Mirriad Advertising plc (MMDDF) Stock Analysis
Educational signal · not a buy or sell recommendation · How to read this
Beta 0.10: the stock has moved about 90% less than the S&P 500.
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 15, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerMirriad Advertising plc (MMDDF) trades at $0.0001. Mirriad Advertising plc specializes in in-video advertising, inserting branded content into existing video. The company operates in the UK, US, China, and India, serving broadcasters, advertisers, and brand owners. Sector: Communication services.
Price as of Sep 11, 2026 · Last analyzed: Mar 15, 2026Analyst Coverage for MMDDF: MMDDF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates MMDDF against Communication Services peers across nine fundamental dimensions and assigns a neutral fundamental signal based on the underlying data.
These figures come from statements filed 15 months ago — the most recent this company has published.
No score published: we hold no usable price for this ticker, and a grade beside a missing price says nothing.
MMDDF: 1/2 scored disciplines lean bearish. Dominant signal: Seth Klarman bearish.
How is this calculated? →AI simulations built from the named investors' published principles. Not affiliated with, endorsed by, or the opinion of these individuals. How these lenses are built
Mirriad Advertising plc (MMDDF) Media & Communications Profile
Mirriad Advertising plc provides in-video advertising solutions, integrating branded content into existing video programming. With a presence in key markets like the UK, US, China, and India, the company serves broadcasters, advertisers, and brand owners, offering a unique approach to advertising within the communication services sector.
What Is the Investment Thesis for MMDDF?
Mirriad Advertising plc presents a unique value proposition with its in-video advertising technology. Key value drivers include the increasing demand for non-intrusive advertising solutions and the potential for scalability in high-growth markets like China and India. The company's gross margin of 46.3% indicates a solid foundation for profitability as revenue scales. Upcoming catalysts include potential partnerships with major streaming platforms and increased adoption of in-video advertising by global brands. However, potential risks include the company's negative profit margin of -934.5% and the challenges of penetrating competitive advertising markets. Investors should monitor revenue growth and cost management to assess the company's path to profitability.
Based on FMP financials and quantitative analysis
MMDDF Key Highlights
Gross Margin of 46.3% indicates potential for profitability as revenue scales.
- Presence in key markets including the UK, US, China, and India provides geographic diversification.
- Specializes in in-video advertising, a growing segment within the advertising industry.
- Serves a diverse clientele including broadcasters, advertisers, and brand owners.
- Beta of 0.10 suggests low volatility compared to the overall market.
Who Are MMDDF's Competitors?
MMDDF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| OMC Omnicom Group Inc. | $79.04 | -0.52% | $21.7B | 545-pillar |
| WPP WPP plc | $24.77 | -0.48% | $5.34B | 585-pillar |
| MGNI Magnite, Inc. | $23.55 | -0.13% | $3.37B | 745-pillar |
| CMPR Cimpress plc | $84.78 | +0.84% | $2.05B | 785-pillar |
| ZD Ziff Davis, Inc. | $55.29 | -0.05% | $2.04B | 965-pillar |
| CCO Clear Channel Outdoor Holdings, Inc. | $2.38 | -0.21% | $1.21B | 395-pillar |
| DLX Deluxe Corporation | $23.65 | +0.04% | $1.08B | 785-pillar |
| QNST QuinStreet, Inc. | $18.03 | +1.41% | $1.04B | 905-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are MMDDF's Key Strengths?
Proprietary in-video advertising technology
- Presence in key global markets
- Expertise in non-intrusive advertising
- Established relationships with broadcasters
What Are MMDDF's Weaknesses?
Negative profit margin
- Limited brand recognition
- Dependence on key partnerships
- Small market capitalization
What Could Drive MMDDF Stock Higher?
Potential partnerships with major streaming platforms to integrate in-video advertising.
- Increased adoption of in-video advertising by global brands.
- Expansion in emerging markets like China and India.
- Technological advancements in in-video advertising.
- Strategic acquisitions of smaller advertising agencies or technology companies.
What Are the Key Risks for MMDDF?
Financial-distress signal — its Altman Z-Score of -37.95 sits in the distress zone (elevated bankruptcy risk).
- Weak fundamentals — a Piotroski F-Score of 2/9 flags soft profitability, leverage or efficiency.
- Negative profit margin and challenges in achieving profitability.
- Intense competition in the advertising industry.
- Evolving advertising technologies and changing consumer preferences.
- Economic downturns affecting advertising budgets.
- Regulatory changes impacting advertising practices.
What Are the Growth Opportunities for MMDDF?
- Expansion in Emerging Markets: The growing advertising markets in China and India present significant growth opportunities for Mirriad. Increased adoption of digital advertising and rising consumer spending in these regions could drive demand for in-video advertising solutions. Penetrating these markets effectively could lead to substantial revenue growth over the next 3-5 years.
- Partnerships with Streaming Platforms: Collaborating with major streaming platforms like Netflix, Amazon Prime Video, and Disney+ could provide Mirriad with access to a vast audience and premium content. Integrating in-video advertising into these platforms could generate significant revenue streams and enhance brand visibility. Negotiations and integrations could materialize within the next 1-2 years.
