LiveWire Group, Inc. (LVWR)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
LiveWire Group, Inc. (LVWR) trades at $1.22 with AI Score 38/100 (Grade D). LiveWire Group, Inc. manufactures and sells electric motorcycles, operating in North America, Europe/Middle East/Africa, and Asia Pacific. Market cap: $249.81M, Sector: Consumer cyclical.
Last analyzed: May 10, 2026Analyst Coverage for LVWR: LVWR does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates LVWR against Consumer Cyclical peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
LVWR: 1/1 perspectives are bearish.
LiveWire Group, Inc. (LVWR) Consumer Business Overview
LiveWire Group, Inc. focuses on the design, manufacture, and sale of electric motorcycles under the LiveWire brand, targeting markets in North America, EMEA, and Asia Pacific. Strategic alliances with Harley-Davidson and KYMCO Group support its global expansion and technological advancement in the electric vehicle sector.
What Is the Investment Thesis for LVWR?
LiveWire Group, Inc. presents a focused investment opportunity within the electric vehicle market, specifically targeting the motorcycle segment. The company's strategic partnerships with Harley-Davidson and KYMCO Group provide a competitive edge through shared technology and distribution networks. However, the company's negative profit margin of -263.8% and gross margin of -10.0% indicate significant challenges in achieving profitability. Future growth depends on effectively scaling production, managing costs, and increasing market adoption of electric motorcycles. Investors should closely monitor sales growth, margin improvements, and the impact of strategic partnerships on market penetration. The high beta of 1.81 suggests significant volatility, reflecting the speculative nature of the stock.
Based on FMP financials and quantitative analysis
LVWR Key Highlights
- Market capitalization of $0.37 billion, reflecting its position as a smaller player in the competitive electric vehicle market.
- Negative profit margin of -263.8%, indicating substantial losses and the need for improved cost management and increased sales volume.
- Gross margin of -10.0%, highlighting challenges in covering the direct costs of producing and selling electric motorcycles.
- Strategic partnerships with Harley-Davidson, Inc. and the KYMCO Group, providing access to established distribution networks and technological expertise.
- Beta of 1.81, suggesting higher volatility compared to the overall market, which may attract risk-tolerant investors.
Who Are LVWR's Competitors?
LVWR is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| HOG Harley-Davidson, Inc. | $25.70 | -0.16% | $2.71B | 48 |
| FSR Fisker Inc. | $0.09 | -28.17% | $52.82M | 64 |
| WKHS Workhorse Group Inc. | $2.99 | -4.78% | 33M | 63 |
| NIO NIO Inc. | $5.17 | -1.24% | $12.17B | 61 |
| LCID Lucid Group, Inc. | $4.99 | -3.48% | $1.59B | 61 |
| DNFGY Dongfeng Motor Group Company Limited | $58.00 | +0.00% | $478.65B | 46 |
| HNDAF Honda Motor Co., Ltd. | $8.86 | +0.28% | $38.25B | 46 |
| TOYOF Toyota Motor Corporation | $17.56 | -1.49% | $228.91B | 46 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are LVWR's Key Strengths?
- Strategic partnerships with Harley-Davidson and KYMCO.
- Focus on the growing electric motorcycle market.
- Innovative electric motorcycle technology.
- Global presence in key markets.
What Are LVWR's Weaknesses?
- Negative profit margin and gross margin.
- Limited brand recognition compared to established motorcycle manufacturers.
- Dependence on partnerships for distribution and technology.
- High beta indicating significant volatility.
What Could Drive LVWR Stock Higher?
- Introduction of new electric motorcycle models with enhanced features and performance.
- Expansion of charging infrastructure through partnerships with charging network providers.
- Increased adoption of electric vehicles driven by government incentives and environmental awareness.
- Leveraging Harley-Davidson's brand recognition and distribution network.
What Are the Key Risks for LVWR?
- Fluctuations in raw material costs affecting production expenses.
