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Upbound Group, Inc. (UPBD)

For informational purposes only. Not financial advice. Analysis by Sedat Aydin, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Upbound Group, Inc. (UPBD) trades at $17.64 with AI Score 52/100 (Hold). Upbound Group, Inc. is an omni-channel platform company focused on lease-to-own solutions for household durable goods. Market cap: 1021457095, Sector: Technology.

Last analyzed: Feb 8, 2026
Upbound Group, Inc. is an omni-channel platform company focused on lease-to-own solutions for household durable goods. The company operates through four segments: Rent-A-Center Business, Acima, Mexico, and Franchising.
52/100 AI Score MCap 1B Vol 755K

Upbound Group, Inc. (UPBD) Technology Profile & Competitive Position

CEOAnthony J. Blasquez
Employees11970
HeadquartersPlano, TX, US
IPO Year1995

Upbound Group (UPBD) offers a notable research candidate, leveraging its omni-channel platform and established brands like Rent-A-Center and Acima to provide lease-to-own solutions, targeting underserved markets with a high dividend yield of 7.59% and a P/E ratio of 13.79.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Feb 8, 2026

Investment Thesis

Upbound Group presents a notable research candidate due to its established position in the lease-to-own market and its omni-channel platform strategy. The company's high dividend yield of 7.59% offers an attractive income stream for investors. With a P/E ratio of 13.79, the stock appears undervalued compared to its growth potential. Key value drivers include the continued expansion of the Acima virtual lease-to-own platform and the growth of the Mexico segment. Upcoming catalysts include strategic partnerships with retailers to expand the Acima footprint and ongoing efforts to optimize the Rent-A-Center store network. Upbound Group's ability to cater to underserved markets and provide flexible payment options positions it for sustained growth.

Based on FMP financials and quantitative analysis

Key Highlights

  • Market capitalization of $1.19 billion, reflecting a substantial presence in the lease-to-own market.
  • P/E ratio of 13.79, suggesting a potentially undervalued stock relative to its earnings.
  • Gross margin of 47.9%, indicating efficient cost management and pricing strategies.
  • Dividend yield of 7.59%, offering a high income stream for investors.
  • Beta of 1.86, indicating higher volatility compared to the market, which may appeal to risk-tolerant investors.

Competitors & Peers

Strengths

  • Established brand recognition with Rent-A-Center and Acima.
  • Omni-channel platform with both physical stores and virtual channels.
  • Extensive store network across the United States, Puerto Rico, and Mexico.
  • High dividend yield of 7.59% attracts income-seeking investors.

Weaknesses

  • Exposure to economic downturns and consumer spending habits.
  • High beta of 1.86 indicates higher volatility compared to the market.
  • Dependence on lease payments and potential for defaults.
  • Profit margin of 1.8% indicates low profitability.

Catalysts

  • Strategic partnerships with retailers to expand the Acima footprint.
  • Optimization of the Rent-A-Center store network to improve profitability.
  • Expansion of the Mexico segment through new store openings and marketing initiatives.
  • Product and service innovation to cater to evolving consumer needs.

Risks

  • Economic downturns that reduce consumer spending and increase defaults.
  • Changes in regulations affecting the lease-to-own industry.
  • Increased competition from traditional retailers offering financing options.
  • Dependence on lease payments and potential for defaults.
  • High beta of 1.86 indicates higher volatility compared to the market.

