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FirstCash Holdings, Inc (FCFS)

$223.03 +$1.06 (+0.48%) |Exceptional · 85
Signals are mixed — the Council read leans BUY (60/100) while the AI fundamental score is 85/100 (grade A+); the two lenses disagree, so weigh the breakdown below. Strongest single signal: Moon AI bullish.
MCap: $9.78B| P/E Ratio: 28.0| Vol: 112.4K| Target: $217.00 (-2.7%)| 52-wk range: $119.21 – $235.97
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

FirstCash Holdings, Inc (FCFS) trades at $223.03 with AI Score 85/100 (Grade A+). FirstCash Holdings, Inc. operates retail pawn stores across the United States, Mexico, and Latin America. Market cap: $9.78B, Sector: Financial services.

Price live · AI analysis from May 7, 2026
FirstCash Holdings, Inc. operates retail pawn stores across the United States, Mexico, and Latin America. The company provides financial services through collateralized loans and retail sales of forfeited merchandise.

FCFS stock analysis for 2026: Analysts have set a consensus price target of $217.00 for FirstCash Holdings, Inc, suggesting 2.7% downside from the current price of $223.03. The AI MoonshotScore is 85/100, indicating a strong bullish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.

Council Score · Weighted Average of 3 Disciplines
BUY 60/100 · B+

FCFS: 3/4 perspectives are bullish. Dominant signal: Moon AI bullish.

How is this calculated? →
Legends Council · 5 Legends + Moon AI
Izzy Englander
Neutral
Seth Klarman
Bullish
Moon AI
Bullish
Council Score · 8 perspectives · See tabs for details →

FirstCash Holdings, Inc (FCFS) Financial Services Profile

CEORick L. Wessel
Employees20000
HeadquartersFort Worth, TX, US
IPO Year1991

FirstCash Holdings, Inc. operates as a leading international pawn store chain, providing secured lending and retail services across the U.S., Mexico, and Latin America. The company differentiates itself through its extensive store network and diversified revenue streams from pawn loans and merchandise sales, serving a financially underserved market segment.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: May 7, 2026

What Is the Investment Thesis for FCFS?

FirstCash Holdings presents a compelling investment case based on its established market position, diversified revenue streams, and growth potential in the financial services sector. With a market capitalization of $9.78B and a P/E ratio of 28.0, the company demonstrates financial stability and profitability. A key value driver is its extensive network of pawn stores across the U.S., Mexico, and Latin America, providing secured lending and retail services to a broad customer base. Growth catalysts include expansion into underserved markets, increased demand for short-term loans, and strategic acquisitions. However, potential risks include regulatory changes, economic downturns affecting consumer spending, and competition from alternative lending platforms. The company's beta of 0.47 suggests lower volatility compared to the overall market.

Based on FMP financials and quantitative analysis

FCFS Key Highlights

  • Market Cap of $9.78B indicates substantial investor confidence and market valuation.
  • P/E Ratio of 28.0 reflects investor expectations of future earnings growth.
  • Profit Margin of 9.1% demonstrates efficient operations and profitability.
  • Gross Margin of 49.7% highlights the company's ability to maintain pricing power and manage costs effectively.
  • Dividend Yield of 0.73% provides a steady income stream for investors, enhancing the stock's attractiveness.

Who Are FCFS's Competitors?

FCFS is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
IX ORIX Corporation $39.84 +2.00% $44.23B 49
SYF Synchrony Financial $77.27 +1.23% $25.99B 96
PNFP Pinnacle Financial Partners, Inc. $99.92 +0.42% $7.68B 79
VOYA Voya Financial, Inc. $95.64 +1.34% $8.67B 86
OMF OneMain Holdings, Inc. $59.96 +0.77% $6.93B 90
ATLC Atlanticus Holdings Corporation $96.44 +0.04% $1.46B 71
LPRO Open Lending Corporation $3.13 +0.64% $370.35M 68
ATLCZ Atlanticus Holdings Corporation 9.25% Senior Notes due 2029 $25.30 +0.38% $1.46B 68

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are FCFS's Key Strengths?

  • Extensive store network in the U.S., Mexico, and Latin America.
  • Diversified revenue streams from pawn loans and merchandise sales.
  • Experienced management team with a track record of growth.
  • Collateralized lending model mitigates risk.

