Choice Hotels International, Inc. (CHH) Stock Analysis

Why this analysis is different

• A sector-relative MoonshotScore — five pillars (business quality, financial safety, valuation, growth durability, momentum) re-ranked nightly against the full universe of US-listed common stocks.
• An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
• Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.

Choice Hotels International, Inc. (CHH) Consumer Business Overview

Choice Hotels International, Inc. franchises lodging properties globally under brands like Comfort Inn and Cambria Hotels, targeting diverse traveler segments. The company differentiates itself through its extensive franchise network and proprietary cloud-based property management software, competing in the dynamic travel lodging sector.

What Is the Investment Thesis for CHH?

With a P/E ratio of 14.72 and a profit margin of 21.5%, the company demonstrates strong profitability. Growth catalysts include expansion of its upscale brands like Cambria Hotels and the Ascend Hotel Collection, as well as increasing adoption of its property management software. The company's dividend yield of 1.08% provides a steady income stream. However, potential risks include economic downturns affecting travel demand and increasing competition from other hotel chains and alternative lodging options. Investors should monitor occupancy rates, revenue per available room (RevPAR), and franchise growth to assess the company's performance.

Based on FMP financials and quantitative analysis

CHH Key Highlights

Market capitalization of $4.54B reflects investor confidence in Choice Hotels' established market position.

• P/E ratio of 14.72 indicates a reasonable valuation compared to earnings.
• Profit margin of 21.5% demonstrates efficient operations and strong profitability.
• Gross margin of 44.5% highlights the company's ability to manage costs effectively.
• Dividend yield of 1.08% provides a steady income stream for investors.

Who Are CHH's Competitors?

CHH is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance This table mixes two scoring engines — compare a number only with others carrying the same tag.

What Are CHH's Key Strengths?

Strong brand recognition across multiple hotel segments.

• Extensive franchise network providing a stable revenue stream.
• Proprietary cloud-based property management software.
• Established loyalty program with a large member base.

What Are CHH's Weaknesses?

Reliance on franchise fees, which can be affected by economic downturns.

• Exposure to competition from other hotel chains and alternative lodging options.
• Potential for franchisee disputes and quality control issues.
• Limited direct ownership of hotels, reducing control over operations.

What Could Drive CHH Stock Higher?

Expansion of Cambria Hotels and Ascend Hotel Collection into new markets.

• Increasing adoption of Choice Hotels' property management software by independent hotels.
• Enhancement of the Choice Privileges loyalty program to drive customer retention.
• Strategic acquisitions to expand brand portfolio and geographic reach.

What Are the Key Risks for CHH?

Insider selling — insiders were net sellers of roughly $8.4M recently.

• Economic downturns reducing travel demand and occupancy rates.
• Increasing competition from online travel agencies (OTAs) and alternative lodging options.
• Changes in consumer preferences and travel trends.
• Cybersecurity risks and data breaches affecting customer data.
• Franchisee disputes and quality control issues.

What Are the Growth Opportunities for CHH?

• Expansion of Upscale Brands: Choice Hotels has a significant opportunity to grow its upscale brands, such as Cambria Hotels and the Ascend Hotel Collection. These brands cater to higher-spending travelers and can command higher room rates, increasing revenue per available room (RevPAR). The upscale segment of the hotel industry is growing, driven by increasing demand from business and leisure travelers seeking premium accommodations. By expanding its upscale portfolio, Choice Hotels can capture a larger share of this market. Timeline: Ongoing.
• Technology Adoption: The company's cloud-based property management software presents a growth opportunity by targeting non-franchised hoteliers. This software can improve operational efficiency and enhance the guest experience, driving adoption among independent hotels. The market for hotel management software is expanding, driven by the need for automation and data analytics. By offering a competitive software solution, Choice Hotels can generate recurring revenue and diversify its income streams. Market size: Expected to reach $10 billion by 2028. Timeline: Ongoing.
• International Expansion: Choice Hotels has the potential to expand its presence in international markets, particularly in developing countries where the demand for branded hotels is growing. By entering new markets, the company can increase its franchise network and diversify its revenue base. The international hotel market is vast and offers significant growth opportunities. Choice Hotels can leverage its brand recognition and franchising expertise to succeed in new markets. Timeline: Ongoing.
• Loyalty Program Enhancement: Enhancing the Choice Privileges loyalty program can drive customer retention and increase direct bookings. By offering exclusive benefits and personalized experiences to loyalty members, Choice Hotels can encourage repeat business and reduce reliance on online travel agencies (OTAs). Loyalty programs are a key driver of customer loyalty in the hotel industry. By investing in its loyalty program, Choice Hotels can strengthen its competitive advantage. Timeline: Ongoing.
• Strategic Acquisitions: Choice Hotels can pursue strategic acquisitions to expand its brand portfolio and geographic reach. By acquiring complementary hotel brands or management companies, the company can accelerate its growth and enhance its market position. The hotel industry is consolidating, with larger players acquiring smaller companies to gain scale and market share. Choice Hotels can leverage its financial resources and expertise to execute strategic acquisitions. Timeline: Ongoing.

What Are CHH's Competitive Advantages?

