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SpringBig Holdings, Inc. (SBIG)

For informational purposes only. Not financial advice. Analysis by Sedat Aydin, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

SpringBig Holdings, Inc. (SBIG) with AI Score 48/100 (Weak). SpringBig Holdings, Inc. provides customer loyalty and marketing automation solutions for cannabis retailers and brands. Market cap: 0, Sector: Technology.

Last analyzed: Mar 18, 2026
SpringBig Holdings, Inc. provides customer loyalty and marketing automation solutions for cannabis retailers and brands. Their platform connects businesses with consumers through SMS, email, loyalty programs, and analytics.
48/100 AI Score

SpringBig Holdings, Inc. (SBIG) Technology Profile & Competitive Position

CEOJaret Christopher
Employees67
HeadquartersBoca Raton, US
IPO Year2021

SpringBig Holdings, Inc. delivers customer loyalty and marketing automation software tailored for the cannabis industry, connecting retailers and brands with consumers through targeted communication and data analytics. The company operates in the competitive application software market, focusing on a niche within the rapidly growing cannabis sector.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Mar 18, 2026

Investment Thesis

SpringBig Holdings, Inc. presents a focused investment opportunity within the niche market of cannabis retail marketing technology. The company's platform caters specifically to the needs of cannabis retailers and brands, offering tailored solutions for customer loyalty and engagement. With a gross margin of 75.9%, SpringBig demonstrates the potential for profitability as it scales its operations. However, the company's negative P/E ratio of -0.15 and negative profit margin of -12.4% indicate that it is not yet profitable. Key growth catalysts include the expansion of cannabis legalization across North America and the increasing adoption of digital marketing strategies by cannabis businesses. The high beta of 2.39 suggests significant volatility, reflecting the speculative nature of the cannabis market and the company's growth stage. Investors should carefully consider the risks associated with the evolving regulatory landscape and the competitive pressures within the software application sector.

Based on FMP financials and quantitative analysis

Key Highlights

  • SpringBig Holdings, Inc. operates in the software application sector, providing customer loyalty and marketing automation solutions.
  • The company focuses on serving cannabis retailers and brands in the United States and Canada.
  • SpringBig's platform connects consumers with retailers and brands through SMS marketing, emails, customer feedback systems, and loyalty programs.
  • The company's reporting and analytics offerings deliver insights into customer base, purchasing habits, and trends.
  • SpringBig's gross margin is 75.9%.

Competitors & Peers

Strengths

  • Specialized platform for the cannabis industry.
  • Established customer base of cannabis retailers and brands.
  • Proprietary data and analytics capabilities.
  • Strong gross margin of 75.9%.

Weaknesses

  • Negative P/E ratio and profit margin indicate lack of profitability.
  • High beta suggests significant volatility.
  • Limited geographic reach compared to larger competitors.
  • Dependence on the evolving regulatory landscape of the cannabis industry.

Catalysts

  • Upcoming: Expansion into new geographic markets as cannabis legalization spreads.
  • Ongoing: Product innovation and feature enhancement to attract new customers.
  • Ongoing: Strategic partnerships and integrations with other cannabis industry companies.
  • Ongoing: Increased adoption of digital marketing by cannabis businesses.
  • Ongoing: Leveraging data-driven insights and personalization to improve customer experience.

Risks

  • Potential: Intensifying competition from other software providers.
  • Potential: Changes in cannabis regulations that could impact the market.
  • Potential: Economic downturn that could reduce consumer spending on cannabis.
  • Potential: Cybersecurity risks and data breaches.
  • Ongoing: Dependence on the evolving regulatory landscape of the cannabis industry.

Growth Opportunities

  • Expansion into New Geographies: As cannabis legalization continues to spread across North America and potentially into other regions, SpringBig has the opportunity to expand its platform into new markets. This includes targeting states and provinces that have recently legalized cannabis or are expected to do so in the near future. The market size for cannabis retail technology is directly correlated with the number of legal cannabis markets, presenting a significant growth opportunity for SpringBig. This expansion could occur within the next 1-3 years as new markets open up.
  • Product Innovation and Feature Enhancement: SpringBig can drive growth by continuously innovating its platform and adding new features that cater to the evolving needs of cannabis retailers and brands. This includes incorporating advanced analytics, personalized marketing tools, and integration with other cannabis industry software solutions. By staying ahead of the curve in terms of technology and functionality, SpringBig can attract new customers and retain existing ones. The timeline for implementing new features is ongoing, with regular updates and enhancements planned throughout the year.
  • Strategic Partnerships and Integrations: Forming strategic partnerships with other companies in the cannabis industry, such as point-of-sale (POS) system providers, delivery services, and cultivation facilities, can help SpringBig expand its reach and offer a more comprehensive solution to its customers. These partnerships can also create new revenue streams and cross-selling opportunities. The timeline for establishing strategic partnerships is within the next 12-18 months.
  • Increased Adoption of Digital Marketing: As cannabis businesses become more sophisticated in their marketing efforts, they are increasingly adopting digital marketing strategies to reach and engage with their target audience. SpringBig's platform is well-positioned to capitalize on this trend by providing cannabis retailers and brands with the tools they need to effectively manage their digital marketing campaigns. The market size for digital marketing in the cannabis industry is growing rapidly, presenting a significant opportunity for SpringBig. This trend is ongoing and expected to continue for the foreseeable future.
  • Data-Driven Insights and Personalization: SpringBig can leverage its data analytics capabilities to provide cannabis retailers and brands with deeper insights into their customer base and purchasing habits. This information can be used to personalize marketing messages, optimize product offerings, and improve the overall customer experience. By offering data-driven insights, SpringBig can help its customers make more informed decisions and drive revenue growth. The timeline for enhancing data analytics capabilities is within the next 6-12 months.

