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Fossil Group, Inc. (FOSL)

$4.17 $-0.06 (-1.47%) |Weak · 29
Bottom line: SELL — our Council read (29/100) and AI Score (29/100) broadly agree.
MCap: $246.34M| Vol: 250.3K| Target: $7.00 (+67.9%)|
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Fossil Group, Inc. (FOSL) trades at $4.17 with AI Score 29/100 (Grade F). Fossil Group, Inc. designs, develops, and distributes fashion accessories, including watches, jewelry, and leather goods, across various brands and channels. Market cap: $246.34M, Sector: Consumer cyclical.

Price live · AI analysis from May 10, 2026
Fossil Group, Inc. designs, develops, and distributes fashion accessories, including watches, jewelry, and leather goods, across various brands and channels. The company operates globally, selling through retail stores, e-commerce, and licensed partnerships.

FOSL stock analysis for 2026: Analysts have set a consensus price target of $7.00 for Fossil Group, Inc., suggesting 67.9% upside from the current price of $4.17. The AI MoonshotScore is 29/100, indicating a bearish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.

Council Score · Weighted Average of 3 Disciplines
SELL 29/100 · F

FOSL: 1/1 perspectives are bearish.

How is this calculated? →
Council Score · 8 perspectives · See tabs for details →

Fossil Group, Inc. (FOSL) Consumer Business Overview

CEOFranco Fogliato
Employees5200
HeadquartersRichardson, TX, US
IPO Year1993
IndustryLuxury Goods

Fossil Group, Inc. designs, markets, and distributes fashion accessories, including watches, jewelry, and leather goods, under its own and licensed brands. With a global presence and diverse distribution channels, Fossil navigates the competitive luxury goods sector, balancing brand appeal and operational efficiency in a dynamic consumer market.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: May 10, 2026

What Is the Investment Thesis for FOSL?

Fossil Group, Inc. faces a challenging but potentially rewarding turnaround scenario. With a market capitalization of $246.34M and a negative profit margin of -7.8%, the company's future hinges on successful brand revitalization and operational improvements. Key to its success will be leveraging its established brand portfolio and distribution network to capitalize on growth opportunities in the smartwatch and accessories markets. A gross margin of 56.1% provides a foundation for profitability if cost efficiencies can be achieved. The company's high beta of 1.75 suggests significant volatility, reflecting both the risks and potential rewards associated with its turnaround efforts. Investors should closely monitor Fossil's ability to innovate, manage its licensed brand relationships, and adapt to evolving consumer tastes in the fashion accessories market.

Based on FMP financials and quantitative analysis

FOSL Key Highlights

  • Market Cap of $246.34M reflects the company's current valuation in the market.
  • Gross Margin of 56.1% indicates the profitability of Fossil's products before operating expenses.
  • Operates 370 stores worldwide as of January 2, 2022, showcasing its global retail footprint.
  • Offers products under both proprietary brands like FOSSIL and licensed brands such as MICHAEL KORS, diversifying its portfolio.
  • Beta of 1.75 suggests higher volatility compared to the overall market.

Who Are FOSL's Competitors?

FOSL is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
ELA Envela Corporation $25.63 +0.25% $665.31M 59
LUXE LuxExperience B.V. $8.02 -0.12% $777.93M 58
REAL The RealReal, Inc. $11.46 -1.04% $3.32B 55
HESAY Hermès International Société en commandite par actions $186.23 -1.02% $195.06B 55
CTTLF Cettire Limited $0.96 +0.00% $85.40M 38
MENEF Mene Inc. $0.14 +4.49% $35.90M 40
FLLIY FOLLI FOLLIE Commercial Manufacturing And Technical S.A. $2.10 -65.57% $139.29M 41
HENGF Hengdeli Holdings Limited $0.03 +10.00% $145.33M 41

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are FOSL's Key Strengths?

  • Strong brand portfolio with both owned and licensed brands.
  • Established global distribution network.
  • Experience in designing and manufacturing fashion accessories.
  • Presence in both traditional and smartwatch markets.

What Are FOSL's Weaknesses?

  • Negative profit margin.
  • High debt levels.
  • Dependence on licensed brands.
  • Exposure to fashion trends and changing consumer preferences.

