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Equifax Inc. (EFX)

For informational purposes only. Not financial advice. Analysis by Sedat Aydin, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Equifax Inc. (EFX) trades at $179.65 with AI Score 52/100 (Hold). Equifax Inc. is a global information solutions company providing data, analytics, and technology to businesses and consumers. Market cap: 22B, Sector: Industrials.

Last analyzed: Feb 8, 2026
Equifax Inc. is a global information solutions company providing data, analytics, and technology to businesses and consumers. The company operates through Workforce Solutions, US Information Solutions (USIS), and International segments.
52/100 AI Score Target $228.40 (+27.1%) MCap 22B Vol 2M

Equifax Inc. (EFX) Industrial Operations Profile

CEOMark W. Begor
Employees15000
HeadquartersAtlanta, GA, US
IPO Year1980

Equifax leverages its vast data assets and advanced analytics to deliver critical insights and solutions to businesses and consumers, solidifying its position as a leader in the information solutions industry with a focus on innovation and global expansion, trading at a P/E of 35.97.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Feb 8, 2026

Investment Thesis

Equifax presents a notable research candidate due to its established market position, diverse revenue streams, and growth potential in the information solutions industry. The company's Workforce Solutions segment is expected to benefit from increased demand for employment verification services, driven by a tightening labor market and heightened regulatory scrutiny. The USIS segment should continue to generate stable revenue through its credit information and analytics offerings. International expansion, particularly in emerging markets, offers significant growth opportunities. With a current market capitalization of $23.94 billion and a dividend yield of 0.97%, Equifax provides a blend of stability and growth potential. The company's commitment to innovation and data security further enhances its long-term value proposition. Investors should monitor the company's ability to maintain its competitive edge and navigate evolving regulatory landscapes.

Based on FMP financials and quantitative analysis

Key Highlights

  • Market capitalization of $23.94 billion reflects Equifax's significant presence in the information solutions market.
  • P/E ratio of 35.97 indicates investor expectations for future earnings growth.
  • Gross margin of 44.6% demonstrates the company's ability to maintain profitability in a competitive environment.
  • Dividend yield of 0.97% provides a steady income stream for investors.
  • Beta of 1.54 suggests higher volatility compared to the overall market.

Competitors & Peers

Strengths

  • Large and comprehensive data assets.
  • Established brand reputation.
  • Diverse revenue streams.
  • Global presence.

Weaknesses

  • Past data security breaches.
  • Exposure to regulatory scrutiny.
  • Dependence on economic conditions.
  • High debt levels.

Catalysts

  • Ongoing: Continued growth in the Workforce Solutions segment due to increasing demand for employment verification services.
  • Upcoming: Potential acquisitions to expand capabilities and market reach within the next 12 months.
  • Ongoing: Expansion into emerging markets, particularly in Asia-Pacific and Latin America.
  • Ongoing: Development and launch of new data analytics and technology solutions.

Risks

  • Ongoing: Cybersecurity risks and potential data breaches.
  • Potential: Increased regulatory scrutiny and compliance costs.
  • Potential: Economic downturns and reduced demand for credit information.
  • Potential: Increasing competition from established and emerging players.

