Rogue Baron Plc (SHNJF) Stock Analysis
Educational signal · not a buy or sell recommendation · How to read this
DELISTED
What happened to Rogue Baron Plc (SHNJF) stock?
Rogue Baron Plc (SHNJF) no longer trades on public markets. The figures below are historical and are not a current quote.
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 16, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Rogue Baron Plc (SHNJF). Rogue Baron Plc is a UK-based company focused on the production, distribution, and retail of alcoholic beverages in the United States. Sector: Consumer defensive.
Last analyzed: Mar 16, 2026Analyst Coverage for SHNJF: SHNJF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates SHNJF against Consumer Defensive peers across nine fundamental dimensions and assigns a neutral fundamental signal based on the underlying data.
SHNJF: 1/2 scored disciplines lean bearish. Dominant signal: Jim Simons bearish.
How is this calculated? →AI simulations built from the named investors' published principles. Not affiliated with, endorsed by, or the opinion of these individuals. How these lenses are built
Rogue Baron Plc (SHNJF) Consumer Business Overview
Rogue Baron Plc, a UK-based company, operates in the U.S. alcoholic beverage market, offering a diverse portfolio of brands including Shinju Japanese whisky and Copa Imperial tequila. With a negative profit margin and trading on the OTC market, the company faces challenges in a competitive industry dominated by larger players.
What Is the Investment Thesis for SHNJF?
Rogue Baron Plc presents a high-risk, high-reward investment opportunity. The company's diverse brand portfolio in the alcoholic beverage sector offers potential for growth, but its negative profit margin of -224.3% and small market capitalization raise concerns. The company's success hinges on its ability to effectively market its brands, secure distribution channels, and achieve profitability. Key catalysts include successful product launches and expansion into new markets. However, investors should be aware of the risks associated with investing in a small, OTC-traded company with limited financial resources.
Based on FMP financials and quantitative analysis
SHNJF Key Highlights
Rogue Baron Plc operates with a small team of 4 employees.
- The company's profit margin is -224.3%, indicating significant losses.
- Gross margin stands at 34.5%, suggesting potential for profitability if costs are managed effectively.
- The company's beta is -0.49, indicating a low correlation with the overall market.
- Rogue Baron Plc does not currently offer a dividend.
Who Are SHNJF's Competitors?
SHNJF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| LQR LQR House Inc. | $1.15 | +2.68% | $8.25M | — |
| WVVIP Willamette Valley Vineyards, Inc. | $2.90 | -9.50% | $12.7M | 315-pillar |
| EPSM Epsium Enterprise Limited | $1.37 | -0.20% | $18.4M | 335-pillar |
| BLNE Beeline Holdings, Inc. | $1.08 | +6.93% | $33.1M | — |
| CWGL Crimson Wine Group, Ltd. | $4.58 | +1.73% | $94.4M | 439-signal |
| REMYY Rémy Cointreau S.A. | $4.89 | -0.52% | $256M | 529-signal |
| AGCC Agencia Comercial Spirits Ltd. | $13.64 | -3.54% | $311M | 555-pillar |
| MGPI MGP Ingredients, Inc. | $15.00 | -0.73% | $321M | 405-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance This table mixes two scoring engines — compare a number only with others carrying the same tag.
What Are SHNJF's Key Strengths?
Diverse brand portfolio in multiple alcoholic beverage categories.
- Established distribution network in the United States.
- Focus on producing high-quality products.
- Experienced management team.
What Are SHNJF's Weaknesses?
Small market capitalization and limited financial resources.
- Negative profit margin and ongoing losses.
- Dependence on a limited number of key brands.
- OTC market listing, which may limit investor access.
What Could Drive SHNJF Stock Higher?
Potential expansion into new geographic markets.
- Increasing demand for premium and craft alcoholic beverages.
- Development of new products and brands.
What Are the Key Risks for SHNJF?
Negative return on equity (-16.4%) — the business is not currently generating profit on shareholder capital.
- Intense competition from established industry players.
- Changing consumer preferences and trends.
- Regulatory requirements and restrictions.
- Small market capitalization and limited financial resources.
- Negative profit margin and ongoing losses.
What Are the Growth Opportunities for SHNJF?
- Expansion of the Shinju Japanese Whisky Brand: The global whisky market is projected to reach $108 billion by 2030, presenting a significant opportunity for Rogue Baron Plc's Shinju brand. By increasing distribution and marketing efforts, particularly in key markets like the United States and Asia, the company can capitalize on the growing demand for premium whisky. Success depends on effective branding and strategic partnerships with distributors.
