Gen Digital Inc. (GEN)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Gen Digital Inc. (GEN) trades at $26.67 with AI Score 68/100 (Grade B+). Gen Digital Inc. is a leading provider of cyber safety solutions, offering a comprehensive suite of products designed to protect consumers from online threats. Market cap: $16.07B, Sector: Technology.
Price live · AI analysis from May 10, 2026GEN stock analysis for 2026: Analysts have set a consensus price target of $32.00 for Gen Digital Inc., suggesting 20.0% upside from the current price of $26.67. The AI MoonshotScore is 68/100, indicating a bullish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.
GEN: 5/7 perspectives are bullish. Dominant signal: Seth Klarman bullish.
How is this calculated? →Gen Digital Inc. (GEN) Technology Profile & Competitive Position
Gen Digital Inc. specializes in delivering advanced cyber safety solutions, including Norton 360 and identity theft protection services, positioning itself as a key player in the global cybersecurity market with a focus on consumer protection and privacy.
What Is the Investment Thesis for GEN?
Gen Digital Inc. is positioned for growth due to its robust product offerings and increasing demand for cybersecurity solutions. With a market cap of $16.07B and a P/E ratio of 7.5, the company demonstrates strong profitability, reflected in a profit margin of 19.5% and a gross margin of 74.1%. Key growth catalysts include the expansion of its Norton 360 platform and the increasing adoption of its identity theft protection services, particularly in regions experiencing rising cyber threats. The company's focus on enhancing user privacy and security through innovative solutions, such as the Norton Secure VPN and Dark Web Monitoring, aligns with market trends favoring comprehensive cybersecurity measures. However, potential risks include competition from established players and emerging startups in the cybersecurity sector, which could impact market share and pricing strategies. Overall, Gen Digital's strategic initiatives and market positioning suggest a strong foundation for continued growth.
Based on FMP financials and quantitative analysis
GEN Key Highlights
- Market cap of $16.07B, indicating strong market presence.
- P/E ratio of 7.5, reflecting attractive valuation relative to earnings.
- Profit margin of 19.5%, showcasing operational efficiency.
- Gross margin of 74.1%, indicating high profitability on sales.
- Dividend yield of 2.20%, providing a return to shareholders.
Who Are GEN's Competitors?
GEN is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| CHKP Check Point Software Technologies Ltd. | $136.58 | +1.71% | $14.24B | 56 |
| AKAM Akamai Technologies, Inc. | $113.17 | +0.32% | $16.45B | 61 |
| FFIV F5, Inc. | $408.14 | -3.78% | 24B | 86 |
| CPAY Corpay, Inc. | $352.46 | +3.38% | $23.04B | 67 |
| KSPI Joint Stock Company Kaspi.kz | $89.82 | +1.68% | $17.07B | 63 |
| CFLT Confluent, Inc. | $30.99 | +0.00% | $11.08B | 71 |
| NET Cloudflare, Inc. | $242.14 | -1.69% | $85.95B | 67 |
| XNDU Xanadu Quantum Technologies Limited Class B Subordinate Voting Shares | $11.62 | -1.94% | $263.08M | 67 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are GEN's Key Strengths?
- Strong market presence with a diverse product portfolio.
- High gross margin indicating efficient operations.
- Established brand reputation in cybersecurity.
- Robust customer base across multiple regions.
What Are GEN's Weaknesses?
- Dependence on consumer subscription revenue for growth.
- Vulnerability to intense competition in the cybersecurity market.
- Potential challenges in scaling operations globally.
- Limited presence in enterprise cybersecurity solutions.
What Could Drive GEN Stock Higher?
- Launch of new features in Norton 360 aimed at enhancing user experience and security.
- Expansion of identity theft protection services in new international markets.
- Continuous updates to cybersecurity products to address emerging threats.
- Strategic partnerships with telecom providers to enhance distribution channels.
- Increased marketing efforts to raise awareness of cybersecurity solutions.
What Are the Key Risks for GEN?