Growth Opportunities

  • Growth opportunity 1: Expansion of Workforce Solutions: Equifax can capitalize on the growing demand for employment and income verification services, driven by increasing regulatory scrutiny and the need for accurate employee data. The market for workforce solutions is estimated to reach $10 billion by 2028, offering significant growth potential for Equifax. By investing in technology and expanding its service offerings, Equifax can further penetrate this market and strengthen its competitive position.
  • Growth opportunity 2: International Expansion: Equifax has significant opportunities to expand its presence in emerging markets, particularly in Asia-Pacific and Latin America. These regions are experiencing rapid economic growth and increasing demand for credit information and risk management solutions. By tailoring its offerings to local market needs and establishing strategic partnerships, Equifax can capture a larger share of these markets and drive revenue growth. The timeline for significant expansion is projected within the next 3-5 years.
  • Growth opportunity 3: Product Innovation: Equifax can drive growth by developing innovative products and services that address evolving customer needs. This includes leveraging artificial intelligence and machine learning to enhance its data analytics capabilities and create new solutions for fraud detection, identity verification, and risk management. By staying ahead of the curve in terms of technology and product development, Equifax can maintain its competitive edge and attract new customers. Expect to see new product releases within the next 12-18 months.
  • Growth opportunity 4: Strategic Acquisitions: Equifax can pursue strategic acquisitions to expand its capabilities, enter new markets, and consolidate its position in existing markets. By acquiring companies with complementary technologies or customer bases, Equifax can accelerate its growth and enhance its competitive advantage. The company has a history of successful acquisitions and is well-positioned to continue this strategy in the future. Potential acquisitions are being evaluated on an ongoing basis.
  • Growth opportunity 5: Data Security and Privacy Solutions: With increasing concerns about data breaches and privacy violations, Equifax can capitalize on the growing demand for data security and privacy solutions. By offering comprehensive data protection services and investing in advanced security technologies, Equifax can help businesses and consumers protect their sensitive information and mitigate the risk of cyberattacks. This market is expected to grow significantly in the coming years, providing a substantial growth opportunity for Equifax. Ongoing investment in data security is a key priority.

Opportunities

  • Expansion into new markets.
  • Development of innovative products and services.
  • Strategic acquisitions.
  • Growing demand for data security solutions.

Threats

  • Increasing competition.
  • Evolving regulatory landscape.
  • Cybersecurity risks.
  • Economic downturns.

Competitive Advantages

  • Proprietary data assets: Equifax possesses a vast and unique collection of consumer and commercial data, which is difficult for competitors to replicate.
  • Established brand reputation: Equifax has a long-standing reputation for accuracy and reliability, which builds trust with customers.
  • Extensive network of partners: Equifax has established relationships with a wide range of data providers and technology partners, which enhances its capabilities and reach.

About EFX

Founded in 1899 and headquartered in Atlanta, Georgia, Equifax Inc. has evolved from a credit reporting agency into a global information solutions provider. The company offers a wide array of services, including credit information, analytics, and technology solutions for businesses, governments, and consumers. Equifax operates through three primary segments: Workforce Solutions, U.S. Information Solutions (USIS), and International. The Workforce Solutions segment provides employment and income verification services, crucial for human resources and risk management. The USIS segment focuses on consumer and commercial credit information, scoring, and analytics, supporting lending and risk assessment decisions. The International segment extends Equifax's services globally, offering tailored information solutions to diverse markets. Equifax serves a broad range of industries, including financial services, mortgage, employers, telecommunications, retail, and government. With operations in numerous countries across North America, Latin America, Europe, and Asia-Pacific, Equifax maintains a significant global presence, adapting its offerings to meet local market needs and regulatory requirements. Equifax's commitment to innovation and data security underpins its competitive advantage in the rapidly evolving information solutions landscape.

What They Do

  • Provides credit information and credit scoring services to businesses and consumers.
  • Offers employment and income verification services for human resources and risk management.
  • Delivers data analytics and technology solutions for fraud detection and identity verification.
  • Provides marketing services to help businesses target and acquire new customers.
  • Offers identity theft protection products to consumers.
  • Provides information services to support debt collections and recovery management.

Business Model

  • Generates revenue through subscription fees for access to its data and analytics platforms.
  • Earns revenue from transaction-based services, such as credit reports and employment verifications.
  • Provides customized data solutions and consulting services to businesses and governments.

Industry Context

Equifax operates in the consulting services industry, which is experiencing growth driven by increasing demand for data analytics, risk management, and compliance solutions. The industry is characterized by intense competition, with companies like AER, CW, DOV, ESLT, and HUBB vying for market share. Equifax differentiates itself through its comprehensive suite of information solutions, global reach, and established brand reputation. The market is also influenced by evolving regulatory requirements and increasing concerns about data privacy and security. Companies that can effectively address these challenges are well-positioned for long-term success.

