Canada Goose Holdings Inc. (GOOS) Stock Analysis
Educational signal · not a buy or sell recommendation · How to read this
P/E 17.86 means the share price is 17.86 times one year of earnings per share; the S&P 500 usually sits near 20-25. Market cap $772M is the value of all shares combined. Beta 1.78: the stock has moved about 78% more than the S&P 500.
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated May 9, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerCanada Goose Holdings Inc. (GOOS) trades at $7.95 with MoonshotScore 59/100 (Grade B). Canada Goose Holdings Inc. designs, manufactures, and sells performance luxury apparel. Market cap: $772M, Sector: Consumer cyclical.
Price as of Sep 11, 2026 · Last analyzed: May 9, 2026GOOS stock analysis for 2026: Analysts have set a consensus price target of $10.23 for Canada Goose Holdings Inc., suggesting 28.8% upside from the current price of $7.95. The AI MoonshotScore is 59/100, in the Fair band (45-64) — a research signal, not a recommendation. Key factors: analyst coverage, AI-driven quantitative scoring.
These figures come from statements filed 12 months ago — the most recent this company has published.
GOOS: 2/3 scored disciplines lean bullish. Dominant signal: Seth Klarman bullish.
How is this calculated? →Strongest side: Valuation (8/10, Moderate). Weakest side: Momentum (2/10, Weak).
AI simulations built from the named investors' published principles. Not affiliated with, endorsed by, or the opinion of these individuals. How these lenses are built
Why this analysis is different
- A sector-relative MoonshotScore — five pillars (business quality, financial safety, valuation, growth durability, momentum) re-ranked nightly against the full universe of US-listed common stocks.
- An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
- Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.
Canada Goose Holdings Inc. (GOOS) Consumer Business Overview
Canada Goose Holdings Inc. designs, manufactures, and distributes performance luxury apparel across the globe. Operating through direct-to-consumer, wholesale, and other segments, the company offers parkas, jackets, knitwear, and accessories. Its products cater to men, women, and children, solidifying its position in the luxury apparel market.
What Is the Investment Thesis for GOOS?
Canada Goose presents a mixed investment case. The company's strong brand recognition and global presence in the luxury apparel market are key strengths. However, a P/E ratio of 17.86 indicates a high valuation, requiring substantial earnings growth to justify the price. The company's profit margin of 1.5% is relatively low, suggesting potential challenges in maintaining profitability. Growth catalysts include expansion in Asian markets and continued development of the DTC channel. Potential risks include fluctuating raw material costs and increased competition from other luxury brands. Investors should closely monitor the company's ability to improve profitability and manage operational costs.
Based on FMP financials and quantitative analysis
GOOS Key Highlights
Market capitalization of $772M reflects investor valuation of the company's brand and future growth potential.
- Gross margin of 68.1% indicates strong pricing power and efficient cost management in manufacturing and sourcing.
- The company operates 41 directly operated retail stores, enhancing brand experience and direct-to-consumer sales.
- Presence in 56 national e-commerce markets demonstrates a robust online sales channel and global reach.
- Beta of 1.78 suggests higher volatility compared to the market, potentially offering higher returns but also greater risk.
Who Are GOOS's Competitors?
GOOS is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| PVH PVH Corp. | $69.35 | +1.23% | $3.20B | 645-pillar |
| RL Ralph Lauren Corporation | $334.48 | -0.65% | $20.4B | 905-pillar |
| SERNF Seiren Co.,Ltd. | $19.50 | 0.00% | $1.14B | 499-signal |
| GIII G-III Apparel Group, Ltd. | $28.16 | +1.77% | $1.19B | 925-pillar |
| OXM Oxford Industries, Inc. | $31.60 | +2.10% | $472M | 515-pillar |
| WACLY Wacoal Holdings Corp. | $129.72 | 0.00% | $1.28B | 449-signal |
| AIN Albany International Corp. | $60.75 | +1.42% | $1.72B | 475-pillar |
| CGGGF Coats Group plc | $1.04 | -4.59% | $1.99B | 459-signal |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance This table mixes two scoring engines — compare a number only with others carrying the same tag.
What Are GOOS's Key Strengths?
Strong brand recognition and reputation.
- Premium pricing power.
- Global distribution network.
- High-quality materials and craftsmanship.
What Are GOOS's Weaknesses?
High P/E ratio indicates potential overvaluation.
- Low profit margin.
- Dependence on winter outerwear sales.
- Vulnerability to changing fashion trends.
What Could Drive GOOS Stock Higher?
Expansion of retail footprint in key Asian markets by Q4 2026, driving revenue growth.
- Continued growth in the direct-to-consumer (DTC) channel, enhancing profitability.
