Naples Soap Company Inc. (NASO)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Naples Soap Company Inc. (NASO) trades at $1.85 with AI Score 51/100 (Grade B). Naples Soap Company Inc. manufactures and sells personal care products, including soap, hair, face, and skin care items, operating 11 retail locations in Florida. Market cap: $4.14M, Sector: Consumer defensive.
Last analyzed: Mar 16, 2026Analyst Coverage for NASO: NASO does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates NASO against Consumer Defensive peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.
NASO: 2/6 perspectives are bullish. Dominant signal: Seth Klarman bearish.
Naples Soap Company Inc. (NASO) Consumer Business Overview
Naples Soap Company Inc. is a health and wellness company focused on manufacturing and selling personal care products through its retail locations, e-commerce platform, and wholesale partnerships. Operating within the competitive household and personal products sector, the company emphasizes natural ingredients and direct-to-consumer sales channels, while maintaining a negative profit margin.
What Is the Investment Thesis for NASO?
Naples Soap Company Inc. presents a high-risk, high-reward investment opportunity within the competitive consumer defensive sector. The company's focus on natural personal care products and direct-to-consumer sales channels aligns with current market trends, offering potential for revenue growth. However, the company's negative profit margin of -21.0% and small market capitalization of $0.00B raise concerns about its financial stability and ability to scale effectively. Key catalysts include expanding its online presence and increasing distribution partnerships. Investors should closely monitor the company's ability to improve profitability and manage its operating expenses. The negative beta of -0.96 suggests the stock moves inversely to the market, which may offer diversification benefits during market downturns.
Based on FMP financials and quantitative analysis
NASO Key Highlights
- Operates 11 retail locations in Florida, providing a direct-to-consumer sales channel.
- Sells products through naplessoap.com and Amazon.com, expanding its reach beyond physical stores.
- Partners with approximately 300 boutiques, spas, and stores in the United States for wholesale distribution.
- Reported a negative profit margin of -21.0%, indicating challenges in achieving profitability.
- Trades on the OTC market, which typically involves higher risk and lower liquidity compared to major exchanges.
Who Are NASO's Competitors?
NASO is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| FACYF Fancl Corporation | $17.45 | +0.00% | $2.37B | 63 |
| SGI Somnigroup International Inc | $72.67 | +0.48% | $15.28B | 62 |
| ELF e.l.f. Beauty, Inc. | $60.68 | +4.40% | $3.61B | 59 |
| MIOFF Milbon Co., Ltd. | $52.60 | +0.00% | $1.71B | 58 |
| SLSN Solésence, Inc. | $1.30 | +4.00% | $91.82M | 51 |
| CHD Church & Dwight Co., Inc. | $96.41 | -0.69% | $22.84B | 51 |
| PGENY Pigeon Corporation | $2.86 | -5.30% | $1.37B | 51 |
| KOSCF KOSÉ Corporation | $34.51 | +0.00% | $1.96B | 52 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are NASO's Key Strengths?
- Established retail presence in Florida.
- Direct-to-consumer sales channels.
- Focus on natural ingredients.
- Distribution network of boutiques, spas, and stores.
What Are NASO's Weaknesses?
- Negative profit margin.
- Small market capitalization.
- Limited brand recognition.
- Reliance on a small number of retail locations.
What Could Drive NASO Stock Higher?
- Expansion of online marketing efforts to drive e-commerce sales.
- Potential new wholesale partnerships with national retailers.
- Continued growth in demand for natural personal care products.
- Seasonal sales increases during peak tourist seasons in Florida.
What Are the Key Risks for NASO?
- Increased competition from larger personal care companies.
- Economic downturn affecting consumer spending on discretionary items.
- Changes in regulations impacting the personal care industry.
- Negative profit margin impacting financial stability.
- Limited access to capital due to small market capitalization.
What Are the Growth Opportunities for NASO?
- Expanding E-commerce Presence: Naples Soap Company can significantly increase its revenue by enhancing its online presence and marketing efforts. The global e-commerce market is projected to reach trillions of dollars in the coming years, offering a vast opportunity for growth. By optimizing its website, improving search engine rankings, and leveraging social media marketing, the company can attract new customers and drive online sales. This initiative can be implemented within the next year and could lead to a substantial increase in revenue.
