Kontoor Brands, Inc. (KTB)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Kontoor Brands, Inc. (KTB) trades at $86.60 with AI Score 88/100 (Grade A+). Kontoor Brands, Inc. designs, manufactures, and distributes denim, apparel, and accessories under the Wrangler and Lee brands. Market cap: $4.79B, Sector: Consumer cyclical.
Price live · AI analysis from May 9, 2026KTB stock analysis for 2026: Analysts have set a consensus price target of $96.00 for Kontoor Brands, Inc., suggesting 10.9% upside from the current price of $86.60. The AI MoonshotScore is 88/100, indicating a strong bullish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.
KTB: 4/4 perspectives are bullish. Dominant signal: Seth Klarman bullish.
How is this calculated? →Kontoor Brands, Inc. (KTB) Consumer Business Overview
Kontoor Brands, Inc. is a global lifestyle apparel company focusing on denim and casual wear, primarily known for its Wrangler and Lee brands. The company leverages a multi-channel distribution strategy and aims to capture market share through brand innovation and international expansion within the competitive apparel industry.
What Is the Investment Thesis for KTB?
Kontoor Brands presents a compelling investment case based on its established brands, strong market presence, and potential for growth. The company's focus on the Wrangler and Lee brands, each with distinct market segments, provides a diversified revenue stream. With a P/E ratio of 16.7 and a dividend yield of 2.85%, KTB offers a blend of value and income. Growth catalysts include international expansion, particularly in Asia-Pacific, and continued innovation in product offerings. Key risks include changing consumer preferences and competition from other apparel brands. The company's ability to maintain its gross margin of 47.8% and capitalize on e-commerce opportunities will be crucial for future success.
Based on FMP financials and quantitative analysis
KTB Key Highlights
- Market Cap of $4.79B reflects Kontoor Brands' significant presence in the apparel industry.
- P/E Ratio of 16.7 suggests a reasonable valuation compared to its earnings.
- Gross Margin of 47.8% indicates strong pricing power and efficient cost management.
- Dividend Yield of 2.85% provides an attractive income stream for investors.
- Beta of 1.07 indicates that the stock's volatility is similar to the overall market.
Who Are KTB's Competitors?
KTB is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| RUSHA Rush Enterprises, Inc. | $74.59 | +1.95% | $5.80B | 70 |
| PVH PVH Corp. | $76.51 | +1.70% | $3.53B | 74 |
| SLGN Silgan Holdings Inc. | $45.88 | -1.11% | $4.85B | 58 |
| SON Sonoco Products Company | $57.42 | -0.00% | $5.68B | 71 |
| TNL Travel + Leisure Co. | $75.45 | -1.48% | $4.71B | 76 |
| WQTEF Weiqiao Textile Company Limited | $0.14 | -66.67% | $167.21M | 59 |
| LPPSY LPP S.A. | $20.24 | -0.83% | $7.52B | 56 |
| JL J-Long Group Limited | $5.86 | +0.34% | $22.04M | 56 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are KTB's Key Strengths?
- Strong brand recognition and heritage of Wrangler and Lee.
- Extensive distribution network across multiple channels.
- Established relationships with key retailers.
- Global presence and diversified revenue streams.
What Are KTB's Weaknesses?
- Dependence on denim and casual wear categories.
- Exposure to changing consumer preferences and fashion trends.
- Competition from other apparel brands and private label offerings.
- Potential for supply chain disruptions and cost pressures.
What Could Drive KTB Stock Higher?
- Launch of new product lines incorporating sustainable materials.
- Expansion of e-commerce platform and digital marketing initiatives.
- International expansion, particularly in Asia-Pacific markets.
- Potential strategic acquisitions to expand brand portfolio.
What Are the Key Risks for KTB?
- Insider selling — insiders were net sellers of roughly $1.7M recently.
- Economic downturns and reduced consumer spending on apparel.
- Increased competition from online retailers and direct-to-consumer brands.
- Fluctuations in raw material costs, such as cotton, impacting gross margins.
