Skip to main content
Skip to main content
BBRYF logo

Burberry Group plc (BBRYF) Stock Analysis

Educational signal · not a buy or sell recommendation · How to read this

$15.53 $0.00 (0.00%) |CouncilSplit View · 53 · B
MCap: $5.56B| P/E Ratio: 178.05| Vol: 1| 52-wk range: $13.34 – $18.37

P/E 178.05 means the share price is 178.05 times one year of earnings per share; the S&P 500 usually sits near 20-25. Market cap $5.56B is the value of all shares combined.

Data from FMP · Methodology

For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gpt-4o-mini, generated Jun 14, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR

Quick Answer

Burberry Group plc (BBRYF) trades at $15.53. Burberry Group plc is a leading luxury fashion brand known for its iconic products and global retail presence. Market cap: $5.56B, Sector: Consumer cyclical.

Price as of Sep 11, 2026 · Last analyzed: Jun 14, 2026
Burberry Group plc is a leading luxury fashion brand known for its iconic products and global retail presence. The company operates in both retail and wholesale markets, offering a diverse range of high-end merchandise.

Analyst Coverage for BBRYF: BBRYF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates BBRYF against Consumer Cyclical peers across nine fundamental dimensions and assigns a neutral fundamental signal based on the underlying data.

Watch the BBRYF film Every key number, told as a short cinematic story — just press play. ~2 min

These figures come from statements filed 12 months ago — the most recent this company has published.

No score published: this stock trades under $10,000 on a typical day, so the price beside it is not one you could reliably act on.

Council Score · Weighted Average of 3 Disciplines
Split View 53/100 · B

BBRYF: the 2 scored disciplines are evenly split. Dominant signal: Seth Klarman bullish.

How is this calculated? →
Legends Council · 5 Legends + Moon AI

AI simulations built from the named investors' published principles. Not affiliated with, endorsed by, or the opinion of these individuals. How these lenses are built

Dalio-style lens (simulated)Ray Dalio
Favorable read
Griffin-style lens (simulated)Ken Griffin
Neutral read
Simons-style lens (simulated)Jim Simons
Neutral read
Englander-style lens (simulated)Izzy Englander
Unfavorable read
Klarman-style lens (simulated)Seth Klarman
Favorable read
Moon AI lens (model)
Neutral read
Munger's Mindset · Balance Sheet & Valuation
Financial Health
Neutral
Margin of Safety
Fairly Valued
Council Score · Weighted Average of 3 Disciplines · See tabs for details →
The lenses are modelled on the published principles of the investors named. We are not affiliated with them, they have not endorsed this, and it is not their opinion of this stock.

Burberry Group plc (BBRYF) Consumer Business Overview

CEOJoshua Gallay Schulman
Employees7,299
HeadquartersLondon, United Kingdom
IPO Year2010
IndustryLuxury Goods

Burberry Group plc (BBRYF) stands as a prominent player in the luxury goods sector, distinguished by its heritage, innovative designs, and a robust global retail network that caters to affluent consumers across multiple channels.

Data Provenance | Financial Data Quantitative Analysis Analysis: Jun 14, 2026

What Is the Investment Thesis for BBRYF?

AI-written as of Jun 14, 2026 — figures and tone reflect the data available then, not today's score.

Burberry Group plc's investment thesis is anchored in its strong brand equity and diverse product offerings, which position it well within the luxury goods sector. The company has demonstrated resilience with a profit margin of 0.9% and a gross margin of 54.7%, indicating effective cost management and pricing power. Growth catalysts include expanding its retail footprint and enhancing its online presence, particularly in high-growth markets such as Asia Pacific, where luxury goods consumption is projected to rise significantly. Burberry's strategic focus on sustainability and innovation in product design is expected to attract environmentally conscious consumers, further driving sales. However, investors should be aware of potential risks, including fluctuating currency exchange rates and changing consumer spending patterns in luxury markets, which could impact profitability.

Based on FMP financials and quantitative analysis

BBRYF Key Highlights

AI-written as of Jun 14, 2026 — figures and tone reflect the data available then, not today's score.

Market Cap of $5.56B reflects Burberry's strong position in the luxury goods sector.

  • P/E ratio of 178.05 indicates high investor expectations for future growth.
  • Profit margin of 0.9% highlights the company's current profitability amidst industry challenges.
  • Gross margin of 54.7% exceeds many competitors, showcasing effective cost management.
  • No dividend yield indicates a focus on reinvestment for growth rather than returning cash to shareholders.

Who Are BBRYF's Competitors?

