Movado Group, Inc. (MOV) Stock Analysis
Educational signal · not a buy or sell recommendation · How to read this
P/E 17.88 means the share price is 17.88 times one year of earnings per share; the S&P 500 usually sits near 20-25. Market cap $513M is the value of all shares combined.
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gpt-4o-mini, generated May 10, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerMovado Group, Inc. (MOV) trades at $32.54 with MoonshotScore 92/100 (Grade A+). Movado Group, Inc. is a leading designer and distributor of luxury watches, operating under multiple renowned brands. Market cap: $513M, Sector: Consumer cyclical.
Price as of Sep 11, 2026 · Last analyzed: May 10, 2026MOV stock analysis for 2026: Analysts have set a consensus price target of $50.00 for Movado Group, Inc., suggesting 53.7% upside from the current price of $32.54. The AI MoonshotScore is 92/100, in the Exceptional band (80-100) — a research signal, not a recommendation. Key factors: analyst coverage, AI-driven quantitative scoring.
MOV: 2/3 scored disciplines lean bullish. Dominant signal: Financial Safety strong.
How is this calculated? →Strongest side: Financial Safety (10/10, Strong). Weakest side: Growth Durability (7/10, Moderate).
AI simulations built from the named investors' published principles. Not affiliated with, endorsed by, or the opinion of these individuals. How these lenses are built
Why this analysis is different
- A sector-relative MoonshotScore — five pillars (business quality, financial safety, valuation, growth durability, momentum) re-ranked nightly against the full universe of US-listed common stocks.
- An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
- Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.
Movado Group, Inc. (MOV) Consumer Business Overview
Movado Group, Inc. stands as a prominent player in the luxury watch market, offering a diverse portfolio of brands and leveraging both traditional retail and e-commerce channels to cater to a global clientele.
What Is the Investment Thesis for MOV?
Movado Group, Inc. presents a solid investment thesis driven by its strong brand portfolio and strategic market positioning. With a market capitalization of $513M and a P/E ratio of 17.88, the company demonstrates profitability with a profit margin of 4.0% and a gross margin of 54.2%. Additionally, Movado's ability to leverage its licensed brands enhances its market reach and consumer appeal. However, potential risks include fluctuations in consumer spending and competition from both established luxury brands and emerging market players. Overall, Movado's strategic initiatives and brand strength position it well for future growth.
Based on FMP financials and quantitative analysis
MOV Key Highlights
Market capitalization of $513M, indicating a stable market presence.
- P/E ratio of 17.88, reflecting investor confidence in future earnings growth.
- Profit margin of 4.0%, showcasing operational efficiency.
- Gross margin of 54.2%, significantly above industry average, highlighting product pricing power.
- Dividend yield of 5.00%, providing a return to shareholders.
Who Are MOV's Competitors?
MOV is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| SWGAY The Swatch Group AG | $10.94 | -1.80% | $11.4B | 559-signal |
| CFRHF Compagnie Financière Richemont S.A. | $214.93 | -0.34% | $115B | — |
| ELA Envela Corporation | $13.67 | -2.01% | $355M | 905-pillar |
| FOSL Fossil Group, Inc. | $4.47 | -7.92% | $264M | 325-pillar |
| LUXE LuxExperience B.V. | $7.46 | +2.12% | $1.02B | 535-pillar |
| MYTE MYT Netherlands Parent B.V. | $7.64 | -2.55% | $1.04B | — |
| REAL The RealReal, Inc. | $9.55 | -0.05% | $1.15B | — |
| CPRI Capri Holdings Limited | $12.89 | +1.42% | $1.48B | 545-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance This table mixes two scoring engines — compare a number only with others carrying the same tag.
What Are MOV's Key Strengths?
Strong brand portfolio with recognized names in the luxury watch segment.
- High gross margins indicating effective cost management and pricing power.
- Established distribution channels across multiple retail and e-commerce platforms.
- Commitment to product innovation and design excellence.
What Are MOV's Weaknesses?
Dependence on a limited number of brands for a significant portion of revenue.
- Vulnerability to economic downturns affecting luxury spending.
- Limited presence in certain high-growth international markets.
- Potential challenges in adapting to rapidly changing consumer preferences.
What Could Drive MOV Stock Higher?
Launch of new product collections targeting younger consumers in Q3 2026.