- Growth in the Tequila Market with Copa Imperial: The tequila market is experiencing rapid growth, driven by increasing consumer interest in premium and craft tequilas. Rogue Baron Plc's Copa Imperial brand can benefit from this trend by focusing on quality and authenticity. The company can expand its market share by targeting specific demographics and leveraging social media marketing to build brand awareness. The global tequila market is expected to reach $14.7 billion by 2028.
- Capitalizing on the Champagne and Sparkling Wine Market: The global champagne and sparkling wine market is projected to reach $61.2 billion by 2029. Rogue Baron Plc can leverage its Mazeray Champagne and Cote brands to tap into this growing market. By focusing on quality and brand positioning, the company can attract consumers seeking premium sparkling wines. Expansion into new markets and partnerships with retailers can further drive growth.
- Development of the Cognac Brand, Comte de Mazeray: The global cognac market is expected to reach $4.7 billion by 2027. Rogue Baron Plc's Comte de Mazeray brand can capitalize on this growth by focusing on quality and heritage. The company can expand its market share by targeting specific demographics and leveraging marketing to build brand awareness. Success depends on effective branding and strategic partnerships with distributors.
- Expansion into New Geographic Markets: Rogue Baron Plc currently focuses on the United States market. Expanding into new geographic markets, such as Europe and Asia, can significantly increase the company's revenue potential. This expansion requires careful planning and execution, including market research, regulatory compliance, and the establishment of distribution networks. The timeline for this expansion depends on the availability of resources and the company's strategic priorities.
What Are SHNJF's Competitive Advantages?
- Brand portfolio: Rogue Baron Plc has a diverse portfolio of brands in different alcoholic beverage categories, which can provide a competitive advantage.
- Distribution network: The company's distribution network in the United States allows it to reach a wide range of customers.
- Product quality: Rogue Baron Plc focuses on producing high-quality alcoholic beverages, which can help it differentiate itself from competitors.
What Does SHNJF Do?
Rogue Baron Plc, incorporated in 2018 and based in London, United Kingdom, is engaged in the production, distribution, and retail of alcoholic beverages in the United States. The company's portfolio includes Japanese whisky under the Shinju brand, tequila under the Copa Imperial brand name, Champagne and sparkling wine under the Mazeray Champagne and Cote brands, and cognac under the Comte de Mazeray brand name. Additionally, Rogue Baron Plc retails food products. The company aims to establish a presence in the competitive U.S. alcoholic beverage market through its diverse range of offerings. However, with a small team of four employees and trading on the OTC market, Rogue Baron faces significant challenges in scaling its operations and competing with established industry players. The company's strategy focuses on brand building and distribution partnerships to reach consumers across the United States.
What Products and Services Does SHNJF Offer?
- Produces Japanese whisky under the Shinju brand.
- Offers tequila under the Copa Imperial brand name.
- Provides Champagne and sparkling wine under the Mazeray Champagne and Cote brands.
- Sells cognac under the Comte de Mazeray brand name.
- Distributes alcoholic beverages in the United States.
- Retails food products.
How Does SHNJF Make Money?
- Production of alcoholic beverages through owned or contracted facilities.
- Distribution of products through wholesale and retail channels in the United States.
- Brand building and marketing to increase consumer awareness and demand.
- Sales of food products to complement the beverage offerings.
What Industry Does SHNJF Operate In?
The alcoholic beverage industry is highly competitive, with established players holding significant market share. Rogue Baron Plc operates in a segment that includes wineries and distilleries, facing competition from both large multinational corporations and smaller craft producers. The industry is subject to changing consumer preferences, regulatory requirements, and economic conditions. Market trends include the increasing popularity of craft spirits and premium brands, as well as the growth of online sales channels. Rogue Baron Plc's success depends on its ability to differentiate its products, build brand awareness, and navigate the complex regulatory landscape.
Who Are SHNJF's Key Customers?
- Consumers of alcoholic beverages in the United States.
- Retailers and distributors of alcoholic beverages.
- Restaurants and bars that serve alcoholic beverages.
- Consumers of food products.
Research confidence
Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.
- ● Scoring coverage unknown
- ● Price 5 days old
- ● No filing on record
- ● No analyst coverage
MoonshotScore History
Recorded daily since 2026-08-23 · 4 snapshots
| 2026-08-23 | 55 |
| 2026-08-24 | 55 |
| 2026-08-25 | 55 |
| 2026-08-26 | 55 |
What changed?
The score has stayed at 55.
Over the same 3 days the stock moved +0.0%.