- Changes in government regulations and incentives impacting electric vehicle adoption.
- Economic downturns reducing consumer spending on discretionary items.
- Competition from established motorcycle manufacturers and emerging EV companies.
- Challenges in achieving profitability due to high operating costs and low sales volume.
What Are the Growth Opportunities for LVWR?
- Expansion into New Geographic Markets: LiveWire can expand its presence in the Asia Pacific region, leveraging KYMCO Group's existing infrastructure and market knowledge. The Asia Pacific electric motorcycle market is projected to experience substantial growth, driven by urbanization and environmental concerns. Entering this market could significantly increase LiveWire's sales volume and brand recognition. Timeline: Within the next 2-3 years.
- Development of New Electric Motorcycle Models: Introducing a wider range of electric motorcycle models, including more affordable options, can attract a broader customer base. Addressing different price points and performance needs can increase market penetration. Investing in R&D to develop innovative features and improve battery technology is crucial. Timeline: Ongoing, with new models introduced annually.
- Enhancement of Battery Technology: Improving battery range and charging times can address key consumer concerns about electric motorcycles. Investing in advanced battery technologies, such as solid-state batteries, can enhance the performance and appeal of LiveWire's products. Collaborating with battery manufacturers can accelerate this process. Timeline: Ongoing, with incremental improvements in battery technology expected each year.
- Expansion of Charging Infrastructure: Partnering with charging network providers to expand the availability of charging stations can alleviate range anxiety and encourage adoption of electric motorcycles. Focusing on strategic locations, such as urban centers and popular riding routes, can maximize the impact of this initiative. Timeline: Ongoing, with a focus on expanding charging infrastructure over the next 5 years.
- Leveraging Harley-Davidson's Brand Recognition: Capitalizing on Harley-Davidson's established brand recognition and customer loyalty can accelerate the adoption of LiveWire motorcycles. Integrating LiveWire products into Harley-Davidson's dealer network and marketing campaigns can reach a wider audience. This partnership provides a significant competitive advantage. Timeline: Ongoing, with continuous integration into Harley-Davidson's marketing and distribution channels.
What Opportunities Does LVWR Have?
- Expansion into new geographic markets.
- Development of new electric motorcycle models.
- Enhancement of battery technology.
- Expansion of charging infrastructure.
What Threats Does LVWR Face?
- Competition from established motorcycle manufacturers.
- Fluctuations in raw material costs.
- Changes in government regulations and incentives.
- Economic downturns affecting consumer spending.
What Are LVWR's Competitive Advantages?
- Strategic partnerships with Harley-Davidson, Inc. and the KYMCO Group.
- Focus on the niche market of electric motorcycles.
- Brand recognition within the electric motorcycle segment.
- Technological expertise in electric motorcycle development.
What Does LVWR Do?
LiveWire Group, Inc., established in 2010 and headquartered in Milwaukee, Wisconsin, is dedicated to manufacturing electric motorcycles. Operating under the LiveWire brand, the company targets markets across North America, Europe/Middle East/Africa, and Asia Pacific. LiveWire distinguishes itself by focusing exclusively on electric motorcycles, setting it apart from traditional motorcycle manufacturers. The company leverages strategic partnerships with industry giants like Harley-Davidson, Inc. and the KYMCO Group to enhance its technological capabilities and expand its market presence. These collaborations are crucial for accessing established distribution networks and advanced manufacturing processes. LiveWire's commitment to electric mobility positions it to capitalize on the increasing demand for sustainable transportation solutions. The company's product offerings are designed to appeal to environmentally conscious consumers seeking high-performance electric motorcycles. LiveWire aims to lead the electric motorcycle market through continuous innovation and strategic alliances, fostering a sustainable future for urban and recreational transportation.
What Products and Services Does LVWR Offer?
- Manufactures electric motorcycles under the LiveWire brand.
- Sells electric motorcycles in North America, Europe/Middle East/Africa, and Asia Pacific.