- Financial-distress signal — its Altman Z-Score of 1.35 sits in the distress zone (elevated bankruptcy risk).
- Competition from both established players and new entrants in the cybersecurity market.
- Regulatory changes impacting data privacy and security practices.
- Economic fluctuations affecting consumer spending on subscription services.
- Cyber threats evolving rapidly, requiring constant innovation.
What Are the Growth Opportunities for GEN?
- Growth opportunity 1: The global cybersecurity market is projected to reach $345.4 billion by 2026, driven by increasing cyber threats and regulatory requirements. Gen Digital's expansion of its Norton 360 platform and identity theft protection services positions it well to capture a significant portion of this growth, particularly as consumers become more aware of the importance of online security.
- Growth opportunity 2: The demand for VPN services is on the rise, with the global VPN market expected to grow at a CAGR of 15% through 2027. Gen Digital's Norton Secure VPN solution addresses this need, providing consumers with enhanced online privacy and security, which could lead to increased subscriptions and revenue growth.
- Growth opportunity 3: The increasing prevalence of data breaches and identity theft is creating a robust market for identity protection services. Gen Digital's LifeLock offering is well-positioned to capitalize on this trend, as consumers seek reliable solutions to monitor and protect their personal information, potentially driving substantial revenue growth.
- Growth opportunity 4: The rise in remote work has heightened the need for comprehensive cybersecurity solutions among consumers and businesses. Gen Digital can leverage this trend by promoting its suite of products, such as Norton 360 and Avira Security, to address the unique challenges posed by remote work environments, leading to increased market penetration.
- Growth opportunity 5: The expansion of e-commerce and digital transactions is creating opportunities for companies providing online security solutions. Gen Digital's focus on enhancing consumer protection through products like Dark Web Monitoring and Online Reputation Management can help capture this growing segment, driving further growth in revenue.
What Opportunities Does GEN Have?
- Growing demand for cybersecurity solutions amid rising cyber threats.
- Expansion into emerging markets with increasing internet penetration.
- Potential for partnerships with tech companies for product integration.
- Development of new products to address evolving cybersecurity needs.
What Threats Does GEN Face?
- Rapid technological advancements leading to new competitive entrants.
- Increasing regulatory scrutiny in data protection and privacy.
- Potential economic downturns affecting consumer spending.
- Evolving cyber threats that may challenge existing solutions.
What Are GEN's Competitive Advantages?
- Strong brand recognition and trust built over decades in the cybersecurity space.
- Comprehensive product offerings that address a wide range of consumer needs.
- Established partnerships with retailers and telecom providers for market reach.
- Innovative technology solutions that enhance user privacy and security.
- A loyal customer base benefiting from continuous product improvements.
What Does GEN Do?
Founded in 1982, Gen Digital Inc., formerly known as NortonLifeLock Inc., has evolved into a prominent provider of cyber safety solutions, catering to consumers across the United States, Canada, Latin America, Europe, the Middle East, Africa, the Asia Pacific, and Japan. The company’s flagship product, Norton 360, offers an integrated platform that provides extensive protection against malware, viruses, adware, ransomware, and various online threats for PCs, Macs, and mobile devices. Additionally, Gen Digital provides the Norton and LifeLock identity theft protection solution, which includes monitoring, alerts, and restoration services. Other notable offerings include the Norton Secure VPN, which enhances online privacy through encrypted data tunnels, and the Privacy Monitor Assistant, a service that helps users remove personal information from data brokers. The company also markets products like Home Title Protect, Avira Security, and Dark Web Monitoring, all aimed at enhancing consumer cybersecurity. Gen Digital markets its products through diverse channels, including retailers, telecom service providers, and e-commerce platforms. The company’s commitment to innovation and consumer safety has solidified its position in the cybersecurity landscape, making it a trusted name in protecting personal information online.
What Products and Services Does GEN Offer?
- Provide comprehensive cyber safety solutions for consumers.
- Offer Norton 360, a platform for malware and virus protection.
- Deliver identity theft protection services through LifeLock.