- Product line diversification with new seasonal collections, attracting a broader customer base.
What Are the Key Risks for GOOS?
Increased competition from established luxury brands and emerging players, impacting market share.
- Fluctuations in raw material costs, affecting gross margins.
- Economic downturns affecting consumer spending on luxury goods, reducing sales.
- Geopolitical risks impacting global supply chains, disrupting production and distribution.
What Are the Growth Opportunities for GOOS?
- Expansion in Asian Markets: Canada Goose has significant growth potential in Asian markets, particularly in China, where demand for luxury goods is increasing. By expanding its retail presence and e-commerce channels in Asia, the company can tap into a large and growing consumer base. The Asian luxury market is projected to reach $155 billion by 2028, offering substantial revenue opportunities for Canada Goose. This expansion requires strategic partnerships and localized marketing efforts to cater to regional preferences and cultural nuances.
- Direct-to-Consumer (DTC) Channel Growth: Canada Goose can further enhance its profitability by focusing on its DTC channel, which includes e-commerce and directly operated retail stores. By increasing online sales and opening new retail locations in strategic markets, the company can capture a larger share of the value chain and improve margins. The global e-commerce market is expected to reach $6.2 trillion in 2026, providing a favorable environment for Canada Goose to expand its online presence and drive DTC sales. This strategy involves investments in digital marketing, website optimization, and customer experience.
- Product Line Diversification: Canada Goose can diversify its product line to include a wider range of apparel and accessories for different seasons and activities. By introducing new products such as lightweight jackets, rainwear, and footwear, the company can appeal to a broader consumer base and reduce its reliance on winter outerwear. The global sportswear market is projected to reach $548 billion by 2028, offering opportunities for Canada Goose to expand its product offerings and capture a share of this growing market. This diversification requires investments in research and development, design, and marketing.
- Sustainability Initiatives: Canada Goose can strengthen its brand image and appeal to environmentally conscious consumers by implementing sustainable practices throughout its supply chain and operations. By using recycled materials, reducing waste, and promoting ethical sourcing, the company can differentiate itself from competitors and attract a growing segment of consumers who prioritize sustainability. This initiative involves investments in sustainable materials, manufacturing processes, and supply chain transparency.
- Strategic Partnerships and Collaborations: Canada Goose can collaborate with other luxury brands, designers, and retailers to create exclusive collections and expand its reach. By partnering with complementary brands, the company can leverage their customer base and enhance its brand image. The luxury collaborations market is estimated to be worth $5 billion annually, providing opportunities for Canada Goose to create unique and desirable products. This strategy involves identifying suitable partners, negotiating mutually beneficial agreements, and executing collaborative marketing campaigns.
What Are GOOS's Competitive Advantages?
- Brand Recognition: Strong brand reputation for quality and performance.
- Premium Pricing: Ability to command premium prices due to brand perception and product quality.
- Global Distribution Network: Extensive distribution network through e-commerce, retail stores, and wholesale partners.
What Does GOOS Do?
Founded in 1957 in Toronto, Canada, Canada Goose Holdings Inc. has evolved from a manufacturer of woolen vests and outerwear to a global performance luxury apparel brand. Initially catering to the needs of Canadian Rangers and law enforcement, the company gained recognition for its durable and functional parkas designed to withstand extreme weather conditions. Over the years, Canada Goose expanded its product line to include lightweight down jackets, rainwear, windwear, knitwear, footwear, and accessories, targeting a broader consumer base seeking high-quality and stylish outerwear. The company operates through three segments: Direct-to-Consumer (DTC), Wholesale, and Other. The DTC segment includes sales through its 56 national e-commerce markets and 41 directly operated retail stores in North America, Europe, and Asia Pacific. The Wholesale segment involves selling products through wholesale partners and distributors. Canada Goose has strategically expanded its geographic reach, establishing a presence in key markets across North America, Europe, and Asia Pacific, while also serving customers in the Middle East, Africa, and Latin America. This global expansion has allowed the company to tap into diverse consumer preferences and weather conditions, solidifying its position as a leading player in the performance luxury apparel market. Canada Goose differentiates itself through its commitment to craftsmanship, quality materials, and functional design, appealing to consumers who value both performance and style.
What Products and Services Does GOOS Offer?
- Designs and manufactures performance luxury apparel.
- Offers parkas, lightweight down jackets, rainwear, and windwear.
- Sells knitwear, footwear, and accessories.
- Operates through direct-to-consumer, wholesale, and other segments.
- Distributes products through e-commerce and retail stores.
- Serves customers in North America, Europe, Asia Pacific, and other regions.
How Does GOOS Make Money?
- Direct-to-Consumer: Sells products directly to consumers through e-commerce and retail stores.