BBRYF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap MoonshotScore
CDNAF Canadian Tire Corporation, Limited $134.44 -1.62% $7.07B 489-signal
LNNGY Li Ning Company Limited $41.55 -1.66% $4.30B 519-signal
JDDSF JD Sports Fashion plc $1.06 0.00% $5.07B
HWDJY Howden Joinery Group Plc $40.36 -5.52% $5.52B
GMVHF Entain Plc $7.00 +3.84% $4.48B 489-signal
SIG Signet Jewelers Limited $97.96 +0.26% $3.85B 915-pillar
PNDZF Pandora A/S $125.61 +15.24% $9.40B 529-signal
SWGAY The Swatch Group AG $10.84 -0.91% $11.3B 559-signal

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance This table mixes two scoring engines — compare a number only with others carrying the same tag.

What Are BBRYF's Key Strengths?

Established brand with a rich heritage and strong recognition.

  • Diverse product range catering to various luxury segments.
  • Robust global retail network enhancing market reach.
  • Strong gross margin indicating effective cost management.

What Are BBRYF's Weaknesses?

High P/E ratio may indicate overvaluation concerns.

  • Limited profit margin compared to some competitors.
  • Dependence on luxury market cycles which can be volatile.
  • No dividend yield may deter income-focused investors.

What Could Drive BBRYF Stock Higher?

Expansion of retail presence in Asia Pacific to capture growing luxury market.

  • Digital transformation efforts aimed at enhancing online sales and customer engagement.
  • Launch of new sustainable product lines to attract eco-conscious consumers.
  • Strategic partnerships and collaborations to enhance brand visibility.
  • Focus on product diversification into beauty and lifestyle segments.

What Are the Key Risks for BBRYF?

Weak fundamentals — a Piotroski F-Score of 3/9 flags soft profitability, leverage or efficiency.

  • Rich valuation — a P/E of 178.05 runs well above the Consumer Cyclical sector’s ~32.70x, leaving little room for a miss.
  • Fluctuating currency exchange rates impacting profitability.
  • Changing consumer preferences in the luxury goods market.
  • Intense competition from established and emerging luxury brands.
  • Economic downturns affecting consumer spending on luxury products.

What Are the Growth Opportunities for BBRYF?

  • Expansion in Asia Pacific: Burberry aims to increase its retail presence in the Asia Pacific region, where the luxury market is expected to grow at a CAGR of 7.5% through 2028. This growth is driven by rising disposable incomes and a growing middle class, providing Burberry with a significant opportunity to capture new customers and enhance brand visibility.
  • Digital Transformation: Burberry is investing in its e-commerce platforms to enhance customer experience and drive online sales. By optimizing its digital channels, Burberry can leverage this trend to increase sales and improve customer engagement.
  • Sustainability Initiatives: The increasing consumer preference for sustainable products presents an opportunity for Burberry to lead in this space. By enhancing its sustainability practices and promoting eco-friendly products, Burberry can attract environmentally conscious consumers, potentially increasing market share in this growing segment.
  • Product Diversification: Burberry is focusing on expanding its product lines beyond traditional apparel to include more beauty and lifestyle products.
  • Luxury Collaborations: Collaborating with high-profile designers and influencers can enhance Burberry's brand appeal and reach new customer segments. Strategic partnerships can create buzz and drive sales, especially among younger consumers who are increasingly influential in the luxury market.

What Are BBRYF's Competitive Advantages?

  • Strong brand recognition and heritage established over 160 years.
  • Diverse product offerings that cater to various consumer segments.
  • Global retail presence with a mix of owned and licensed stores.
  • Commitment to quality and craftsmanship that enhances customer loyalty.
  • Innovative marketing strategies that resonate with target audiences.

What Does BBRYF Do?

Founded in 1856, Burberry Group plc has evolved into a globally recognized luxury fashion brand, headquartered in London, United Kingdom. The company specializes in the creation, retail, and wholesale distribution of premium merchandise marketed under the Burberry brand. Its operations are primarily divided into retail and wholesale activities, alongside a licensing business that allows third parties to produce and sell Burberry-branded products. Burberry's extensive product portfolio includes clothing for women, men, and children, as well as beauty products, eyewear, footwear, and a variety of accessories, particularly high-end leather goods such as handbags. As of April 2, 2022, Burberry operated a global retail network comprising 218 directly operated stores, 143 concession spaces, 57 outlet locations, and 38 franchised stores, showcasing its strong market presence across the Asia Pacific region, Europe, the Middle East, India, Africa, and the Americas. The company has built a reputation for its iconic trench coats and distinctive check pattern, which resonate with luxury consumers. Burberry's commitment to innovation and quality has solidified its position as a leader in the luxury goods market, enabling it to navigate evolving consumer preferences and maintain brand loyalty.

What Products and Services Does BBRYF Offer?

  • Design and manufacture luxury apparel for men, women, and children.
  • Offer a wide range of accessories, including handbags, footwear, and eyewear.
  • Provide beauty products under the Burberry brand.
  • Operate a global network of retail stores and online sales platforms.
  • Engage in wholesale distribution to various retail partners.
  • Grant licenses to third parties for producing Burberry-branded products.