- Engages in strategic partnerships with Harley-Davidson, Inc. for distribution and technology sharing.
- Collaborates with the KYMCO Group to expand its market reach and manufacturing capabilities.
- Focuses on developing innovative electric motorcycle technology.
- Offers high-performance electric motorcycles for environmentally conscious consumers.
- Aims to lead the electric motorcycle market through continuous innovation.
How Does LVWR Make Money?
- Direct sales of electric motorcycles to consumers.
- Partnerships with established motorcycle manufacturers for distribution.
- Revenue generation through after-sales services and parts.
- Licensing of electric motorcycle technology.
What Industry Does LVWR Operate In?
LiveWire Group, Inc. operates within the rapidly evolving electric vehicle (EV) market, specifically targeting the electric motorcycle segment. The industry is characterized by increasing consumer demand for sustainable transportation solutions and stringent environmental regulations. Competition includes both established motorcycle manufacturers and emerging EV companies. LiveWire's strategic partnerships and focus on electric motorcycles position it to capture a share of this growing market. The global electric motorcycle and scooter market is projected to reach significant growth in the coming years, driven by technological advancements and government incentives promoting EV adoption.
Who Are LVWR's Key Customers?
- Environmentally conscious consumers seeking sustainable transportation.
- Urban commuters looking for efficient and eco-friendly vehicles.
- Motorcycle enthusiasts interested in high-performance electric motorcycles.
- Customers in North America, Europe/Middle East/Africa, and Asia Pacific.
LVWR Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Insider buying activity has increased recently, suggesting confidence from management in the company's future prospects.
- Community sentiment has turned positive, with discussions highlighting the growing demand for electric motorcycles and LiveWire's unique position in the market.
- Recent product launches have generated excitement, indicating that the company is innovating and expanding its offerings.
- Market perception is shifting towards sustainability, and LiveWire's focus on electric vehicles aligns well with this trend.
Bear Case
- Concerns about production delays have surfaced, which could affect the company's ability to meet growing demand and impact revenue.
- Some community members express skepticism about the long-term viability of electric motorcycles in a competitive market dominated by traditional vehicles.
- Recent discussions indicate uncertainty regarding regulatory challenges that could hinder growth in the electric vehicle sector.
- Overall market volatility is raising caution among investors, leading to a more cautious outlook on growth stocks like LiveWire.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
LVWR Latest News
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LiveWire Begins Production of New Electrical Motorcycle Models
MT Newswires · Jun 9, 2026
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LiveWire Starts Production Of Its S4 Honcho Trail and S4 Honcho Street Models
benzinga · Jun 9, 2026
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LiveWire Group, Inc. Commences Production of All‑New S4 Honcho™ Mini‑Moto Models
businesswire.com · Jun 9, 2026
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LiveWire (LVWR) Acquires Dust Moto Assets
Yahoo! Finance: LVWR News · May 31, 2026
LVWR Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for LVWR.
Price Targets
Wall Street price target analysis for LVWR.
LVWR MoonshotScore
What does this score mean?
The MoonshotScore rates LVWR's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
LiveWire Begins Production of New Electrical Motorcycle Models
LiveWire Starts Production Of Its S4 Honcho Trail and S4 Honcho Street Models
LiveWire Group, Inc. Commences Production of All‑New S4 Honcho™ Mini‑Moto Models
LiveWire (LVWR) Acquires Dust Moto Assets
Leadership: Karim Donnez
CEO
Karim Donnez serves as the CEO of LiveWire Group, Inc., bringing extensive experience in the automotive and technology sectors. His career includes leadership roles focused on strategic planning, product development, and market expansion. Donnez has a strong background in driving innovation and operational efficiency within global organizations. His expertise is centered around navigating the complexities of emerging markets and fostering collaborative partnerships to achieve sustainable growth. He is tasked with leading LiveWire's vision to become a leading electric motorcycle manufacturer.