- Expansion of e-commerce capabilities to enhance direct-to-consumer sales.
- Strategic partnerships with fashion brands for limited-edition releases.
What Are the Key Risks for MOV?
Insider selling — insiders were net sellers of roughly $4.4M recently.
- Economic downturns affecting luxury spending and consumer confidence.
- Intense competition from both established luxury brands and emerging market players.
- Supply chain disruptions impacting product availability and distribution.
What Are the Growth Opportunities for MOV?
- Movado's strategic focus on enhancing its e-commerce platforms positions it to capture a significant share of this growing segment, leveraging its brand recognition and direct-to-consumer sales approach.
- New Product Launches: Movado plans to introduce new collections across its existing brands, targeting younger consumers and expanding its market reach. This initiative aims to tap into the growing demand for stylish, affordable luxury watches, which is expected to drive revenue growth over the next 3-5 years.
- International Market Penetration: Movado is actively exploring opportunities in emerging markets, particularly in Asia and Latin America. With a growing middle class and increasing interest in luxury goods, these regions present substantial growth potential, projected to contribute significantly to overall sales by 2027.
- Collaborations and Partnerships: The company is pursuing strategic collaborations with fashion and lifestyle brands to create limited-edition collections. These partnerships can enhance brand visibility and attract new customer segments, particularly in the millennial and Gen Z demographics.
- Sustainability Initiatives: As consumer preferences shift towards sustainable and ethically sourced products, Movado is investing in sustainable materials and practices. This commitment can strengthen brand loyalty and attract environmentally conscious consumers, potentially increasing market share.
What Are MOV's Competitive Advantages?
- Strong brand recognition and reputation for quality in the luxury watch market.
- Diverse portfolio of proprietary and licensed brands catering to various consumer preferences.
- Established relationships with retailers and distributors enhancing market access.
- Commitment to innovation and design excellence, setting products apart from competitors.
What Does MOV Do?
Movado Group, Inc., founded in 1961 and headquartered in Paramus, New Jersey, is a distinguished designer, source, marketer, and distributor of watches globally. Originally established as North American Watch Corporation, the company rebranded to Movado Group, Inc. in 1996, reflecting its commitment to innovation and design excellence. Movado operates through two primary segments: Watch and Accessory Brands, and Company Stores. Its extensive portfolio includes proprietary brands such as Movado, Concord, Ebel, Olivia Burton, and MVMT, as well as licensed brands like Coach, Tommy Hilfiger, HUGO BOSS, Lacoste, Calvin Klein, and Scuderia Ferrari. The company caters to a wide range of customers, including jewelry store chains, department stores, independent jewelers, and online marketplaces, while also maintaining a direct-to-consumer approach through its e-commerce platforms. As of January 31, 2022, Movado operated 51 retail outlet locations, further solidifying its presence in the luxury watch market. The company is recognized for its commitment to quality and design, which has allowed it to maintain a competitive edge in an evolving industry landscape.
What Products and Services Does MOV Offer?
- Design and manufacture luxury watches under various proprietary and licensed brands.
- Market and distribute watches globally through multiple retail and e-commerce channels.
- Operate retail outlet locations to provide direct access to consumers.
- Provide after-sales services and support to enhance customer satisfaction.
- Engage in strategic partnerships with fashion brands for limited-edition collections.
How Does MOV Make Money?
- Revenue generated from the sale of watches and accessories across various brands.
- Direct-to-consumer sales through e-commerce platforms and retail stores.
- Licensing agreements with well-known brands to expand product offerings.
- After-sales services that enhance customer experience and brand loyalty.
What Industry Does MOV Operate In?
The luxury goods industry is experiencing robust growth, driven by increasing disposable incomes and a rising demand for premium products. The global luxury watch market is projected to grow at a CAGR of 5.5%, reaching approximately $85 billion by 2027. Movado Group, Inc. is well-positioned within this landscape, leveraging its diverse brand portfolio and multi-channel distribution strategy to capture market share. The competitive landscape includes established luxury brands and emerging players, necessitating continuous innovation and marketing efforts to maintain relevance and appeal to consumers.
Who Are MOV's Key Customers?
- Jewelry store chains that offer luxury watches to their clientele.
- Department stores featuring a selection of Movado's premium brands.
- Independent regional jewelers providing personalized service and exclusive offerings.