How Does BBRYF Make Money?

  • Generate revenue through direct retail sales in owned stores and online.
  • Earn income from wholesale partnerships with department stores and specialty retailers.
  • Leverage licensing agreements to expand brand presence and product offerings.
  • Focus on premium pricing strategies to maintain high margins on luxury goods.
  • Invest in marketing and branding to enhance consumer recognition and loyalty.

What Industry Does BBRYF Operate In?

The luxury goods industry is experiencing robust growth, driven by increasing disposable incomes and a rising number of affluent consumers globally. Market trends indicate a shift towards online retail and sustainability, with consumers increasingly seeking brands that align with their values. Burberry Group plc competes with notable players such as Canadian Tire Corporation (CDNAF), Li Ning Company (LNNGY), JD Sports Fashion (JDDSF), Howden Joinery Group (HWDJY), and Entain Plc (GMVHF), each vying for market share in a dynamic landscape characterized by evolving consumer preferences and heightened competition. The global luxury goods market is projected to continue expanding, presenting opportunities for Burberry to enhance its market position.

Who Are BBRYF's Key Customers?

  • Affluent consumers seeking high-quality luxury products.
  • Fashion-conscious individuals who value brand heritage and design.
  • Global travelers and tourists purchasing luxury goods.
  • Younger demographics interested in luxury fashion and lifestyle products.
  • Corporate clients seeking premium gifts and branded merchandise.
Model self-rating on this text: 73% (not a measure of the evidence) Updated: Jun 14, 2026

Research confidence

Low 20/100

Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.

  • Scoring coverage unknown
  • Price is current
  • No filing on record
  • No analyst coverage
  • Reported in GBP, converted to USD

MoonshotScore History

Recorded daily since 2026-08-23 · 19 snapshots

2026-08-23 46
2026-08-26 46
2026-08-29 46
2026-09-01 46
2026-09-04 46
2026-09-07 46
2026-09-10 46

What changed?

The score has stayed at 46.

Over the same 18 days the stock moved -5.4%.

Burberry Group plc (BBRYF) Valuation Context

Valued at $5.56B, BBRYF is classified as a mid-cap stock.

BBRYF Revenue & Earnings Trend

In Mar 2026, BBRYF generated $1.88B in top-line revenue, marking a sequential increase of 35.0%. The company recorded net income of $63.7M, with diluted EPS of $0.18. Quarter-over-quarter revenue has been mixed, typical for a mid-cap company operating in Consumer Cyclical. Across the four most recent quarters, BBRYF averaged $-0.05 in diluted EPS.

Company Profile

Burberry Group plc operates in the Luxury Goods industry within the Consumer Cyclical sector. It is headquartered in London, GB. The company is led by CEO Joshua G. Schulman. BBRYF has traded publicly since 2010.

ROE 2%

Key Financial Metrics

Return on equity for Burberry Group plc stands at 2.3%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 0.7%, showing how much profit it generates from its asset base. BBRYF trades at a trailing price-to-earnings ratio of 178.05, above the Consumer Cyclical sector average of ~32.70x. Its free cash flow yield is 10.3%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.87 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 0.5%, the inverse of the P/E and a quick read on earnings relative to price.

F-Score 3/9

Financial Health

Burberry Group plc's Piotroski F-Score is 3/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of 3.39 places it in the safe zone, indicating low near-term bankruptcy risk.

5/8 beats

Earnings Track Record

Burberry Group plc has beaten Wall Street's EPS estimate in 5 of its last 8 reported quarters — more hits than misses. Reported results have landed about 9.4% above estimates on average.

FY2026 est

Forward Outlook

Wall Street analysts project Burberry Group plc revenue of about $2.44B for fiscal 2026, with EPS near $0.21. The estimate reflects 20 contributing analysts.

BBRYF Financials

Fundamental Snapshot

Revenue Growth (FY)
-1.4%
Net Income Growth (FY)
+128.1%
EPS Growth (FY)
+128.0%
Free Cash Flow Growth (FY)
+48.2%
P/E (TTM)
178.05
Return on Equity (TTM)
+2.3%
Current Ratio
1.9
EV/EBITDA (TTM)
9.5

Based on FMP financials and quantitative analysis · FY 2026

Bull Case vs Bear Case

Bull Case

  • Established brand with a rich heritage and strong recognition.
  • Diverse product range catering to various luxury segments.
  • Robust global retail network enhancing market reach.
  • Strong gross margin indicating effective cost management.

