Studio City International Holdings Limited (MSC) Stock Analysis
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Studio City International Holdings Limited (MSC) trades at $1.84 with AI Score 48/100 (Grade C). Studio City International Holdings Limited operates a gaming, retail, and entertainment resort in Cotai, Macau. Market cap: $88.6M, Sector: Consumer cyclical.
Price as of Jul 20, 2026 · Last analyzed: May 7, 2026Analyst Coverage for MSC: MSC does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates MSC against Consumer Cyclical peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
MSC: 2/3 scored disciplines lean bearish. Dominant signal: Seth Klarman bearish.
How is this calculated? →Why this analysis is different
- A 9-signal quantitative MoonshotScore built from filings, insider activity, and market data — computed from the numbers, not from opinion.
- An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
- Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.
Studio City International Holdings Limited (MSC) Consumer Business Overview
Studio City International Holdings Limited operates a gaming and entertainment resort in Macau, featuring a casino, luxury hotel rooms, diverse food and beverage options, and retail space. The company caters to both mass-market and VIP gaming segments, positioning itself within the competitive Macau gaming market.
What Is the Investment Thesis for MSC?
Studio City International Holdings Limited presents a focused investment opportunity within the Macau gaming market. The company's integrated resort model, combining gaming with extensive non-gaming amenities, aims to attract a broad customer base. Key value drivers include maximizing occupancy rates in its 1,600 luxury hotel rooms and optimizing revenue from its gaming facilities, which include 250 mass market gaming tables and 947 gaming machines. Growth catalysts involve expanding retail partnerships and leveraging the 5,000-seat live performance arena for high-profile events. Potential risks include regulatory changes in Macau's gaming industry and fluctuations in tourism. With a market capitalization of $88.6M, the company's performance is closely tied to the overall health of the Macau gaming market.
Based on FMP financials and quantitative analysis
MSC Key Highlights
- Operates Studio City Casino with 250 mass market gaming tables, catering to a broad customer base.
- Features approximately 1,600 luxury hotel rooms, contributing significantly to non-gaming revenue.
- Provides approximately 27,000 square meters of retail space, enhancing the resort's appeal.
- Includes a 5,000-seat live performance arena, attracting major events and driving tourism.
- Gross Margin of 45.9% indicates strong operational efficiency in the gaming and hospitality sectors.
Who Are MSC's Competitors?
MSC is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| WYNN Wynn Resorts, Limited | $95.66 | -1.01% | $9.93B | 53 |
| LVS Las Vegas Sands Corp. | $45.81 | +0.99% | $30.4B | 74 |
| GAN GAN Limited | $1.97 | +0.00% | $91.5M | 49 |
| GIGI Gentoo Media Inc. | $0.71 | +0.00% | $95.6M | 51 |
| CPHC Canterbury Park Holding Corporation | $15.83 | -0.38% | $81.5M | 55 |
| PDSSF Paradise Entertainment Limited | $0.09 | +0.00% | $96.4M | 63 |
| GAMB Gambling.com Group Limited | $1.81 | +0.56% | $63.8M | 56 |
| GHIFF Gamehost Inc. | $9.57 | +0.00% | $198M | 47 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are MSC's Key Strengths?
- Prime location in Cotai, Macau.
- Integrated resort model with diverse offerings.
- Luxury hotel rooms and entertainment facilities.
- Established brand recognition.
What Are MSC's Weaknesses?
- High dependence on the Macau gaming market.
- Negative profit margin of -5.6%.
- Exposure to regulatory changes in Macau.
- Sensitivity to tourism fluctuations.
What Could Drive MSC Stock Higher?
- Potential easing of travel restrictions in Macau, which could increase tourism and gaming revenue.
- Expansion of retail partnerships to enhance non-gaming revenue streams.
- Leveraging the 5,000-seat live performance arena to attract major events and drive tourism.
What Are the Key Risks for MSC?