Opportunities

  • Expansion into new geographic markets as cannabis legalization spreads.
  • Product innovation and feature enhancement to attract new customers.
  • Strategic partnerships and integrations with other cannabis industry companies.
  • Increased adoption of digital marketing by cannabis businesses.

Threats

  • Intensifying competition from other software providers.
  • Changes in cannabis regulations that could impact the market.
  • Economic downturn that could reduce consumer spending on cannabis.
  • Cybersecurity risks and data breaches.

Competitive Advantages

  • Specialization in the cannabis industry provides a competitive advantage.
  • Established relationships with cannabis retailers and brands create switching costs.
  • Proprietary data and analytics offer unique insights into customer behavior.
  • Compliance with cannabis regulations ensures long-term viability.

About SBIG

Founded in 2016 and headquartered in Boca Raton, Florida, SpringBig Holdings, Inc. operates a software platform designed to provide customer loyalty and marketing automation solutions specifically for cannabis retailers and brands in the United States and Canada. Recognizing the unique regulatory landscape and consumer behavior within the cannabis industry, SpringBig developed a platform that facilitates direct communication between businesses and their customers. The platform's core functionalities include SMS marketing, email campaigns, a customer feedback system, and the management of loyalty programs. These tools are designed to support customer engagement and retention, which are critical for businesses operating in a competitive and evolving market. SpringBig's reporting and analytics offerings provide clients with insights into their customer base, purchasing habits, and market trends. By leveraging these insights, retailers and brands can optimize their marketing strategies, personalize customer experiences, and ultimately drive revenue growth. SpringBig aims to be a comprehensive solution for cannabis businesses looking to build lasting relationships with their customers and navigate the complexities of the cannabis market.

What They Do

  • Provides customer loyalty programs for cannabis retailers.
  • Offers marketing automation solutions tailored to the cannabis industry.
  • Connects cannabis retailers and brands with consumers through SMS marketing.
  • Facilitates email marketing campaigns for cannabis businesses.
  • Provides a customer feedback system for cannabis retailers.
  • Offers reporting and analytics on customer behavior and purchasing trends.
  • Supports customer engagement and retention for cannabis businesses.

Business Model

  • SpringBig generates revenue through subscription fees from cannabis retailers and brands.
  • The platform offers various subscription tiers based on features and usage.
  • Revenue is also generated through add-on services such as premium support and customized reporting.

Industry Context

SpringBig Holdings, Inc. operates within the rapidly evolving cannabis industry, which is experiencing significant growth and increasing legalization across North America. The market for cannabis retail technology is expanding as businesses seek to optimize their operations and enhance customer engagement. SpringBig competes with other software providers offering marketing automation and loyalty solutions, including EPAZ, GLPT, HPTO, KTPPF, and REGRF. The company's focus on the cannabis industry provides a degree of specialization, but it also faces the challenges of navigating a complex and highly regulated market. The overall market for marketing automation software is projected to continue growing, driven by the increasing importance of data-driven marketing and personalized customer experiences.

Key Customers

  • Cannabis retailers in the United States.
  • Cannabis retailers in Canada.
  • Cannabis brands seeking to engage with consumers.
AI Confidence: 71% Updated: Mar 18, 2026

Financials

Chart & Info

SpringBig Holdings, Inc. (SBIG) stock price: Price data unavailable

Latest News

No recent news available for SBIG.

Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for SBIG.

Price Targets

Wall Street price target analysis for SBIG.

MoonshotScore

48/100

What does this score mean?

The MoonshotScore rates SBIG's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Jaret Christopher

CEO

Jaret Christopher is the CEO of SpringBig Holdings, Inc. He has experience in managing and leading teams, as evidenced by his current role overseeing 67 employees. His background likely includes experience in software, marketing, or the cannabis industry, though specific details are not provided. His leadership is crucial for guiding SpringBig through the complexities of the cannabis market and driving the company's growth strategy.

Track Record: As CEO, Jaret Christopher is responsible for the overall strategic direction and performance of SpringBig Holdings, Inc. Specific achievements and milestones under his leadership are not detailed in the provided information. However, his role involves navigating the evolving regulatory landscape of the cannabis industry and positioning the company for growth in a competitive market.

