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MarineMax, Inc. (HZO)

$33.67 $-1.14 (-3.48%) |HOLD · 46 · C
MCap: $741.69M| Vol: 223.9K| Target: $32.00 (-5.0%)
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

MarineMax, Inc. (HZO) trades at $33.67 with AI Score 46/100 (Grade C). MarineMax, Inc. is the largest recreational boat and yacht retailer in the United States, offering a wide range of new and used boats, related services, and accessories. Market cap: $741.69M, Sector: Consumer cyclical.

Last analyzed: May 10, 2026
MarineMax, Inc. is the largest recreational boat and yacht retailer in the United States, offering a wide range of new and used boats, related services, and accessories. The company operates through retail operations and product manufacturing segments, with 79 retail locations across multiple states.

HZO stock analysis for 2026: Analysts have set a consensus price target of $32.00 for MarineMax, Inc., suggesting 5.0% downside from the current price of $33.67. The AI MoonshotScore is 46/100, indicating a neutral outlook. Key factors: analyst coverage, AI-driven quantitative scoring.

Council Score · Weighted Average of 3 Disciplines
HOLD 46/100 · C

HZO: the 1 perspectives are evenly split.

Council Score · 8 perspectives · See tabs for details →

MarineMax, Inc. (HZO) Consumer Business Overview

CEOWilliam Brett McGill
Employees4050
HeadquartersClearwater, FL, US
IPO Year1998

MarineMax, Inc., the largest U.S. recreational boat and yacht retailer, provides diverse boating solutions, including new and used boat sales, maintenance, and related services. With a wide geographic presence and a focus on customer experience, MarineMax navigates the competitive specialty retail landscape, catering to evolving consumer preferences in recreational boating.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: May 10, 2026

What Is the Investment Thesis for HZO?

MarineMax, Inc. presents a compelling investment case based on its leading market position and diversified revenue streams. The company’s focus on enhancing customer experience and expanding its service offerings positions it well for sustained growth. Key value drivers include strategic acquisitions and organic growth, particularly in high-margin services like maintenance and finance. The company's gross margin stands at 32.7%. Upcoming catalysts include potential expansion into new geographic markets and increased demand for recreational boating activities. However, potential risks include economic downturns affecting consumer discretionary spending and increased competition within the specialty retail sector. Investors should monitor the company's ability to maintain its market share and adapt to evolving consumer preferences in the recreational boating industry.

Based on FMP financials and quantitative analysis

HZO Key Highlights

  • MarineMax operates 79 retail locations across 21 states, providing a broad geographic reach.
  • The company's gross margin is 32.7%, reflecting its ability to maintain profitability in a competitive market.
  • MarineMax offers a wide range of products and services, including new and used boat sales, maintenance, finance, and insurance.
  • The company's beta of 1.65 indicates higher volatility compared to the overall market.
  • MarineMax has a market capitalization of $0.62 billion, positioning it as a significant player in the specialty retail industry.

Who Are HZO's Competitors?

HZO is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
BC Brunswick Corporation $83.52 +3.53% $5.43B 50
GPGNF Grupo Gigante, S. A. B. de C. V. $1.63 +0.00% 2B 68
MNSO MINISO Group Holding Limited $13.18 +0.57% $4.10B 64
FDIT Findit, Inc. $0.03 -14.86% 31M 63
MELI MercadoLibre $1695.65 +0.01% $85.96B 61
HOUR Hour Loop, Inc. $1.78 -2.73% $62.64M 51
YMDAF Yamada Holdings Co., Ltd. $3.16 +0.00% $2.10B 52
MPNGF Meituan $9.63 -3.75% $59.43B 52

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are HZO's Key Strengths?

  • Leading market position in recreational boat retail.
  • Extensive retail network across multiple states.
  • Diversified product and service offerings.
  • Strong brand recognition.

What Are HZO's Weaknesses?

  • Dependence on economic conditions and consumer spending.
  • Seasonality of recreational boating.
  • Profit margin of -2.8%.
  • Exposure to cyclical downturns in the marine industry.

What Could Drive HZO Stock Higher?

  • Potential expansion into new geographic markets to increase market share.
  • Continued focus on enhancing customer experience to drive repeat business.
  • Strategic acquisitions to expand product portfolio and service offerings.

What Are the Key Risks for HZO?

  • Economic downturns affecting consumer discretionary spending and boat sales.
  • Increased competition from online retailers and other boat dealers.
  • Seasonality of recreational boating impacting revenue and profitability.

What Are the Growth Opportunities for HZO?

