd. | $9.96 | +3.00% | $8.54B | — |
| FPRUF Fraport AG | $84.91 | 0.00% | $7.85B | — |
| GATX GATX Corporation | $176.86 | -0.12% | $6.28B | 445-pillar |
| R Ryder System, Inc. | $241.31 | -0.12% | $9.25B | 615-pillar |
| HRI Herc Holdings Inc. | $142.04 | -1.90% | $4.75B | 415-pillar |
| UHAL U-Haul Holding Company | $63.34 | -0.39% | $12.4B | 525-pillar |
| EQPT EquipmentShare.com Inc. | $18.02 | +2.27% | $4.55B | 455-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are LZRFY's Key Strengths?
Strong brand recognition in Brazil
- Extensive network of rental locations
- Large and diverse fleet of vehicles
- Diversified service offerings
What Are LZRFY's Weaknesses?
Concentration in the Brazilian market
- Exposure to economic fluctuations in Brazil
- Dependence on tourism and business travel
- Potential for increased competition
What Could Drive LZRFY Stock Higher?
LZRFY catalyst: Expansion of the electric vehicle rental fleet to cater to growing demand for sustainable transportation.
- Strategic partnerships with airlines and hotels to enhance service offerings and attract new customers.
- Investment in technology and digital platforms to improve customer experience and streamline operations.
What Are the Key Risks for LZRFY?
Financial-distress signal — its Altman Z-Score of 1.26 sits in the distress zone (elevated bankruptcy risk).
- Economic downturns in Brazil could negatively impact demand for car rental services.
- Increased competition from established players and new entrants could erode market share.
- Fluctuations in fuel prices could increase operating costs and reduce profitability.
What Are the Growth Opportunities for LZRFY?
- Expansion of Fleet and Geographic Reach: Localiza can further expand its fleet and geographic presence to capture a larger share of the car rental market. Investing in new vehicles and establishing rental agencies in underserved areas can drive revenue growth. The global car rental market is projected to reach $131.05 billion by 2029, presenting significant opportunities for expansion. This expansion could be realized within the next 3-5 years.
- Strategic Partnerships and Alliances: Forming strategic partnerships with airlines, hotels, and other travel-related businesses can enhance Localiza's service offerings and attract new customers. Collaborating with technology companies to develop innovative mobility solutions can also provide a competitive edge. These partnerships can be established within the next 1-2 years.
- Focus on Corporate Clients: Targeting corporate clients with tailored car rental solutions can generate recurring revenue and increase customer loyalty. Offering customized rental packages and dedicated account management services can attract businesses seeking efficient transportation solutions. The corporate travel market is a significant source of revenue for car rental companies, and Localiza can capitalize on this opportunity within the next 2-3 years.
- Leveraging Technology and Digital Platforms: Investing in technology and digital platforms can improve the customer experience and streamline operations. Developing a user-friendly mobile app and online booking platform can enhance customer convenience and drive online sales. Implementing data analytics tools can optimize fleet management and pricing strategies. These technological advancements can be implemented within the next 1-2 years.
- Expansion into Electric Vehicle Rentals: As the demand for electric vehicles (EVs) grows, Localiza can expand its fleet to include EVs and cater to environmentally conscious customers. Offering EV rental options can attract a new segment of customers and enhance the company's brand image. The global EV market is projected to reach $802.81 billion by 2027, presenting a significant opportunity for Localiza to capitalize on the growing demand for sustainable transportation solutions. This expansion can be phased in over the next 3-5 years.
What Are LZRFY's Competitive Advantages?
- Established brand recognition in the Brazilian car rental market.
- Extensive network of rental agencies across Brazil and internationally.
- Large and diverse fleet of vehicles.
- Diversified service offerings beyond car rentals.
What Does LZRFY Do?
Founded in 1973 and headquartered in Belo Horizonte, Brazil, Localiza Rent a Car S.A. has grown to become a prominent player in the car rental industry. The company's core business revolves around car rental services, catering to a diverse clientele that includes individuals, legal entities, and corporations. Beyond its primary car rental operations, Localiza also engages in franchising activities, expanding its brand presence through partnerships. The company further diversifies its revenue streams through the sale of decommissioned cars from its rental fleet, providing car parking services, and managing car-related claims for insurance companies. As of December 31, 2021, Localiza operated a substantial fleet of 273,233 cars and maintained a network of 620 car rental agencies spread across Brazil and various international locations. This extensive infrastructure enables Localiza to serve a broad geographic market and meet the diverse transportation needs of its customer base. Localiza's commitment to providing comprehensive transportation solutions has solidified its position as a key player in the rental and leasing services sector.
What Products and Services Does LZRFY Offer?
- Rents cars to individuals for personal use.
- Provides car rental services to legal entities and corporations for business purposes.
