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Upbound Group, Inc. (UPBD)

$20.53 +$0.00 (+0.00%) |Exceptional · 84
Signals are mixed — the Council read leans BUY (72/100) while the AI fundamental score is 84/100 (grade A+); the two lenses disagree, so weigh the breakdown below. Strongest signal: Seth Klarman bullish · Biggest watch-out: Ken Griffin bearish.
MCap: $1.20B| P/E Ratio: 12.2| Vol: 396.1K| 52-wk range: $15.82 – $28.03
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Upbound Group, Inc. (UPBD) trades at $20.53 with AI Score 84/100 (Grade A+). Upbound Group, Inc. is an omni-channel platform company focused on the lease-to-own market, offering durable goods through its Rent-A-Center and Acima brands. Market cap: $1.20B, Sector: Technology.

Price live · AI analysis from May 9, 2026
Upbound Group, Inc. is an omni-channel platform company focused on the lease-to-own market, offering durable goods through its Rent-A-Center and Acima brands. The company operates across the United States, Puerto Rico, and Mexico, serving customers through both physical stores and e-commerce channels.

Analyst Coverage for UPBD: UPBD does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates UPBD against Technology peers across nine fundamental dimensions and assigns a relatively strong fundamental profile based on the underlying data.

Council Score · Weighted Average of 3 Disciplines
BUY 72/100 · A

UPBD: 4/7 perspectives are bullish. Dominant signal: Seth Klarman bullish.

How is this calculated? →
Legends Council · 5 Legends + Moon AI
Ray Dalio
Bullish
Ken Griffin
Bearish
Jim Simons
Bullish
Izzy Englander
Neutral
Seth Klarman
Bullish
Moon AI
Neutral
Council Score · 8 perspectives · See tabs for details →

Upbound Group, Inc. (UPBD) Technology Profile & Competitive Position

CEOAnthony J. Blasquez
Employees11970
HeadquartersPlano, TX, US
IPO Year1995

Upbound Group, Inc. provides lease-to-own solutions for durable goods, operating through Rent-A-Center, Acima, and franchising segments. With a focus on omni-channel accessibility, Upbound serves a wide customer base in the US, Mexico, and Puerto Rico, leveraging both physical stores and digital platforms in the application software industry.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: May 9, 2026

What Is the Investment Thesis for UPBD?

Upbound Group presents a compelling investment case based on its established market presence and omni-channel approach within the lease-to-own industry. With a market capitalization of $1.20B and a P/E ratio of 12.2, the company demonstrates profitability, supported by a gross margin of 41.3%. The dividend yield of 8.31% offers an attractive income stream for investors. Growth catalysts include the expansion of the Acima platform and strategic franchising initiatives. However, potential risks include economic sensitivity impacting consumer spending and competitive pressures within the retail and financial services sectors. Monitoring the company's ability to maintain profitability and manage its beta of 1.86, reflecting market volatility, is crucial.

Based on FMP financials and quantitative analysis

UPBD Key Highlights

  • Market Cap of $1.20B reflects substantial investor valuation in the lease-to-own market.
  • P/E ratio of 12.2 indicates a potentially undervalued stock relative to its earnings.
  • Gross Margin of 41.3% demonstrates effective cost management and pricing strategies.
  • Dividend Yield of 8.31% provides a significant income component for investors.
  • Beta of 1.86 suggests higher volatility compared to the market, requiring careful risk assessment.

Who Are UPBD's Competitors?

UPBD is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
FSLY Fastly, Inc. $18.64 +2.14% $2.92B 33
NOW ServiceNow, Inc. $112.48 +4.22% $116.00B 71
RSASF RESAAS Services Inc. $0.30 +8.61% $25.27M 69
CSAI Cloudastructure Inc. $0.39 +6.65% $7.25M 68
PDFS PDF Solutions, Inc. $51.63 -9.02% $2.13B 68
WONDF WonderFi Technologies Inc. $0.26 +0.43% $171.61M 67
OS OneStream, Inc. Class A Common Stock $24.00 +0.00% $2.40B 67
CWAN Clearwater Analytics Holdings, Inc. $24.56 +0.00% $7.30B 66

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are UPBD's Key Strengths?

