Hasbro, Inc. (HAS) Stock Analysis

Why this analysis is different

• A sector-relative MoonshotScore — five pillars (business quality, financial safety, valuation, growth durability, momentum) re-ranked nightly against the full universe of US-listed common stocks.
• An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
• Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.

Hasbro, Inc. (HAS) Consumer Business Overview

Hasbro, Inc. (HAS) is a global leader in the play and entertainment industry, marketing toys, games, and entertainment content. With a diverse portfolio of iconic brands and a focus on digital gaming and entertainment, Hasbro competes with major players in the leisure and consumer products sectors.

What Is the Investment Thesis for HAS?

Hasbro presents a mixed investment case. The company's strong brand portfolio and diversified business segments offer resilience and growth potential. The dividend yield of 2.86% provides an income stream for investors. However, the negative profit margin of -6.9% raises concerns about profitability and operational efficiency. Key growth catalysts include expansion in digital gaming and entertainment, leveraging intellectual property across platforms. Investors should monitor the company's ability to improve profitability and navigate evolving consumer preferences in the play and entertainment market. The market capitalization stands at $12.9B as of May 9, 2026.

Based on FMP financials and quantitative analysis

HAS Key Highlights

Market capitalization of $12.9B, reflecting its significant presence in the play and entertainment industry.

• Gross margin of 70.3%, indicating strong pricing power and efficient cost management in its product sourcing and sales.
• Dividend yield of 2.86%, offering an attractive income stream for investors.
• Beta of 0.54, suggesting lower volatility compared to the overall market.
• Operates through three segments: Consumer Products, Wizards of the Coast and Digital Gaming, and Entertainment, providing diversified revenue streams.

Who Are HAS's Competitors?

HAS is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance This table mixes two scoring engines — compare a number only with others carrying the same tag.

What Are HAS's Key Strengths?

Strong brand recognition and loyalty.

• Diversified product portfolio across toys, games, and entertainment.
• Global distribution network.
• Successful Wizards of the Coast segment.

What Are HAS's Weaknesses?

Negative profit margin.

• Dependence on licensed properties.
• Exposure to changing consumer preferences.
• Intense competition in the toy and game industry.

What Could Drive HAS Stock Higher?

Launch of new digital games based on Hasbro's popular brands.

• Expansion of entertainment content production and distribution.
• Growth in emerging markets, particularly China and India.
• Strategic partnerships and acquisitions to expand product portfolio.
• Continued growth in direct-to-consumer sales through Hasbro PULSE.

What Are the Key Risks for HAS?

Insider selling — insiders were net sellers of roughly $10.5M recently.

• Economic downturns affecting consumer spending on discretionary items.
• Counterfeit products and intellectual property infringement.
• Changing consumer preferences and technological disruptions in the toy and game industry.
• Increased competition from other toy and game companies.
• Dependence on licensed properties and potential loss of key licenses.

What Are the Growth Opportunities for HAS?

• Expansion in Digital Gaming: Hasbro's Wizards of the Coast and Digital Gaming segment presents a significant growth opportunity. The global digital gaming market is projected to reach $300 billion by 2027, driven by the increasing popularity of online gaming and esports. Hasbro can capitalize on this trend by developing new digital games based on its popular brands and expanding its presence in the esports market. Timeline: Ongoing.
• Leveraging Intellectual Property in Entertainment: Hasbro has the opportunity to further leverage its intellectual property in the entertainment industry. The global entertainment market is estimated to be worth over $2 trillion. By developing and producing films, television shows, and digital content based on its iconic brands, Hasbro can generate new revenue streams and enhance brand awareness. Timeline: Ongoing.
• Growth in Emerging Markets: Emerging markets, such as China and India, offer significant growth potential for Hasbro. These markets are characterized by a growing middle class and increasing disposable income. Hasbro can expand its presence in these markets by adapting its products and marketing strategies to local preferences. Timeline: Ongoing.
• Strategic Partnerships and Acquisitions: Hasbro can pursue strategic partnerships and acquisitions to expand its product portfolio and market reach. By partnering with other companies in the play and entertainment industry, Hasbro can gain access to new technologies, markets, and distribution channels. Timeline: Ongoing.
• Direct-to-Consumer Sales: Hasbro can continue to grow its direct-to-consumer sales through its Hasbro PULSE e-commerce website. By selling directly to consumers, Hasbro can increase its profit margins and gain valuable insights into consumer preferences. The e-commerce market is expected to continue to grow in the coming years, providing a significant opportunity for Hasbro. Timeline: Ongoing.

What Are HAS's Competitive Advantages?

• Strong brand portfolio, including iconic brands like Transformers, My Little Pony, and Monopoly.
• Extensive intellectual property rights, protecting its brands and characters.
• Diversified business segments, providing multiple revenue streams.
• Global distribution network, reaching consumers worldwide.