Bear Case

  • High P/E ratio may indicate overvaluation concerns.
  • Limited profit margin compared to some competitors.
  • Dependence on luxury market cycles which can be volatile.
  • No dividend yield may deter income-focused investors.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · June 2026

Recent Quarterly Results

Quarter Revenue Net Income EPS
Mar 2026 $1.88B $64M $0.18
Sep 2025 $1.39B -$35M -$0.10
Mar 2025 $1.86B -$1M -$0.0038
Sep 2024 $1.47B -$100M -$0.28

Based on FMP financials and quantitative analysis · Converted to USD from GBP at today's rate

BBRYF Latest News

BBRYF Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for BBRYF.

Price Targets

Wall Street price target analysis for BBRYF.

BBRYF MoonshotScore

MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for BBRYF; grades run from A+ (80-100) to F (below 30).

Leadership: Joshua Gallay Schulman

CEO

Joshua Gallay Schulman has extensive experience in the luxury retail sector, having held various leadership roles prior to joining Burberry. With a strong background in brand management and strategic marketing, he has been instrumental in driving Burberry's global expansion and digital transformation initiatives. Schulman holds a degree in Business Administration and has a proven track record in enhancing brand equity and operational efficiency.

Track Record: Under Schulman's leadership, Burberry has focused on innovation and sustainability, launching several successful product lines and enhancing its digital presence. His strategic vision has contributed to Burberry's resilience during challenging market conditions, positioning the company for future growth.

BBRYF OTC Market Information

The OTC Other tier includes companies that trade on the over-the-counter market but do not meet the criteria for higher tiers like OTCQX or OTCQB. This tier typically has less stringent reporting requirements and may involve lower liquidity and higher volatility compared to major exchanges like NYSE or NASDAQ.

  • OTC Tier: OTC Other
Liquidity: Burberry's trading volume on the OTC market can be lower than on major exchanges, potentially leading to wider bid-ask spreads. Investors may face challenges in executing large orders without impacting the stock price significantly.
OTC Risk Factors:
  • Lower liquidity can lead to price volatility and difficulty in executing trades.
  • Potential lack of comprehensive financial disclosures compared to larger exchanges.
  • Increased susceptibility to market manipulation due to lower trading volumes.
  • Limited analyst coverage may result in less market information.
Due Diligence Checklist:
  • Verify financial performance through available reports and filings.
  • Assess the company's competitive position within the luxury goods sector.
  • Evaluate management's track record and strategic vision.
  • Review market trends and consumer preferences impacting luxury goods.
  • Monitor currency exchange rate fluctuations and their potential impact.
Legitimacy Signals:
  • Established brand with over 160 years of market presence.
  • Transparent financial reporting and adherence to regulatory standards.
  • Strong customer loyalty and brand recognition in the luxury sector.

Burberry Group plc Consumer Cyclical Stock: Key Questions Answered

Is BBRYF a good stock?

Stock Expert AI does not rate BBRYF buy, sell or hold. Burberry Group plc has no MoonshotScore yet; read the financial checkup, analyst consensus and risks directly. Whether it fits is your call: check what it sells, whether it earns, what the price assumes, and what would prove you wrong.

What do analysts say about BBRYF stock?

Analysts generally view Burberry Group plc as a well-established player in the luxury goods sector, with a focus on brand strength and growth potential. Key valuation metrics indicate a high P/E ratio of 178.05, reflecting investor expectations for future growth.

What are the key factors to evaluate for BBRYF?

Evaluate BBRYF on fundamentals, analyst consensus, and risk factors. P/E: 178.05x vs the S&P 500's ~20-25x. Market Cap of $5.56B reflects Burberry's strong position in the luxury goods sector. Not financial advice.

How frequently does BBRYF data refresh on this page?

BBRYF's price was last updated on Sep 11, 2026 and refreshes on page view during U.S. market hours; the quote is a provider snapshot, not an exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.

What has driven BBRYF's recent stock price performance?

Burberry Group plc (BBRYF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established brand with a rich heritage and strong recognition. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider BBRYF overvalued or undervalued right now?

Burberry Group plc (BBRYF) trades at 178.05x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

Can I buy fractional shares of BBRYF?

Yes, most major brokerages offer fractional shares of Burberry Group plc (BBRYF) with no minimum purchase requirement. This means you can invest any dollar amount regardless of the share price. Check your brokerage platform for specific terms, fees, and fractional share availability.

How can I track BBRYF's earnings and financial reports?

Burberry Group plc (BBRYF) reports quarterly earnings approximately 4-6 weeks after each fiscal quarter ends. You can track earnings dates, revenue and EPS estimates, and actual results on this page's Financials tab. Earnings surprises (beats or misses) often cause significant short-term price moves. Your brokerage can send alerts for BBRYF earnings announcements.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • All data is sourced from provided information and is accurate as of the current date.
Data Sources
Financial Modeling Prep (FMP)Stock Expert AI proprietary analysis

More Stocks We Cover