What Could Drive FOSL Stock Higher?

  • Launch of new smartwatch models with enhanced features and designs.
  • Expansion of e-commerce platform and digital marketing efforts.
  • Strategic partnerships with technology companies and fashion influencers.
  • Implementation of cost-saving initiatives to improve profitability.

What Are the Key Risks for FOSL?

  • Financial-distress signal — its Altman Z-Score of 1.74 sits in the distress zone (elevated bankruptcy risk).
  • Negative return on equity (-53.0%) — the business is not currently generating profit on shareholder capital.
  • Weak fundamentals — a Piotroski F-Score of 1/9 flags soft profitability, leverage or efficiency.
  • Economic downturn affecting consumer spending on discretionary items.
  • Intense competition in the fashion accessories market.
  • Fluctuations in currency exchange rates impacting international sales.
  • Dependence on licensed brands and potential changes in licensing agreements.
  • Disruptions in the supply chain affecting product availability.

What Are the Growth Opportunities for FOSL?

  • Expansion in Smartwatches: Fossil has the opportunity to leverage its brand portfolio to expand its presence in the smartwatch market. By integrating advanced technology with stylish designs, Fossil can attract tech-savvy consumers and capitalize on the growing demand for wearable devices. The global smartwatch market is projected to reach billions of dollars by 2028, offering significant growth potential for Fossil.
  • E-commerce Growth: Investing in and optimizing its e-commerce platform can drive significant revenue growth for Fossil. Enhancing the online shopping experience, offering personalized recommendations, and expanding its digital marketing efforts can attract a broader customer base and increase online sales. The global e-commerce market continues to expand, providing a favorable environment for Fossil to grow its online presence.
  • Strategic Partnerships: Forming strategic partnerships with technology companies and fashion influencers can enhance Fossil's brand visibility and expand its reach. Collaborating on product designs and marketing campaigns can attract new customers and strengthen its position in the market. Such partnerships can also provide access to new technologies and distribution channels.
  • International Expansion: Expanding its presence in emerging markets, particularly in Asia, can drive significant growth for Fossil. By tailoring its product offerings to local preferences and establishing strategic partnerships with local retailers, Fossil can tap into the growing demand for fashion accessories in these regions. The Asia-Pacific region is expected to be a key growth driver for the luxury goods market in the coming years.
  • Sustainability Initiatives: Implementing sustainable practices and promoting eco-friendly products can enhance Fossil's brand image and attract environmentally conscious consumers. Using recycled materials, reducing waste, and supporting ethical manufacturing practices can differentiate Fossil from its competitors and resonate with a growing segment of consumers who prioritize sustainability.

What Opportunities Does FOSL Have?

  • Expansion in the smartwatch market.
  • Growth in e-commerce sales.
  • Strategic partnerships with technology companies and fashion influencers.
  • Penetration of emerging markets.

What Threats Does FOSL Face?

  • Intense competition in the fashion accessories market.
  • Fluctuations in currency exchange rates.
  • Economic downturns affecting consumer spending.
  • Disruptions in the supply chain.

What Are FOSL's Competitive Advantages?

  • Brand Portfolio: A diverse portfolio of owned and licensed brands provides a broad appeal to different consumer segments.
  • Distribution Network: A well-established global distribution network, including retail stores, e-commerce, and wholesale channels, ensures wide product availability.
  • Design and Innovation: Focus on innovative product design and integration of technology in fashion accessories.
  • Licensing Agreements: Strong relationships with well-known brands through licensing agreements.

What Does FOSL Do?

Fossil Group, Inc., founded in 1984 and headquartered in Richardson, Texas, is a global designer, developer, marketer, and distributor of consumer fashion accessories. The company's portfolio includes traditional watches, smartwatches, jewelry, handbags, small leather goods, belts, and sunglasses. Fossil operates under a multi-brand strategy, featuring proprietary brands such as FOSSIL, SKAGEN, MICHELE, RELIC, and ZODIAC, alongside licensed brands like ARMANI EXCHANGE, DIESEL, DKNY, EMPORIO ARMANI, KATE SPADE NEW YORK, MICHAEL KORS, PUMA, TORY BURCH, Skechers, and BMW. These products are sold through a diverse network of company-owned retail and outlet stores, department stores, specialty retail stores, e-commerce platforms, and licensed retail locations. As of January 2, 2022, Fossil operated 370 stores worldwide. Originally named Fossil, Inc., the company rebranded as Fossil Group, Inc. in May 2013 to reflect its expanding brand portfolio and global reach. Fossil's business model encompasses both manufacturing and distribution, including private label production and the resale of branded products in non-FOSSIL branded retail environments. This integrated approach allows Fossil to maintain control over its product development and distribution channels, while also adapting to changing consumer preferences and market trends.