- Engages in franchising activities, expanding its brand presence through partnerships.
- Sells decommissioned cars from its rental fleet.
- Offers car parking services.
- Manages car-related claims for insurance companies.
How Does LZRFY Make Money?
- Generates revenue through car rental fees.
- Earns income from franchising agreements.
- Profits from the sale of used vehicles.
- Provides parking services for additional revenue.
What Industry Does LZRFY Operate In?
Localiza Rent a Car S.A. operates within the rental and leasing services industry, which is influenced by factors such as tourism, business travel, and economic conditions. The industry is characterized by intense competition among established players and the emergence of new entrants offering innovative mobility solutions. Localiza's extensive fleet and network of rental agencies provide a competitive advantage, allowing it to cater to a wide range of customer needs. The company's focus on the Brazilian market positions it to capitalize on the country's growing economy and increasing demand for car rental services.
Who Are LZRFY's Key Customers?
- Individuals seeking transportation for leisure or personal use.
- Businesses requiring rental cars for employees or operations.
- Corporations needing fleet management solutions.
- Insurance companies utilizing claims management services.
Research confidence
Enough evidence to be useful, with gaps worth knowing about.
- ● Scoring coverage unknown
- ● Price is current
- ● Latest filing 73 days ago
- ● No analyst coverage
- ● Reported in BRL, converted to USD
MoonshotScore History
Recorded daily since 2026-08-23 · 19 snapshots
| 2026-08-23 | 49 |
| 2026-08-26 | 49 |
| 2026-08-29 | 49 |
| 2026-09-01 | 49 |
| 2026-09-04 | 49 |
| 2026-09-07 | 49 |
| 2026-09-10 | 49 |
What changed?
The score has stayed at 49.
Over the same 18 days the stock moved +6.7%.
Financial Health
Localiza Rent a Car S.A.'s Piotroski F-Score is 4/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 1.26 places it in the distress zone, a signal of elevated financial risk.
Quarterly Financial Performance: Localiza Rent a Car S.A.
Revenue for Localiza Rent a Car S.A. came in at $2.46B during Q2 FY2026, a 4.6% improvement versus the preceding quarter. The company recorded net income of $200.1M, with diluted EPS of $0.18. Revenue has increased across the last three reported quarters, suggesting sustained momentum for this mid-cap Industrials company. Across the four most recent quarters, LZRFY averaged $0.15 in diluted EPS.
LZRFY Valuation & Market Position
With a $7.60B market cap, Localiza Rent a Car S.A. sits in the mid-cap segment of the market.
Key Financial Metrics
Return on equity for Localiza Rent a Car S.A. stands at 8.8%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 2.6%, showing how much profit it generates from its asset base. LZRFY trades at a trailing price-to-earnings ratio of 11.61, below the Industrials sector average of ~28.00x. Its free cash flow yield is 7.1%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.23 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 5.0%, the inverse of the P/E and a quick read on earnings relative to price.
Company Profile
Localiza Rent a Car S.A. operates in the Rental & Leasing Services industry within the Industrials sector. It is headquartered in Belo Horizonte, BR. The company is led by CEO Bruno Sebastian Lasansky. LZRFY has traded publicly since 2012.
LZRFY Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Strong brand recognition in Brazil
- Extensive network of rental locations
- Large and diverse fleet of vehicles
- Diversified service offerings
Bear Case
- Concentration in the Brazilian market
- Exposure to economic fluctuations in Brazil
- Dependence on tourism and business travel
- Potential for increased competition
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
Recent Quarterly Results
| Quarter | Revenue | Net Income | EPS |
|---|---|---|---|
| Q2 FY2026 | $2.46B | $200M | $0.18 |
| Q1 FY2026 | $2.35B | $234M | $0.21 |
| Q4 FY2025 | $2.18B | $186M | $0.17 |
| Q3 FY2025 | $2.09B | $51M | $0.05 |
Q2 FY2026 · filed 30 Jun 2026 · Financial Modeling Prep
Based on FMP financials and quantitative analysis · Converted to USD from BRL at today's rate
LZRFY Latest News
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Head-To-Head Comparison: Localiza Rent a Car (OTCMKTS:LZRFY) and DNOW (NYSE:DNOW)
defenseworld.net · Sep 3, 2026
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Localiza Rent A Car SA (LZRFY) (Q2 2026) Earnings Call Highlights: Record Revenue and Strategic ...
Yahoo! Finance: LZRFY News · Aug 7, 2026
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Localiza Rent A Car SA (LZRFY) (Q2 2026) Earnings Call Highlights: Record Revenue and Strategic ...
GuruFocus.com · Aug 7, 2026
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Localiza Rent a Car S.A. (LZRFY) Q2 2026 Earnings Call Transcript
seekingalpha.com · Aug 7, 2026
LZRFY Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for LZRFY.