- Changes in consumer preferences and fashion trends affecting brand relevance.
- Disruptions in the global supply chain due to geopolitical events.
What Are the Growth Opportunities for KTB?
- Expansion in Asia-Pacific: Kontoor Brands has a significant opportunity to expand its presence in the Asia-Pacific region, leveraging the growing demand for denim and casual wear in countries like China and India. The Asia-Pacific apparel market is projected to reach $800 billion by 2028, offering substantial growth potential. By tailoring its product offerings to local preferences and establishing strategic partnerships, Kontoor Brands can capture a larger share of this market. Timeline: Ongoing.
- E-commerce Growth: Investing in and expanding its e-commerce platform presents a significant growth opportunity for Kontoor Brands. The global e-commerce market for apparel is expected to reach $665 billion by 2027. By enhancing its online shopping experience, offering personalized recommendations, and leveraging digital marketing strategies, Kontoor Brands can drive online sales and reach a broader customer base. Timeline: Ongoing.
- Product Innovation: Developing innovative and sustainable products can drive growth and attract environmentally conscious consumers. The market for sustainable apparel is growing rapidly, with projections reaching $10 billion by 2025. By incorporating eco-friendly materials, reducing waste, and promoting ethical manufacturing practices, Kontoor Brands can differentiate itself from competitors and appeal to a growing segment of consumers. Timeline: Ongoing.
- Brand Extensions: Extending the Wrangler and Lee brands into new product categories, such as footwear and accessories, can drive incremental revenue growth. The global footwear market is projected to reach $400 billion by 2027. By leveraging its brand equity and distribution network, Kontoor Brands can successfully launch new product lines and cater to a wider range of consumer needs. Timeline: Upcoming.
- Strategic Acquisitions: Pursuing strategic acquisitions of complementary brands or businesses can accelerate growth and expand Kontoor Brands' market reach. The apparel industry is consolidating, with larger companies acquiring smaller brands to gain market share and diversify their product portfolios. By identifying and acquiring brands with strong growth potential, Kontoor Brands can enhance its competitive position and drive long-term value creation. Timeline: Potential.
What Opportunities Does KTB Have?
- Expansion in Asia-Pacific and other emerging markets.
- Growth in e-commerce and online retail channels.
- Product innovation and development of sustainable apparel.
- Strategic acquisitions and brand extensions.
What Threats Does KTB Face?
- Economic downturns and reduced consumer spending.
- Increased competition from online retailers and direct-to-consumer brands.
- Fluctuations in raw material costs and currency exchange rates.
- Changes in trade policies and tariffs.
What Are KTB's Competitive Advantages?
- Strong brand recognition and heritage of Wrangler and Lee brands.
- Extensive distribution network across multiple channels.
- Established relationships with key retailers.
- Economies of scale in manufacturing and sourcing.
What Does KTB Do?
Kontoor Brands, Inc. was established in 2018 as a spin-off from VF Corporation, inheriting a rich history rooted in the iconic Wrangler and Lee denim brands. Wrangler, known for its Western-inspired designs and durable workwear, traces its origins back to 1947. Lee, with a heritage dating back to 1889, offers a range of denim and casual apparel focused on style and innovation. Kontoor Brands designs, manufactures, procures, markets, and distributes its products globally, operating through the Wrangler and Lee segments. The company's product portfolio includes denim jeans, casual pants, shirts, shorts, and related accessories for men, women, and children. Kontoor Brands distributes its products through a diverse network, including mass merchants, specialty stores, mid-tier and traditional department stores, company-operated retail stores, and e-commerce platforms. As of January 1, 2022, Kontoor operated 80 retail stores across the Americas, Europe, the Middle East, Africa, and the Asia-Pacific regions. Headquartered in Greensboro, North Carolina, Kontoor Brands continues to evolve its product offerings and expand its global footprint, focusing on innovation, sustainability, and consumer engagement.
What Products and Services Does KTB Offer?
- Designs and manufactures denim jeans, casual pants, shirts, and shorts.
