Wheels Up Experience Inc. (UP) Stock Analysis
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Wheels Up Experience Inc. (UP) trades at $6.42 with AI Score 12/100 (Grade F). Wheels Up Experience Inc. provides private aviation services in the United States, offering membership programs, on-demand flights, and aircraft management. Market cap: $233M, Sector: Industrials.
Price as of Jul 20, 2026 · Last analyzed: May 10, 2026Analyst Coverage for UP: UP does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates UP against Industrials peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
UP: 3/3 scored disciplines lean bearish. Dominant signal: Valuation weak.
How is this calculated? →Why this analysis is different
- A sector-relative MoonshotScore — five pillars (business quality, financial safety, valuation, growth durability, momentum) re-ranked nightly against the full universe of US-listed common stocks.
- An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
- Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.
Wheels Up Experience Inc. (UP) Industrial Operations Profile
Wheels Up Experience Inc. delivers private aviation solutions in the U.S., featuring multi-tiered memberships and on-demand flights. With a fleet of 1,500 aircraft, the company distinguishes itself through comprehensive services, including aircraft management and corporate flight programs, in a competitive air services market.
What Is the Investment Thesis for UP?
Wheels Up Experience Inc. presents a compelling, yet high-risk, investment case. The company's comprehensive service offerings, including membership programs and on-demand flights, cater to a growing demand for private aviation. However, with a negative profit margin of -39.9% and a gross margin of only 2.2%, the company's financial performance raises concerns. The high beta of 2.36 indicates significant volatility relative to the market. Growth catalysts include expansion of membership programs and strategic partnerships. Investors should closely monitor the company's ability to improve profitability and manage its operational costs. The absence of dividends further underscores the need for capital appreciation to drive investor returns.
Based on FMP financials and quantitative analysis
UP Key Highlights
- Operates a fleet of approximately 1,500 aircraft, providing significant capacity for private aviation services.
- Offers multi-tiered membership programs, creating recurring revenue streams and customer loyalty.
- Provides on-demand flights across various private aircraft cabin categories, catering to diverse customer needs.
- Engages in aircraft management services, generating additional revenue and enhancing customer relationships.
- Gross margin of 2.2% indicates potential challenges in achieving profitability.
Who Are UP's Competitors?
UP is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| CEBUF Cebu Air, Inc. | $0.40 | +0.00% | $245M | 49 |
| AIABF Capital A Berhad | $0.07 | +0.00% | $318M | 55 |
| SRTA Strata Critical Medical, Inc. | $5.06 | -1.75% | $438M | 59 |
| NRSAF Norse Atlantic ASA | $0.55 | +0.15% | $91.0M | 48 |
| CEBUY Cebu Air, Inc. | $2.60 | +0.00% | $63.7M | 49 |
| SNCY Sun Country Airlines Holdings, Inc. | $16.17 | +0.00% | $876M | 57 |
| BJCHY Beijing Capital International Airport Company Limited | $0.98 | +1.22% | $899M | 54 |
| CTTPY CTT - Correios De Portugal, S.A. | $15.90 | +0.00% | $1.06B | 52 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are UP's Key Strengths?
- Large fleet of aircraft.
- Comprehensive service offerings.
- Established membership programs.
- Strong brand recognition.
What Are UP's Weaknesses?
- Negative profit margin.
- Low gross margin.
- High beta indicating volatility.
- Reliance on economic conditions.
What Could Drive UP Stock Higher?
- Expansion of membership programs to attract new customers and increase recurring revenue.
- Strategic partnerships with luxury travel providers to enhance service offerings.
- Technological innovation to improve the booking process and customer service.
- Potential acquisitions to expand market share and geographic reach.
- Launch of new service offerings tailored to specific customer segments.
What Are the Key Risks for UP?
- Financial-distress signal — its Altman Z-Score of -4.44 sits in the distress zone (elevated bankruptcy risk).
- Weak fundamentals — a Piotroski F-Score of 3/9 flags soft profitability, leverage or efficiency.
- Economic downturns affecting demand for private aviation services.
- Increased competition from established players and new entrants.
- Fluctuations in fuel prices impacting operational costs.
- Regulatory changes affecting the private aviation industry.
- Integration challenges associated with acquisitions.
What Are the Growth Opportunities for UP?
- Expansion of Membership Programs: Wheels Up can grow by expanding its membership programs, targeting both individual and corporate clients. The market for private aviation memberships is growing as more individuals and businesses seek convenient and flexible travel solutions. By offering tailored membership tiers and exclusive benefits, Wheels Up can attract new members and increase recurring revenue. This expansion could tap into a market estimated at $30 billion by 2028, with a focus on personalized travel experiences.
- Strategic Partnerships: Forming strategic partnerships with luxury travel providers, hotels, and event organizers can enhance Wheels Up's service offerings and reach new customer segments. These partnerships can provide members with exclusive access to curated experiences and travel packages, increasing the value of Wheels Up memberships. The timeline for establishing these partnerships is ongoing, with a focus on integrating complementary services and expanding the company's network.