Price Targets
Wall Street price target analysis for LZRFY.
LZRFY MoonshotScore
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for LZRFY; grades run from A+ (80-100) to F (below 30).
Latest News
Head-To-Head Comparison: Localiza Rent a Car (OTCMKTS:LZRFY) and DNOW (NYSE:DNOW)
Localiza Rent A Car SA (LZRFY) (Q2 2026) Earnings Call Highlights: Record Revenue and Strategic ...
Localiza Rent A Car SA (LZRFY) (Q2 2026) Earnings Call Highlights: Record Revenue and Strategic ...
Localiza Rent a Car S.A. (LZRFY) Q2 2026 Earnings Call Transcript
Leadership: Bruno Sebastian Lasansky
Unknown
Further research would be required to provide a comprehensive profile of his professional experience.
Track Record: Information about Bruno Sebastian Lasansky's track record is not available in the provided data. Key achievements, strategic decisions, and company milestones under his leadership are currently unknown. Further research would be required to assess his performance as CEO.
Localiza Rent a Car S.A. ADR Information Unsponsored
An American Depositary Receipt (ADR) is a certificate representing shares of a foreign company trading on U.S. stock exchanges. LZRFY functions as a Level 1 ADR, meaning it trades over-the-counter (OTC) without needing to meet the strict listing requirements of exchanges like the NYSE or NASDAQ. This allows U.S. investors to invest in Localiza Rent a Car S.A. more easily.
- Home Market Ticker: LZRF - Brazil
- ADR Level: 1
- ADR Ratio: 1:1
- Home Market Ticker: LZRF
LZRFY OTC Market Information
LZRFY trades on the OTC Other tier, which represents the lowest tier of the OTC market. Companies on this tier typically have limited reporting requirements and may not be subject to the same level of scrutiny as companies listed on major exchanges like the NYSE or NASDAQ. Investing in companies on the OTC Other tier carries a higher degree of risk due to the lack of transparency and regulatory oversight.
- OTC Tier: OTC Other
- Limited financial disclosure
- Lower trading volume and liquidity
- Wider bid-ask spreads
- Potential for price volatility
- Higher risk of fraud or manipulation
- Verify the company's registration and legal status.
- Obtain and review available financial reports.
- Research the company's management team and track record.
- Assess the company's business model and competitive landscape.
- Evaluate the company's risk factors and potential liabilities.
- Consult with a financial advisor.
- Understand the risks associated with OTC investing.
- Established business operations in Brazil
- Presence of a recognizable brand
- Availability of some financial information
- Operation of a substantial fleet of vehicles
- History of serving diverse customer segments
What Investors Ask About Localiza Rent a Car S.A. (LZRFY) — Industrials
Is LZRFY a good stock?
Stock Expert AI does not rate LZRFY buy, sell or hold. Localiza Rent a Car S.A. has no MoonshotScore yet; read the financial checkup, analyst consensus and risks directly. Whether it fits is your call: check what it sells, whether it earns, what the price assumes, and what would prove you wrong.
What does Localiza Rent a Car S.A. do?
Localiza Rent a Car S.A. is a leading car rental company in Brazil, offering a range of services including car rentals, franchising, and fleet management.
What are the key factors to evaluate for LZRFY?
Evaluate LZRFY on fundamentals, analyst consensus, and risk factors. P/E: 11.61x vs the S&P 500's ~20-25x. The company's dividend yield of 4.47% offers an attractive income stream for investors. Not financial advice.
How frequently does LZRFY data refresh on this page?
LZRFY's price was last updated on Sep 11, 2026 and refreshes on page view during U.S. market hours; the quote is a provider snapshot, not an exchange feed. Fundamentals follow quarterly filings. V2 calculations are scheduled daily at 10:15 UTC; the score's own date shows its last successful run.
What has driven LZRFY's recent stock price performance?
Localiza Rent a Car S.A. (LZRFY) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition in Brazil. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider LZRFY overvalued or undervalued right now?
Localiza Rent a Car S.A. (LZRFY) trades at 11.61x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
Can I buy fractional shares of LZRFY?
Yes, most major brokerages offer fractional shares of Localiza Rent a Car S.A. (LZRFY) with no minimum purchase requirement. This means you can invest any dollar amount regardless of the share price. Check your brokerage platform for specific terms, fees, and fractional share availability.
How can I track LZRFY's earnings and financial reports?
Localiza Rent a Car S.A. (LZRFY) reports quarterly earnings approximately 4-6 weeks after each fiscal quarter ends. You can track earnings dates, revenue and EPS estimates, and actual results on this page's Financials tab. Earnings surprises (beats or misses) often cause significant short-term price moves. Your brokerage can send alerts for LZRFY earnings announcements.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
MoonshotScore is not published for this security.
Data provided for informational purposes only.
- OTC market data may have limited reliability.