Key Customers

  • Financial institutions, including banks, credit unions, and mortgage lenders.
  • Employers seeking to verify the employment history and income of job applicants.
  • Government agencies requiring data for fraud detection and program administration.
  • Consumers seeking access to their credit reports and scores.
AI Confidence: 72% Updated: Feb 8, 2026

Financials

Chart & Info

Equifax Inc. (EFX) stock price: $179.65 (+1.63, +0.92%)

Latest News

Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for EFX.

Price Targets

Consensus target: $228.40

MoonshotScore

52/100

What does this score mean?

The MoonshotScore rates EFX's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Latest Equifax Inc. Analysis

What Investors Ask About Equifax Inc. (EFX)

What does Equifax Inc. do?

Equifax Inc. is a global information solutions company that provides data, analytics, and technology to businesses, governments, and consumers. The company operates through three segments: Workforce Solutions, US Information Solutions (USIS), and International. Equifax offers a wide range of services, including credit information, employment verification, fraud detection, and identity verification. Its solutions help customers make informed decisions, manage risk, and protect their data. Equifax serves a diverse range of industries, including financial services, mortgage, employers, and government.

Is EFX stock worth researching?

EFX stock presents a mixed outlook. The company's established market position and diverse revenue streams provide a degree of stability. Growth opportunities in Workforce Solutions and international markets offer potential upside. However, past data security breaches and ongoing regulatory scrutiny pose risks. Investors should carefully consider the company's valuation, growth prospects, and risk factors before making an investment decision. Monitoring the company's ability to maintain its competitive edge and navigate evolving regulatory landscapes is crucial.

What are the main risks for EFX?

The main risks for EFX include cybersecurity threats and potential data breaches, which could damage the company's reputation and result in financial losses. Increased regulatory scrutiny and compliance costs could also negatively impact profitability. Economic downturns could reduce demand for credit information and other services. Increasing competition from established and emerging players could erode market share. Investors should carefully monitor these risks and assess their potential impact on the company's financial performance.

What are the key factors to evaluate for EFX?

Equifax Inc. (EFX) currently holds an AI score of 52/100, indicating moderate score. The stock trades at a P/E of 33.0x, near the S&P 500 average (~20-25x). Analysts target $228.40 (+27% from $179.65). Key strength: Large and comprehensive data assets.. Primary risk to monitor: Ongoing: Cybersecurity risks and potential data breaches.. This is not financial advice.

How frequently does EFX data refresh on this page?

EFX prices update in real time during U.S. market hours (9:30 AM-4:00 PM ET, weekdays). Fundamentals refresh after quarterly or annual filings. Analyst ratings and AI insights update daily. News is aggregated continuously from financial sources.

What has driven EFX's recent stock price performance?

Recent price movement in Equifax Inc. (EFX) can be influenced by earnings results, analyst revisions, sector rotation, and broader market sentiment. The current analyst target of $228.40 implies 27% upside from here. Notable catalyst: Large and comprehensive data assets.. Check the News and Technical Analysis tabs for the latest drivers. Past performance does not predict future results.

Should investors consider EFX overvalued or undervalued right now?

Determining whether Equifax Inc. (EFX) is overvalued or undervalued requires examining multiple metrics. Its P/E ratio is 33.0. Analysts target $228.40 (+27% from current price), suggesting analysts see upside potential. Compare valuation ratios (P/E, P/S, EV/EBITDA) against sector peers for a comprehensive view.

What research should beginners do before buying EFX?

Before investing in Equifax Inc. (EFX), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .

Data provided for informational purposes only.

Analysis Notes
  • Stock data pending update.
  • Analysis based on available information and may be subject to change.
Data Sources

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