Choom Holdings Inc. (CHOOF) Stock Price & Analysis
Educational signal · not a buy or sell recommendation · How to read this
Beta 0.45: the stock has moved about 55% less than the S&P 500.
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.5-flash, generated Jun 15, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerChoom Holdings Inc. (CHOOF) trades at $0.00001. Choom Holdings Inc. is a Canadian cannabis retailer operating 17 stores as of June 2021, offering cannabis products and accessories. Sector: Healthcare.
Price as of · Last analyzed: Jun 15, 2026Analyst Coverage for CHOOF: CHOOF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage.
No score published: we hold no usable price for this ticker, and a grade beside a missing price says nothing.
Choom Holdings Inc. (CHOOF) Healthcare & Pipeline Overview
Choom Holdings Inc. operates as a Canadian cannabis retailer, managing 17 stores as of June 2021, offering a range of cannabis products and accessories. The company, incorporated in 2006 and formerly Standard Graphite Corporation, focuses on the domestic market, navigating the evolving regulatory landscape within the drug manufacturers - specialty & generic industry.
What Is the Investment Thesis for CHOOF?
Choom Holdings Inc. operates within the Canadian cannabis retail sector, distinguished by its network of 17 stores as of June 30, 2021. The company exhibits a gross margin of 37.7%, indicating a healthy markup on its products, although this is offset by a significant negative profit margin of -84.6%, suggesting substantial operational costs or non-gross profit expenses. A low Beta of 0.45 indicates lower volatility relative to the broader market. The investment thesis centers on the potential for Choom to scale its retail operations and achieve profitability through increased sales volume and cost efficiencies. Growth catalysts could include further expansion of its retail footprint in Canada, leveraging brand recognition within existing markets, and optimizing supply chain management. Value drivers would involve improving the negative profit margin through operational streamlining and potentially increasing market share in a competitive landscape. Key risks include intense competition, regulatory changes, and the ongoing challenge of achieving sustainable profitability.
Based on FMP financials and quantitative analysis
CHOOF Key Highlights
Retail Footprint: Operates 17 retail stores across Canada as of June 30, 2021, establishing a physical presence in the cannabis market.
- Gross Margin: Achieved a gross margin of 37.7%, indicating a solid markup on its cannabis products and accessories.
- Profitability Challenge: Reports a significant negative profit margin of -84.6%, highlighting ongoing operational costs or other expenses impacting net income.
- Market Capitalization: Possesses a market capitalization of $0.00 billion, reflecting its current valuation as a micro-cap entity.
- Market Volatility: Exhibits a Beta of 0.45, suggesting lower price volatility compared to the overall market.
Who Are CHOOF's Competitors?
CHOOF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| AKAN Akanda Corp. | $1.98 | -10.41% | — | |
| SNOA Sonoma Pharmaceuticals, Inc. | $1.24 | -0.80% | $5.94M | — |
| APUS Apimeds Pharmaceuticals US, Inc. | $5.03 | +56.21% | $7.59M | — |
| BFRI Biofrontera Inc. | $1.01 | -2.40% | $13.0M | — |
| COSM COSM | $0.38 | -1.58% | $20.7M | — |
| QNTM Quantum BioPharma Ltd. | $3.44 | +0.44% | $22.0M | — |
| AYTU Aytu BioPharma, Inc. | $2.07 | -0.96% | $22.2M | — |
| TXMD TherapeuticsMD, Inc. | $2.05 | +0.99% | $23.7M | — |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are CHOOF's Key Strengths?
Established network of 17 retail stores in Canada as of June 2021.
- Positive gross margin of 37.7% on products and accessories.
- Experience operating within the regulated Canadian cannabis market.
- Diverse offering of cannabis products and consumption accessories.
What Are CHOOF's Weaknesses?
Significant negative profit margin of -84.6%, indicating profitability challenges.
- Small market capitalization ($0.00 billion), suggesting limited access to capital.
- Relatively small workforce of 40 employees for a retail chain.
- Reliance on physical retail, potentially limiting reach compared to robust e-commerce competitors.
What Are the Key Risks for CHOOF?
Financial-distress signal — its Altman Z-Score of -12.81 sits in the distress zone (elevated bankruptcy risk).
- Significant negative profit margin of -84.6%, indicating persistent challenges in achieving profitability and sustainable operations.
- Intense competition within the Canadian cannabis retail market from larger, better-capitalized players.
