First Acceptance Corporation (FACO)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
First Acceptance Corporation (FACO) trades at $5.40 with AI Score 46/100 (Grade C). First Acceptance Corporation (FACO) specializes in providing, administering, and underwriting non-standard personal automobile insurance across the U. S. Market cap: $199.26M, Sector: Financial services.
Price live · AI analysis from Jun 15, 2026Analyst Coverage for FACO: FACO does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates FACO against Financial Services peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
FACO: the 1 perspectives are evenly split.
How is this calculated? →First Acceptance Corporation (FACO) Financial Services Profile
First Acceptance Corporation (FACO) is a U.S.-based provider, administrator, and underwriter of non-standard personal automobile insurance, catering to individuals with unique coverage needs. Operating through 338 retail locations, a call center, and online, FACO also diversifies its offerings with various other insurance products and a TeleMed subscription service, establishing a niche in specialized financial services.
What Is the Investment Thesis for FACO?
First Acceptance Corporation (FACO) presents an investment profile centered on its specialized position within the non-standard personal automobile insurance market. The company's ability to effectively underwrite and service a demographic often overlooked by mainstream insurers provides a distinct competitive advantage. With a P/E ratio of 5.8 and a profit margin of 7.1%, FACO demonstrates profitability in its niche operations. Key value drivers include its established network of 338 retail locations, which facilitates direct customer interaction, and its diversified product offerings, including various insurance types and the TeleMed subscription service, which can enhance customer lifetime value. Growth catalysts include the ongoing demand for specialized auto insurance, potential expansion of its TeleMed service, and cross-selling opportunities across its broader insurance portfolio. However, investors must consider the inherent risks associated with its OTC Other tier listing, including potential liquidity challenges and reduced transparency. Ongoing risks also include regulatory changes impacting the non-standard auto industry and the constant need for effective underwriting to maintain profitability in a high-risk segment.
Based on FMP financials and quantitative analysis
FACO Key Highlights
- Market Capitalization: $0.20 billion, positioning FACO as a small-cap entity within the financial services sector.
- P/E Ratio: 5.54, suggesting a potentially attractive valuation relative to its earnings compared to broader market averages.
- Profit Margin: 7.1%, indicating the company's ability to convert a notable portion of its revenue into net income.
- Gross Margin: 33.7%, demonstrating efficiency in its core underwriting and service delivery before accounting for operating expenses.
- Employee Count: 633 employees, supporting its extensive network of 338 retail locations, call center, and online operations.
Who Are FACO's Competitors?
FACO is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| RYAN Ryan Specialty Group Holdings, Inc. | $41.35 | -1.62% | $5.35B | 68 |
| FAF First American Financial Corporation | $70.10 | +0.89% | $7.14B | 62 |
| LCSHF Lancashire Holdings Limited | $8.40 | +0.00% | $2.04B | 58 |
| ACMTA ACMAT Corporation | $18.29 | +0.00% | $14.10M | 55 |
| AGO Assured Guaranty Ltd. | $83.72 | +0.06% | $3.71B | 46 |
| AMBC Ambac Financial Group, Inc. | $8.29 | -4.16% | $397.37M | 46 |
| RDN Radian Group Inc. | $38.20 | +0.67% | $5.08B | 47 |
| JRVR James River Group Holdings, Ltd. | $4.49 | +0.67% | $207.60M | 47 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are FACO's Key Strengths?
- Specialized focus on the non-standard personal automobile insurance market, serving an underserved demographic.
- Extensive physical retail presence with 338 leased and operated locations as of December 31, 2021.
- Diversified product offerings beyond auto insurance, including various other insurance types and a TeleMed service.
- Established multi-channel distribution strategy encompassing retail, call center, and online platforms.
- Demonstrated profitability with a 7.1% profit margin and a 33.7% gross margin.
What Are FACO's Weaknesses?
- Exposure to higher-risk policyholders in the non-standard auto segment, potentially leading to increased claims volatility.
- Reliance on a significant physical retail footprint, which can incur substantial operational overhead costs.
- Operating on the OTC Other tier, which typically implies higher risk factors and potentially lower liquidity compared to major exchanges.
- Limited public disclosure status (Unknown) for an OTC Other tier company, impacting transparency for investors.
- No dividend yield, which may not appeal to income-focused investors.
What Could Drive FACO Stock Higher?
- Expansion of its non-standard auto insurance market share through its established retail network and strategic digital enhancements, capitalizing on consistent demand.
- Increased adoption and revenue generation from its diversified product portfolio, including motorcycle, renters, and commercial insurance, leveraging cross-selling opportunities.