Track Record: Since assuming the role of CEO, Karim Donnez has focused on strengthening LiveWire's strategic partnerships and expanding its global market presence. Key initiatives include enhancing the company's product development pipeline and improving operational efficiency to address profitability challenges. His leadership is aimed at positioning LiveWire as a key player in the rapidly evolving electric motorcycle market.
What Investors Ask About LiveWire Group, Inc. (LVWR) — Consumer Cyclical
What does LiveWire Group, Inc. do?
LiveWire Group, Inc. specializes in the design, manufacture, and sale of electric motorcycles. Operating under the LiveWire brand, the company targets markets in North America, Europe/Middle East/Africa, and Asia Pacific. LiveWire distinguishes itself by focusing exclusively on electric motorcycles, setting it apart from traditional motorcycle manufacturers. Strategic partnerships with Harley-Davidson, Inc. and the KYMCO Group enhance its technological capabilities and expand its market presence. The company aims to lead the electric motorcycle market through continuous innovation and strategic alliances, fostering a sustainable future for urban and recreational transportation.
What do analysts say about LVWR stock?
Analyst coverage of LiveWire Group, Inc. is limited, reflecting its relatively small market capitalization and recent entry into the public market. Current sentiment is cautiously optimistic, with a focus on the company's growth potential within the electric motorcycle market. Key valuation metrics, such as price-to-sales ratio, are being closely monitored. Growth considerations include the company's ability to scale production, improve profitability, and capitalize on its strategic partnerships. Investors should conduct thorough due diligence and consider the inherent risks associated with investing in a relatively new and volatile stock.
What are the main risks for LVWR?
LiveWire Group, Inc. faces several key risks, including intense competition from established motorcycle manufacturers and emerging EV companies. Fluctuations in raw material costs, particularly for battery components, can significantly impact profitability. Changes in government regulations and incentives related to electric vehicles could affect consumer demand. Economic downturns may reduce consumer spending on discretionary items, such as motorcycles. Additionally, the company faces challenges in scaling production, improving profitability, and managing its dependence on strategic partnerships. Investors should carefully consider these risks before investing in LVWR.
How does LiveWire Group, Inc. adapt to changing consumer preferences?
LiveWire Group, Inc. adapts to changing consumer preferences by continuously innovating its product line and incorporating customer feedback into its designs. The company invests in research and development to improve battery technology, enhance performance, and introduce new features that appeal to a broader range of riders. LiveWire also monitors market trends and consumer behavior to identify emerging needs and preferences. By staying agile and responsive to evolving consumer demands, LiveWire aims to maintain a competitive edge in the rapidly changing electric motorcycle market. This includes offering customizable options and leveraging digital platforms to engage with customers and gather insights.
How does LiveWire Group, Inc. manage supply chain and input cost risks?
LiveWire Group, Inc. manages supply chain and input cost risks through strategic partnerships and diversification of its supplier base. The company collaborates with established manufacturers like Harley-Davidson and KYMCO to leverage their existing supply chain networks and negotiate favorable terms with suppliers. LiveWire also seeks to diversify its sourcing of key components, such as batteries, to reduce its dependence on any single supplier. By implementing robust inventory management practices and hedging strategies, LiveWire aims to mitigate the impact of fluctuations in raw material costs and ensure a stable supply of critical components. This proactive approach helps to maintain production efficiency and protect profit margins.
What are the key factors to evaluate for LVWR?
LiveWire Group, Inc. (LVWR) holds an AI score of 38/100 (low). Not financial advice.
How frequently does LVWR data refresh on this page?
LVWR prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven LVWR's recent stock price performance?
LiveWire Group, Inc. (LVWR) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strategic partnerships with Harley-Davidson and KYMCO. See the News tab for the latest drivers. Past performance does not predict future results.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Financial data is based on the most recent available information.
- Analyst sentiment is based on limited coverage.
- Risk assessment is based on current market conditions and company-specific factors.