  • Established brand presence in the lease-to-own market.
  • Omni-channel platform with both physical and online presence.
  • Diverse product offerings catering to various consumer needs.
  • Franchise model enabling scalable growth.

What Are UPBD's Weaknesses?

  • Reliance on economic conditions and consumer spending.
  • High beta indicating market volatility.
  • Potential for regulatory scrutiny in the financial services sector.
  • Exposure to credit risk from lease-to-own customers.

What Could Drive UPBD Stock Higher?

  • Expansion of the Acima platform through new partnerships and enhanced online presence.
  • Strategic franchising initiatives to increase geographic reach and brand presence.
  • Penetration of the Mexican market with tailored product offerings and marketing strategies.
  • Potential for new product and service offerings to diversify revenue streams.

What Are the Key Risks for UPBD?

  • Economic sensitivity impacting consumer spending and demand for lease-to-own products.
  • Competitive pressures from traditional retailers and fintech companies.
  • Changes in regulations affecting the lease-to-own industry.
  • Cybersecurity risks and data breaches compromising customer information.

What Are the Growth Opportunities for UPBD?

  • Expansion of the Acima Platform: Acima, Upbound's virtual lease-to-own platform, presents a significant growth opportunity. By expanding its partnerships with retailers and enhancing its online presence, Acima can capture a larger share of the growing virtual lease-to-own market. The increasing adoption of e-commerce and the demand for flexible payment options drive this growth. The total addressable market for virtual lease-to-own is estimated to reach billions of dollars, providing ample runway for expansion.
  • Strategic Franchising Initiatives: Upbound's franchising segment offers a scalable growth model. By expanding its network of franchised Rent-A-Center, ColorTyme, and RimTyme stores, the company can increase its geographic reach and brand presence without significant capital investment. Franchising allows Upbound to leverage the local expertise and entrepreneurial spirit of its franchisees. The market for franchised retail stores remains robust, particularly in underserved communities.
  • Penetration of the Mexican Market: Upbound's Mexico segment represents a significant growth opportunity. With a large population and a growing demand for lease-to-own solutions, Mexico offers a favorable environment for expansion. By tailoring its product offerings and marketing strategies to the Mexican market, Upbound can increase its market share and revenue. The Mexican retail market is experiencing steady growth, driven by increasing consumer spending and urbanization.
  • Enhancement of E-commerce Capabilities: Investing in and enhancing its e-commerce platform, rentacenter.com, is crucial for Upbound's growth. By improving the user experience, expanding product offerings, and optimizing online marketing efforts, Upbound can attract more online customers and increase sales. The e-commerce market is experiencing rapid growth, and a strong online presence is essential for staying competitive.
  • Product and Service Diversification: Upbound can explore opportunities to diversify its product and service offerings. This could include expanding into new product categories, such as home improvement or healthcare equipment, or offering additional services, such as extended warranties or repair services. Diversification can help Upbound attract new customers and increase revenue per customer. The market for related products and services is substantial, providing ample opportunities for growth.

What Opportunities Does UPBD Have?

  • Expansion of the Acima platform into new markets.
  • Strategic partnerships with retailers to increase customer reach.
  • Product and service diversification to attract new customers.
  • Technological advancements to enhance the online platform.

What Threats Does UPBD Face?

  • Increased competition from traditional retailers and fintech companies.
  • Economic downturn impacting consumer demand.
  • Changes in regulations affecting the lease-to-own industry.
  • Cybersecurity risks and data breaches.

What Are UPBD's Competitive Advantages?

  • Established brand recognition with Rent-A-Center.
  • Omni-channel platform providing multiple access points for customers.
  • Proprietary technology and systems for managing lease-to-own transactions.
  • Extensive network of stores and franchisees.

What Does UPBD Do?