Company Profile
Rogue Baron Plc operates in the Beverages - Wineries & Distilleries industry within the Consumer Defensive sector. It is headquartered in London, GB. The company is led by CEO Ryan Thomas Dolder. SHNJF has traded publicly since 2021.
Key Financial Metrics
Return on equity for Rogue Baron Plc stands at -16.4%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -14.4%, showing how much profit it generates from its asset base. Its free cash flow yield is -28.9%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.97 means current liabilities exceed short-term assets, a liquidity point worth watching.
SHNJF Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis
Bull Case vs Bear Case
Bull Case
- Diverse brand portfolio in multiple alcoholic beverage categories.
- Established distribution network in the United States.
- Focus on producing high-quality products.
- Experienced management team.
Bear Case
- Small market capitalization and limited financial resources.
- Negative profit margin and ongoing losses.
- Dependence on a limited number of key brands.
- OTC market listing, which may limit investor access.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
SHNJF Latest News
No recent news available for SHNJF.
Leadership: Ryan Thomas Dolder
Managing Director
Ryan Thomas Dolder serves as the Managing Director of Rogue Baron Plc, overseeing the company's operations and strategic direction. As Managing Director, he is responsible for guiding the company's growth strategy, managing its brand portfolio, and overseeing its distribution network in the United States. His leadership is crucial to the company's success in the competitive alcoholic beverage market.
Track Record: As the Managing Director of Rogue Baron Plc, Ryan Thomas Dolder has focused on expanding the company's brand portfolio and establishing its presence in the U.S. market. However, with limited financial data available, it is difficult to assess his track record in terms of profitability and financial performance. The company's future success depends on his ability to execute its growth strategy and achieve sustainable profitability.
SHNJF OTC Market Information
The OTC Other tier, also known as the Pink Sheets, represents the lowest tier of the OTC market. Companies in this tier may not meet minimum financial standards and may not be required to file reports with the SEC. This tier is characterized by a higher degree of risk and less transparency compared to companies listed on major exchanges like the NYSE or NASDAQ. Investors should exercise caution and conduct thorough due diligence before investing in companies on the OTC Other tier. These companies often have limited operating history and may be subject to greater price volatility.
- OTC Tier: OTC Other
- Limited financial disclosure due to OTC Other tier listing.
- Low liquidity and potential for price volatility.
- Higher risk of fraud or manipulation compared to listed companies.
- Limited access to capital and financing options.
- Potential for delisting or suspension of trading.
- Verify the company's registration and legal status.
- Obtain and review the company's financial statements (if available).
- Assess the company's management team and their experience.
- Evaluate the company's business model and competitive landscape.
- Understand the risks associated with investing in an OTC-traded company.
- Determine the liquidity of the stock and potential for price volatility.
- Consult with a financial advisor before making any investment decisions.
- Company is registered in the United Kingdom.
- Company has a website and contact information.
- Company is engaged in the production and distribution of alcoholic beverages.
- Company has a diverse brand portfolio.
Rogue Baron Plc Consumer Defensive Stock: Key Questions Answered
What happened to Rogue Baron Plc (SHNJF) stock?
Rogue Baron Plc (SHNJF) no longer trades on public markets. The figures below are historical and are not a current quote.
Can I still buy SHNJF shares?
No. SHNJF stopped trading on public markets, so the shares are not available through a broker. Anything you see quoted for SHNJF elsewhere is historical data, not a live market.
Are the figures on this page current?
No. Every number here is the last value recorded before SHNJF stopped trading. Nothing on this page updates, and none of it is a current quote.
Why does this page still exist?
Because people still search for what happened to Rogue Baron Plc. An archived profile that states the delisting plainly is more useful than a dead link — provided it is labelled as history, which is what this page does.
What does Rogue Baron Plc do?
Rogue Baron Plc is involved in the production, distribution, and retail of alcoholic beverages in the United States. The company offers a portfolio of brands including Shinju Japanese whisky, Copa Imperial tequila, Mazeray Champagne and Cote sparkling wine, and Comte de Mazeray cognac.
What do analysts say about SHNJF stock?
There is currently no available analyst coverage for SHNJF stock. Given its OTC listing and small market capitalization, the company is not widely followed by analysts. Investors should conduct their own due diligence and research before investing in SHNJF.
What are the main risks for SHNJF?
The main risks for SHNJF include intense competition from established industry players, changing consumer preferences, regulatory requirements, and economic downturns. Investors should carefully consider these risks before investing in SHNJF.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Limited financial information available for Rogue Baron Plc.
- OTC market listing increases the risk of investing in this company.