Growth Opportunities

  • Growth opportunity 1: Expansion of the Acima platform: Acima, Upbound's virtual lease-to-own platform, presents a significant growth opportunity by partnering with retailers to offer lease-to-own options to their customers. The market for virtual lease-to-own is expanding as more consumers seek online shopping and flexible payment solutions. By increasing the number of retail partners and enhancing the Acima platform's capabilities, Upbound can capture a larger share of this growing market. Timeline: Ongoing, with continuous integration of new retail partners.
  • Growth opportunity 2: Growth in the Mexico segment: Upbound's Mexico segment offers substantial growth potential by expanding its store network and customer base. The Mexican market presents a large, underserved population seeking lease-to-own solutions for household durable goods. By tailoring its product offerings and marketing strategies to the Mexican market, Upbound can drive revenue growth and increase its market share. Timeline: Ongoing, with planned store expansions and targeted marketing campaigns.
  • Growth opportunity 3: Strategic partnerships: Forming strategic partnerships with retailers and other businesses can expand Upbound's reach and customer base. These partnerships can involve offering lease-to-own options through the partner's channels or co-marketing initiatives. By leveraging the partner's existing customer relationships, Upbound can acquire new customers and drive revenue growth. Timeline: Ongoing, with continuous exploration of potential partnership opportunities.
  • Growth opportunity 4: Optimization of the Rent-A-Center store network: Upbound can improve its profitability by optimizing its Rent-A-Center store network. This involves closing underperforming stores, relocating stores to more favorable locations, and improving the efficiency of store operations. By streamlining its store network, Upbound can reduce costs and improve its overall financial performance. Timeline: Ongoing, with continuous evaluation of store performance and strategic adjustments.
  • Growth opportunity 5: Product and service innovation: Upbound can drive growth by innovating its product and service offerings. This includes introducing new products that cater to evolving consumer needs and developing new service offerings that enhance the customer experience. By staying ahead of the curve and offering innovative solutions, Upbound can attract new customers and retain existing ones. Timeline: Ongoing, with continuous research and development efforts.

Opportunities

  • Expansion of the Acima platform through strategic partnerships.
  • Growth in the Mexico segment by expanding the store network.
  • Strategic partnerships with retailers and other businesses.
  • Product and service innovation to cater to evolving consumer needs.

Threats

  • Increased competition from traditional retailers offering financing options.
  • Changes in regulations affecting the lease-to-own industry.
  • Economic downturns that reduce consumer spending.
  • Potential for defaults on lease payments.

Competitive Advantages

  • Established brand recognition with Rent-A-Center and Acima.
  • Omni-channel platform with both physical stores and virtual channels.
  • Extensive store network across the United States, Puerto Rico, and Mexico.
  • Proprietary technology and systems for managing lease-to-own transactions.

About UPBD

Upbound Group, Inc., formerly known as Rent-A-Center, Inc., was founded in 1960 and rebranded in February 2023 to reflect its broader omni-channel strategy. Headquartered in Plano, Texas, the company operates as a lease-to-own provider of household durable goods across the United States, Puerto Rico, and Mexico. Upbound Group serves customers through its four key segments: Rent-A-Center Business, Acima, Mexico, and Franchising. Its brands, including Rent-A-Center, Acima, ColorTyme, RimTyme, Get It Now and Home Choice, facilitate transactions through both physical stores and virtual channels like rentacenter.com. The company offers a diverse range of products, including furniture, mattresses, tires, consumer electronics, appliances, tools, handbags, computers, smartphones, and accessories. Upbound Group also provides merchandise on an installment sales basis and lease-to-own options to consumers who may not qualify for traditional financing, utilizing kiosks within retailer locations. This strategic approach allows Upbound Group to capture a significant share of the lease-to-own market, catering to a wide range of customer needs and preferences.

What They Do

  • Leases household durable goods to customers.
  • Operates an omni-channel platform with store-based and virtual channels.
  • Offers lease-to-own options for furniture, electronics, and appliances.
  • Provides merchandise on an installment sales basis.
  • Facilitates consumer transactions through Rent-A-Center and Acima brands.
  • Operates retail installment sales stores under the Get It Now and Home Choice names.
  • Offers lease-to-own and franchised lease-to-own stores under the Rent-A-Centre, ColorTyme, and RimTyme names.
  • Operates an e-commerce platform through rentacenter.com.

Business Model

  • Generates revenue through lease payments on household durable goods.
  • Offers lease-to-own options to customers who may not qualify for traditional financing.
  • Operates through four segments: Rent-A-Center Business, Acima, Mexico, and Franchising.

Industry Context

Upbound Group operates within the application software industry, catering to the lease-to-own market. This market addresses consumers who may not qualify for traditional financing options. The industry is influenced by economic conditions, consumer spending habits, and regulatory factors. The competitive landscape includes traditional retailers offering financing options and other lease-to-own providers. Upbound Group differentiates itself through its omni-channel platform, established brands, and strategic partnerships. The lease-to-own market is expected to grow as demand for flexible payment solutions increases, driven by evolving consumer preferences and economic uncertainties.

Key Customers

  • Consumers seeking lease-to-own options for household durable goods.
  • Customers who may not qualify for traditional financing.
  • Individuals and families looking for flexible payment solutions.
AI Confidence: 73% Updated: Feb 8, 2026

Financials

Chart & Info

Upbound Group, Inc. (UPBD) stock price: $17.64 (+0.29, +1.67%)

Latest News

Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for UPBD.

Price Targets

Wall Street price target analysis for UPBD.

MoonshotScore

52/100

What does this score mean?

The MoonshotScore rates UPBD's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Latest Upbound Group, Inc. Analysis

What Investors Ask About Upbound Group, Inc. (UPBD) — Technology

What does Upbound Group, Inc. do?

Upbound Group, Inc. operates as an omni-channel platform company, primarily focusing on the lease-to-own market. The company leases household durable goods, including furniture, electronics, and appliances, to customers across the United States, Puerto Rico, and Mexico. Upbound Group operates through its Rent-A-Center Business, Acima, Mexico, and Franchising segments, providing flexible payment options to consumers who may not qualify for traditional financing. Through its brands like Rent-A-Center and Acima, Upbound Group facilitates transactions through both physical stores and virtual channels, catering to a wide range of customer needs and preferences.

Is UPBD stock worth researching?

UPBD stock presents a mixed investment profile. The company's high dividend yield of 7.59% is attractive for income-seeking investors, and its P/E ratio of 13.79 suggests potential undervaluation. However, the company's high beta of 1.86 indicates higher volatility. Growth opportunities in the Acima platform and Mexico segment, combined with ongoing optimization efforts, could drive future value. Investors should weigh these factors, considering their risk tolerance and investment goals, before making a decision. A thorough analysis of the company's financial performance and market conditions is recommended.

What are the main risks for UPBD?

Upbound Group faces several risks, including exposure to economic downturns, which can reduce consumer spending and increase defaults on lease payments. Changes in regulations affecting the lease-to-own industry could also impact the company's operations and profitability. Increased competition from traditional retailers offering financing options poses a threat to Upbound's market share. The company's high beta indicates higher volatility compared to the market, which could result in significant price fluctuations. Investors should carefully consider these risks before investing in UPBD stock.

What are the key factors to evaluate for UPBD?

Upbound Group, Inc. (UPBD) currently holds an AI score of 52/100, indicating moderate score. Key strength: Established brand recognition with Rent-A-Center and Acima. Primary risk to monitor: Economic downturns that reduce consumer spending and increase defaults. This is not financial advice.

How frequently does UPBD data refresh on this page?

UPBD prices update in real time during U.S. market hours (9:30 AM-4:00 PM ET, weekdays). Fundamentals refresh after quarterly or annual filings. Analyst ratings and AI insights update daily. News is aggregated continuously from financial sources.

What has driven UPBD's recent stock price performance?

Recent price movement in Upbound Group, Inc. (UPBD) can be influenced by earnings results, analyst revisions, sector rotation, and broader market sentiment. Notable catalyst: Established brand recognition with Rent-A-Center and Acima. Check the News and Technical Analysis tabs for the latest drivers. Past performance does not predict future results.

Should investors consider UPBD overvalued or undervalued right now?

Determining whether Upbound Group, Inc. (UPBD) is overvalued or undervalued requires examining multiple metrics. Compare valuation ratios (P/E, P/S, EV/EBITDA) against sector peers for a comprehensive view.

What research should beginners do before buying UPBD?

Before investing in Upbound Group, Inc. (UPBD), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available data and may be subject to change.
  • Investment decisions should be based on individual risk tolerance and financial circumstances.
Data Sources

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