- Adverse changes in Canadian cannabis regulations, including licensing, product restrictions, or taxation, impacting retail operations.
- Limited access to capital given its $0.00 billion market cap and OTC trading status, hindering expansion or operational improvements.
- Low liquidity and "Unknown" disclosure status on the OTC market, posing risks for investors seeking transparency and ease of trading.
What Threats Does CHOOF Face?
- Intense competition from larger, well-funded cannabis retailers and licensed producers.
- Evolving and potentially restrictive cannabis regulations in Canada.
- Pressure on pricing and margins due to market saturation.
- Economic downturns impacting discretionary consumer spending on cannabis.
What Are CHOOF's Competitive Advantages?
- Established Retail Footprint: Operates 17 physical stores across Canada, providing a tangible presence and accessibility for consumers in specific regions.
- Brand Recognition (Local): Potential for local brand loyalty and recognition within the communities served by its existing store locations.
- Regulatory Compliance Expertise: Experience navigating the complex and evolving regulatory framework of the Canadian cannabis market.
What Does CHOOF Do?
Choom Holdings Inc., headquartered in Vancouver, Canada, operates as a dedicated retailer within the Canadian cannabis market, offering a comprehensive selection of cannabis products and related accessories. Established in 2006, the company initially functioned under the name Standard Graphite Corporation. A significant strategic pivot occurred in November 2017, when the company rebranded to Choom Holdings Inc., signaling its definitive entry into the then-emerging legal cannabis industry. This transformation positioned Choom to capitalize on the evolving regulatory environment and consumer demand for cannabis in Canada. As of June 30, 2021, Choom had developed a physical retail presence consisting of 17 operational stores strategically located across various provinces in Canada. These retail locations serve as direct-to-consumer touchpoints, providing a curated shopping experience for adult-use cannabis consumers. The company's product portfolio is extensive, encompassing a variety of cannabis formats, though specific product types beyond "cannabis products" are not detailed in the provided data. Complementing its cannabis offerings, Choom also retails a wide range of cannabis accessories. These essential ancillary items include traditional rolling papers, specialized holders, various designs of pipes, water pipes, bongs, and modern vaporizers. By offering both the primary cannabis products and the necessary consumption tools, Choom aims to provide a complete retail solution, enhancing customer convenience and loyalty. With a workforce of 40 employees, the company is focused on the operational efficiency and expansion of its retail network, navigating the complexities of the regulated Canadian cannabis landscape. Choom's business model is centered on leveraging its physical store footprint to capture market share in the specialty retail segment, contributing to the broader drug manufacturers - specialty & generic industry through its distribution channel.
What Products and Services Does CHOOF Offer?
- Operates 17 retail stores across Canada, specializing in cannabis sales.
- Sells a variety of cannabis products to adult consumers.
- Offers a comprehensive range of cannabis accessories, including rolling papers, pipes, bongs, and vaporizers.
- Focuses on direct-to-consumer sales through its physical retail network.
- Manages a workforce of 40 employees to support its retail operations.
- Engages in the retail segment of the broader Drug Manufacturers - Specialty & Generic industry.
- Headquartered in Vancouver, Canada.
How Does CHOOF Make Money?
- Retail Sales: Generates revenue primarily through the direct sale of cannabis products to consumers via its network of 17 physical stores.
- Accessory Sales: Supplements cannabis product sales by offering a diverse range of cannabis consumption accessories, contributing to overall revenue.
- Canadian Market Focus: Operates exclusively within the regulated Canadian cannabis market, adhering to federal and provincial retail guidelines.
What Industry Does CHOOF Operate In?
Choom Holdings Inc. operates within the dynamic and evolving Canadian cannabis retail industry, which falls under the broader Drug Manufacturers - Specialty & Generic sector due to its role in distributing regulated substances. The Canadian market, having legalized recreational cannabis in 2018, is characterized by increasing competition among licensed retailers and producers. Market trends include a shift towards value-added products, increased consumer sophistication, and the ongoing expansion of retail networks. Choom, with its 17 stores as of June 30, 2021, is positioned as a specialty retailer focusing on direct consumer sales of cannabis and accessories. The competitive landscape includes larger multi-state operators (MSOs) and smaller independent retailers, all vying for market share. Choom's ability to differentiate through product selection, customer experience, and strategic store locations will be crucial for its long-term viability in this high-growth yet challenging industry.
Who Are CHOOF's Key Customers?