- Markets and distributes apparel and accessories under the Wrangler, Lee, and Rock & Republic brands.
- Operates through two segments: Wrangler and Lee.
- Sells products through mass merchants, specialty stores, and department stores.
- Manages company-operated retail stores and online platforms.
- Procures raw materials and manages its supply chain globally.
How Does KTB Make Money?
- Designs and manufactures apparel products.
- Distributes products through wholesale and retail channels.
- Generates revenue through sales of Wrangler, Lee, and Rock & Republic branded products.
- Focuses on brand management and marketing to drive consumer demand.
What Industry Does KTB Operate In?
Kontoor Brands operates in the competitive apparel manufacturing industry, characterized by evolving consumer preferences and global supply chains. The industry is witnessing a shift towards sustainable and ethically sourced products, with increasing demand for online retail channels. Kontoor Brands competes with major apparel companies like PVH Corp (PVH) and other specialized denim brands. The global apparel market is expected to continue growing, driven by emerging markets and increasing disposable incomes. Kontoor Brands' success depends on its ability to adapt to changing trends, manage costs effectively, and maintain brand relevance.
Who Are KTB's Key Customers?
- Mass-market consumers seeking affordable and durable denim and casual wear.
- Fashion-conscious consumers looking for stylish and trendy apparel.
- Retailers, including mass merchants, specialty stores, and department stores.
- Online shoppers purchasing apparel through e-commerce platforms.
How Kontoor Brands, Inc. Is Valued
Kontoor Brands, Inc. carries a market capitalization of $4.79B, placing it in the mid-cap category. Relative to its peer group, KTB's quantitative score of 88/100 is above the peer average of 70/100.
Company Profile
Kontoor Brands, Inc. operates in the Apparel - Manufacturers industry within the Consumer Cyclical sector. It is headquartered in Greensboro, US. The company is led by CEO Scott H. Baxter. KTB has traded publicly since 2019.
ROE 50%Key Financial Metrics
Return on equity for Kontoor Brands, Inc. stands at 50.1%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 10.5%, showing how much profit it generates from its asset base. KTB trades at a trailing price-to-earnings ratio of 16.71, below the Consumer Cyclical sector average of ~39x. Its free cash flow yield is 8.6%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.87 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 6.0%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 6/9Financial Health
Kontoor Brands, Inc.'s Piotroski F-Score is 6/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 3.45 places it in the safe zone, indicating low near-term bankruptcy risk.
FY2027 estForward Outlook
Wall Street analysts project Kontoor Brands, Inc. revenue of about $2.70B for fiscal 2027, with EPS near $5.20. The estimate reflects 6 contributing analysts.
Net buyingInsider Activity
Over the past six months, Kontoor Brands, Inc. insiders filed 29 SEC Form 4 transactions — 18 sales and 11 purchases. On net that is roughly 57K shares acquired (about $1.7M) — insiders putting money in tends to read as conviction.
KTB Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Insiders seem to be holding steady, suggesting they believe in the long-term value, which is always a good sign.
- The community's talking points are often about the brand's heritage and loyal customer base, which could provide resilience.
- There's a general feeling that the company is undervalued compared to its peers, sparking interest in a potential rebound.
- Positive chatter revolves around potential expansion into new markets, hinting at future growth opportunities.
Bear Case
- Community sentiment reveals concerns about increasing competition from newer, trendier brands.
- There's anxiety regarding shifts in consumer preferences, potentially impacting demand for their core products.
- Some worry about the company's ability to adapt to rapidly changing fashion trends and e-commerce landscape.
- The overall market perception seems cautious, with some questioning their long-term growth strategy in a dynamic retail environment.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
KTB Latest News
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Kontoor Brands: Portfolio Reset Opens Up A Bull Case
seekingalpha.com · Jul 2, 2026
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Kontoor Brands' Helly Hansen Seen Driving Growth Transition, UBS Says
Yahoo! Finance: KTB News · Jun 30, 2026
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Is Kontoor Brands, Inc. (KTB) A Good Stock To Buy Now?
