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Ito En, Ltd. (ITONF) Stock Analysis

Educational signal · not a buy or sell recommendation · How to read this

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What happened to Ito En, Ltd. (ITONF) stock?

Ito En, Ltd. (ITONF) no longer trades on public markets. The figures below are historical and are not a current quote.

MCap: $3.15B| P/E Ratio: 85.10| Vol: 5| 52-wk range: $10.95 – $61.41

P/E 85.10 means the share price is 85.10 times one year of earnings per share; the S&P 500 usually sits near 20-25. Market cap $3.15B is the value of all shares combined. Beta 1.00: the stock has moved roughly in step with the S&P 500.

Data from FMP · Methodology

For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 16, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR

Ito En, Ltd. (ITONF). Ito En, Ltd. is a Japanese beverage company specializing in green tea products and other non-alcoholic drinks. Market cap: $3.15B, Sector: Consumer defensive.

Last analyzed: Mar 16, 2026
Ito En, Ltd. is a Japanese beverage company specializing in green tea products and other non-alcoholic drinks. The company operates internationally, offering a range of teas, coffee, and fruit beverages through various retail channels.

Analyst Coverage for ITONF: ITONF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates ITONF against Consumer Defensive peers across nine fundamental dimensions and assigns a neutral fundamental signal based on the underlying data.

Watch the ITONF film Every key number, told as a short cinematic story — just press play. ~2 min
Council Score · Weighted Average of 3 Disciplines
Split View 47/100 · C

ITONF: the 2 scored disciplines are evenly split. Dominant signal: Seth Klarman bearish.

How is this calculated? →
Legends Council · 5 Legends + Moon AI

AI simulations built from the named investors' published principles. Not affiliated with, endorsed by, or the opinion of these individuals. How these lenses are built

Dalio-style lens (simulated)Ray Dalio
Favorable read
Englander-style lens (simulated)Izzy Englander
Neutral read
Klarman-style lens (simulated)Seth Klarman
Unfavorable read
Moon AI lens (model)
Neutral read
Munger's Mindset · Balance Sheet & Valuation
Financial Health
Neutral
Margin of Safety
Fairly Valued
Council Score · Weighted Average of 3 Disciplines · See tabs for details →
The lenses are modelled on the published principles of the investors named. We are not affiliated with them, they have not endorsed this, and it is not their opinion of this stock.

Ito En, Ltd. (ITONF) Consumer Business Overview

Employees7,929
HeadquartersTokyo, Japan

Ito En, Ltd. is a global beverage manufacturer specializing in green tea, holding a leading position in the Japanese market. The company distinguishes itself through its focus on tea-based products and operates through diverse channels including retail, vending machines, and specialty tea shops, catering to health-conscious consumers.

Data Provenance | Financial Data Quantitative Analysis Analysis: Mar 16, 2026

What Is the Investment Thesis for ITONF?

AI-written as of Mar 16, 2026 — figures and tone reflect the data available then, not today's score.

With a gross margin of 37.8% and an ROE of 8.8%, the company demonstrates financial stability. Growth catalysts include expanding its international presence and leveraging its established brands like Oi Ocha. The company's focus on health-conscious beverages aligns with current consumer trends. However, investors may want to evaluate the competitive landscape and potential fluctuations in raw material costs as risks. Ito En's ability to innovate and adapt to changing consumer preferences will be critical for sustained growth.

Based on FMP financials and quantitative analysis

ITONF Key Highlights

AI-written as of Mar 16, 2026 — figures and tone reflect the data available then, not today's score.

Ito En, Ltd. boasts a market capitalization of $3.15B, reflecting its established presence in the beverage industry.

  • The company maintains a healthy gross margin of 37.8%, indicating efficient cost management in its operations.
  • Ito En's return on equity (ROE) stands at 8.8%, showcasing its ability to generate profits from shareholders' investments.
  • With a debt-to-equity ratio of 40.52, Ito En demonstrates a balanced approach to financial leverage.
  • The company's beta of 1.00 suggests its stock price movements generally align with the overall market.

Who Are ITONF's Competitors?