What Products and Services Does FOSL Offer?

  • Designs and develops traditional watches and smartwatches.
  • Markets and distributes jewelry, including necklaces, bracelets, and earrings.
  • Creates and sells handbags, wallets, and small leather goods.
  • Offers belts and sunglasses under its own and licensed brands.
  • Manufactures private label brands for other retailers.
  • Sells products through company-owned stores, e-commerce sites, and wholesale channels.
  • Licenses its brands to partners for various product categories.

How Does FOSL Make Money?

  • Designs and manufactures fashion accessories.
  • Distributes products through a multi-channel network, including retail stores, e-commerce, and wholesale partnerships.
  • Generates revenue through the sale of its own branded products and licensed brands.
  • Manages a portfolio of proprietary and licensed brands to cater to diverse consumer segments.

What Industry Does FOSL Operate In?

Fossil Group operates within the competitive luxury goods industry, characterized by evolving consumer preferences and increasing demand for both traditional and technologically advanced fashion accessories. The industry is influenced by trends in fashion, technology, and retail, with a growing emphasis on e-commerce and personalized experiences. Fossil competes with established luxury brands and emerging players in the smartwatch and wearable technology segments. Success in this market requires a strong brand identity, innovative product design, and effective distribution strategies to reach diverse consumer segments.

Who Are FOSL's Key Customers?

  • Fashion-conscious consumers seeking stylish and trendy accessories.
  • Individuals looking for functional and technologically advanced smartwatches.
  • Retailers and department stores that carry Fossil's products.
  • Wholesale partners and distributors in various regions.
AI Confidence: 82% Updated: May 10, 2026

FOSL Valuation & Market Position

With a $246.34M market cap, Fossil Group, Inc. sits in the micro-cap segment of the market. Relative to its peer group, FOSL's quantitative score of 29/100 is below the peer average of 53/100.

FY2027 estForward Outlook

Wall Street analysts project Fossil Group, Inc. revenue of about $954.5M for fiscal 2027, with EPS near $-0.33.

F-Score 1/9Financial Health

Fossil Group, Inc.'s Piotroski F-Score is 1/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of 1.74 places it in the distress zone, a signal of elevated financial risk.

ROE -53%Key Financial Metrics

Return on equity for Fossil Group, Inc. stands at -53.0%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -9.4%, showing how much profit it generates from its asset base. Its free cash flow yield is -9.2%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.72 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -25.5%, the inverse of the P/E and a quick read on earnings relative to price.

Net buyingInsider Activity

Over the past six months, Fossil Group, Inc. insiders filed 18 SEC Form 4 transactions — 7 sales and 11 purchases. On net that is roughly 1.3M shares acquired (about $57K) — insiders putting money in tends to read as conviction.

FOSL Financials

Fundamental Snapshot

Revenue Growth (FY)
-12.3%
Net Income Growth (FY)
+23.7%
EPS Growth (FY)
+25.3%
Free Cash Flow Growth (FY)
-251.4%
Return on Equity (TTM)
-53.0%
Current Ratio
1.7
EV/EBITDA (TTM)
99.4

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Fossil has recently seen increased insider buying, indicating confidence from leadership in the company's direction.
  • Social sentiment has shifted positively as consumers show renewed interest in Fossil's innovative product lines, particularly smartwatches.
  • The brand's efforts to diversify into sustainable materials have resonated well with environmentally conscious consumers.
  • Community discussions highlight a growing optimism about Fossil's potential to capture market share in the wearables segment.