- Adult-use cannabis consumers in Canada seeking legal and regulated cannabis products.
- Individuals looking for a range of cannabis consumption accessories.
- Consumers who prefer purchasing cannabis through established physical retail locations.
Research confidence
Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.
- ● Scoring coverage unknown
- ● No usable price
- ● No filing on record
- ● No analyst coverage
Financial Health
Choom Holdings Inc.'s Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of -12.81 places it in the distress zone, a signal of elevated financial risk.
Key Financial Metrics
Return on assets is -14.6%, showing how much profit it generates from its asset base. A current ratio of 0.28 means current liabilities exceed short-term assets, a liquidity point worth watching.
Company Profile
Choom Holdings Inc. operates in the Drug Manufacturers - Specialty & Generic industry within the Healthcare sector. It is headquartered in Vancouver, CA. The company is led by CEO Terese Joanne Gieselman. CHOOF has traded publicly since 2013.
CHOOF Financials
CHOOF Latest News
No recent news available for CHOOF.
CHOOF Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for CHOOF.
Price Targets
Wall Street price target analysis for CHOOF.
CHOOF MoonshotScore
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for CHOOF; grades run from A+ (80-100) to F (below 30).
Leadership: Terese Joanne Gieselman
Chief Executive Officer
Terese Joanne Gieselman serves as the Chief Executive Officer of Choom Holdings Inc., overseeing the company's strategic direction and day-to-day operations. Her tenure as CEO places her at the helm of a company navigating the complexities of the Canadian cannabis retail market, a sector characterized by rapid regulatory changes and intense competition. Her role involves guiding the company's retail strategy and operational execution.
Track Record: Under Terese Joanne Gieselman's leadership, Choom Holdings Inc. has maintained its network of 17 retail stores across Canada as of June 30, 2021. Her management has been focused on the operational aspects of these retail locations, ensuring the continued sale of cannabis products and accessories. Key strategic decisions under her guidance would involve navigating the competitive landscape and managing the company's financial performance, including its gross margin of 37.7% and addressing the significant negative profit margin.
CHOOF OTC Market Information
Choom Holdings Inc. trades on the OTC market under the "OTC Other" tier. This tier typically includes companies that do not meet the minimum financial or disclosure requirements for higher OTC tiers like OTCQX or OTCQB, nor for major exchanges like the NYSE or NASDAQ. Companies in the "OTC Other" tier are often characterized by limited public information, lower trading volumes, and less stringent reporting standards compared to exchange-listed securities. This classification implies a higher degree of risk and less transparency for investors, as regulatory oversight and disclosure obligations are significantly reduced.
- OTC Tier: OTC Other
- Limited public disclosure and transparency due to "Unknown" disclosure status.
- Significantly lower liquidity compared to exchange-listed stocks, leading to wider bid-ask spreads and difficulty in trading.
- Increased susceptibility to fraud and manipulation due to less stringent regulatory oversight.
- Higher price volatility and greater risk of substantial capital loss.
- Difficulty in obtaining reliable and timely financial information for due diligence.
- Verify the company's current operational status and any recent business developments beyond 2021.
- Attempt to locate any available financial statements or reports, despite the "Unknown" disclosure status.
- Research any news or regulatory filings from Canadian authorities regarding its operations.
- Assess the current competitive landscape in the Canadian cannabis retail market.
- Investigate the background and track record of current management, if further information is available.
- Evaluate the company's current store count and any changes since June 2021.
- Understand the specific provincial regulations governing its retail locations.
- Incorporated in 2006, indicating a long-standing corporate entity.
- Headquartered in Vancouver, Canada, a known hub for cannabis companies.
- Operates a tangible network of 17 physical retail stores as of June 2021.
- Employs 40 individuals, suggesting active operations and a functional business.
- Has a clear business description focusing on cannabis retail and accessories.
What Investors Ask About Choom Holdings Inc. (CHOOF) — Healthcare
What does Choom Holdings Inc. do in the Canadian cannabis market?
Choom Holdings Inc. is primarily engaged in the retail sale of cannabis products and accessories across Canada. As of June 30, 2021, the company operated a network of 17 physical retail stores, serving adult-use consumers.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
MoonshotScore is not published for this security.
Data provided for informational purposes only.
- All information is based solely on the provided source data as of 2026-06-15.
- Specific details on product types beyond 'cannabis products' and 'accessories' are not available in the source.
- CEO tenure could not be determined from the provided data.