- Increasing Retail Footprint: While already operating 11 retail locations in Florida, Naples Soap Company could strategically expand its brick-and-mortar presence to other states with similar demographics and tourist appeal. Identifying new locations and negotiating favorable lease terms will be crucial. This expansion could be phased in over the next 3-5 years, with careful monitoring of each new store's performance. The personal care industry continues to see value in physical retail, especially for experiential brands.
- Developing New Product Lines: Naples Soap Company can capitalize on emerging trends in the personal care market by developing new product lines that cater to specific consumer needs and preferences. This could include expanding into organic skincare, men's grooming products, or specialized treatments for specific skin conditions. Market research and product development could be completed within the next 12-18 months, with new products launched shortly thereafter. Innovation is key to staying competitive in the fast-evolving consumer market.
- Enhancing Wholesale Partnerships: Naples Soap Company can expand its distribution network by forging new wholesale partnerships with boutiques, spas, and stores across the United States. This would involve identifying potential partners, negotiating favorable terms, and providing marketing support to drive sales. This initiative can be implemented within the next year and could significantly increase the company's reach and revenue. Wholesale partnerships offer a cost-effective way to expand market presence.
- Leveraging Amazon Marketplace: Naples Soap Company can further optimize its presence on Amazon.com to increase sales and brand visibility. This includes improving product listings, running targeted advertising campaigns, and managing customer reviews effectively. The Amazon marketplace offers access to a vast customer base and can be a significant driver of revenue growth. Continuous optimization and monitoring of performance metrics are essential for success. This is an ongoing opportunity with immediate impact.
What Opportunities Does NASO Have?
- Expanding e-commerce presence.
- Increasing retail footprint.
- Developing new product lines.
- Enhancing wholesale partnerships.
What Threats Does NASO Face?
- Competition from larger personal care companies.
- Changing consumer preferences.
- Economic downturn.
- Increased regulation of the personal care industry.
What Are NASO's Competitive Advantages?
- Established retail presence in Florida.
- Direct-to-consumer sales channels.
- Focus on natural ingredients.
- Distribution network of boutiques, spas, and stores.
What Does NASO Do?
Founded in 2009 and based in Fort Myers, Florida, Naples Soap Company Inc. began as a small retail operation focused on providing natural and handcrafted soap products. Over the years, the company has expanded its product line to include a variety of personal care items, such as hair, face, and skin care products, all emphasizing natural ingredients. Naples Soap Company operates 11 retail locations throughout Florida, providing a direct point of contact with customers. In addition to its brick-and-mortar presence, the company has invested in its online platform, naplessoap.com, to reach a broader audience. Naples Soap Company also leverages third-party e-commerce platforms like Amazon.com and distributes its products through approximately 300 boutiques, spas, and stores across the United States, diversifying its sales channels. The company was formerly known as The GNS Group Inc. and rebranded as Naples Soap Company Inc. in May 2022 to align with its core business. Despite its growth, the company faces challenges in profitability, reflected in its negative profit margin.
What Products and Services Does NASO Offer?
- Manufactures and sells a range of personal care products.
- Offers soap, hair care, face care, and skin care products.
- Operates 11 retail locations in Florida.
- Sells products through its website, naplessoap.com.
- Distributes products through Amazon.com.
- Partners with approximately 300 boutiques, spas, and stores in the United States.
How Does NASO Make Money?
- Direct-to-consumer sales through retail locations.
- Online sales through its website and Amazon.com.
- Wholesale distribution to boutiques, spas, and stores.
- Focus on natural and handcrafted personal care products.
What Industry Does NASO Operate In?
Naples Soap Company Inc. operates within the competitive household and personal products industry, a segment of the broader consumer defensive sector. This industry is characterized by established players and evolving consumer preferences towards natural and sustainable products. The market is driven by factors such as increasing disposable incomes, rising health awareness, and growing demand for specialized skincare solutions. Competitors range from large multinational corporations to smaller niche brands. Naples Soap Company differentiates itself through its focus on natural ingredients and direct-to-consumer sales channels. However, it faces challenges in scaling its operations and competing with larger companies that have greater resources and brand recognition.
Who Are NASO's Key Customers?
- Individuals seeking natural and handcrafted personal care products.
- Customers who prefer to shop at retail locations in Florida.