- Financial-distress signal — its Altman Z-Score of -0.78 sits in the distress zone (elevated bankruptcy risk).
- Negative return on equity (-7.6%) — the business is not currently generating profit on shareholder capital.
- Regulatory changes in Macau affecting gaming licenses and operations.
- Economic downturns impacting tourism and gaming spending.
- Increased competition from other casino operators in Macau.
- Currency fluctuations affecting the value of the ADR for U.S. investors.
What Are the Growth Opportunities for MSC?
- Expanding Retail Partnerships: Studio City can enhance its retail offerings by attracting high-end brands and creating exclusive shopping experiences within its 27,000 square meters of retail space. This strategy aims to increase non-gaming revenue and attract a broader customer base. The global luxury retail market is projected to reach $400 billion by 2028, presenting a significant opportunity for Studio City to capitalize on this trend by curating a compelling retail environment.
- Leveraging the Live Performance Arena: The 5,000-seat live performance arena provides a platform to host major concerts, shows, and events, driving tourism and increasing brand visibility. By securing exclusive partnerships with international artists and event organizers, Studio City can attract a larger audience and generate substantial revenue. The global live music market is expected to reach $30 billion by 2027, indicating the potential for significant growth in this segment.
- Enhancing VIP Gaming Services: Studio City can focus on attracting high-value VIP clients by offering personalized services, exclusive gaming experiences, and luxury accommodations. This strategy aims to increase revenue from the VIP gaming segment, which is a significant contributor to the overall gaming market in Macau. The global VIP gaming market is estimated to be worth $20 billion, presenting a lucrative opportunity for Studio City to strengthen its position in this segment.
- Developing Integrated Resort Experiences: Studio City can create unique and immersive resort experiences that combine gaming, entertainment, dining, and accommodation offerings. By developing themed attractions, interactive exhibits, and personalized services, the company can attract a wider range of customers and increase their length of stay. The integrated resort market is projected to grow at a rate of 8% annually, driven by the increasing demand for comprehensive entertainment and leisure destinations.
- Capitalizing on Regional Tourism Growth: Studio City can benefit from the increasing tourism in the Asia-Pacific region by targeting specific markets and tailoring its offerings to meet their preferences. By developing marketing campaigns, offering customized packages, and providing multilingual services, the company can attract a larger share of the regional tourism market. The Asia-Pacific tourism market is expected to grow at a rate of 6% annually, driven by the rising disposable incomes and increasing travel demand in the region.
What Opportunities Does MSC Have?
- Expanding retail partnerships to increase non-gaming revenue.
- Leveraging the live performance arena for major events.
- Attracting high-value VIP clients with personalized services.
- Capitalizing on regional tourism growth in Asia-Pacific.
What Threats Does MSC Face?
- Increased competition from other casino operators in Macau.
- Economic downturns affecting tourism and gaming spending.
- Regulatory changes impacting gaming licenses and operations.
- Geopolitical risks affecting travel and tourism.
What Are MSC's Competitive Advantages?
- Prime Location: Studio City's location in Cotai, Macau, a major gaming hub, provides a strategic advantage.
- Integrated Resort Model: The combination of gaming, retail, and entertainment offerings creates a comprehensive customer experience.
- Brand Recognition: The Studio City brand is recognized as a premier entertainment destination in Macau.
- Infrastructure: The company's facilities, including the hotel rooms and performance arena, represent a significant investment and barrier to entry.
What Does MSC Do?
Studio City International Holdings Limited, founded in 2000 and rebranded in 2012 from Cyber One Agents Limited, is a gaming, retail, and entertainment resort operator located in Cotai, Macau. As a subsidiary of MCO Cotai Investments Limited, the company focuses on providing a comprehensive entertainment experience. The centerpiece of its operations is the Studio City Casino, equipped with 250 mass market gaming tables, approximately 947 gaming machines, and 45 VIP rolling chip tables. Beyond gaming, the resort boasts approximately 1,600 luxury hotel rooms, a variety of food and beverage outlets, and unique attractions like the figure-8 Ferris wheel. The resort also includes a night club and karaoke, a 5,000-seat live performance arena, and approximately 27,000 square meters of retail space. Studio City aims to capture a significant share of the Macau tourism and gaming market by offering a diverse range of entertainment and leisure activities.