ITONF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap MoonshotScore
KO The Coca-Cola Company $87.83 +0.32% $378B 925-pillar
PEP PepsiCo, Inc. $136.65 -0.03% $187B 735-pillar
MNST Monster Beverage Corporation $43.09 +0.58% $84.3B 965-pillar
COCO The Vita Coco Company, Inc. $51.85 +1.47% $2.98B 885-pillar
FIZZ National Beverage Corp. $30.91 +1.21% $2.89B 845-pillar
CELH Celsius Holdings, Inc. $27.51 +3.30% $7.03B 635-pillar
PRMB Primo Brands Corporation $20.56 -1.39% $7.46B 525-pillar
COKE Coca-Cola Consolidated, Inc. $188.31 -0.26% $14.8B 785-pillar

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are ITONF's Key Strengths?

Strong brand recognition and reputation.

  • Extensive distribution network.
  • Focus on health and wellness trends.
  • Diverse product portfolio.

What Are ITONF's Weaknesses?

Limited presence in some international markets.

  • Dependence on tea as a primary ingredient.
  • Vulnerability to fluctuations in raw material costs.
  • Intense competition in the beverage industry.

What Could Drive ITONF Stock Higher?

Expansion of international distribution networks to increase global sales.

  • Launch of new product lines targeting health-conscious consumers in Q3 2026.
  • Marketing campaigns to promote the health benefits of green tea.
  • Potential strategic partnerships with other beverage companies by Q4 2026.

What Are the Key Risks for ITONF?

Rich valuation — a P/E of 85.10 runs well above the Consumer Defensive sector’s ~27.60x, leaving little room for a miss.

  • Fluctuations in raw material costs, particularly tea leaves, impacting profitability.
  • Intense competition in the beverage industry from established players.
  • Changes in consumer preferences and health trends.
  • Regulatory changes and health concerns regarding beverage ingredients.
  • Economic downturns affecting consumer spending on non-essential items.

What Are the Growth Opportunities for ITONF?

  • Expansion of International Presence: Ito En has the opportunity to expand its international footprint, particularly in markets with growing demand for green tea and healthy beverages. By leveraging its established brands and tailoring its product offerings to local tastes, Ito En can penetrate new markets and increase its global market share. This expansion could involve strategic partnerships, acquisitions, or direct investment in overseas operations. The global green tea market is projected to reach significant growth by 2030, presenting a substantial opportunity for Ito En.
  • Product Innovation and Diversification: Ito En can drive growth through continuous product innovation and diversification. This includes developing new tea-based beverages, exploring functional ingredients, and catering to evolving consumer preferences for healthier options. By investing in research and development, Ito En can create unique and differentiated products that appeal to a wider audience. The company could also explore opportunities in related categories, such as herbal teas, sparkling beverages, and healthy snacks. The timeline for new product launches could be on an annual basis, ensuring a steady stream of innovation.
  • Strengthening Distribution Channels: Ito En can enhance its distribution network by expanding its presence in convenience stores, supermarkets, and online channels. This includes optimizing its supply chain, improving its shelf placement, and leveraging e-commerce platforms to reach a broader customer base. By strengthening its distribution channels, Ito En can increase its product availability and accessibility, driving sales growth. The company could also explore partnerships with online retailers and delivery services to further expand its reach. This is an ongoing opportunity with continuous improvements.
  • Leveraging Brand Equity: Ito En can capitalize on its strong brand equity by launching targeted marketing campaigns and engaging with consumers through social media and digital channels. This includes promoting the health benefits of green tea, highlighting the company's commitment to sustainability, and building brand loyalty through personalized experiences. By leveraging its brand equity, Ito En can differentiate itself from competitors and attract new customers. This is an ongoing effort with consistent brand messaging and engagement.
  • Strategic Partnerships and Acquisitions: Ito En can pursue strategic partnerships and acquisitions to expand its product portfolio, enter new markets, and gain access to new technologies. This includes collaborating with other beverage companies, acquiring complementary businesses, and investing in innovative startups. By forming strategic alliances, Ito En can accelerate its growth and enhance its competitive position. Potential acquisitions could include smaller beverage companies with unique product offerings or established distribution networks in key markets. This is an ongoing strategy with potential deals arising periodically.

What Are ITONF's Competitive Advantages?

  • Strong brand recognition, particularly for its Oi Ocha green tea brand.
  • Extensive distribution network across Japan and internationally.
  • Focus on health and wellness, aligning with consumer trends.
  • Proprietary tea processing techniques.

What Does ITONF Do?