- Online marketplaces and third-party e-commerce retailers reaching a broader audience.
- Direct consumers purchasing through Movado's own e-commerce platforms.
Research confidence
Broad, current evidence sits behind this analysis.
- ● Scored on 97% of our measures
- ● Price is current
- ● Latest filing 16 days ago
- ● Covered by analysts
Why 92?
Measured against companies in the same sector. The figures below are the factor contributions the scoring engine itself produced.
What is helping
- +0.57 Short-term liquidity (Financial Strength)
- +0.54 Enterprise value vs free cash flow (Valuation)
- +0.30 Free cash flow yield (Business Quality)
What is holding it back
- -0.09 3-year revenue per share (Growth)
Contribution = how far the company sits from its sector on that measure, weighted by how much the pillar counts. Not investment advice. How the score is built →
MoonshotScore History
Recorded daily since 2026-08-23 · 19 snapshots
| 2026-08-23 | 92 |
| 2026-08-26 | 92 |
| 2026-08-29 | 92 |
| 2026-09-01 | 92 |
| 2026-09-04 | 93 |
| 2026-09-07 | 92 |
| 2026-09-10 | 92 |
What changed?
The score has stayed at 92.
What moved it up or down:
- +6 Business Quality
- -6 Momentum
- -3 Growth
Over the same 18 days the stock moved -6.2%.
Company Profile
Movado Group, Inc. operates in the Luxury Goods industry within the Consumer Cyclical sector. It is headquartered in Paramus, United States.
Key Financial Metrics
Return on equity for Movado Group, Inc. stands at 8.2%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 5.6%, showing how much profit it generates from its asset base. MOV trades at a trailing price-to-earnings ratio of 17.88, below the Consumer Cyclical sector average of ~32.70x. Its free cash flow yield is 13.1%, a gauge of the cash the business throws off relative to its market value. A current ratio of 4.26 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 5.2%, the inverse of the P/E and a quick read on earnings relative to price.
MOV Valuation & Market Position
With a $513M market cap, Movado Group, Inc. sits in the small-cap segment of the market. Analyst price targets span from $50.00 to $50.00, with a consensus of $50.00. At the current price of $32.54, that implies approximately 54% upside potential. Relative to its peer group, MOV's quantitative score of 92/100 is above the peer average of 57/100.
Quarterly Financial Performance: Movado Group, Inc.
Revenue for Movado Group, Inc. came in at $169.8M during Q2 FY2027, a 19.2% improvement versus the preceding quarter. The company recorded net income of $12.3M, with diluted EPS of $0.54. Quarter-over-quarter revenue has been mixed, typical for a small-cap company operating in Consumer Cyclical. Across the four most recent quarters, MOV averaged $0.45 in diluted EPS.
Financial Health
Movado Group, Inc.'s Piotroski F-Score is 7/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 3.95 places it in the safe zone, indicating low near-term bankruptcy risk.
Earnings Track Record
Movado Group, Inc. has beaten Wall Street's EPS estimate in 5 of its last 8 reported quarters — more hits than misses. Reported results have landed about 51.8% above estimates on average.
Insider Activity
Over the past six months, Movado Group, Inc. insiders filed 29 SEC Form 4 transactions — 11 sales and 18 purchases. On net that is roughly 140K shares disposed (about $4.4M), a signal worth weighing alongside the fundamentals.
MOV Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2026
Bull Case vs Bear Case
Bull Case
- Strong brand portfolio with recognized names in the luxury watch segment.
- High gross margins indicating effective cost management and pricing power.
- Established distribution channels across multiple retail and e-commerce platforms.
- Commitment to product innovation and design excellence.
Bear Case
- Dependence on a limited number of brands for a significant portion of revenue.
- Vulnerability to economic downturns affecting luxury spending.
- Limited presence in certain high-growth international markets.
- Potential challenges in adapting to rapidly changing consumer preferences.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · September 2026
Recent Quarterly Results
| Quarter | Revenue | Net Income | EPS |
|---|---|---|---|
| Q2 FY2027 | $170M | $12M | $0.54 |
| Q1 FY2027 | $142M | $7M | $0.30 |
| Q4 FY2026 | $192M | $13M | $0.55 |
| Q3 FY2026 | $186M | $10M | $0.43 |
Q2 FY2027 · filed 26 Aug 2026 · SEC EDGAR →
Based on FMP financials and quantitative analysis
MOV Latest News
-
Movado Group (MOV): 145-Year-Old Watchmaker Is Suddenly Turning Heads Again
Yahoo! Finance: MOV News · Sep 3, 2026
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15,650 Shares in Movado Group Inc. $MOV Purchased by Deutsche Bank AG
defenseworld.net · Sep 2, 2026
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Are Retail-Wholesale Stocks Lagging Etsy (ETSY) This Year?