- Wholesale: Distributes products through wholesale partners and distributors.
- Luxury Brand: Focuses on high-quality materials, craftsmanship, and functional design to command premium prices.
What Industry Does GOOS Operate In?
Canada Goose operates in the performance luxury apparel market, which is characterized by increasing demand for high-quality, functional, and stylish outerwear. The industry is influenced by trends such as sustainability, ethical sourcing, and customization. Competition includes established luxury brands and emerging players offering similar products. Canada Goose differentiates itself through its heritage, craftsmanship, and focus on extreme weather performance. The global apparel market is expected to grow, driven by increasing disposable incomes and changing consumer preferences, providing opportunities for Canada Goose to expand its market share.
Who Are GOOS's Key Customers?
- Men and women seeking performance luxury apparel.
- Youth, children, and babies.
- Consumers in North America, Europe, and Asia Pacific.
- Customers who value quality, durability, and style.
Research confidence
Broad, current evidence sits behind this analysis.
- ● Scored on 100% of our measures
- ● Price is current
- ● Latest filing 43 days ago
- ● Covered by analysts
- ● Reported in CAD, converted to USD
Why 59?
Measured against companies in the same sector. The figures below are the factor contributions the scoring engine itself produced.
What is helping
- +0.33 Gross margin (Business Quality)
- +0.30 Enterprise value vs EBITDA (Valuation)
- +0.24 Gross profit per dollar of assets (Business Quality)
What is holding it back
- -0.21 Volatility vs the market (Financial Strength)
- -0.17 Operating income growth (Growth)
- -0.17 Earnings growth (Growth)
Contribution = how far the company sits from its sector on that measure, weighted by how much the pillar counts. Not investment advice. How the score is built →
MoonshotScore History
Recorded daily since 2026-08-23 · 19 snapshots
| 2026-08-23 | 50 |
| 2026-08-26 | 50 |
| 2026-08-29 | 50 |
| 2026-09-01 | 59 |
| 2026-09-04 | 59 |
| 2026-09-07 | 60 |
| 2026-09-10 | 59 |
What changed?
The grade moved from 50 to 59 (+9).
Over the same 18 days the stock moved -13.2%.
Company Profile
Canada Goose Holdings Inc. operates in the Apparel - Manufacturers industry within the Consumer Cyclical sector. It is headquartered in Toronto, CA. The company is led by CEO Daniel Reiss. GOOS has traded publicly since 2017.
Canada Goose Holdings Inc. Financial Trajectory
Canada Goose Holdings Inc. (GOOS) reported $85.8M in revenue for Q1 FY2027, a decline of 73.8% compared to the prior quarter. The company recorded a net loss of $65.5M, with diluted EPS of $-0.67. Revenue has contracted over three consecutive quarters, which investors in this small-cap Consumer Cyclical stock should monitor closely. Across the four most recent quarters, GOOS averaged $0.10 in diluted EPS.
How Canada Goose Holdings Inc. Is Valued
Canada Goose Holdings Inc. carries a market capitalization of $772M, placing it in the small-cap category. Analyst price targets span from $9.00 to $11.41, with a consensus of $10.23. At the current price of $7.95, that implies approximately 29% upside potential. Relative to its peer group, GOOS's quantitative score of 59/100 is roughly in line with the peer average of 60/100.
Key Financial Metrics
Return on equity for Canada Goose Holdings Inc. stands at 4.3%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 1.3%, showing how much profit it generates from its asset base. GOOS trades at a trailing price-to-earnings ratio of 17.86, below the Consumer Cyclical sector average of ~32.70x. Its free cash flow yield is 10.9%, a gauge of the cash the business throws off relative to its market value. A current ratio of 2.63 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 1.7%, the inverse of the P/E and a quick read on earnings relative to price.
Financial Health
Canada Goose Holdings Inc.'s Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 2.29 places it in the grey zone, a middle ground that warrants monitoring.
Earnings Track Record
Canada Goose Holdings Inc. has beaten Wall Street's EPS estimate in 4 of its last 8 reported quarters — more hits than misses. Reported results have landed about 7.6% above estimates on average.
GOOS Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2026
Bull Case vs Bear Case
Bull Case
- Strong brand recognition and reputation.
- Premium pricing power.
- Global distribution network.
- High-quality materials and craftsmanship.
Bear Case
- High P/E ratio indicates potential overvaluation.
- Low profit margin.
- Dependence on winter outerwear sales.