- Growth in subscription numbers and utilization of the TeleMed service, contributing to recurring revenue streams and diversifying the company's service offerings.
- Potential strategic initiatives to further enhance digital capabilities and online customer acquisition, aiming to improve operational efficiency and expand market reach.
- Favorable shifts in regulatory environments that could reduce compliance burdens or open new market opportunities within the specialty insurance sector.
What Are the Key Risks for FACO?
- Financial-distress signal — its Altman Z-Score of 0.19 sits in the distress zone (elevated bankruptcy risk).
- Regulatory changes impacting the non-standard auto insurance industry, potentially affecting underwriting profitability, operational costs, or market access.
- Intense competitive pressures within the niche insurance market, which could lead to pricing challenges, reduced market share, or increased customer acquisition costs.
- Challenges in maintaining underwriting profitability due to the inherently high-risk nature of its target clientele and the potential for increased claims frequency or severity.
- Economic downturns or rising inflation impacting consumer disposable income, leading to policy cancellations, delayed premium payments, or reduced demand for insurance products.
- Liquidity and transparency risks associated with trading on the OTC Other tier, potentially affecting investor confidence, stock valuation, and the company's ability to raise capital.
What Are the Growth Opportunities for FACO?
- **Expansion in Non-Standard Auto Market**: The market for non-standard personal automobile insurance remains robust, driven by a consistent segment of drivers who cannot obtain coverage from mainstream providers. First Acceptance Corporation's established network of 338 retail locations and its specialized underwriting expertise provide a significant competitive advantage in reaching and serving this demographic. By leveraging its brand recognition and localized presence, FACO can expand its market share within this niche, potentially by optimizing its geographic footprint or enhancing its product offerings to cater to specific sub-segments of high-risk drivers. The ongoing need for this essential coverage ensures a steady demand, allowing FACO to capitalize on its core competency.
- **Diversification of Insurance Products**: FACO has already diversified its offerings beyond auto insurance to include motorcycle, renters, homeowners, commercial, pet, life, travel, outdoor vehicle, and hospital indemnity coverage. This broad portfolio presents a substantial opportunity for cross-selling to its existing customer base. By leveraging its current distribution channels—retail outlets, call center, and online platform—FACO can increase the average revenue per customer and enhance customer loyalty. This strategy allows the company to tap into multiple insurance market segments, reducing its reliance on a single product line and potentially stabilizing revenue streams against fluctuations in the auto insurance market.
- **Growth of TeleMed Subscription Service**: The TeleMed subscription service, offering remote medical consultations, diagnoses, and prescription writing, positions FACO to capitalize on the rapidly expanding telehealth market. This service not only provides an additional revenue stream but also acts as a value-added offering that can attract new customers and improve retention rates for its insurance products. As consumer preferences shift towards convenient, remote healthcare solutions, FACO can strategically market TeleMed to its existing policyholders and beyond, potentially expanding its reach into a new, high-growth sector and creating a recurring revenue model independent of insurance premiums.
- **Digital Channel Optimization**: Enhancing and optimizing its online presence and digital sales capabilities represents a significant growth opportunity. While FACO benefits from its physical retail footprint, a robust digital strategy can broaden its customer reach beyond geographical limitations, streamline the policy application and management process, and potentially reduce operational costs associated with physical locations. Investing in user-friendly online platforms, mobile applications, and digital marketing can attract a younger, digitally-native customer segment, improve customer experience, and increase the efficiency of customer acquisition and service delivery, positioning FACO for future growth in a digitally-driven market.
- **Strategic Acquisitions in Niche Insurance**: Given its specialized focus, First Acceptance Corporation could pursue strategic acquisitions of smaller specialty insurance providers or books of business. Such acquisitions could immediately expand FACO's market share, geographic reach, or introduce new, complementary niche insurance products. By integrating smaller players, FACO could achieve economies of scale in underwriting, administration, and marketing, further solidifying its position as a leading provider in the non-standard insurance sector. This inorganic growth strategy could accelerate expansion and enhance competitive advantage in a fragmented market, leveraging FACO's operational expertise.
What Opportunities Does FACO Have?
- Expand market share within the consistently demanding non-standard insurance sector through targeted marketing and service enhancements.
- Increase cross-selling of its diversified insurance products (e.g., renters, homeowners, pet) to its existing customer base.
- Grow the TeleMed subscription service to capitalize on the increasing demand for telehealth solutions and create new recurring revenue.