Upbound Group, Inc., formerly known as Rent-A-Center, Inc., was founded in 1960 and rebranded in February 2023 to reflect its broader omni-channel strategy. Headquartered in Plano, Texas, the company operates as an omni-channel platform, leasing household durable goods to customers on a lease-to-own basis. Upbound serves customers in the United States, Puerto Rico, and Mexico. The company operates through four segments: Rent-A-Center Business, Acima, Mexico, and Franchising. Its brands, including Rent-A-Center and Acima, facilitate consumer transactions across both store-based and virtual channels. Upbound offers a variety of products, including furniture, mattresses, tires, consumer electronics, appliances, tools, handbags, computers, smartphones, and accessories. In addition to lease-to-own options, Upbound provides merchandise on an installment sales basis. The company targets consumers who may not qualify for traditional financing, offering lease-to-own transactions through kiosks within retailer locations. Upbound operates retail installment sales stores under the Get It Now and Home Choice names, as well as lease-to-own and franchised lease-to-own stores under the Rent-A-Centre, ColorTyme, and RimTyme names. The company also maintains company-owned stores and an e-commerce platform through rentacenter.com, enhancing its reach and customer convenience.

What Products and Services Does UPBD Offer?

  • Leases household durable goods to customers.
  • Operates an omni-channel platform with store-based and virtual channels.
  • Offers furniture, electronics, appliances, and other goods.
  • Provides merchandise on an installment sales basis.
  • Targets consumers who do not qualify for traditional financing.
  • Operates retail stores under various brand names like Rent-A-Center and Get It Now.
  • Manages an e-commerce platform through rentacenter.com.

How Does UPBD Make Money?

  • Generates revenue through lease payments on durable goods.
  • Offers lease-to-own options with flexible payment plans.
  • Operates through company-owned stores, franchised stores, and online platforms.
  • Provides installment sales options for merchandise.

What Industry Does UPBD Operate In?

Upbound Group operates within the application software sector, catering to the lease-to-own market. This market serves consumers who may not qualify for traditional financing options. The industry is influenced by economic conditions, consumer spending habits, and technological advancements in retail and e-commerce. Competition includes traditional retailers offering financing, fintech companies providing alternative lending solutions, and other lease-to-own providers. Upbound differentiates itself through its omni-channel platform and established brand presence.

Who Are UPBD's Key Customers?

  • Consumers with limited access to traditional financing options.
  • Individuals seeking flexible payment solutions for durable goods.
  • Households in the United States, Puerto Rico, and Mexico.
  • Customers who prefer store-based or online shopping experiences.
AI Confidence: 68% Updated: May 9, 2026

FY2026 estForward Outlook

Wall Street analysts project Upbound Group, Inc. revenue of about $4.83B for fiscal 2026, with EPS near $4.20. The estimate reflects 5 contributing analysts.

UPBD Valuation & Market Position

With a $1.20B market cap, Upbound Group, Inc. sits in the small-cap segment of the market. Relative to its peer group, UPBD's quantitative score of 84/100 is above the peer average of 62/100.

ROE 12%Key Financial Metrics

Return on equity for Upbound Group, Inc. stands at 12.1%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 2.7%, showing how much profit it generates from its asset base. UPBD trades at a trailing price-to-earnings ratio of 12.20, below the Technology sector average of ~38x. Its free cash flow yield is 28.7%, a gauge of the cash the business throws off relative to its market value. A current ratio of 2.96 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 7.5%, the inverse of the P/E and a quick read on earnings relative to price.

F-Score 5/9Financial Health

Upbound Group, Inc.'s Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 2.94 places it in the grey zone, a middle ground that warrants monitoring.

Company Profile

Upbound Group, Inc. operates in the Software - Application industry within the Technology sector. It is headquartered in Plano, US. The company is led by CEO Fahmi Karam. UPBD has traded publicly since 1995.

UPBD Financials

Fundamental Snapshot

Revenue Growth (FY)
+8.7%
Net Income Growth (FY)
-40.7%
EPS Growth (FY)
-42.5%
Free Cash Flow Growth (FY)
+392.7%
P/E (TTM)
13.4
Return on Equity (TTM)
+12.1%
Current Ratio
3.0
EV/EBITDA (TTM)
2.7

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Recent insider buying suggests confidence in the company's future, indicating that executives believe in the growth potential.
  • Community sentiment has shifted positively, with discussions highlighting the company's innovative strategies and market positioning.
  • Analysts have noted an increase in demand for Upbound's services, reflecting a favorable market environment for the company.
  • The company's recent partnerships appear to strengthen its competitive edge, attracting interest from both consumers and investors.