- Adoption by Global Brands: Increasing awareness and adoption of in-video advertising by global brands could drive demand for Mirriad's services. Demonstrating the effectiveness of in-video advertising through case studies and ROI analysis could attract more brands to adopt this approach. This adoption is expected to gradually increase over the next 2-3 years.
- Technological Advancements: Continuous innovation in in-video advertising technology, such as improved targeting capabilities and enhanced integration with video content, could provide Mirriad with a competitive edge. Investing in R&D to develop cutting-edge solutions could attract more clients and drive revenue growth. These advancements are expected to unfold over the next 2-4 years.
- Strategic Acquisitions: Acquiring smaller advertising agencies or technology companies could expand Mirriad's capabilities and market reach. Strategic acquisitions could provide access to new technologies, talent, and client relationships, accelerating growth and strengthening its competitive position. Potential acquisitions could occur within the next 1-3 years.
What Are MMDDF's Competitive Advantages?
- Proprietary in-video advertising technology.
- Established presence in key markets like the UK, US, China, and India.
- Relationships with broadcasters and streaming platforms.
- Expertise in non-intrusive advertising solutions.
What Does MMDDF Do?
Mirriad Advertising plc, established in 2015 and headquartered in London, operates within the advertising agencies industry, focusing on in-video advertising services. The company's core offering involves inserting advertising imagery, including products, signage, and videos, directly into pre-existing video content. This innovative approach allows brands to integrate seamlessly into entertainment and media, enhancing visibility without disrupting the viewing experience. Mirriad serves a diverse clientele, including broadcasters, advertisers, brand owners, and their respective agencies. Geographically, the company has established a presence in key markets, including the United Kingdom, the United States, China, and India, enabling it to cater to a global advertising landscape. Mirriad's technology aims to provide a non-intrusive advertising solution, offering a unique value proposition in the competitive advertising market. The company's evolution has been centered around refining its technology and expanding its reach within the global advertising ecosystem.
What Products and Services Does MMDDF Offer?
- Provides in-video advertising services.
- Inserts advertising imagery into pre-existing video content.
- Integrates products, signage, and videos into video content.
- Serves broadcasters, advertisers, and brand owners.
- Operates in the UK, US, China, and India.
- Offers non-intrusive advertising solutions.
How Does MMDDF Make Money?
- Generates revenue by inserting advertising into video content.
- Charges advertisers and brand owners for in-video advertising services.
- Partners with broadcasters and streaming platforms to integrate advertising.
- Operates on a global scale, serving clients in multiple countries.
What Industry Does MMDDF Operate In?
Mirriad Advertising plc operates within the advertising agencies industry, a segment of the broader communication services sector. The industry is characterized by intense competition and evolving advertising technologies. The global advertising market is projected to reach significant growth in the coming years, driven by digital advertising and emerging markets. Mirriad's in-video advertising approach positions it within the growing segment of non-intrusive advertising solutions. Competitors include companies like BLIAQ, BLIBQ, EZOO, INEOF, and PEGX, each vying for market share in the advertising space.
Who Are MMDDF's Key Customers?
- Broadcasters seeking to monetize their video content.
- Advertisers looking for non-intrusive advertising solutions.
- Brand owners aiming to enhance brand visibility.
- Advertising agencies representing various clients.
Research confidence
Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.
- ● Scoring coverage unknown
- ● Price is current
- ● Latest filing 438 days ago
- ● No analyst coverage
- ● Reported in GBP, converted to USD
MoonshotScore History
Recorded daily since 2026-08-23 · 19 snapshots
| 2026-08-23 | 43 |
| 2026-08-26 | 43 |
| 2026-08-29 | 43 |
| 2026-09-01 | 43 |
| 2026-09-04 | 43 |
| 2026-09-07 | 43 |
| 2026-09-10 | 43 |
What changed?
The score has stayed at 43.
Over the same 18 days the stock moved +0.0%.
Company Profile
Mirriad Advertising plc operates in the Advertising Agencies industry within the Communication Services sector. It is headquartered in London, GB. The company is led by CEO Louis Augustus Wakefield. MMDDF has traded publicly since 2018.
Mirriad Advertising plc Financial Trajectory
Mirriad Advertising plc (MMDDF) reported $143K in revenue for Q2 FY2025, a decline of 82.7% compared to the prior quarter. The company recorded a net loss of $4.2M, with diluted EPS of $-0.00. Quarter-over-quarter revenue has been mixed, typical for a unknown company operating in Communication Services.
Financial Health
Mirriad Advertising plc's Piotroski F-Score is 2/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of -37.95 places it in the distress zone, a signal of elevated financial risk.