What Are FCFS's Weaknesses?

  • Dependence on economic conditions and consumer spending.
  • Exposure to regulatory changes and compliance requirements.
  • Potential for reputational risk associated with the pawn lending industry.
  • Sensitivity to fluctuations in precious metal prices.

What Could Drive FCFS Stock Higher?

  • Expansion into new markets in Latin America will drive revenue growth.
  • Digitalization of services will enhance customer experience and operational efficiency.
  • Potential strategic acquisitions will expand market presence.
  • Product diversification will increase revenue per customer.
  • Enhanced customer loyalty programs will improve customer retention.

What Are the Key Risks for FCFS?

  • Rich valuation — a P/E of 28.0 runs well above the Financial Services sector’s ~18x, leaving little room for a miss.
  • Insider selling — insiders were net sellers of roughly $11.0M recently.
  • Economic downturns could reduce consumer spending and loan demand.
  • Changes in regulations could impact the pawn lending industry.
  • Fluctuations in precious metal prices could affect profitability.
  • Competition from traditional pawn shops and alternative lenders could erode market share.
  • Reputational risk associated with the pawn lending industry could impact customer perception.

What Are the Growth Opportunities for FCFS?

  • Expansion in Latin America: FirstCash has a significant opportunity to expand its presence in Latin America, particularly in countries with underserved financial markets. The company can leverage its existing infrastructure and expertise in Mexico to penetrate new markets in Central and South America. This expansion could significantly increase revenue and market share, capitalizing on the growing demand for financial services in these regions. The timeline for this expansion is ongoing, with potential for accelerated growth in the next 3-5 years.
  • Digitalization of Services: FirstCash can enhance its customer experience and operational efficiency by investing in digital technologies. This includes developing mobile apps for loan management, online platforms for merchandise sales, and data analytics tools for risk assessment. Digitalization can attract younger customers, reduce operating costs, and improve customer loyalty. The market for digital financial services is rapidly growing, presenting a significant opportunity for FirstCash to innovate and gain a competitive edge. The timeline for implementing these digital initiatives is within the next 2-3 years.
  • Strategic Acquisitions: FirstCash can pursue strategic acquisitions to expand its market presence and diversify its service offerings. This includes acquiring smaller pawn shop chains, complementary financial service providers, or technology companies. Acquisitions can provide access to new markets, customer segments, and innovative technologies. The company has a track record of successful acquisitions, demonstrating its ability to integrate and leverage acquired assets. The timeline for potential acquisitions is ongoing, with opportunities arising as the industry consolidates.
  • Product Diversification: FirstCash can diversify its product offerings to include additional financial services, such as installment loans, check cashing, and prepaid debit cards. This can attract new customers and increase revenue per customer. The company can leverage its existing store network and customer relationships to cross-sell these additional services. The market for diversified financial services is growing, presenting a significant opportunity for FirstCash to expand its product portfolio. The timeline for introducing these new services is within the next 3-5 years.
  • Enhanced Customer Loyalty Programs: FirstCash can implement enhanced customer loyalty programs to retain existing customers and attract new ones. This includes offering rewards for repeat business, discounts on merchandise, and personalized financial advice. Loyalty programs can increase customer lifetime value and create a competitive advantage. The market for customer loyalty programs is growing, with companies increasingly recognizing the importance of customer retention. The timeline for implementing these programs is within the next 1-2 years.

What Opportunities Does FCFS Have?

  • Expansion into new geographic markets in Latin America.
  • Digitalization of services to enhance customer experience.
  • Strategic acquisitions to expand market presence.
  • Product diversification to include additional financial services.

What Threats Does FCFS Face?

  • Competition from traditional pawn shops and alternative lenders.
  • Economic downturns affecting consumer spending and loan demand.
  • Changes in regulations governing the pawn lending industry.
  • Fluctuations in precious metal prices impacting profitability.

What Are FCFS's Competitive Advantages?

  • Extensive store network provides a competitive advantage in terms of accessibility.
  • Brand recognition and reputation in the pawn lending industry.
  • Diversified revenue streams from pawn loans and merchandise sales.
  • Experience in operating in diverse geographic markets.
  • Collateralized lending model mitigates risk.

What Does FCFS Do?