- Technological Innovation: Investing in technology to improve the booking process, enhance customer service, and optimize fleet management can drive efficiency and improve the overall customer experience. This includes developing a user-friendly mobile app, implementing advanced scheduling algorithms, and leveraging data analytics to personalize service offerings. The timeline for implementing these technological innovations is ongoing, with a focus on enhancing operational efficiency and customer satisfaction.
- Corporate Flight Solutions: Expanding corporate flight solutions can tap into the business travel market, offering companies efficient and flexible transportation options for executives and employees. This includes providing customized flight programs, dedicated account management, and access to a wide range of aircraft. The market for corporate aviation services is estimated at $25 billion annually, with a focus on providing cost-effective and convenient travel solutions.
- Geographic Expansion: Expanding operations to new geographic markets can drive growth and diversify revenue streams. This includes targeting regions with high concentrations of high-net-worth individuals and businesses, such as Europe and Asia. By establishing a presence in these markets, Wheels Up can tap into new customer bases and capitalize on the growing demand for private aviation services globally. The timeline for geographic expansion is strategic, with a focus on identifying markets with strong growth potential and favorable regulatory environments.
What Opportunities Does UP Have?
- Expansion of membership programs.
- Strategic partnerships.
- Technological innovation.
- Geographic expansion.
What Threats Does UP Face?
- Economic downturns affecting demand.
- Increased competition.
- Fluctuations in fuel prices.
- Regulatory changes.
What Are UP's Competitive Advantages?
- Substantial fleet of approximately 1,500 aircraft provides significant capacity.
- Established membership programs create recurring revenue streams.
- Comprehensive suite of services caters to diverse customer needs.
- Brand recognition and reputation in the private aviation market.
What Does UP Do?
Wheels Up Experience Inc., founded in 2013, has established itself as a provider of private aviation services in the United States. The company's core offering revolves around a suite of products and services designed to cater to various private aviation needs. These include multi-tiered membership programs that provide access to private flights, on-demand flights across a range of aircraft cabin categories, and comprehensive aircraft management services. Wheels Up also engages in retail and wholesale charter services, facilitating access to private aviation for a broader customer base. Furthermore, the company supports whole aircraft acquisitions and sales, corporate flight solutions, and special missions. Wheels Up operates a substantial fleet of approximately 1,500 aircraft, ensuring availability and flexibility for its clientele. The company is headquartered in Chamblee, Georgia, positioning itself strategically within the U.S. private aviation market.
What Products and Services Does UP Offer?
- Provides multi-tiered membership programs for private aviation access.
- Offers on-demand flights across various private aircraft cabin categories.
- Manages aircraft for private owners.
- Facilitates retail and wholesale charter flights.
- Supports whole aircraft acquisitions and sales.
- Delivers corporate flight solutions for businesses.
- Organizes special missions and signature events.
- Provides commercial travel options.
How Does UP Make Money?
- Generates revenue through membership fees from various tiers.
- Earns income from on-demand flight bookings.
- Collects fees for aircraft management services.
- Receives commissions from aircraft sales and acquisitions.
What Industry Does UP Operate In?
Wheels Up Experience Inc. operates within the competitive airlines, airports, and air services industry. The private aviation market is characterized by high barriers to entry, including substantial capital requirements for aircraft acquisition and maintenance. Key trends include increasing demand for personalized travel experiences and a growing preference for on-demand aviation services. Wheels Up competes with established players in the charter and fractional ownership segments, as well as new entrants offering innovative technology-driven solutions. The company's success depends on its ability to differentiate its services, manage costs effectively, and capitalize on growth opportunities in the expanding private aviation market.
Who Are UP's Key Customers?
- High-net-worth individuals seeking personalized travel.
- Corporations requiring efficient business travel solutions.
- Leisure travelers seeking exclusive experiences.
- Individuals and businesses requiring special mission flights.
ROE 70%Key Financial Metrics
Return on equity for Wheels Up Experience Inc. stands at 70.3%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -30.3%, showing how much profit it generates from its asset base. A current ratio of 0.19 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is -119.9%, the inverse of the P/E and a quick read on earnings relative to price.
How Wheels Up Experience Inc. Is Valued
Wheels Up Experience Inc. carries a market capitalization of $233M, placing it in the micro-cap category. Relative to its peer group, UP's quantitative score of 12/100 is below the peer average of 52/100.
F-Score 3/9Financial Health
Wheels Up Experience Inc.'s Piotroski F-Score is 3/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of -4.44 places it in the distress zone, a signal of elevated financial risk.
Net buyingInsider Activity
Over the past six months, Wheels Up Experience Inc. insiders filed 29 SEC Form 4 transactions — 23 sales and 6 purchases. On net that is roughly 37K shares acquired (about $312K) — insiders putting money in tends to read as conviction.