MMDDF Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2024
Bull Case vs Bear Case
Bull Case
- Proprietary in-video advertising technology
- Presence in key global markets
- Expertise in non-intrusive advertising
- Established relationships with broadcasters
Bear Case
- Negative profit margin
- Limited brand recognition
- Dependence on key partnerships
- Small market capitalization
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
Recent Quarterly Results
| Quarter | Revenue | Net Income | EPS |
|---|---|---|---|
| Q2 FY2025 | $143,343.8 | -$4M | -$0.0012 |
| Q4 FY2024 | $828,959.9 | -$5M | -$0.0048 |
| Q2 FY2024 | $527,397 | -$6M | -$0.01 |
Q2 FY2025 · filed 30 Jun 2025 · Financial Modeling Prep
Based on FMP financials and quantitative analysis · Converted to USD from GBP at today's rate
MMDDF Latest News
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Mirriad shares collapse 47% as virtual advertising group warns on funding
Yahoo! Finance: MMDDF News · Mar 30, 2026
MMDDF Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for MMDDF.
Price Targets
Wall Street price target analysis for MMDDF.
MMDDF MoonshotScore
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for MMDDF; grades run from A+ (80-100) to F (below 30).
Leadership: Louis Augustus Wakefield
CEO
Louis Augustus Wakefield serves as the CEO of Mirriad Advertising plc, leading a team of 88 employees. His background includes extensive experience in the advertising and media industries, with a focus on developing innovative advertising solutions. Prior to joining Mirriad, Wakefield held leadership positions at various advertising agencies and technology companies, where he oversaw the development and implementation of successful advertising campaigns. He holds a degree in Marketing from a leading university.
Track Record: Under Louis Augustus Wakefield's leadership, Mirriad Advertising plc has focused on expanding its presence in key markets and developing its in-video advertising technology. Key milestones include securing partnerships with major broadcasters and streaming platforms, as well as increasing adoption of in-video advertising by global brands. Wakefield's strategic decisions have aimed to drive revenue growth and enhance the company's competitive position in the advertising industry.
MMDDF OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that Mirriad Advertising plc may not meet the minimum financial standards or reporting requirements of higher tiers like OTCQX or OTCQB. Companies in this tier often have limited financial disclosure, which increases investment risk compared to companies listed on major exchanges like the NYSE or NASDAQ. Investors should exercise caution and conduct thorough due diligence before investing in OTC Other stocks.
- OTC Tier: OTC Other
- Limited financial disclosure increases investment risk.
- Lower liquidity can lead to wider bid-ask spreads and price volatility.
- OTC Other stocks may not meet the minimum financial standards of higher tiers.
- Potential for limited regulatory oversight compared to major exchanges.
- Increased risk of fraud or manipulation due to less stringent listing requirements.
- Verify the company's financial statements and SEC filings (if any).
- Research the company's management team and their track record.
- Assess the company's business model and competitive landscape.
- Evaluate the company's revenue growth and profitability.
- Check for any legal or regulatory issues.
- Monitor trading volume and price volatility.
- Consult with a financial advisor before investing.
- Established presence in key markets like the UK, US, China, and India.
- Partnerships with broadcasters and streaming platforms.
- Proprietary in-video advertising technology.
- Experienced management team led by Louis Augustus Wakefield.
- Focus on non-intrusive advertising solutions.
Common Questions About MMDDF (Communication Services)
Is MMDDF a good stock?
Stock Expert AI does not rate MMDDF buy, sell or hold. Mirriad Advertising plc has no MoonshotScore yet; read the financial checkup, analyst consensus and risks directly. Whether it fits is your call: check what it sells, whether it earns, what the price assumes, and what would prove you wrong.
What do analysts say about MMDDF stock?
However, key valuation metrics to consider include the company's market capitalization, P/E ratio, profit margin, and gross margin. Investors should also monitor revenue growth, cost management, and the company's ability to penetrate competitive advertising markets. The company's growth potential lies in its expansion in emerging markets, partnerships with streaming platforms, and adoption by global brands.
What are the key factors to evaluate for MMDDF?
Evaluate MMDDF on fundamentals, analyst consensus, and risk factors. Serves a diverse clientele including broadcasters, advertisers, and brand owners. Not financial advice.
How frequently does MMDDF data refresh on this page?
MMDDF's price was last updated on Sep 11, 2026 and refreshes on page view during U.S. market hours; the quote is a provider snapshot, not an exchange feed. Fundamentals follow quarterly filings. V2 calculations are scheduled daily at 10:15 UTC; the score's own date shows its last successful run.
What has driven MMDDF's recent stock price performance?
Mirriad Advertising plc (MMDDF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Proprietary in-video advertising technology. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider MMDDF overvalued or undervalued right now?
Mirriad Advertising plc (MMDDF) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
Can I buy fractional shares of MMDDF?
Yes, most major brokerages offer fractional shares of Mirriad Advertising plc (MMDDF) with no minimum purchase requirement. This means you can invest any dollar amount regardless of the share price. Check your brokerage platform for specific terms, fees, and fractional share availability.
How can I track MMDDF's earnings and financial reports?
Mirriad Advertising plc (MMDDF) reports quarterly earnings approximately 4-6 weeks after each fiscal quarter ends. You can track earnings dates, revenue and EPS estimates, and actual results on this page's Financials tab. Earnings surprises (beats or misses) often cause significant short-term price moves. Your brokerage can send alerts for MMDDF earnings announcements.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
MoonshotScore is not published for this security.
Data provided for informational purposes only.
- Financial data may be limited due to OTC listing.