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Tupperware Brands Corporation (TUP) Stock Analysis

Educational signal · not a buy or sell recommendation · How to read this

DELISTED 2024

What happened to Tupperware Brands Corporation (TUP) stock?

Tupperware Brands Corporation (TUP) no longer trades on public markets. It was delisted in October 2024. The figures below are historical and are not a current quote.

MCap: $23.7M| Vol: 363| 52-wk range: $0.48 – $2.72

Market cap $23.7M is the value of all shares combined. Beta 2.92: the stock has moved about 192% more than the S&P 500.

Data from FMP · Methodology

For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated May 10, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR

Tupperware Brands Corporation (TUP). Tupperware Brands Corporation is a global consumer products company specializing in design-centric storage and serving solutions. The company distributes its products in approximately 70 countries through an independent sales force. Market cap: $23.7M, Sector: Consumer cyclical.

Last analyzed: May 10, 2026
Tupperware Brands Corporation is a global consumer products company specializing in design-centric storage and serving solutions. The company distributes its products in approximately 70 countries through an independent sales force.

Analyst Coverage for TUP: TUP does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates TUP against Consumer Cyclical peers across nine fundamental dimensions and assigns a neutral fundamental signal based on the underlying data.

Watch the TUP film Every key number, told as a short cinematic story — just press play. ~2 min

Tupperware Brands Corporation (TUP) Consumer Business Overview

CEOLaurie Ann Goldman
Employees6,600
HeadquartersOrlando, FL, US
IPO Year1996

Tupperware Brands Corporation, founded in 1946, manufactures and distributes consumer products, including kitchen storage and on-the-go containers, through an independent sales force in approximately 70 countries. With a focus on design and functionality, the company faces challenges in a competitive consumer market while adapting to evolving consumer preferences.

Data Provenance | Financial Data Quantitative Analysis Analysis: May 10, 2026

What Is the Investment Thesis for TUP?

AI-written as of May 10, 2026 — figures and tone reflect the data available then, not today's score.

Tupperware Brands Corporation presents a complex investment case. With a market capitalization of $23.7M and negative profit margin of -2.2%, the company faces significant financial challenges. The high gross margin of 64.1% indicates potential for profitability if operational efficiencies are improved. The company's high beta of 2.92 suggests high volatility relative to the market. Growth catalysts include potential expansion in emerging markets and innovative product development. However, risks include declining sales, increasing competition, and the need to adapt to changing consumer preferences. Investors should carefully weigh these factors before considering an investment in TUP.

Based on FMP financials and quantitative analysis

TUP Key Highlights

AI-written as of May 10, 2026 — figures and tone reflect the data available then, not today's score.

Market capitalization of $23.7M, reflecting its current valuation in the market.

  • Negative profit margin of -2.2%, indicating operational challenges and potential need for restructuring.
  • Gross margin of 64.1%, showcasing the potential for profitability with improved cost management.
  • Operates in approximately 70 countries, providing a broad international presence.
  • Relies on an independent sales force for distribution, a model that requires effective management and motivation.

Who Are TUP's Competitors?

TUP is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap MoonshotScore
NWL Newell Brands Inc. $5.87 -2.17% $2.49B
HLMN Hillman Solutions Corp. $6.98 -4.12% $1.37B 595-pillar
OCTO Eightco Holdings Inc. $8.47 -2.19% $25.8M
MGIH Millennium Group International Holdings Limited $1.53 -0.65% $17.2M
DSS DSS, Inc. $0.75 -3.29% $7.54M
SNGSF Singamas Container Holdings Limited $0.06 0.00% $142M 389-signal
PACK Ranpak Holdings Corp. $3.95 -0.75% $339M
JSPCF JSP Corporation $16.00 0.00% $419M 529-signal

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance This table mixes two scoring engines — compare a number only with others carrying the same tag.

What Are TUP's Key Strengths?

Strong brand recognition.

  • Established direct sales network.
  • Global presence in approximately 70 countries.

What Are TUP's Weaknesses?

Declining sales in recent years.

  • High debt levels.
  • Negative profit margin.

What Could Drive TUP Stock Higher?

Implementation of restructuring plans to improve operational efficiency.

  • Launch of new product lines focused on sustainability and innovation.
  • Expansion of digital marketing and e-commerce initiatives.

What Are the Key Risks for TUP?

Financial-distress signal — its Altman Z-Score of 1.77 sits in the distress zone (elevated bankruptcy risk).

  • Declining sales and market share.
  • Increased competition from other consumer goods manufacturers.
  • Economic downturns affecting consumer spending.
  • High debt levels and financial instability.

What Are the Growth Opportunities for TUP?