What Products and Services Does MSC Offer?
- Operates the Studio City Casino in Macau.
- Provides mass market gaming tables and gaming machines.
- Offers VIP rolling chip tables for high-value clients.
- Manages approximately 1,600 luxury hotel rooms.
- Provides a variety of food and beverage outlets.
- Operates a figure-8 Ferris wheel as a tourist attraction.
- Offers a night club and karaoke for entertainment.
- Manages a 5,000-seat live performance arena.
How Does MSC Make Money?
- Generates revenue from gaming operations, including mass market and VIP gaming.
- Earns income from hotel room bookings and occupancy.
- Receives revenue from food and beverage sales at its various outlets.
- Collects rent from retail tenants within the resort.
- Generates income from entertainment offerings, such as the Ferris wheel and live performances.
What Industry Does MSC Operate In?
Studio City International Holdings Limited operates within the competitive Macau gaming market, which is influenced by tourism trends, regulatory policies, and economic conditions. The industry is characterized by high barriers to entry due to licensing requirements and significant capital investments. Key trends include the increasing focus on non-gaming revenue streams, such as retail and entertainment, to diversify income sources. The company competes with other major casino operators in Macau, aiming to capture a share of the market driven by both mass-market and VIP gaming segments.
Who Are MSC's Key Customers?
- Mass market gamblers visiting the Studio City Casino.
- VIP gamblers seeking high-stakes gaming experiences.
- Tourists and leisure travelers staying at the resort's hotels.
- Retail shoppers visiting the resort's retail spaces.
- Attendees of events and performances at the live performance arena.
F-Score 5/9Financial Health
Studio City International Holdings Limited's Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of -0.78 places it in the distress zone, a signal of elevated financial risk.
ROE -8%Key Financial Metrics
Return on equity for Studio City International Holdings Limited stands at -7.6%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -1.5%, showing how much profit it generates from its asset base. Its free cash flow yield is 0.0%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.23 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is -44.8%, the inverse of the P/E and a quick read on earnings relative to price.
MSC Valuation & Market Position
With a $88.6M market cap, Studio City International Holdings Limited sits in the micro-cap segment of the market. Relative to its peer group, MSC's quantitative score of 48/100 is roughly in line with the peer average of 56/100.
MSC Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests management believes the stock is undervalued, potentially signaling future growth.
- The community sentiment has shifted towards optimism, with increased positive discussions and mentions of potential catalysts.
- Studio City's focus on expanding its entertainment offerings could attract a broader customer base, boosting revenue streams.
- Market perception of Macau's gaming sector is improving, potentially benefiting Studio City as tourism rebounds.
Bear Case
- Insider selling activity, even if minor, can create uncertainty about the company's short-term prospects.
- Negative community sentiment, driven by concerns about regulatory risks, could weigh on investor confidence.
- Increased competition in Macau's gaming market might pressure Studio City's market share and profitability.
- Broader economic uncertainty in China could dampen consumer spending and negatively impact Studio City's revenue.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · February 2026
MSC Latest News
-
Dave and Buster's Reports Downbeat Q1 Earnings, Joins Alvotech And Other Big Stocks Moving Lower In Tuesday's Pre-Market Session
benzinga · Jun 16, 2026
-
12 Consumer Discretionary Stocks Moving In Wednesday's Intraday Session
benzinga · Jun 10, 2026
-
12 Consumer Discretionary Stocks Moving In Friday's Intraday Session
benzinga · Jun 5, 2026
-
MSC Income Fund: Steep Discount Improves Setup, But 1 Huge Reason Keeps Me From Upgrading
seekingalpha.com · May 27, 2026
MSC Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for MSC.