- Optimize and enhance digital channels for sales, customer service, and policy management to improve efficiency and reach.
- Explore strategic acquisitions of smaller specialty insurance providers to expand geographic reach or product offerings.
What Threats Does FACO Face?
- Ongoing regulatory changes impacting the non-standard auto insurance industry, potentially increasing compliance costs or restricting pricing flexibility.
- Intense competitive pressures from other specialty insurers and potential entry of new players into the niche market.
- Economic downturns or periods of high inflation that could reduce consumer disposable income, leading to policy cancellations or delayed premium payments.
- Rising claims costs or adverse underwriting cycles, particularly in the high-risk auto segment, impacting profitability.
- Reputational risks associated with serving a high-risk clientele and the potential for increased scrutiny from regulators or consumer advocates.
What Are FACO's Competitive Advantages?
- **Niche Market Specialization**: Deep expertise in underwriting and servicing the non-standard auto insurance market, allowing for profitable operations in a segment often avoided by larger, mainstream insurers.
- **Extensive Distribution Network**: A significant physical footprint of 338 retail locations provides local accessibility and personalized service, which is crucial for its target demographic and differentiates it from purely online competitors.
- **Underwriting Acumen**: Specialized knowledge and data analytics in assessing and pricing risks for non-standard drivers, enabling the company to manage claims effectively and maintain underwriting profitability in a challenging segment.
- **Diversified Product Portfolio**: The ability to cross-sell a range of other insurance products and the TeleMed service to its existing customer base enhances customer lifetime value and creates multiple revenue streams, reducing single-product dependency.
What Does FACO Do?
First Acceptance Corporation (FACO), founded in 1969 and headquartered in Nashville, Tennessee, operates across the United States as a comprehensive provider, administrator, and underwriter within the financial services sector. The company's core focus is on non-standard personal automobile insurance, a specialized market segment serving individuals who may face challenges in securing coverage from mainstream insurance providers. This clientele often includes drivers with suboptimal driving records, those with breaks in their insurance history, or individuals who prefer specific payment methods not typically accommodated by standard insurers. FACO's expertise in this niche allows it to assess and price risks effectively for a demographic often considered high-risk. Beyond its primary auto insurance offerings, First Acceptance Corporation has diversified its product portfolio to include a range of other insurance types. These encompass motorcycle policies, renters, homeowners, commercial, pet, life, travel, outdoor vehicle, and hospital indemnity coverage, broadening its appeal and potential revenue streams. A notable addition to its services is TeleMed, a subscription-based offering that provides access to doctors for remote consultations, diagnoses, and prescription writing for non-urgent medical conditions, aligning with the growing demand for telehealth solutions. The company employs a multi-channel distribution strategy to reach its diverse customer base. As of December 31, 2021, FACO maintained a significant physical presence with 338 leased and operated retail locations, providing local accessibility and personalized service. Complementing its brick-and-mortar footprint, the company also operates a dedicated call center and leverages its online presence to facilitate product distribution and customer engagement, ensuring broad market reach and operational flexibility.
What Products and Services Does FACO Offer?
- Provides non-standard personal automobile insurance to individuals unable to secure coverage from mainstream providers.
- Administers and underwrites non-standard auto insurance policies, managing the associated risks and claims.
- Targets drivers with suboptimal driving records, breaks in insurance history, or specific payment method preferences.
- Offers a diverse portfolio of other insurance products, including motorcycle, renters, homeowners, commercial, pet, life, travel, outdoor vehicle, and hospital indemnity coverage.
- Supplies TeleMed, a subscription service for remote medical consultations, diagnoses, and prescription writing.
- Distributes its insurance products and TeleMed service through 338 leased retail locations across the United States (as of December 31, 2021).
- Utilizes a dedicated call center to support sales, customer service, and policy administration.
- Engages customers and facilitates product distribution via its online presence.
How Does FACO Make Money?
- Generates primary revenue from premiums collected on non-standard personal automobile insurance policies.
- Earns income from premiums for a diversified range of other insurance products, including renters, homeowners, and commercial policies.
- Underwrites insurance policies, taking on the financial risk of claims in exchange for premiums, aiming for profitable risk assessment.
- Receives recurring revenue through subscription fees for its TeleMed service, offering remote healthcare access.
- Leverages a multi-channel distribution strategy—physical retail, call center, and online—to efficiently acquire and service its niche customer base.
What Industry Does FACO Operate In?