Yahoo! Finance: KTB News · Jun 29, 2026
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Authentic Brands Group, One Jeanswear Group Form Strategic Partnership for Lee
Yahoo! Finance: KTB News · Jun 25, 2026
KTB Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for KTB.
Price Targets
Consensus target: $96.00
KTB MoonshotScore
What does this score mean?
The MoonshotScore rates KTB's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
Kontoor Brands: Portfolio Reset Opens Up A Bull Case
Kontoor Brands' Helly Hansen Seen Driving Growth Transition, UBS Says
Is Kontoor Brands, Inc. (KTB) A Good Stock To Buy Now?
Authentic Brands Group, One Jeanswear Group Form Strategic Partnership for Lee
Latest Kontoor Brands, Inc. Analysis
Leadership: Scott H. Baxter
CEO
Scott H. Baxter serves as the Chief Executive Officer of Kontoor Brands, Inc. He brings extensive experience in the apparel industry, having previously held various leadership roles at VF Corporation. His career spans over three decades, with a focus on brand management, sales, and marketing. Baxter has a proven track record of driving growth and improving operational efficiency. He is known for his strategic vision and ability to build strong teams.
Track Record: Since becoming CEO of Kontoor Brands, Scott Baxter has focused on strengthening the Wrangler and Lee brands, expanding the company's digital presence, and improving profitability. He has overseen the launch of new product lines and the implementation of sustainability initiatives. Under his leadership, Kontoor Brands has navigated a challenging retail environment and maintained its market position. Baxter's strategic decisions have contributed to the company's financial stability and long-term growth potential.
Kontoor Brands, Inc. Consumer Cyclical Stock: Key Questions Answered
What does Kontoor Brands, Inc. do?
Kontoor Brands, Inc. is a global lifestyle apparel company that designs, manufactures, and distributes denim, apparel, and accessories under the Wrangler, Lee, and Rock & Republic brands. The company operates through two segments, Wrangler and Lee, selling its products through various channels, including mass merchants, specialty stores, department stores, company-operated retail stores, and e-commerce platforms. Kontoor Brands focuses on brand management, product innovation, and international expansion to drive growth and profitability in the competitive apparel industry.
What do analysts say about KTB stock?
Analyst consensus on KTB stock reflects a mixed outlook, with some analysts highlighting the company's strong brands and dividend yield, while others express concerns about competition and changing consumer preferences. Key valuation metrics, such as the P/E ratio and dividend yield, are closely monitored. Growth considerations include the company's ability to expand its e-commerce presence, innovate its product offerings, and manage its supply chain effectively. Analyst ratings and price targets vary, reflecting different perspectives on the company's future performance. No buy or sell recommendations are made here.
What are the main risks for KTB?
The main risks for Kontoor Brands include economic downturns that could reduce consumer spending on apparel, increased competition from online retailers and direct-to-consumer brands, and fluctuations in raw material costs, such as cotton, which could impact gross margins. Changes in consumer preferences and fashion trends could also affect brand relevance and sales. Additionally, disruptions in the global supply chain due to geopolitical events or other factors could negatively impact the company's ability to manufacture and distribute its products efficiently.
What are the key factors to evaluate for KTB?
Kontoor Brands, Inc. (KTB) holds an AI score of 88/100 (high). P/E: 16.7x vs the S&P 500's ~20-25x. Analysts target $96.00 (+11%). Not financial advice.
How frequently does KTB data refresh on this page?
KTB prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven KTB's recent stock price performance?
Kontoor Brands, Inc. (KTB) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition and heritage of Wrangler and Lee. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider KTB overvalued or undervalued right now?
Kontoor Brands, Inc. (KTB) trades at 16.7x earnings. Analysts target $96.00 (+11%) — upside seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying KTB?
Before investing in Kontoor Brands, Inc. (KTB), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on publicly available sources and may be subject to change.
- Financial data is as of the latest available reporting period.