  • Expansion in Emerging Markets: Tupperware has the opportunity to expand its presence in emerging markets, where there is growing demand for consumer products. These markets often have a large and growing middle class with increasing disposable income. By tailoring its products and marketing strategies to local preferences, Tupperware can tap into new customer segments and drive revenue growth. This expansion could involve establishing new distribution channels, partnering with local retailers, and developing products specifically designed for these markets. The timeline for significant impact is estimated at 3-5 years, with potential for substantial revenue increases.
  • Product Innovation and Development: Tupperware can drive growth through continuous product innovation, focusing on sustainable and eco-friendly materials. Developing new products that meet the evolving needs of consumers, such as reusable food storage containers made from recycled materials, can attract environmentally conscious customers. Investing in research and development to create innovative designs and functionalities can also differentiate Tupperware from its competitors. The timeline for new product launches is approximately 1-2 years, with the potential to increase market share and brand loyalty.
  • Enhancing Digital Presence and E-commerce: Tupperware can enhance its digital presence and e-commerce capabilities to reach a broader audience and improve customer engagement. Investing in a user-friendly website, mobile app, and social media marketing can drive online sales and brand awareness. Offering online promotions, personalized recommendations, and convenient online ordering can attract new customers and retain existing ones. The timeline for significant digital transformation is estimated at 1-3 years, with the potential to increase online sales and customer engagement.
  • Strategic Partnerships and Collaborations: Tupperware can pursue strategic partnerships and collaborations with other companies to expand its product offerings and reach new markets. Partnering with food manufacturers, retailers, or lifestyle brands can create synergistic opportunities and enhance Tupperware's brand image. Collaborating with influencers and brand ambassadors can also drive awareness and credibility. The timeline for establishing strategic partnerships is approximately 1-2 years, with the potential to expand market reach and product portfolio.
  • Focus on Sustainability and Eco-Friendly Products: Tupperware can capitalize on the growing consumer demand for sustainable and eco-friendly products by focusing on developing and marketing environmentally responsible solutions. This includes using recycled materials, reducing packaging waste, and promoting reusable products. Communicating Tupperware's commitment to sustainability through marketing campaigns and educational initiatives can attract environmentally conscious customers and enhance brand reputation. The timeline for significant impact is estimated at 2-4 years, with the potential to increase brand loyalty and attract new customers.

What Are TUP's Competitive Advantages?

  • Brand recognition and reputation for quality.
  • Established direct sales network.
  • Global presence in approximately 70 countries.

What Does TUP Do?

Tupperware Brands Corporation, established in 1946, has evolved from a manufacturer of innovative plastic containers to a global consumer products company. Founded by Earl Tupper, the company revolutionized food storage with its airtight, liquid-tight seals, initially sold through home parties, a pioneering direct sales model. Over the decades, Tupperware expanded its product line to include cookware, microwave products, knives, and water filtration systems, catering to a broader range of consumer needs. The company operates in approximately 70 countries, relying on an independent sales force of distributors, directors, managers, and dealers to reach consumers. Tupperware's products are designed to be both functional and aesthetically pleasing, emphasizing preparation, storage, and serving solutions for the kitchen and home. While the company maintains a strong brand presence, it faces increasing competition from other consumer goods manufacturers and evolving consumer preferences for sustainable and convenient alternatives. In December 2005, Tupperware Corporation changed its name to Tupperware Brands Corporation to reflect its diversified product portfolio.

What Products and Services Does TUP Offer?

  • Manufactures design-centric preparation, storage, and serving solutions.
  • Offers a range of cookware, knives, and microwave products.
  • Provides microfiber textiles and water-filtration related items.
  • Sells products for on-the-go consumers under the Tupperware brand.
  • Distributes products in approximately 70 countries.
  • Utilizes an independent sales force of distributors, directors, managers, and dealers.

How Does TUP Make Money?

  • Manufactures and sells consumer products for kitchen and home use.
  • Distributes products through an independent sales force.
  • Operates in approximately 70 countries worldwide.

What Industry Does TUP Operate In?

Tupperware Brands Corporation operates in the consumer cyclical sector, specifically within the packaging and containers industry. This sector is influenced by consumer spending habits and preferences. The industry is characterized by intense competition, with companies vying for market share through product innovation, branding, and distribution strategies. Tupperware's direct sales model differentiates it from competitors that rely on retail channels. The company faces challenges from changing consumer preferences, including a growing demand for sustainable and eco-friendly products. The global packaging market is expected to grow, driven by increasing demand for packaged goods and convenience foods.

Who Are TUP's Key Customers?