UP Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Lots of chatter in the community about potential partnerships brewing; insiders seem to be holding steady, which could signal confidence. There's a growing narrative that Wheels Up is positioning itself as a key player in the luxury travel rebound. The overall market seems to be warming up to experiential stocks, which could lift Wheels Up along with it.
Bear Case
- The community is still pretty split on whether Wheels Up can truly scale its operations effectively. There's been some negative buzz around service consistency, which could impact customer retention. The market is hyper-sensitive to travel stocks right now, so any economic hiccups could hit Wheels Up hard. Despite the insider holding, the lack of significant buying raises questions about near-term growth prospects.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
UP Latest News
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UP Fintech Investor News: If You Have Suffered Losses in UP Fintech Holding Limited (NASDAQ: TIGR), You Are Encouraged to Contact The Rosen Law Firm About Your Rights
globenewswire.com · Jun 22, 2026
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Wheels Up Experience Entered 2026 Credit Agreement; Lead Lenders Provide $100M Unsecured Term Loan Facility
benzinga · Jun 1, 2026
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Delta (DAL) Stock Is Up, What You Need To Know
Yahoo! Finance: UP News · May 27, 2026
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Wheels Up Completes Brand Transition, Unifying Global Operations Under a Single Brand
prnewswire.com · May 27, 2026
UP Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for UP.
Price Targets
Wall Street price target analysis for UP.
UP MoonshotScore
What does this score mean?
The MoonshotScore rates UP 0-100 on quantitative fundamentals — growth, financial health, valuation, momentum, and risk.
Latest News
UP Fintech Investor News: If You Have Suffered Losses in UP Fintech Holding Limited (NASDAQ: TIGR), You Are Encouraged to Contact The Rosen Law Firm About Your Rights
Wheels Up Experience Entered 2026 Credit Agreement; Lead Lenders Provide $100M Unsecured Term Loan Facility
Delta (DAL) Stock Is Up, What You Need To Know
Wheels Up Completes Brand Transition, Unifying Global Operations Under a Single Brand
Leadership: George Nathaniel Mattson
CEO
George Nathaniel Mattson is the CEO of Wheels Up Experience Inc. His background includes extensive experience in the aviation industry. He is responsible for managing the company's strategic direction and operational performance. Mattson's leadership is focused on driving growth, improving profitability, and enhancing customer satisfaction. His expertise in aviation management and business development is crucial for navigating the competitive private aviation market.
Track Record: Under George Nathaniel Mattson's leadership, Wheels Up Experience Inc. has focused on expanding its membership base and enhancing its service offerings. Key milestones include the integration of new technologies to improve operational efficiency and customer experience. Mattson has also overseen strategic partnerships aimed at expanding the company's reach and market presence. His focus on financial discipline and operational excellence is aimed at improving the company's long-term profitability.
Wheels Up Experience Inc. Industrials Stock: Key Questions Answered
What does the AI Score mean for UP?
UP holds an AI Score of 12/100 (Grade: F). This is an educational research signal, not a buy or sell recommendation. Wheels Up Experience Inc. provides private aviation services in the United States, offering membership programs, on-demand flights, and aircraft management. The company operates a fleet …
What does Wheels Up Experience Inc. do?
Wheels Up Experience Inc. operates as a private aviation company, providing a range of services including multi-tiered membership programs, on-demand flights, aircraft management, and whole aircraft sales. The company caters to high-net-worth individuals and corporations seeking efficient and personalized travel solutions.
What do analysts say about UP stock?
Analyst coverage of Wheels Up Experience Inc. (UP) is limited, reflecting the company's current market capitalization and financial performance. Key valuation metrics, such as price-to-earnings and price-to-sales ratios, are less relevant due to the company's negative profit margin.
What are the main risks for UP?
Wheels Up Experience Inc. faces several key risks, including economic downturns that could reduce demand for private aviation services, increased competition from established players and new entrants, and fluctuations in fuel prices that could impact operational costs. The company's negative profit margin and low gross margin also pose significant financial risks.
What are the key factors to evaluate for UP?
Wheels Up Experience Inc. (UP) holds an AI score of 12/100 (low). Not financial advice.
How frequently does UP data refresh on this page?
UP's price was last updated on Jul 20, 2026 and refreshes on page view during U.S. market hours — it is not a real-time exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven UP's recent stock price performance?
Wheels Up Experience Inc. (UP) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Large fleet of aircraft. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider UP overvalued or undervalued right now?
Wheels Up Experience Inc. (UP) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
How do I research UP before investing?
Before investing in Wheels Up Experience Inc. (UP), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) analyst consensus ratings and price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Financial data is based on the most recent available information.
- Competitive landscape assessment is based on publicly available information.
- Growth opportunities and risks are subject to change based on market conditions.