Bear Case

  • Concerns about rising operational costs have been voiced in community discussions, potentially impacting margins.
  • Negative sentiment surrounding overall market conditions may overshadow Upbound's strengths, leading to skepticism among investors.
  • Recent quarterly results fell short of expectations, prompting some analysts to question the sustainability of growth.
  • There are worries about increased competition in the sector, which could dilute Upbound's market share and affect long-term prospects.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

UPBD Latest News

UPBD Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for UPBD.

Price Targets

Wall Street price target analysis for UPBD.

UPBD MoonshotScore

84/100

What does this score mean?

The MoonshotScore rates UPBD's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Latest Upbound Group, Inc. Analysis

Leadership: Fahmi Karam

CEO

Fahmi Karam serves as the CEO of Upbound Group, Inc. His career encompasses extensive experience in retail and financial services. Before joining Upbound Group, Karam held leadership positions at various companies, focusing on strategic growth, operational efficiency, and customer experience. His background includes a strong emphasis on leveraging technology to enhance business performance and drive innovation. Karam's expertise spans across multiple disciplines, including finance, marketing, and operations.

Track Record: Since assuming the role of CEO, Fahmi Karam has focused on driving Upbound Group's omni-channel strategy and expanding its market presence. Key initiatives include enhancing the Acima platform, optimizing the franchise network, and improving the customer experience. Under his leadership, Upbound Group has navigated a dynamic market environment and maintained its position as a leading provider of lease-to-own solutions.

What Investors Ask About Upbound Group, Inc. (UPBD) — Technology

What does Upbound Group, Inc. do?

Upbound Group, Inc. operates as an omni-channel platform company, primarily focusing on the lease-to-own market. The company leases household durable goods, including furniture, electronics, and appliances, to customers in the United States, Puerto Rico, and Mexico. Upbound operates through its Rent-A-Center, Acima, Mexico, and Franchising segments, offering both store-based and virtual channels for transactions. The company targets consumers who may not qualify for traditional financing, providing flexible payment options and access to essential goods.

What do analysts say about UPBD stock?

Analyst coverage of Upbound Group, Inc. (UPBD) typically focuses on its market position in the lease-to-own industry, growth prospects, and financial performance. Key valuation metrics such as the P/E ratio and dividend yield are closely monitored. Growth considerations include the expansion of the Acima platform, strategic franchising initiatives, and penetration of the Mexican market. Analysts also assess the company's ability to manage economic sensitivity and competitive pressures. Analyst consensus varies, reflecting different perspectives on Upbound Group's future performance.

What are the main risks for UPBD?

Upbound Group, Inc. faces several key risks, including economic sensitivity, which can impact consumer spending and demand for lease-to-own products. Competitive pressures from traditional retailers and fintech companies also pose a threat. Changes in regulations affecting the lease-to-own industry could impact the company's operations and profitability. Additionally, cybersecurity risks and data breaches are a concern, as they could compromise customer information and damage the company's reputation. These risks require careful monitoring and mitigation strategies.

What are the key factors to evaluate for UPBD?

Upbound Group, Inc. (UPBD) holds an AI score of 84/100 (high). P/E: 12.2x vs the S&P 500's ~20-25x. Not financial advice.

How frequently does UPBD data refresh on this page?

UPBD prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven UPBD's recent stock price performance?

Upbound Group, Inc. (UPBD) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established brand presence in the lease-to-own market. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider UPBD overvalued or undervalued right now?

Upbound Group, Inc. (UPBD) trades at 12.2x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying UPBD?

Before investing in Upbound Group, Inc. (UPBD), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available data and may be subject to change.
  • Financial metrics are as of the latest available reporting period.
Data Sources

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