  • Expansion of Service Offerings: MarineMax can drive growth by expanding its service offerings, including maintenance, repair, and storage services. The market for boat maintenance and repair is substantial, with boat owners requiring regular upkeep to maintain their vessels. By offering comprehensive service packages and expanding its service facilities, MarineMax can capture a larger share of this market. This expansion can increase recurring revenue streams and improve customer loyalty, with a potential market size exceeding $1 billion annually.
  • Strategic Acquisitions: MarineMax can pursue strategic acquisitions to expand its geographic footprint and product portfolio. Acquiring smaller boat retailers or service providers in key markets can provide access to new customers and enhance market share. The company can also acquire complementary businesses, such as marine technology companies or manufacturers of boating accessories, to broaden its offerings and create synergies. The timeline for acquisitions can be ongoing, with each acquisition contributing to incremental growth and market expansion.
  • Enhanced Digital Presence: Investing in a robust digital presence can drive online sales and customer engagement. MarineMax can enhance its e-commerce platform to offer a wider range of products and services online, including boat sales, parts, and accessories. The company can also leverage digital marketing strategies to reach new customers and promote its brand. A strong online presence can increase sales and improve customer satisfaction, with a potential market size of $500 million in online boat sales and related products.
  • Development of Exclusive Brands: MarineMax can develop and market its own exclusive brands of boats and accessories. By creating unique and high-quality products, the company can differentiate itself from competitors and attract brand-loyal customers. Exclusive brands can also command higher margins and improve profitability. The timeline for developing exclusive brands can be 2-3 years, with ongoing investment in product development and marketing.
  • Expansion into New Geographic Markets: MarineMax can expand its retail operations into new geographic markets, both domestically and internationally. Identifying underserved markets with strong demand for recreational boating can provide significant growth opportunities. The company can establish new retail locations or acquire existing businesses to enter these markets. The timeline for geographic expansion can be ongoing, with each new market contributing to incremental revenue and market share gains.

What Opportunities Does HZO Have?

  • Expansion into new geographic markets.
  • Growth in service and maintenance revenue.
  • Strategic acquisitions of smaller retailers.
  • Development of exclusive boat brands.

What Threats Does HZO Face?

  • Economic downturns affecting consumer discretionary spending.
  • Increased competition from online retailers.
  • Rising fuel costs impacting boating activity.
  • Changes in environmental regulations.

What Are HZO's Competitive Advantages?

  • Largest recreational boat and yacht retailer in the U.S.
  • Extensive retail network with 79 locations.
  • Diversified product and service offerings.
  • Strong relationships with boat manufacturers.

What Does HZO Do?

MarineMax, Inc., established in 1998 and headquartered in Clearwater, Florida, has grown to become the largest recreational boat and yacht retailer in the United States. The company operates through two primary segments: Retail Operations and Product Manufacturing. The Retail Operations segment focuses on selling new and used recreational boats, including a variety of models such as pleasure and fishing boats, mega-yachts, sport cruisers, motor yachts, pontoon boats, ski boats, and jet boats. Additionally, MarineMax offers a comprehensive suite of marine parts and accessories, including marine electronics, docking and anchoring products, boat covers, trailer parts, and water sports accessories. Beyond sales, MarineMax provides maintenance, repair, and slip and storage accommodation services, as well as boat and yacht brokerage services. The company also charters yachts and power catamarans, offering vacation experiences in Tortola, British Virgin Islands. To facilitate boat ownership, MarineMax provides new and used boat finance services and arranges insurance coverage. The Product Manufacturing segment focuses on the production and sale of sport yachts and yachts. MarineMax markets its products through 79 retail locations across 21 states and through offsite locations and print catalogs, ensuring broad accessibility for its customer base.

What Products and Services Does HZO Offer?

  • Sells new and used recreational boats, including pleasure boats, fishing boats, and yachts.
  • Offers marine parts and accessories, such as electronics, docking products, and water sports equipment.
  • Provides maintenance, repair, and storage services for boats and yachts.
  • Offers boat and yacht brokerage services.
  • Charters yachts and power catamarans.
  • Provides financing services for new and used boats.
  • Arranges insurance coverage for boats.

How Does HZO Make Money?

  • Retail sales of new and used boats.
  • Sales of marine parts and accessories.
  • Service revenue from maintenance, repair, and storage.
  • Finance and insurance commissions.
  • Yacht charter revenue.

What Industry Does HZO Operate In?

MarineMax operates within the specialty retail industry, specifically focusing on recreational boating. The industry is influenced by economic conditions, consumer confidence, and leisure spending trends. The recreational boating market has seen growth in recent years, driven by increasing interest in outdoor activities and technological advancements in boat design and functionality. MarineMax competes with other boat retailers, manufacturers, and service providers, with its size and diversified offerings providing a competitive advantage. The company's ability to adapt to changing consumer preferences and leverage its extensive retail network is crucial for maintaining its market leadership.

Who Are HZO's Key Customers?