• Established Brand Portfolio: A diverse portfolio of well-known hotel brands catering to different market segments provides a competitive advantage.
• Extensive Franchise Network: A large and geographically diverse franchise network creates economies of scale and brand recognition.
• Proprietary Technology: Cloud-based property management software offers a differentiated service to franchisees and non-franchised hoteliers.
• Loyalty Program: The Choice Privileges loyalty program drives customer retention and direct bookings.

What Does CHH Do?

Choice Hotels International, Inc. was founded in 1939 and has evolved into one of the largest hotel franchisors worldwide. Headquartered in North Bethesda, Maryland, the company operates through its Hotel Franchising and Corporate & Other segments. Choice Hotels franchises approximately 7,000 hotels with around 600,000 rooms across 35 countries and territories as of March 31, 2022. Its brand portfolio includes Comfort Inn, Comfort Suites, Quality, Clarion, Clarion Pointe, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Extended Stay Hotel, WoodSpring Suites, Everhome Suites, Cambria Hotels, and Ascend Hotel Collection, catering to a wide range of traveler preferences and budgets. In addition to franchising, Choice Hotels develops and markets cloud-based property management software to non-franchised hoteliers, diversifying its revenue streams and leveraging its technological expertise. The company's strategy focuses on expanding its franchise network, enhancing brand recognition, and providing value-added services to its franchisees.

What Products and Services Does CHH Offer?

• Franchises lodging properties under various brand names, including Comfort Inn, Comfort Suites, and Cambria Hotels.
• Operates in the Hotel Franchising segment, generating revenue through franchise fees and royalties.
• Develops and markets cloud-based property management software to non-franchised hoteliers.
• Manages a portfolio of approximately 7,000 hotels with around 600,000 rooms.
• Provides marketing and operational support to its franchisees.
• Offers the Choice Privileges loyalty program to attract and retain customers.
• Focuses on expanding its franchise network and enhancing brand recognition.

How Does CHH Make Money?

• Generates revenue primarily through franchise fees and royalties from its franchised hotels.
• Collects initial franchise fees from new franchisees.
• Receives ongoing royalties based on a percentage of hotel room revenue.
• Earns revenue from its cloud-based property management software through subscription fees.

What Industry Does CHH Operate In?

Choice Hotels International, Inc. operates within the competitive travel lodging industry, which is influenced by economic cycles, consumer preferences, and travel trends. The industry is characterized by a mix of large hotel chains, independent hotels, and alternative lodging options like Airbnb. Choice Hotels competes with other major franchisors such as WH: Wyndham Hotels & Resorts, Inc. and CZR: Caesars Entertainment, Inc. The company's focus on franchising allows it to expand its footprint without significant capital investment in property ownership. The market is expected to grow as travel demand recovers from the pandemic, but faces challenges from economic uncertainty and changing consumer expectations.

Who Are CHH's Key Customers?

• Franchisees who operate hotels under Choice Hotels' brand names.
• Leisure travelers seeking affordable and mid-scale accommodations.
• Business travelers requiring convenient and comfortable lodging.
• Non-franchised hoteliers who use Choice Hotels' property management software.

Choice Hotels International, Inc. (CHH) Valuation Context

Valued at $4.54B, CHH is classified as a mid-cap stock. Analyst price targets span from $86.00 to $129.00, with a consensus of $111.56. At the current price of $99.89, that implies approximately 12% upside potential. Relative to its peer group, CHH's quantitative score of 64/100 is roughly in line with the peer average of 67/100.

CHH Revenue & Earnings Trend

In Q2 FY2026, CHH generated $440.8M in top-line revenue, marking a sequential increase of 29.4%. The company recorded net income of $64.1M, with diluted EPS of $1.41. Quarter-over-quarter revenue has been mixed, typical for a mid-cap company operating in Consumer Cyclical. Across the four most recent quarters, CHH averaged $1.77 in diluted EPS.

Company Profile

Choice Hotels International, Inc. operates in the Travel Lodging industry within the Consumer Cyclical sector. It is headquartered in North Bethesda, US. The company is led by CEO Dominic Dragisich. CHH has traded publicly since 1996.

Return on equity for Choice Hotels International, Inc. stands at 312.7%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 11.7%, showing how much profit it generates from its asset base. CHH trades at a trailing price-to-earnings ratio of 14.72, below the Consumer Cyclical sector average of ~32.70x. Its free cash flow yield is 4.9%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.95 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is 6.8%, the inverse of the P/E and a quick read on earnings relative to price.

Choice Hotels International, Inc.'s Piotroski F-Score is 6/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 3.13 places it in the safe zone, indicating low near-term bankruptcy risk.

Choice Hotels International, Inc. has beaten Wall Street's EPS estimate in 5 of its last 8 reported quarters — more hits than misses.

Over the past six months, Choice Hotels International, Inc. insiders filed 51 SEC Form 4 transactions — 16 sales and 35 purchases. On net that is roughly 53K shares disposed (about $8.4M), a signal worth weighing alongside the fundamentals.

CHH Financials

CHH Latest News

CHH Analyst Consensus

CHH MoonshotScore

What Investors Ask About Choice Hotels International, Inc. (CHH) — Consumer Cyclical

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

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