What Does HAS Do?

Hasbro, Inc., established in 1923 and headquartered in Pawtucket, Rhode Island, has evolved from a textile remnant business into a global play and entertainment powerhouse. The company operates through three primary segments: Consumer Products, Wizards of the Coast and Digital Gaming, and Entertainment. The Consumer Products segment is responsible for sourcing, marketing, and selling toys and games, including action figures, dolls, board games, and licensed products. This segment leverages Hasbro's extensive brand portfolio through strategic out-licensing agreements, extending its reach into apparel, publishing, and home goods. The Wizards of the Coast and Digital Gaming segment focuses on developing and promoting trading card games, role-playing games, and digital game experiences based on Hasbro and Wizards of the Coast properties. This segment drives growth through innovative game design and digital distribution channels. The Entertainment segment is involved in the development, acquisition, production, distribution, and sale of entertainment content across film, television, and digital platforms. Hasbro distributes its products through a diverse network of retailers, distributors, and e-commerce channels, including its Hasbro PULSE website, reaching consumers worldwide.

What Products and Services Does HAS Offer?

• Designs, manufactures, and markets a wide range of toys and games.
• Develops and publishes trading card games and digital games through Wizards of the Coast.
• Produces and distributes entertainment content, including films, television shows, and digital content.
• Licenses its brands and characters for use in consumer products.
• Sells products through retailers, distributors, and e-commerce channels.
• Operates the Hasbro PULSE e-commerce website for direct-to-consumer sales.

How Does HAS Make Money?

• Sells toys and games to retailers and distributors.
• Generates revenue from the sale of trading card games and digital games.
• Earns revenue from the production and distribution of entertainment content.
• Receives royalties from the licensing of its brands and characters.

What Industry Does HAS Operate In?

Hasbro operates in the competitive leisure industry, which is characterized by evolving consumer preferences, technological advancements, and intense competition. The industry includes traditional toy and game manufacturers, digital gaming companies, and entertainment content providers. Market trends include the growing popularity of digital gaming, the increasing demand for licensed merchandise, and the convergence of play and entertainment experiences. Hasbro competes with companies like Mattel, Activision Blizzard, and Disney, striving to maintain its market share through innovation, brand management, and strategic partnerships. The global toy market is estimated to reach $140 billion by 2028, driven by emerging markets and e-commerce growth.

Who Are HAS's Key Customers?

• Retailers, including mass merchants, department stores, and specialty toy stores.
• Distributors and wholesalers.
• Consumers who purchase toys, games, and entertainment content.
• Licensees who use Hasbro's brands and characters in their products.

Over the past six months, Hasbro, Inc. insiders filed 45 SEC Form 4 transactions — 20 sales and 25 purchases. On net that is roughly 17K shares acquired (about $10.5M) — insiders putting money in tends to read as conviction.

Hasbro, Inc. has beaten Wall Street's EPS estimate in 8 of its last 8 reported quarters — a consistent record of delivering on expectations. Reported results have landed about 33.1% above estimates on average.

Hasbro, Inc.'s Piotroski F-Score is 7/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 3.52 places it in the safe zone, indicating low near-term bankruptcy risk.

Return on equity for Hasbro, Inc. stands at 138.4%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 13.2%, showing how much profit it generates from its asset base. HAS trades at a trailing price-to-earnings ratio of 16.01, below the Consumer Cyclical sector average of ~32.70x. Its free cash flow yield is 8.9%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.66 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 5.8%, the inverse of the P/E and a quick read on earnings relative to price.

Hasbro, Inc. (HAS) Valuation Context

Valued at $12.9B, HAS is classified as a large-cap stock. Analyst price targets span from $90.00 to $123.00, with a consensus of $107.17. At the current price of $91.54, that implies approximately 17% upside potential. Relative to its peer group, HAS's quantitative score of 87/100 is above the peer average of 67/100.

HAS Revenue & Earnings Trend

In Q2 FY2026, HAS generated $1.14B in top-line revenue, marking a sequential increase of 13.9%. The company recorded net income of $160.9M, with diluted EPS of $1.12. Quarter-over-quarter revenue has been mixed, typical for a large-cap company operating in Consumer Cyclical. Across the four most recent quarters, HAS averaged $1.39 in diluted EPS.

Company Profile

Hasbro, Inc. operates in the Leisure industry within the Consumer Cyclical sector. It is headquartered in Pawtucket, US. The company is led by CEO Christian Cocks. HAS has traded publicly since 1980.

HAS Financials

HAS earnings history & estimates →

HAS Latest News

HAS Analyst Consensus

HAS MoonshotScore

Latest Hasbro, Inc. Analysis

Common Questions About HAS (Consumer Cyclical)

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources