Brighthouse Financial, Inc. (BHFAM)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Brighthouse Financial, Inc. (BHFAM) trades at $10.67 with AI Score 24/100 (Grade F). Brighthouse Financial, Inc. is a provider of annuity and life insurance products in the United States, operating through three segments: Annuities, Life, and Run-off. Market cap: $3.70B, Sector: Financial services.
Price live · AI analysis from Jun 14, 2026Analyst Coverage for BHFAM: BHFAM does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates BHFAM against Financial Services peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
BHFAM: 3/7 perspectives are bullish. Dominant signal: Ray Dalio bullish.
How is this calculated? →Brighthouse Financial, Inc. (BHFAM) Financial Services Profile
Brighthouse Financial, Inc. specializes in annuity and life insurance products, offering a diverse range of solutions for wealth accumulation and financial security, while navigating a competitive landscape marked by evolving consumer needs and regulatory changes.
What Is the Investment Thesis for BHFAM?
Brighthouse Financial, Inc. is positioned for growth through its diversified product offerings in the annuity and life insurance markets. The company has a market capitalization of $3.70B and operates with a gross margin of 53.3%. Key value drivers include the increasing demand for retirement income solutions and life insurance products, which are expected to grow as the population ages. The annuity market alone is projected to reach $300 billion by 2028, providing substantial growth opportunities for Brighthouse. However, the company faces risks such as regulatory changes and market competition, which could impact profitability. The absence of a dividend yield indicates a focus on reinvestment for growth, which may appeal to investors looking for long-term value creation.
Based on FMP financials and quantitative analysis
BHFAM Key Highlights
- Market capitalization of $3.70B reflects a solid presence in the life insurance sector.
- Gross margin of 53.3% indicates efficient management of costs relative to revenues.
- Profit margin of -1.2% highlights current challenges in profitability.
- Beta of 0.88 suggests lower volatility compared to the broader market.
- No dividend yield as the company focuses on growth and reinvestment.
Who Are BHFAM's Competitors?
BHFAM is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| PRU Prudential Financial, Inc. | $113.45 | +0.44% | $39.40B | 81 |
| MET MetLife, Inc. | $90.37 | +0.34% | $58.15B | 85 |
| LNC Lincoln National Corporation | $38.33 | +3.59% | $7.33B | 44 |
| AFL AFLAC Incorporated | $120.55 | -0.27% | $61.36B | 64 |
| PUK Prudential plc | $28.07 | +1.87% | $35.02B | 67 |
| JXN-PA Jackson Financial Inc. | $25.40 | +0.19% | $7.30B | 64 |
| AEL American Equity Investment Life Holding Company | $56.47 | +0.55% | $4.49B | 64 |
| AAIGF AIA Group Limited | $9.42 | +3.63% | $97.07B | 63 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are BHFAM's Key Strengths?
- Diverse product portfolio across annuities and life insurance.
- Strong gross margins indicating efficient cost management.
- Established presence in the U.S. insurance market since 2016.
- Experienced leadership team focused on strategic growth.
What Are BHFAM's Weaknesses?
- Negative profit margin indicating current profitability challenges.
- Limited brand recognition compared to larger competitors.
- Dependence on the U.S. market may limit growth potential.
- No dividend yield may deter income-focused investors.
What Could Drive BHFAM Stock Higher?
- Expansion of digital platforms to enhance customer engagement and streamline operations.
- Increased demand for retirement income solutions as the population ages.
- Strategic partnerships with financial advisors to broaden distribution channels.
- Introduction of new life insurance products to meet evolving consumer needs.
- Management of pension risk transfer contracts to capture new business opportunities.
What Are the Key Risks for BHFAM?
- Financial-distress signal — its Altman Z-Score of 0.46 sits in the distress zone (elevated bankruptcy risk).
- Negative return on equity (-1.1%) — the business is not currently generating profit on shareholder capital.
- Regulatory changes impacting product offerings and profitability.
- Intense competition from established players in the insurance industry.
- Economic downturns affecting consumer spending on insurance products.
- Market volatility impacting investment income from policyholder funds.
What Are the Growth Opportunities for BHFAM?
- Growth opportunity 1: The annuity market is projected to reach $300 billion by 2028, driven by an aging population seeking retirement income solutions. Brighthouse's diverse range of annuity products positions it well to capture market share, particularly as consumers increasingly prioritize financial security in retirement planning.
- Growth opportunity 2: The life insurance segment is expected to grow significantly as awareness of financial protection increases. With a focus on innovative life insurance products, Brighthouse can leverage this trend to expand its customer base and enhance policyholder engagement, potentially increasing market penetration in this sector.
- Growth opportunity 3: Digital transformation in the insurance industry presents an opportunity for Brighthouse to enhance customer experience through technology. By investing in digital platforms for policy management and customer service, the company can streamline operations and improve customer satisfaction, leading to increased retention and new customer acquisition.
- Growth opportunity 4: The growing trend of pension risk transfer among corporations offers Brighthouse a chance to expand its Run-off segment. As companies seek to offload pension liabilities, Brighthouse's expertise in managing structured settlements and pension risk transfer contracts can attract new business and enhance revenue streams.
- Growth opportunity 5: Strategic partnerships and collaborations with financial advisors and institutions can enhance Brighthouse's distribution channels. By expanding its reach through partnerships, the company can tap into new customer segments and drive growth in both annuity and life insurance products.
What Opportunities Does BHFAM Have?
- Growing demand for retirement income solutions as the population ages.
- Expansion into digital platforms to enhance customer engagement.
- Potential for growth in the pension risk transfer market.
- Strategic partnerships to broaden distribution channels.
What Threats Does BHFAM Face?
- Intense competition from established players in the insurance sector.
- Regulatory changes that could impact product offerings and profitability.
- Economic downturns affecting consumer spending on insurance products.
- Market volatility impacting investment income from policyholder funds.
What Are BHFAM's Competitive Advantages?
- Diverse product offerings cater to a wide range of customer needs.
- Established brand recognition in the life insurance and annuity markets.
- Expertise in managing complex financial products and structured settlements.
- Strong relationships with financial advisors enhance distribution capabilities.
- Focus on customer-centric solutions fosters loyalty and retention.
What Does BHFAM Do?
Brighthouse Financial, Inc. was established in 2016 and is headquartered in Charlotte, North Carolina. The company emerged from the need to provide innovative financial solutions, specifically in the realm of annuities and life insurance products. Brighthouse operates through three main segments: Annuities, Life, and Run-off. The Annuities segment focuses on offering a variety of products, including variable, fixed, index-linked, and income annuities, tailored to meet the needs of contract holders seeking protected wealth accumulation on a tax-deferred basis, wealth transfer, and income security. The Life segment provides a comprehensive suite of life insurance policies, such as term, universal, whole, and variable life, addressing the financial security and wealth transfer needs of policyholders. The Run-off segment is responsible for managing structured settlements, pension risk transfer contracts, certain company-owned life insurance policies, funding agreements, and universal life with secondary guarantees. This diversified approach allows Brighthouse to cater to a broad spectrum of customer needs in the financial services sector, positioning the company as a significant player in the U.S. insurance market.
What Products and Services Does BHFAM Offer?
- Provide a range of annuity products, including variable, fixed, and income annuities.
- Offer life insurance policies such as term, universal, whole, and variable life.
- Manage structured settlements and pension risk transfer contracts.
- Handle certain company-owned life insurance policies and funding agreements.
- Focus on wealth accumulation and financial security solutions for customers.
- Serve a diverse clientele across the United States.
How Does BHFAM Make Money?
- Generate revenue through premium collections from life insurance and annuity products.
- Earn investment income from the management of policyholder funds.
- Collect fees associated with structured settlements and pension risk transfers.
- Leverage a diversified product portfolio to meet various customer needs.
- Focus on long-term customer relationships to enhance retention and cross-selling opportunities.
What Industry Does BHFAM Operate In?
The life insurance industry is undergoing significant transformation, driven by changing consumer preferences and technological advancements. The market is projected to grow at a CAGR of 5.2% from 2021 to 2028, reaching approximately $1 trillion. Brighthouse Financial, Inc. operates in a competitive landscape with established players such as Prudential Financial and MetLife, focusing on innovative product offerings and customer-centric solutions. The increasing awareness of the importance of financial security and wealth transfer is expected to drive demand for life insurance and annuity products, positioning Brighthouse favorably within this growing market.
Who Are BHFAM's Key Customers?
- Individuals seeking retirement income solutions through annuities.
- Policyholders looking for life insurance options for financial security.
- Corporations interested in pension risk transfer solutions.
- Financial advisors and institutions seeking reliable insurance products for clients.
- Customers requiring structured settlement management services.
Company Profile
Brighthouse Financial, Inc. operates in the Insurance - Life industry within the Financial Services sector. It is headquartered in Charlotte, US. The company is led by CEO Eric Thomas Steigerwalt. BHFAM has traded publicly since 2021.
ROE -1%Key Financial Metrics
Return on equity for Brighthouse Financial, Inc. stands at -1.1%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -0.0%, showing how much profit it generates from its asset base. Its free cash flow yield is -12.9%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.16 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -1.8%, the inverse of the P/E and a quick read on earnings relative to price.
BHFAM Valuation & Market Position
With a $3.70B market cap, Brighthouse Financial, Inc. sits in the mid-cap segment of the market. Relative to its peer group, BHFAM's quantitative score of 24/100 is below the peer average of 68/100.
Quarterly Financial Performance: Brighthouse Financial, Inc.
Revenue for Brighthouse Financial, Inc. came in at $1.40B during Q1 2026, a 10.2% contraction versus the preceding quarter. The company recorded a net loss of $766.0M, with diluted EPS of $-13.72. Revenue has contracted over three consecutive quarters, which investors in this mid-cap Financial Services stock should monitor closely. Across the four most recent quarters, BHFAM averaged $-0.72 in diluted EPS.
F-Score 4/9Financial Health
Brighthouse Financial, Inc.'s Piotroski F-Score is 4/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 0.46 places it in the distress zone, a signal of elevated financial risk.
FY2026 estForward Outlook
Wall Street analysts project Brighthouse Financial, Inc. revenue of about $8.51B for fiscal 2026, with EPS near $19.15. The estimate reflects 4 contributing analysts.
Net buyingInsider Activity
Over the past six months, Brighthouse Financial, Inc. insiders filed 30 SEC Form 4 transactions — 11 sales and 19 purchases. On net that is roughly 21K shares acquired (about $0) — insiders putting money in tends to read as conviction.
BHFAM Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests those in the know see value, which is a positive signal, reflecting confidence in the company's future prospects.
- The community sentiment seems to be leaning towards optimism, possibly driven by recent company announcements or strategic moves.
- There's a growing perception that Brighthouse Financial is undervalued, with discussions highlighting its potential for long-term growth.
- Market developments indicate increasing demand for annuity products, potentially benefiting Brighthouse Financial given its focus on this sector.
Bear Case
- There's concern within the community about the complexity of Brighthouse Financial's business model, making it harder to predict future performance.
- Recent market volatility is causing some to question the stability of financial institutions, including Brighthouse Financial, mirroring concerns seen during periods like the 2008 crisis.
- Some community members are expressing skepticism about the long-term sustainability of Brighthouse Financial's dividend policy.
- Negative sentiment is circulating due to perceived regulatory headwinds impacting the insurance sector, potentially affecting Brighthouse Financial's operations.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · April 2026
Recent Quarterly Results
| Quarter | Revenue | Net Income | EPS |
|---|---|---|---|
| Q1 2026 | $1.40B | -$766M | -$13.72 |
| Q4 2025 | $1.56B | $137M | $1.94 |
| Q3 2025 | $1.71B | $479M | $7.89 |
| Q2 2025 | $790M | $85M | $1.02 |
Based on FMP financials and quantitative analysis
BHFAM Latest News
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VOYA Stock Gains 36.1% in a Year: What Should Investors Do Now?
Yahoo! Finance: BHFAM News · Jun 18, 2026
BHFAM Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for BHFAM.
Price Targets
Wall Street price target analysis for BHFAM.
BHFAM MoonshotScore
What does this score mean?
The MoonshotScore rates BHFAM's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Eric Thomas Steigerwalt
CEO
Eric Thomas Steigerwalt has extensive experience in the financial services industry, having held various leadership roles prior to becoming CEO of Brighthouse Financial, Inc. He has a strong background in insurance and investment management, with a focus on strategic growth and operational efficiency. Eric holds a degree in finance and has been instrumental in shaping the company's vision since its inception.
Track Record: Under Eric's leadership, Brighthouse has successfully navigated the complexities of the insurance market, focusing on product innovation and customer-centric solutions. His strategic decisions have positioned the company for growth in the annuity and life insurance sectors, driving operational improvements and enhancing market presence.
BHFAM Financial Services Stock FAQ
What does Brighthouse Financial, Inc. do?
Brighthouse Financial, Inc. specializes in providing annuity and life insurance products in the United States. The company operates through three segments: Annuities, Life, and Run-off, offering a range of solutions designed to meet the financial security and wealth accumulation needs of its customers.
How does Brighthouse Financial, Inc. make money in financial services?
Brighthouse Financial generates revenue primarily through premium collections from its life insurance and annuity products. Additionally, the company earns investment income from managing policyholder funds, and collects fees associated with structured settlements and pension risk transfers, allowing for diverse revenue streams.
What are the main risks for BHFAM?
Brighthouse Financial faces several risks, including regulatory changes that could impact its product offerings and profitability. Additionally, the company operates in a highly competitive market, which poses challenges in maintaining market share. Economic downturns may also affect consumer spending on insurance products, while market volatility can impact investment income from policyholder funds.
What are the key factors to evaluate for BHFAM?
Brighthouse Financial, Inc. (BHFAM) holds an AI score of 24/100 (low). Not financial advice.
How frequently does BHFAM data refresh on this page?
BHFAM prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven BHFAM's recent stock price performance?
Brighthouse Financial, Inc. (BHFAM) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Diverse product portfolio across annuities and life insurance. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider BHFAM overvalued or undervalued right now?
Valuing Brighthouse Financial, Inc. (BHFAM) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying BHFAM?
Before investing in Brighthouse Financial, Inc. (BHFAM), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Data is based on the latest available information as of June 2026.