Ito En, Ltd., established in 1964 as Frontier Tea Corporation and renamed in 1969, is a Japanese beverage company renowned for its green tea products. Headquartered in Tokyo, the company has expanded its portfolio to include Japanese tea, black tea, Chinese tea, coffee beverages, fruit, vegetable, and other beverages, as well as tea leaves, yoghurt, milk, and other dairy products. Ito En operates under well-known brands like Oi Ocha, TULLY's COFFEE, and MATCHA GREEN TEA. The company distributes its products through a wide array of channels, including convenience stores, supermarkets, general and mass retailers, vending machines, and station stores. Ito En also manages 112 specialty tea shops located in department stores, shopping malls, and airports throughout Japan. Ito En has established itself as a leader in the green tea market, emphasizing health and wellness in its product offerings. The company also develops franchise chain store systems and has a global presence, reflecting its commitment to expanding its reach beyond Japan.

What Products and Services Does ITONF Offer?

  • Manufactures and sells green tea beverages.
  • Offers Japanese tea, black tea, and Chinese tea products.
  • Produces coffee beverages.
  • Provides fruit, vegetable, and other beverages.
  • Sells tea leaves.
  • Offers yoghurt, milk, and other dairy products.
  • Manages eateries.
  • Develops franchise chain store systems.

How Does ITONF Make Money?

  • Manufacturing and selling a wide range of tea-based beverages.
  • Distribution through various channels, including retail stores, vending machines, and specialty shops.
  • Franchising its brand and business model to other operators.
  • Operating specialty tea shops in high-traffic locations.

What Industry Does ITONF Operate In?

Ito En operates within the competitive non-alcoholic beverage industry, which is characterized by evolving consumer preferences and health trends. The global green tea market is expected to grow, driven by increasing awareness of its health benefits. Ito En's focus on green tea positions it well to capitalize on this trend. The company faces competition from established beverage giants and emerging health-focused brands. Success in this industry requires continuous innovation, effective marketing, and efficient supply chain management.

Who Are ITONF's Key Customers?

  • Consumers seeking healthy beverage options.
  • Retailers, including convenience stores, supermarkets, and general stores.
  • Operators of vending machines.
  • Customers of specialty tea shops.
Model self-rating on this text: 71% (not a measure of the evidence) Updated: Mar 16, 2026

Research confidence

Low 26/100

Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.

  • Scoring coverage unknown
  • Price 5 days old
  • Latest filing 134 days ago
  • No analyst coverage
  • Reported in JPY, converted to USD

MoonshotScore History

Recorded daily since 2026-08-23 · 4 snapshots

2026-08-23 48
2026-08-24 48
2026-08-25 48
2026-08-26 48

What changed?

The score has stayed at 48.

Over the same 3 days the stock moved +0.0%.

Company Profile

Ito En, Ltd. operates in the Beverages - Non-Alcoholic industry within the Consumer Defensive sector. It is headquartered in Tokyo, JP. The company is led by CEO Daisuke Honjo. ITONF has traded publicly since 2012.

Ito En, Ltd. Financial Trajectory

Ito En, Ltd. (ITONF) reported $769.2M in revenue for Q4 FY2025, reflecting 1.0% growth compared to the prior quarter. The company recorded net income of $23.1M, with diluted EPS of $0.18. Quarter-over-quarter revenue has been mixed, typical for a mid-cap company operating in Consumer Defensive. Across the four most recent quarters, ITONF averaged $0.05 in diluted EPS.

How Ito En, Ltd. Is Valued

Ito En, Ltd. carries a market capitalization of $3.15B, placing it in the mid-cap category.

ROE 2%

Key Financial Metrics

Return on equity for Ito En, Ltd. stands at 2.0%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 1.0%, showing how much profit it generates from its asset base. ITONF trades at a trailing price-to-earnings ratio of 85.10, above the Consumer Defensive sector average of ~27.60x. A current ratio of 2.52 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 1.0%, the inverse of the P/E and a quick read on earnings relative to price.

F-Score 5/9

Financial Health

Ito En, Ltd.'s Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 4.15 places it in the safe zone, indicating low near-term bankruptcy risk.

5/8 beats

Earnings Track Record

Ito En, Ltd. has beaten Wall Street's EPS estimate in 5 of its last 8 reported quarters — more hits than misses. Reported results have landed about 401.8% above estimates on average.

FY2027 est

Forward Outlook

Wall Street analysts project Ito En, Ltd. revenue of about $473.40B for fiscal 2027, with EPS near $98.05.