First Acceptance Corporation operates within the 'Insurance - Specialty' industry, a segment of the broader Financial Services sector. This niche focuses on providing coverage for individuals and entities that do not fit the criteria of standard insurance markets, often due to higher perceived risk or unique needs. The non-standard auto insurance market, where FACO primarily operates, is characterized by a persistent demand from drivers with suboptimal records, payment challenges, or insurance history gaps. This market is often fragmented, with numerous smaller players competing for market share. FACO's extensive physical presence and specialized underwriting expertise allow it to carve out a distinct position. The industry faces ongoing trends such as increasing regulatory scrutiny, evolving customer expectations for digital services, and the need for robust risk management. FACO's diversification into other insurance products and telehealth services positions it to capture additional revenue streams within this dynamic landscape, while navigating competitive pressures from other specialty insurers.
Who Are FACO's Key Customers?
- Individuals seeking non-standard personal automobile insurance due to factors like driving record or payment history.
- Drivers categorized as high-risk who face difficulty obtaining coverage from standard insurance carriers.
- Consumers requiring various other insurance products, such as motorcycle, renters, homeowners, and pet insurance.
- Individuals interested in subscription-based telehealth services for non-urgent medical consultations.
- Customers who value localized, in-person service alongside digital and call center options for insurance needs.
F-Score 5/9Financial Health
First Acceptance Corporation's Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 0.19 places it in the distress zone, a signal of elevated financial risk.
FACO Valuation & Market Position
With a $199.26M market cap, First Acceptance Corporation sits in the micro-cap segment of the market. Relative to its peer group, FACO's quantitative score of 46/100 is below the peer average of 58/100.
ROE 18%Key Financial Metrics
Return on equity for First Acceptance Corporation stands at 18.4%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 4.7%, showing how much profit it generates from its asset base. FACO trades at a trailing price-to-earnings ratio of 5.80, below the Financial Services sector average of ~18x. Its free cash flow yield is 16.7%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.53 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is 18.0%, the inverse of the P/E and a quick read on earnings relative to price.
Company Profile
First Acceptance Corporation operates in the Insurance - Specialty industry within the Financial Services sector. It is headquartered in Nashville, US. The company is led by CEO Kenneth Duane Russell. FACO has traded publicly since 1972.
FACO Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Specialized focus on the non-standard personal automobile insurance market, serving an underserved demographic.
- Extensive physical retail presence with 338 leased and operated locations as of December 31, 2021.
- Diversified product offerings beyond auto insurance, including various other insurance types and a TeleMed service.
- Established multi-channel distribution strategy encompassing retail, call center, and online platforms.
Bear Case
- Exposure to higher-risk policyholders in the non-standard auto segment, potentially leading to increased claims volatility.
- Reliance on a significant physical retail footprint, which can incur substantial operational overhead costs.
- Operating on the OTC Other tier, which typically implies higher risk factors and potentially lower liquidity compared to major exchanges.
- Limited public disclosure status (Unknown) for an OTC Other tier company, impacting transparency for investors.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026
FACO Latest News
No recent news available for FACO.
FACO Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for FACO.
Price Targets
Wall Street price target analysis for FACO.
FACO MoonshotScore
What does this score mean?
The MoonshotScore rates FACO's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Kenneth Duane Russell
Chief Executive Officer
Unknown. Specific details regarding Kenneth Duane Russell's career history, educational background, and previous roles prior to his current position at First Acceptance Corporation are not provided in the source data.
Track Record: Unknown. Specific achievements, strategic decisions, or company milestones directly attributable to Kenneth Duane Russell's leadership at First Acceptance Corporation are not detailed in the provided information.
FACO OTC Market Information
First Acceptance Corporation trades on the OTC Other tier, which is the lowest of the three tiers on the OTC Markets Group platform. Companies on this tier do not meet the minimum financial standards or disclosure requirements of the higher OTCQX or OTCQB tiers, nor do they meet the stringent listing requirements of major exchanges like the NYSE or NASDAQ. This tier is often characterized by companies with limited public information, making it challenging for investors to conduct comprehensive due diligence. In contrast, companies on major exchanges adhere to strict reporting standards, ensuring greater transparency and investor protection, which is not typically the case for OTC Other securities.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited public information and transparency, making comprehensive due diligence challenging for investors.
- Lower liquidity and wider bid-ask spreads, potentially leading to difficulty in executing trades and increased transaction costs.
- Increased price volatility due to lower trading volume and fewer market participants.
- Higher potential for fraud or manipulation due to less stringent regulatory oversight and reporting requirements.
- Difficulty in obtaining financing or attracting institutional investors, which can impact growth opportunities and capital access.
- Verify the company's current financial statements and audit reports directly from the company, if available, rather than relying solely on third-party sources.