SBIG OTC Market Information

The OTC Other tier represents the lowest tier of the OTC market, indicating that SpringBig Holdings, Inc. may not meet the minimum financial standards or reporting requirements of higher tiers like OTCQX or OTCQB. Companies in this tier often have limited trading volume and may not be subject to the same level of regulatory oversight as companies listed on major exchanges like the NYSE or NASDAQ. Investing in companies on the OTC Other tier carries a higher degree of risk due to the potential for limited information and liquidity.

  • OTC Tier: OTC Other
  • Disclosure Status: Unknown
Liquidity: Liquidity on the OTC market can be highly variable. SpringBig Holdings, Inc.'s trading volume and bid-ask spread are unknown based on the provided information. However, companies on the OTC Other tier typically experience lower trading volumes and wider bid-ask spreads compared to those on major exchanges. This can make it more difficult to buy or sell shares quickly and at a desired price.
OTC Risk Factors:
  • Limited financial disclosure and transparency.
  • Lower trading volume and liquidity.
  • Wider bid-ask spreads.
  • Potential for price manipulation and fraud.
  • Higher risk of delisting or going out of business.
Due Diligence Checklist:
  • Verify the company's financial statements and SEC filings (if any).
  • Research the company's management team and their track record.
  • Assess the company's business model and competitive landscape.
  • Evaluate the company's regulatory compliance and legal risks.
  • Monitor the company's trading volume and price volatility.
  • Understand the risks associated with investing in OTC stocks.
  • Consult with a financial advisor before making any investment decisions.
Legitimacy Signals:
  • Company has been in operation since 2016.
  • Focus on a specific niche market (cannabis retail technology).
  • Positive gross margin of 75.9%.
  • Presence of a CEO and a team of 67 employees.
  • Headquarters located in Boca Raton, Florida.

SpringBig Holdings, Inc. Stock: Key Questions Answered

What does SpringBig Holdings, Inc. do?

SpringBig Holdings, Inc. operates a software platform that provides customer loyalty and marketing automation solutions to cannabis retailers and brands in the United States and Canada. The company's platform connects consumers with retailers and brands through SMS marketing, emails, a customer feedback system, and loyalty programs to support retailers and brands customer engagement and retention. Its reporting and analytics offerings deliver insights that clients utilize to understand their customer base, purchasing habits, and trends. SpringBig aims to be a comprehensive solution for cannabis businesses looking to build lasting relationships with their customers.

What do analysts say about SBIG stock?

AI analysis is currently pending for SpringBig Holdings, Inc., so there is no available analyst consensus or valuation metrics. Investors should conduct their own due diligence and research the company's financials, business model, and competitive landscape before making any investment decisions. Factors to consider include the company's growth potential, profitability, and the risks associated with the cannabis industry and the OTC market. The company's gross margin of 75.9% indicates potential, but its negative P/E ratio and profit margin highlight the need for further analysis.

What are the main risks for SBIG?

SpringBig Holdings, Inc. faces several risks, including intense competition in the software market, potential changes in cannabis regulations, economic downturns impacting consumer spending, and cybersecurity threats. As an OTC-listed company, it also faces risks related to limited financial disclosure, lower liquidity, and potential price manipulation. The company's dependence on the evolving regulatory landscape of the cannabis industry is a significant risk factor, as changes in regulations could impact its business model and market access. Investors should carefully consider these risks before investing in SBIG.

What are the key factors to evaluate for SBIG?

SpringBig Holdings, Inc. (SBIG) currently holds an AI score of 48/100, indicating low score. Key strength: Specialized platform for the cannabis industry.. Primary risk to monitor: Potential: Intensifying competition from other software providers.. This is not financial advice.

How frequently does SBIG data refresh on this page?

SBIG prices update in real time during U.S. market hours (9:30 AM-4:00 PM ET, weekdays). Fundamentals refresh after quarterly or annual filings. Analyst ratings and AI insights update daily. News is aggregated continuously from financial sources.

What has driven SBIG's recent stock price performance?

Recent price movement in SpringBig Holdings, Inc. (SBIG) can be influenced by earnings results, analyst revisions, sector rotation, and broader market sentiment. Notable catalyst: Specialized platform for the cannabis industry.. Check the News and Technical Analysis tabs for the latest drivers. Past performance does not predict future results.

Should investors consider SBIG overvalued or undervalued right now?

Determining whether SpringBig Holdings, Inc. (SBIG) is overvalued or undervalued requires examining multiple metrics. Compare valuation ratios (P/E, P/S, EV/EBITDA) against sector peers for a comprehensive view.

What research should beginners do before buying SBIG?

Before investing in SpringBig Holdings, Inc. (SBIG), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .

Data provided for informational purposes only.

Analysis Notes
  • Information is based on provided sources and may not be exhaustive.
  • AI analysis is pending and may provide further insights.
Data Sources

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