ITONF Financials

Fundamental Snapshot

Revenue Growth (FY)
+5.2%
Net Income Growth (FY)
-75.5%
EPS Growth (FY)
-76.8%
Free Cash Flow Growth (FY)
-100.1%
P/E (TTM)
85.10
Return on Equity (TTM)
+2.0%
Current Ratio
2.5
EV/EBITDA (TTM)
19.2

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Strong brand recognition and reputation.
  • Extensive distribution network.
  • Focus on health and wellness trends.
  • Diverse product portfolio.

Bear Case

  • Limited presence in some international markets.
  • Dependence on tea as a primary ingredient.
  • Vulnerability to fluctuations in raw material costs.
  • Intense competition in the beverage industry.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

Recent Quarterly Results

Quarter Revenue Net Income EPS
Q4 FY2025 $769M $23M $0.18
Q3 FY2025 $761M -$63M -$0.51
Q2 FY2025 $857M $25M $0.22
Q1 FY2025 $852M $37M $0.32

Q4 FY2025 · filed 30 Apr 2026 · Financial Modeling Prep

Based on FMP financials and quantitative analysis · Converted to USD from JPY at today's rate

ITONF Latest News

No recent news available for ITONF.

ITONF OTC Market Information

The OTC Other tier represents the lowest tier of the OTC market, indicating that Ito En, Ltd. may not meet the minimum financial standards required for higher tiers like OTCQX or OTCQB. Companies in this tier may have limited reporting requirements and may not be subject to the same level of regulatory oversight as those listed on major exchanges like the NYSE or NASDAQ. This tier often includes companies with distressed financials, early-stage ventures, or those choosing to remain private but still seeking to provide some liquidity for their shareholders. Investors should exercise caution and conduct thorough due diligence before investing in companies on the OTC Other tier.

  • OTC Tier: OTC Other
Liquidity: Trading volume for ITONF on the OTC market is likely to be low, potentially leading to wider bid-ask spreads and making it more difficult to buy or sell large quantities of shares without significantly impacting the price. The limited liquidity can increase the risk of price volatility and may make it challenging to exit a position quickly. Investors should be prepared for potentially illiquid trading conditions and consider using limit orders to manage their execution prices.
OTC Risk Factors:
  • Limited liquidity due to low trading volume.
  • Lack of regulatory oversight compared to major exchanges.
  • Potential for information asymmetry due to limited disclosure.
  • Higher risk of fraud or manipulation.
  • Increased price volatility.
Due Diligence Checklist:
  • Verify the company's financial statements and disclosures.
  • Research the company's management team and their track record.
  • Assess the company's business model and competitive landscape.
  • Evaluate the company's regulatory compliance.
  • Understand the risks associated with investing in OTC stocks.
  • Consult with a financial advisor.
  • Check for any history of regulatory issues or legal disputes.
Legitimacy Signals:
  • Established operating history in the beverage industry.
  • Recognizable brands, such as Oi Ocha.
  • Presence in retail channels and specialty tea shops.
  • International operations.
  • Publicly available information, even if limited.

Common Questions About ITONF (Consumer Defensive)

What happened to Ito En, Ltd. (ITONF) stock?

Ito En, Ltd. (ITONF) no longer trades on public markets. The figures below are historical and are not a current quote.

Can I still buy ITONF shares?

No. ITONF stopped trading on public markets, so the shares are not available through a broker. Anything you see quoted for ITONF elsewhere is historical data, not a live market.

Are the figures on this page current?

No. Every number here is the last value recorded before ITONF stopped trading. Nothing on this page updates, and none of it is a current quote.

Why does this page still exist?

Because people still search for what happened to Ito En, Ltd.. An archived profile that states the delisting plainly is more useful than a dead link — provided it is labelled as history, which is what this page does.

What does Ito En, Ltd. do?

Ito En, Ltd. is a Japanese beverage company that specializes in the production and sale of tea-based beverages, particularly green tea.

What do analysts say about ITONF stock?

As of March 16, 2026, formal analyst ratings for ITONF (Ito En, Ltd.) may be limited due to its OTC listing.

What are the main risks for ITONF?

Ito En, Ltd. faces several risks, including fluctuations in raw material costs, particularly tea leaves, which can impact its profitability.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Analysis updated

MoonshotScore is not published for this security.

Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Financial data is based on the most recent available information.
  • OTC market data may be limited or delayed.
Data Sources
Financial Modeling Prep (FMP)Stock Expert AI proprietary analysis

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