- Online shoppers looking for personal care products on naplessoap.com and Amazon.com.
- Boutiques, spas, and stores that carry personal care products.
NASO Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
NASO Latest News
No recent news available for NASO.
NASO Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for NASO.
Price Targets
Wall Street price target analysis for NASO.
NASO MoonshotScore
What does this score mean?
The MoonshotScore rates NASO's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Deanna L. Wallin
CEO
Deanna L. Wallin is the CEO of Naples Soap Company Inc. Her background includes experience in managing small businesses and developing retail operations. She has been instrumental in expanding the company's product line and establishing its presence in the Florida market. Wallin's leadership focuses on maintaining the company's commitment to natural ingredients and providing high-quality personal care products. Her experience in direct-to-consumer sales has been crucial in driving the company's growth through retail locations and online channels.
Track Record: Under Deanna L. Wallin's leadership, Naples Soap Company Inc. has expanded from a small retail operation to a company with 11 retail locations and a growing online presence. She has overseen the development of new product lines and the establishment of partnerships with boutiques, spas, and stores across the United States. However, the company continues to face challenges in achieving profitability, as reflected in its negative profit margin.
NASO OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that Naples Soap Company Inc. may not meet the minimum financial standards or reporting requirements of higher tiers like OTCQX or OTCQB. Companies in this tier may have limited financial disclosure, making it more difficult for investors to assess their financial health and performance. Investing in companies on the OTC Other tier carries a higher degree of risk compared to those listed on major exchanges like the NYSE or NASDAQ due to the lack of regulatory oversight and transparency.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited financial disclosure and transparency.
- Low trading volume and liquidity.
- Potential for price manipulation and fraud.
- Higher risk of delisting or going out of business.
- Lack of regulatory oversight and investor protection.
- Verify the company's registration and legal status.
- Obtain and review available financial statements.
- Assess the company's business model and competitive landscape.
- Evaluate the management team and their track record.
- Understand the risks associated with investing in OTC stocks.
- Consult with a financial advisor.
- Check for any regulatory actions or legal proceedings.
- Established retail presence in Florida.
- Direct-to-consumer sales channels.
- Partnerships with boutiques, spas, and stores.
- Active website and online presence.
- Years in operation since 2009.
Naples Soap Company Inc. Consumer Defensive Stock: Key Questions Answered
What does Naples Soap Company Inc. do?
Naples Soap Company Inc. manufactures and sells personal care products, focusing on natural and handcrafted items. The company operates 11 retail locations in Florida, sells products through its naplessoap.com website and Amazon.com, and distributes to approximately 300 boutiques, spas, and stores across the United States. Their product line includes soaps, hair care, face care, and skin care products, emphasizing natural ingredients to appeal to health-conscious consumers. The company aims to provide high-quality personal care solutions through multiple sales channels.
What do analysts say about NASO stock?
As of 2026-03-16, there is no readily available analyst coverage for Naples Soap Company Inc. (NASO) due to its OTC listing and small market capitalization. Key valuation metrics include a negative P/E ratio of -0.23 and a negative profit margin of -21.0%. Growth considerations center on the company's ability to expand its online presence, increase distribution partnerships, and improve profitability. Investors should conduct their own thorough research and consider the risks associated with investing in OTC stocks.
What are the main risks for NASO?
The main risks for Naples Soap Company Inc. include its negative profit margin, which raises concerns about its financial sustainability. As an OTC stock, NASO faces liquidity challenges and limited regulatory oversight. Increased competition from larger personal care companies and changing consumer preferences also pose threats. Additionally, an economic downturn could negatively impact consumer spending on discretionary items like personal care products. Investors should carefully consider these risks before investing in NASO.
What are the key factors to evaluate for NASO?
Naples Soap Company Inc. (NASO) holds an AI score of 51/100 (moderate). Not financial advice.
How frequently does NASO data refresh on this page?
NASO prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven NASO's recent stock price performance?
Naples Soap Company Inc. (NASO) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established retail presence in Florida. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider NASO overvalued or undervalued right now?
Valuing Naples Soap Company Inc. (NASO) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying NASO?
Before investing in Naples Soap Company Inc. (NASO), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Limited financial data available for Naples Soap Company Inc.
- OTC stocks carry higher risks than exchange-listed stocks.
- AI analysis pending for NASO.