Bear Case

  • Despite recent insider buying, some analysts express concerns over Fossil's ability to compete against larger tech companies in the smartwatch space.
  • Negative sentiment persists regarding the company's overall sales performance, with some community members citing ongoing struggles with inventory management.
  • Market perception remains cautious as Fossil navigates a challenging retail environment, with many questioning its long-term viability.
  • There are discussions about the brand's reliance on traditional watch sales, which may hinder growth compared to more tech-driven competitors.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · April 2026

FOSL Latest News

FOSL Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for FOSL.

Price Targets

Consensus target: $7.00

FOSL MoonshotScore

29/100

What does this score mean?

The MoonshotScore rates FOSL's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Franco Fogliato

CEO

Franco Fogliato brings extensive experience in the fashion and retail industries to his role as CEO of Fossil Group, Inc. His career spans various leadership positions in global brands, focusing on strategic growth, brand management, and operational excellence. Fogliato's expertise includes driving innovation, enhancing customer experiences, and optimizing supply chain efficiencies. His background equips him to lead Fossil through its current transformation and capitalize on emerging market opportunities.

Track Record: Since assuming the role of CEO, Franco Fogliato has focused on revitalizing Fossil's brand portfolio, streamlining operations, and driving growth in key markets. Key initiatives include expanding the company's presence in the smartwatch segment, enhancing its e-commerce platform, and forging strategic partnerships to enhance brand visibility. His leadership aims to position Fossil for long-term sustainable growth and profitability.

Common Questions About FOSL (Consumer Cyclical)

What does Fossil Group, Inc. do?

Fossil Group, Inc. is a global fashion accessories company that designs, develops, markets, and distributes a wide range of products, including traditional watches, smartwatches, jewelry, handbags, and leather goods. The company operates under a multi-brand strategy, featuring both proprietary brands like FOSSIL and licensed brands such as MICHAEL KORS. Fossil sells its products through a diverse network of retail stores, e-commerce platforms, and wholesale channels, catering to fashion-conscious consumers worldwide.

What do analysts say about FOSL stock?

Analyst coverage of Fossil Group, Inc. is limited, reflecting the company's smaller market capitalization and ongoing turnaround efforts. Existing ratings vary, with some analysts highlighting the potential for growth in the smartwatch market and the company's strong brand portfolio. However, concerns remain regarding Fossil's profitability, debt levels, and exposure to fashion trends. Investors should conduct their own due diligence and consider the risks and opportunities associated with FOSL before making any investment decisions.

What are the main risks for FOSL?

Fossil Group, Inc. faces several key risks, including intense competition in the fashion accessories market, fluctuations in currency exchange rates, and potential disruptions in the supply chain. The company's reliance on licensed brands also poses a risk, as changes in licensing agreements could impact its product portfolio and revenue. Additionally, economic downturns could affect consumer spending on discretionary items, impacting Fossil's sales and profitability. Effective risk management and strategic adaptation are crucial for Fossil to navigate these challenges.

How does Fossil Group, Inc. manage supply chain and input cost risks?

Fossil Group, Inc. manages supply chain and input cost risks through diversification of suppliers, strategic sourcing, and hedging strategies. The company also invests in technology and process improvements to enhance supply chain efficiency and reduce costs. By closely monitoring market trends and maintaining strong relationships with its suppliers, Fossil aims to mitigate the impact of disruptions and fluctuations in raw material prices. These efforts are crucial for maintaining profitability and ensuring product availability.

What is FOSL's dividend and shareholder return track record?

Fossil Group, Inc. does not currently pay a dividend, and there is no recent history of dividend payments. The company has not implemented any significant share buyback programs in recent years. As a result, FOSL's shareholder return track record is primarily based on stock price appreciation, which has been volatile due to the company's financial performance and turnaround efforts. Investors seeking dividend income or consistent shareholder returns may find other investment options more suitable.

What are the key factors to evaluate for FOSL?

Fossil Group, Inc. (FOSL) holds an AI score of 29/100 (low). Analysts target $7.00 (+68%). Not financial advice.

How frequently does FOSL data refresh on this page?

FOSL prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven FOSL's recent stock price performance?

Fossil Group, Inc. (FOSL) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand portfolio with both owned and licensed brands. See the News tab for the latest drivers. Past performance does not predict future results.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Limited analyst coverage and financial data availability may impact the accuracy of certain metrics.
Data Sources

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