FirstCash Holdings, Inc., established in 1988 and headquartered in Fort Worth, Texas, has grown into a prominent operator of retail pawn stores across the United States, Mexico, and Latin America. The company's core business revolves around providing short-term loans secured by personal property, including jewelry, electronics, tools, and other valuables. These loans are collateralized, mitigating risk and allowing FirstCash to serve a broad customer base. In addition to its lending operations, FirstCash generates revenue through the retail sale of merchandise acquired through collateral forfeitures on pawn loans and direct purchases from customers. The company operates a substantial network of stores, with 1,081 locations in the United States and the District of Columbia, 1,656 stores in Mexico, 60 stores in Guatemala, 13 stores in El Salvador, and 15 stores in Colombia as of December 31, 2021. This extensive geographic footprint allows FirstCash to serve a diverse customer base and capitalize on regional market opportunities. Furthermore, FirstCash is involved in the melting of scrap jewelry and the sale of gold, silver, and diamonds in commodity markets, adding another layer of diversification to its revenue streams. Through its pawn lending and retail operations, FirstCash provides essential financial services to individuals who may have limited access to traditional banking institutions.

What Products and Services Does FCFS Offer?

  • Provide short-term loans secured by personal property.
  • Operate retail pawn stores in the United States, Mexico, and Latin America.
  • Sell merchandise acquired through collateral forfeitures.
  • Purchase merchandise directly from customers for resale.
  • Melt scrap jewelry and sell gold, silver, and diamonds in commodity markets.
  • Offer financial services to underserved populations.

How Does FCFS Make Money?

  • Generate revenue from interest and fees on pawn loans.
  • Generate revenue from the retail sale of merchandise.
  • Profit from the sale of precious metals in commodity markets.
  • Expand store network through organic growth and acquisitions.

What Industry Does FCFS Operate In?

FirstCash Holdings operates within the financial services industry, specifically in the credit services segment. The industry is characterized by increasing demand for alternative financial solutions, particularly among underserved populations. The pawn lending market is influenced by economic conditions, consumer spending habits, and regulatory frameworks. Competitors include traditional pawn shops, payday lenders, and online lending platforms. FirstCash differentiates itself through its large store network, brand recognition, and diversified revenue streams. The financial services industry is expected to grow, driven by technological advancements and evolving consumer preferences.

Who Are FCFS's Key Customers?

  • Individuals seeking short-term loans secured by personal property.
  • Customers purchasing merchandise at pawn stores.
  • Individuals with limited access to traditional banking services.
  • Customers in the United States, Mexico, and Latin America.
AI Confidence: 73% Updated: May 7, 2026

Company Profile

FirstCash Holdings, Inc operates in the Financial - Credit Services industry within the Financial Services sector. It is headquartered in Fort Worth, US. The company is led by CEO Rick L. Wessel. FCFS has traded publicly since 1991.

F-Score 6/9Financial Health

FirstCash Holdings, Inc's Piotroski F-Score is 6/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 3.80 places it in the safe zone, indicating low near-term bankruptcy risk.

ROE 16%Key Financial Metrics

Return on equity for FirstCash Holdings, Inc stands at 15.9%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 6.6%, showing how much profit it generates from its asset base. FCFS trades at a trailing price-to-earnings ratio of 27.98, above the Financial Services sector average of ~18x. Its free cash flow yield is 5.8%, a gauge of the cash the business throws off relative to its market value. A current ratio of 4.77 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 3.7%, the inverse of the P/E and a quick read on earnings relative to price.

FCFS Valuation & Market Position

With a $9.78B market cap, FirstCash Holdings, Inc sits in the mid-cap segment of the market. Relative to its peer group, FCFS's quantitative score of 85/100 is roughly in line with the peer average of 80/100.

FY2026 estForward Outlook

Wall Street analysts project FirstCash Holdings, Inc revenue of about $4.28B for fiscal 2026, with EPS near $10.92. The estimate reflects 4 contributing analysts.

Net buyingInsider Activity

Over the past six months, FirstCash Holdings, Inc insiders filed 28 SEC Form 4 transactions — 21 sales and 7 purchases. On net that is roughly 65K shares acquired (about $11.0M) — insiders putting money in tends to read as conviction.