Yahoo! Finance: MOV News · Sep 1, 2026
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Movado Group Inc (MOV) (Q2 2027) Earnings Call Highlights: Strong Sales Growth and Margin Expansion
Yahoo! Finance: MOV News · Aug 27, 2026
MOV Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for MOV.
Price Targets
Median: $50.00 (+53.7% from current price)
Source: FMP analyst consensus · as of Aug 25, 2026 · an estimate, not advice
MOV MoonshotScore
What does this score mean?
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. MOV scores 92/100 (Grade A+): the number comes from the five-pillar engine (business quality, financial safety, valuation, growth durability, momentum), re-ranked daily against sector peers.
Latest News
Movado Group (MOV): 145-Year-Old Watchmaker Is Suddenly Turning Heads Again
15,650 Shares in Movado Group Inc. $MOV Purchased by Deutsche Bank AG
Are Retail-Wholesale Stocks Lagging Etsy (ETSY) This Year?
Movado Group Inc (MOV) (Q2 2027) Earnings Call Highlights: Strong Sales Growth and Margin Expansion
Leadership: Efraim Grinberg
CEO
Efraim Grinberg has been at the helm of Movado Group, Inc. since 2000, bringing extensive experience in the watch industry. He holds a degree in Business Administration and has a strong background in marketing and product development. Under his leadership, Movado has expanded its brand portfolio and enhanced its market presence through strategic initiatives.
Track Record: Grinberg has successfully led Movado through significant growth phases, including the introduction of new brands and expansion into e-commerce. His strategic vision has positioned the company to adapt to changing market dynamics and consumer preferences.
MOV Consumer Cyclical Stock FAQ
What does the AI Score mean for MOV?
MOV holds an AI Score of 92/100 (Grade: A+). This is an educational research signal, not a buy or sell recommendation. The number comes from the five-pillar engine (business quality, financial safety, valuation, growth durability, momentum), re-ranked daily against sector peers. Movado Group, Inc. is a leading designer and distributor of luxury watches, operating under multiple renowned brands.
Is MOV a good stock?
Stock Expert AI does not rate MOV buy, sell or hold. Movado Group, Inc. carries a MoonshotScore of 92/100 on the five-pillar engine, a research rating against its peers. Whether it fits is your call: check what it sells, whether it earns, what the price assumes, and what would prove you wrong.
What do analysts say about MOV stock?
Analysts generally view Movado Group, Inc. as a stable player in the luxury goods sector, with a focus on brand strength and market positioning.
What are the key factors to evaluate for MOV?
Movado Group, Inc. (MOV) holds an AI score of 92/100 (high). P/E: 17.88x vs the S&P 500's ~20-25x. Analysts target $50.00 (+54%). Not financial advice.
How frequently does MOV data refresh on this page?
MOV's price was last updated on Sep 11, 2026 and refreshes on page view during U.S. market hours; the quote is a provider snapshot, not an exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven MOV's recent stock price performance?
Movado Group, Inc. (MOV) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand portfolio with recognized names in the luxury watch segment. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider MOV overvalued or undervalued right now?
Movado Group, Inc. (MOV) trades at 17.88x earnings. Analysts target $50.00 (+54%) — upside seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
Can I buy fractional shares of MOV?
Yes, most major brokerages offer fractional shares of Movado Group, Inc. (MOV) with no minimum purchase requirement. This means you can invest any dollar amount regardless of the share price. Check your brokerage platform for specific terms, fees, and fractional share availability.
How can I track MOV's earnings and financial reports?
Movado Group, Inc. (MOV) reports quarterly earnings approximately 4-6 weeks after each fiscal quarter ends. You can track earnings dates, revenue and EPS estimates, and actual results on this page's Financials tab. Earnings surprises (beats or misses) often cause significant short-term price moves. Your brokerage can send alerts for MOV earnings announcements.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Data sourced from company reports and financial statements.