  • Households seeking food storage and preparation solutions.
  • Consumers looking for on-the-go containers and products.
  • Individuals interested in water filtration and microfiber textiles.
Model self-rating on this text: 71% (not a measure of the evidence) Updated: May 10, 2026

Research confidence

Low 0/100

Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.

  • Scoring coverage unknown
  • Price 32 days old
  • No filing on record
  • No analyst coverage
  • This is an unknown, not an operating company

How Tupperware Brands Corporation Is Valued

Tupperware Brands Corporation carries a market capitalization of $23.7M, placing it in the micro-cap category.

Company Profile

Tupperware Brands Corporation operates in the Packaging & Containers industry within the Consumer Cyclical sector. It is headquartered in Orlando, US. The company is led by CEO Laurie Ann Goldman. TUP has traded publicly since 1996.

ROE 14%

Key Financial Metrics

Return on equity for Tupperware Brands Corporation stands at 14.4%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -3.0%, showing how much profit it generates from its asset base. A current ratio of 1.31 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -122.1%, the inverse of the P/E and a quick read on earnings relative to price.

F-Score 4/9

Financial Health

Tupperware Brands Corporation's Piotroski F-Score is 4/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 1.77 places it in the distress zone, a signal of elevated financial risk.

Net selling

Insider Activity

The most recent 6 insider filings for Tupperware Brands Corporation break down as 6 sales and 0 purchases. On net that is roughly 32K shares disposed (about $60K), a signal worth weighing alongside the fundamentals.

TUP Financials

Fundamental Snapshot

Return on Equity (TTM)
+14.4%
Current Ratio
1.3
EV/EBITDA (TTM)
8.0

Based on FMP financials and quantitative analysis

Bull Case vs Bear Case

Bull Case

  • Strong brand recognition.
  • Established direct sales network.
  • Global presence in approximately 70 countries.
  • Ongoing: Implementation of restructuring plans to improve operational efficiency.

Bear Case

  • Declining sales in recent years.
  • High debt levels.
  • Negative profit margin.
  • Ongoing: Declining sales and market share.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · May 2026

TUP Latest News

Leadership: Laurie Ann Goldman

CEO

Laurie Ann Goldman brings extensive experience in the consumer goods and retail sectors to her role as CEO of Tupperware Brands Corporation. Prior to joining Tupperware, she held leadership positions at several prominent companies, including Spanx, where she served as CEO for over a decade. Her background includes expertise in brand building, marketing, and strategic growth initiatives. Goldman's experience in transforming and scaling consumer brands positions her to lead Tupperware through its current challenges and opportunities.

Track Record: During her tenure as CEO, Laurie Ann Goldman is focused on revitalizing the Tupperware brand and improving the company's financial performance. Key initiatives include streamlining operations, enhancing the digital presence, and launching innovative products. Her strategic decisions aim to address declining sales and adapt to changing consumer preferences. Goldman's leadership is crucial in navigating Tupperware through its turnaround efforts and positioning the company for long-term success.

Tupperware Brands Corporation Consumer Cyclical Stock: Key Questions Answered

What happened to Tupperware Brands Corporation (TUP) stock?

Tupperware Brands Corporation (TUP) no longer trades on public markets. It was delisted in October 2024. The figures below are historical and are not a current quote.

Can I still buy TUP shares?

No. TUP stopped trading on public markets in October 2024, so the shares are not available through a broker. Anything you see quoted for TUP elsewhere is historical data, not a live market.

Are the figures on this page current?

No. Every number here is the last value recorded before TUP stopped trading. Nothing on this page updates, and none of it is a current quote.

Why does this page still exist?

Because people still search for what happened to Tupperware Brands Corporation. An archived profile that states the delisting plainly is more useful than a dead link — provided it is labelled as history, which is what this page does.

What does Tupperware Brands Corporation do?

Tupperware Brands Corporation is a global consumer products company that manufactures and distributes design-centric preparation, storage, and serving solutions for the kitchen and home.

What do analysts say about TUP stock?

Analyst coverage of Tupperware Brands Corporation (TUP) is limited, reflecting the company's current financial challenges and market capitalization. Existing ratings and price targets vary, with some analysts expressing concerns about the company's declining sales and high debt levels.

What are the main risks for TUP?

Tupperware Brands Corporation faces several significant risks, including declining sales and market share, increasing competition from other consumer goods manufacturers, and changing consumer preferences for sustainable and convenient alternatives. The company's high debt levels and negative profit margin pose financial challenges.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Analysis updated
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available data and may be subject to change.
  • Financial metrics are as of the latest available reporting period.
Data Sources
Financial Modeling Prep (FMP)Stock Expert AI proprietary analysis

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