- Vulnerability to changing fashion trends.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · September 2026
Recent Quarterly Results
| Quarter | Revenue | Net Income | EPS |
|---|---|---|---|
| Q1 FY2027 | $86M | -$66M | -$0.67 |
| Q4 FY2026 | $328M | $20M | $0.20 |
| Q3 FY2026 | $501M | $97M | $0.98 |
| Q2 FY2026 | $197M | -$11M | -$0.12 |
Q1 FY2027 · filed 30 Jul 2026 · SEC EDGAR →
Based on FMP financials and quantitative analysis · Converted to USD from CAD at today's rate
GOOS Latest News
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Canada Goose CEO Buys 100,000 Subordinate Voting Shares
MT Newswires · Sep 10, 2026
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Canada Goose Expands Into Motorsport With ARCH Racing Partnership
MT Newswires · Sep 10, 2026
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Canada Goose Enters Motorsport Through Partnership with ARCH Motorcycle Racing
businesswire.com · Sep 10, 2026
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Canada Goose CEO, Dani Reiss, Purchases Additional Company Shares
businesswire.com · Sep 10, 2026
GOOS Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for GOOS.
Price Targets
Median: $10.25 (+28.8% from current price)
Source: FMP analyst consensus · as of Aug 25, 2026 · an estimate, not advice
GOOS MoonshotScore
What does this score mean?
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. GOOS scores 59/100 (Grade B): the number comes from the five-pillar engine (business quality, financial safety, valuation, growth durability, momentum), re-ranked daily against sector peers.
Latest News
Canada Goose CEO Buys 100,000 Subordinate Voting Shares
Canada Goose Expands Into Motorsport With ARCH Racing Partnership
Canada Goose Enters Motorsport Through Partnership with ARCH Motorcycle Racing
Canada Goose CEO, Dani Reiss, Purchases Additional Company Shares
Leadership: Daniel Reiss
CEO
Daniel Reiss has served as the CEO of Canada Goose Holdings Inc. since 2001, leading the company through a period of significant growth and global expansion. He joined the company in 1997 and has held various leadership positions. Reiss is known for his strategic vision and focus on brand building. He is a graduate of the University of Toronto and has a background in business and marketing. His leadership has been instrumental in transforming Canada Goose from a small Canadian manufacturer to a global luxury brand.
Track Record: Under Daniel Reiss's leadership, Canada Goose has expanded its product line, increased its global presence, and enhanced its brand image. He has overseen the company's transition to a direct-to-consumer model and has successfully navigated the challenges of the luxury apparel market. Key milestones include the company's IPO in 2017 and its continued growth in Asian markets. His strategic decisions have contributed to the company's revenue growth and profitability.
Common Questions About GOOS (Consumer Cyclical)
What does the AI Score mean for GOOS?
GOOS holds an AI Score of 59/100 (Grade: B). This is an educational research signal, not a buy or sell recommendation. The number comes from the five-pillar engine (business quality, financial safety, valuation, growth durability, momentum), re-ranked daily against sector peers. Canada Goose Holdings Inc. designs, manufactures, and sells performance luxury apparel.
Is GOOS a good stock?
Stock Expert AI does not rate GOOS buy, sell or hold. Canada Goose Holdings Inc. carries a MoonshotScore of 59/100 on the five-pillar engine, a research rating against its peers. Whether it fits is your call: check what it sells, whether it earns, what the price assumes, and what would prove you wrong.
What do analysts say about GOOS stock?
Analyst consensus on Canada Goose Holdings Inc. is mixed, reflecting the company's high valuation and growth potential. Key valuation metrics, such as the P/E ratio, suggest that the stock is trading at a premium.
What are the main risks for GOOS?
The main risks for Canada Goose Holdings Inc. include increased competition from established luxury brands and emerging players, which could impact market share and pricing power. Fluctuations in raw material costs, such as down and fur, could affect gross margins.
What are the key factors to evaluate for GOOS?
Canada Goose Holdings Inc. (GOOS) holds a MoonshotScore of 59/100 (moderate). P/E: 17.86x vs the S&P 500's ~20-25x. Analysts target $10.23 (+29%). Not financial advice.
How frequently does GOOS data refresh on this page?
GOOS's price was last updated on Sep 11, 2026 and refreshes on page view during U.S. market hours; the quote is a provider snapshot, not an exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven GOOS's recent stock price performance?
Canada Goose Holdings Inc. (GOOS) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition and reputation. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider GOOS overvalued or undervalued right now?
Canada Goose Holdings Inc. (GOOS) trades at 17.86x earnings. Analysts target $10.23 (+29%) — upside seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
Can I buy fractional shares of GOOS?
Yes, most major brokerages offer fractional shares of Canada Goose Holdings Inc. (GOOS) with no minimum purchase requirement. This means you can invest any dollar amount regardless of the share price. Check your brokerage platform for specific terms, fees, and fractional share availability.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Financial data is based on the most recent available information. Market conditions and company performance may change over time.