- Thoroughly research the background and track record of the management team, including any past affiliations or regulatory issues.
- Assess the company's business model, competitive landscape, and long-term viability independently.
- Investigate any past or ongoing regulatory actions, legal issues, or enforcement actions against the company or its executives.
- Understand the company's capital structure, outstanding shares, and potential for dilution from future issuances.
- Evaluate the current trading volume, bid-ask spread, and overall liquidity of the stock to understand potential entry and exit challenges.
- Seek independent verification of company claims, operational details, and market position, as information can be less reliable.
- Established operating history since its founding in 1969, indicating a long-standing presence in the market.
- Physical presence with 338 leased and operated retail locations, suggesting tangible operations and customer interaction.
- Clear business model focused on a specific niche within the insurance industry (non-standard auto).
- Identified CEO (Kenneth Duane Russell) and a stated employee count of 633, indicating an organized corporate structure.
- Provides a tangible service (insurance) and a subscription service (TeleMed), demonstrating active business operations.
First Acceptance Corporation Financial Services Stock: Key Questions Answered
What does First Acceptance Corporation do?
First Acceptance Corporation (FACO) is a U.S.-based financial services company specializing in providing, administering, and underwriting non-standard personal automobile insurance. This niche targets individuals who may struggle to obtain coverage from mainstream providers due to factors like driving records, insurance history gaps, or payment preferences. Beyond auto insurance, FACO offers a diversified portfolio including motorcycle, renters, homeowners, commercial, pet, life, travel, outdoor vehicle, and hospital indemnity coverage. Additionally, it provides TeleMed, a subscription service for remote medical consultations. The company distributes its products through a network of 338 retail locations, a call center, and an online platform, serving a broad customer base across the United States.
How does First Acceptance Corporation manage risk in its specialty insurance operations?
First Acceptance Corporation manages risk in its specialty insurance operations by focusing on its expertise in underwriting the non-standard auto market. This involves specialized data analytics and risk assessment models tailored to high-risk drivers, allowing the company to price policies appropriately to cover potential claims. Effective claims management and fraud detection are critical components of its strategy to control losses. While operating in a higher-risk segment, FACO's long-standing presence since 1969 suggests a refined approach to balancing risk exposure with premium generation. The diversification into other insurance products and the TeleMed service also helps to spread risk across different revenue streams, reducing over-reliance on the volatile non-standard auto sector.
What are the financial characteristics of First Acceptance Corporation?
First Acceptance Corporation (FACO) currently holds a market capitalization of $199.26M, indicating its status as a small-cap company. Its P/E ratio stands at 5.8, which may suggest a potentially undervalued stock relative to its earnings. The company demonstrates profitability with a profit margin of 7.1% and a gross margin of 33.7%, reflecting its operational efficiency in underwriting and service delivery. FACO's beta is 0.18, indicating lower volatility compared to the broader market. The company does not currently offer a dividend yield, meaning it reinvests its earnings back into the business rather than distributing them to shareholders. These metrics provide a snapshot of FACO's financial health and market standing.
What are the implications of First Acceptance Corporation trading on the OTC market?
First Acceptance Corporation's listing on the OTC Other tier of the OTC market carries several implications for investors. This tier signifies minimal disclosure requirements, often resulting in limited public financial information and reduced transparency compared to companies on major exchanges like NYSE or NASDAQ. Consequently, investors face higher due diligence burdens. Furthermore, OTC Other stocks typically experience lower trading volumes and wider bid-ask spreads, leading to reduced liquidity. This can make it challenging to buy or sell shares efficiently and may contribute to increased price volatility. These factors collectively contribute to a higher risk profile for investors compared to exchange-listed securities, necessitating thorough research and a clear understanding of the associated market dynamics.
What are the key factors to evaluate for FACO?
First Acceptance Corporation (FACO) holds an AI score of 46/100 (low). P/E: 5.8x vs the S&P 500's ~20-25x. Not financial advice.
How frequently does FACO data refresh on this page?
FACO prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven FACO's recent stock price performance?
First Acceptance Corporation (FACO) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Specialized focus on the non-standard personal automobile insurance market, serving an underserved demographic. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider FACO overvalued or undervalued right now?
First Acceptance Corporation (FACO) trades at 5.8x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- All information is derived directly from the provided source data.
- Specific details for CEO background, track record, and tenure are not available in the source data and are marked as 'Unknown'.
- Competitor information (FMP PEER TICKERS) was not provided in the source data and is marked as 'Unknown'.