Price Targets
Wall Street price target analysis for MSC.
MSC MoonshotScore
What does this score mean?
The MoonshotScore rates MSC 0-100 on quantitative fundamentals — growth, financial health, valuation, momentum, and risk.
Latest News
Dave and Buster's Reports Downbeat Q1 Earnings, Joins Alvotech And Other Big Stocks Moving Lower In Tuesday's Pre-Market Session
12 Consumer Discretionary Stocks Moving In Wednesday's Intraday Session
12 Consumer Discretionary Stocks Moving In Friday's Intraday Session
MSC Income Fund: Steep Discount Improves Setup, But 1 Huge Reason Keeps Me From Upgrading
Leadership: Geoffrey Stuart Davis
CEO
Geoffrey Stuart Davis serves as the CEO of Studio City International Holdings Limited. Information about his detailed career history and educational background is not available in the provided data. As CEO, he is responsible for overseeing the strategic direction and operational performance of the company, managing a workforce of 5848 employees. His leadership is crucial in navigating the competitive Macau gaming market and driving growth.
Track Record: Details regarding Geoffrey Stuart Davis's specific achievements and strategic decisions at Studio City International Holdings Limited are not available in the provided data. His role involves managing the company's gaming, retail, and entertainment operations, as well as ensuring compliance with regulatory requirements in Macau.
Studio City International Holdings Limited ADR Information
An American Depositary Receipt (ADR) is a certificate representing shares of a foreign company that trades on U.S. stock exchanges. For Studio City International Holdings Limited (MSC), the ADR allows U.S. investors to invest in the company without directly dealing with the Hong Kong stock market. The ADR is denominated in U.S. dollars, simplifying transactions for U.S. investors.
- Home Market Ticker: Hong Kong, where the primary stock exchange is the Hong Kong Stock Exchange (HKEX).
What Investors Ask About Studio City International Holdings Limited (MSC) — Consumer Cyclical
What does the AI Score mean for MSC?
MSC holds an AI Score of 48/100 (Grade: C). This is an educational research signal, not a buy or sell recommendation. Studio City International Holdings Limited operates a gaming, retail, and entertainment resort in Cotai, Macau. The company's resort provides gaming and non-gaming facilities, including luxury …
What does Studio City International Holdings Limited do?
Studio City International Holdings Limited operates an integrated resort in Cotai, Macau, offering a combination of gaming, retail, and entertainment facilities. The company's primary focus is on its Studio City Casino, which features mass market gaming tables, gaming machines, and VIP rolling chip tables.
What do analysts say about MSC stock?
Analyst coverage of Studio City International Holdings Limited (MSC) is limited based on the provided data. Key valuation metrics and growth considerations would typically include revenue growth, occupancy rates, gaming revenue per table, and the performance of non-gaming segments. Investors should monitor regulatory developments in Macau and assess the company's ability to compete effectively with other major casino operators.
What are the main risks for MSC?
Studio City International Holdings Limited faces several risks inherent to the gaming and hospitality industry in Macau. Regulatory changes, such as revisions to gaming licenses or tax policies, could significantly impact the company's profitability. Economic downturns in the region or globally could reduce tourism and gaming spending.
What are the key factors to evaluate for MSC?
Studio City International Holdings Limited (MSC) holds an AI score of 48/100 (low). Not financial advice.
How frequently does MSC data refresh on this page?
MSC's price was last updated on Jul 20, 2026 and refreshes on page view during U.S. market hours — it is not a real-time exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven MSC's recent stock price performance?
Studio City International Holdings Limited (MSC) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Prime location in Cotai, Macau. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider MSC overvalued or undervalued right now?
Studio City International Holdings Limited (MSC) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
How do I research MSC before investing?
Before investing in Studio City International Holdings Limited (MSC), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) analyst consensus ratings and price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Limited financial data available.
- Analyst consensus data not available.