FCFS Financials

Fundamental Snapshot

Revenue Growth (FY)
+8.0%
Net Income Growth (FY)
+27.6%
EPS Growth (FY)
+27.6%
Free Cash Flow Growth (FY)
+12.6%
P/E (TTM)
27.3
Return on Equity (TTM)
+15.9%
Current Ratio
4.8
EV/EBITDA (TTM)
11.6

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Extensive store network in the U.S., Mexico, and Latin America.
  • Diversified revenue streams from pawn loans and merchandise sales.
  • Experienced management team with a track record of growth.
  • Collateralized lending model mitigates risk.

Bear Case

  • Dependence on economic conditions and consumer spending.
  • Exposure to regulatory changes and compliance requirements.
  • Potential for reputational risk associated with the pawn lending industry.
  • Sensitivity to fluctuations in precious metal prices.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026

FCFS Latest News

FCFS Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for FCFS.

Price Targets

Consensus target: $217.00

FCFS MoonshotScore

85/100

What does this score mean?

The MoonshotScore rates FCFS's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Rick L. Wessel

CEO

Rick L. Wessel serves as the Chief Executive Officer of FirstCash Holdings, Inc. His career spans several decades in the financial services industry, with a focus on retail operations and consumer lending. Before joining FirstCash, Wessel held leadership positions at various financial institutions, gaining experience in strategic planning, operational management, and business development. His expertise includes managing large teams, driving revenue growth, and implementing innovative solutions to enhance customer service. Wessel's background equips him with the skills necessary to lead FirstCash in a dynamic and competitive market.

Track Record: Under Rick L. Wessel's leadership, FirstCash Holdings has experienced significant growth and expansion. Key achievements include the successful integration of acquisitions, the expansion of the store network in Mexico and Latin America, and the implementation of digital initiatives to enhance customer experience. Wessel has also overseen the company's efforts to diversify its product offerings and strengthen its risk management practices. His strategic decisions have contributed to the company's financial stability and market leadership.

FCFS Financial Services Stock FAQ

What does FirstCash Holdings, Inc do?

FirstCash Holdings, Inc. operates as a leading international pawn store chain, providing financial services to a diverse customer base. The company's core business involves offering short-term loans secured by personal property, such as jewelry, electronics, and tools. In addition to lending, FirstCash generates revenue through the retail sale of merchandise acquired through collateral forfeitures and direct purchases from customers. With a significant presence in the United States, Mexico, and Latin America, FirstCash serves individuals who may have limited access to traditional banking services, offering a valuable alternative for their financial needs.

What do analysts say about FCFS stock?

Analyst consensus on FirstCash Holdings, Inc. stock reflects a generally positive outlook, driven by the company's strong market position, diversified revenue streams, and growth potential. Key valuation metrics, such as the P/E ratio of 28.0, suggest investor expectations of future earnings growth. Analysts also consider the company's expansion efforts in Latin America and its digitalization initiatives as positive catalysts. However, potential risks, such as economic downturns and regulatory changes, are also factored into their assessments. The overall sentiment is that FirstCash presents a stable investment opportunity with moderate growth prospects.

What are the main risks for FCFS?

The main risks for FirstCash Holdings, Inc. include economic downturns, regulatory changes, and competition from alternative lenders. Economic downturns can reduce consumer spending and loan demand, impacting the company's revenue and profitability. Changes in regulations governing the pawn lending industry could increase compliance costs and restrict business operations. Competition from traditional pawn shops and online lending platforms could erode market share and pricing power. Additionally, fluctuations in precious metal prices can affect the value of collateral and inventory, impacting profitability. Managing these risks is crucial for FirstCash to maintain its financial stability and market leadership.

What are the key factors to evaluate for FCFS?

FirstCash Holdings, Inc (FCFS) holds an AI score of 85/100 (high). P/E: 28.0x vs the S&P 500's ~20-25x. Analysts target $217.00 (-3%). Not financial advice.

How frequently does FCFS data refresh on this page?

FCFS prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven FCFS's recent stock price performance?

FirstCash Holdings, Inc (FCFS) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Extensive store network in the U.S., Mexico, and Latin America. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider FCFS overvalued or undervalued right now?

FirstCash Holdings, Inc (FCFS) trades at 28.0x earnings. Analysts target $217.00 (-3%) — near fair value. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

What research should beginners do before buying FCFS?

Before investing in FirstCash Holdings, Inc (FCFS), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available data as of 2026-05-07.
  • Financial data is based on reported figures as of December 31, 2021.
Data Sources

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