  • Recreational boaters and yacht owners.
  • Fishing enthusiasts.
  • Water sports participants.
  • Charter vacationers.
AI Confidence: 68% Updated: May 10, 2026

HZO Financials

Fundamental Snapshot

P/E (TTM)
20.1
Return on Equity (TTM)
-6.5%
Current Ratio
1.2

Based on FMP financials and quantitative analysis

Bull Case vs Bear Case

Bull Case

  • Recent insider buying suggests confidence in MarineMax's future performance, indicating belief in growth potential.
  • Community sentiment has shifted positively, with discussions highlighting the company's strong brand presence in the recreational boating market.
  • Analysts note an increase in demand for luxury goods, including boats, which could benefit MarineMax as consumer spending rebounds.
  • Recent product launches have generated excitement, positioning MarineMax as a leader in innovation within the marine industry.

Bear Case

  • Concerns about rising interest rates may impact consumer financing for boat purchases, leading to potential slowdowns in sales.
  • Social sentiment includes caution regarding the cyclical nature of the boating industry, with fears of a downturn as economic conditions fluctuate.
  • Increased competition in the recreational boating market could pressure margins and market share for MarineMax.
  • Recent reports indicate supply chain challenges that may hinder inventory levels, affecting the ability to meet consumer demand.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · April 2026

Recent Quarterly Results

Quarter Revenue Net Income EPS
Q1 2026 $527M -$3M $-0.12
Q4 2025 $505M -$8M $-0.36
Q3 2025 $552M -$854,000 $-0.04
Q2 2025 $657M -$52M $-2.42

Based on FMP financials and quantitative analysis

HZO Latest News

HZO Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for HZO.

Price Targets

Consensus target: $32.00

HZO MoonshotScore

46/100

What does this score mean?

The MoonshotScore rates HZO's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: William Brett McGill

President and Chief Executive Officer

William Brett McGill serves as the President and Chief Executive Officer of MarineMax, Inc. His career within the company spans several years, during which he has held various leadership positions. McGill's expertise lies in retail operations, strategic planning, and customer experience. His educational background includes a strong foundation in business management and marketing, equipping him with the skills necessary to lead a large retail organization. He has been instrumental in driving MarineMax's growth and expansion strategies.

Track Record: Under William Brett McGill's leadership, MarineMax has expanded its retail footprint and enhanced its service offerings. He has overseen strategic acquisitions that have strengthened the company's market position. McGill has also focused on improving customer satisfaction and leveraging digital technologies to enhance the customer experience. His tenure has been marked by consistent revenue growth and improved operational efficiency.

MarineMax, Inc. Consumer Cyclical Stock: Key Questions Answered

What does MarineMax, Inc. do?

MarineMax, Inc. is the largest recreational boat and yacht retailer in the United States, operating through two segments: Retail Operations and Product Manufacturing. The company sells new and used recreational boats, marine parts and accessories, and provides maintenance, repair, and storage services. MarineMax also offers boat and yacht brokerage services, charters yachts, and provides financing and insurance options. The company operates 79 retail locations across 21 states, providing a comprehensive range of boating solutions to its customer base.

What do analysts say about HZO stock?

Analyst coverage of MarineMax, Inc. (HZO) typically focuses on the company's growth prospects, market position, and financial performance. Key valuation metrics such as price-to-earnings ratio and enterprise value-to-EBITDA are often considered. Analysts assess the company's ability to maintain its market share, manage costs, and adapt to changing consumer preferences in the recreational boating industry. Growth considerations include strategic acquisitions, expansion into new markets, and the development of exclusive brands. Analyst ratings and price targets reflect expectations for future performance based on these factors.

What are the main risks for HZO?

The main risks for MarineMax, Inc. include economic downturns affecting consumer discretionary spending, increased competition from online retailers and other boat dealers, and the seasonality of recreational boating. Economic downturns can significantly reduce demand for recreational boats and related products, impacting revenue and profitability. Increased competition can erode market share and pressure margins. The seasonality of boating can lead to fluctuations in revenue and earnings throughout the year. Additionally, rising fuel costs and changes in environmental regulations can also pose risks to the company's performance.

What are the key factors to evaluate for HZO?

MarineMax, Inc. (HZO) holds an AI score of 46/100 (low). Analysts target $32.00 (-5%). Not financial advice.

How frequently does HZO data refresh on this page?

HZO prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven HZO's recent stock price performance?

MarineMax, Inc. (HZO) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Leading market position in recreational boat retail. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider HZO overvalued or undervalued right now?

Valuing MarineMax, Inc. (HZO) requires multiple metrics. Analysts target $32.00 (-5%) — near fair value. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying HZO?

Before investing in MarineMax, Inc. (HZO), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available company data and market analysis.
  • Financial metrics are as of the latest available reporting period.
Data Sources

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