- Enhance online privacy with Norton Secure VPN.
- Monitor the Dark Web for personal information breaches.
- Assist in managing online reputations and digital privacy.
How Does GEN Make Money?
- Generate revenue through subscription-based services for cybersecurity products.
- Sell products through various channels, including retailers and e-commerce platforms.
- Provide value-added services, such as identity theft monitoring and restoration.
- Leverage partnerships with telecom service providers and hardware manufacturers.
- Offer specialized services like Privacy Monitor Assistant for additional revenue.
What Industry Does GEN Operate In?
The cybersecurity industry is experiencing significant growth, driven by increasing cyber threats and a heightened awareness of online security. As businesses and consumers alike prioritize digital safety, the demand for comprehensive cybersecurity solutions is expected to rise. The global cybersecurity market is projected to grow at a CAGR of over 10% in the coming years, with key players like Gen Digital Inc. competing against established firms such as Check Point Software Technologies Ltd. and Akamai Technologies, Inc. Gen Digital's focus on consumer-oriented solutions positions it uniquely within this competitive landscape, allowing it to capture a substantial share of the growing market.
Who Are GEN's Key Customers?
- Individual consumers seeking protection from online threats.
- Families looking for comprehensive cybersecurity solutions.
- Businesses requiring identity theft protection for employees.
- Retailers and telecom providers as distribution partners.
- E-commerce platforms integrating cybersecurity solutions.
Company Profile
Gen Digital Inc. operates in the Software - Infrastructure industry within the Technology sector. It is headquartered in Tempe, US. The company is led by CEO Vincent Pilette. GEN has traded publicly since 1989.
F-Score 6/9Financial Health
Gen Digital Inc.'s Piotroski F-Score is 6/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 1.35 places it in the distress zone, a signal of elevated financial risk.
ROE 40%Key Financial Metrics
Return on equity for Gen Digital Inc. stands at 39.9%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 6.2%, showing how much profit it generates from its asset base. GEN trades at a trailing price-to-earnings ratio of 7.49, below the Technology sector average of ~38x. Its free cash flow yield is 10.7%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.40 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is 6.9%, the inverse of the P/E and a quick read on earnings relative to price.
GEN Valuation & Market Position
With a $16.07B market cap, Gen Digital Inc. sits in the large-cap segment of the market. Relative to its peer group, GEN's quantitative score of 68/100 is roughly in line with the peer average of 67/100.
FY2026 estForward Outlook
Wall Street analysts project Gen Digital Inc. revenue of about $4.96B for fiscal 2026, with EPS near $2.55. The estimate reflects 6 contributing analysts.
Net buyingInsider Activity
Over the past six months, Gen Digital Inc. insiders filed 25 SEC Form 4 transactions — 12 sales and 13 purchases. On net that is roughly 1.0M shares acquired (about $4.9M) — insiders putting money in tends to read as conviction.
GEN Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2026
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in Gen Digital's future, indicating that key executives believe in the company's growth potential.
- Community sentiment has shifted positively, with discussions highlighting strong product innovations that resonate well with users.
- Analysts have noted an uptick in demand for cybersecurity solutions, positioning Gen Digital favorably in a growing market.
- Recent partnerships with tech firms enhance credibility and expand market reach, fostering optimism among investors.
Bear Case
- Concerns over increasing competition in the cybersecurity space have led some investors to question Gen Digital's market position.
- Recent earnings reports showed slower than expected growth, prompting skepticism about the company's ability to scale effectively.
- Negative sentiment from some analysts centers around potential regulatory challenges that could impact operational flexibility.
- Social media discussions reveal a faction of investors worried about the sustainability of recent product successes, indicating a lack of long-term confidence.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
GEN Latest News
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MoneyLion Survey Finds Summer Financial Pressure Hits Gen Z The Hardest
prnewswire.com · Jun 18, 2026
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Daily – Vickers Top Buyers & Sellers for 06/15/2026
Argus Research · Jun 15, 2026
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GEN Restaurant Group Secures Retail Placement at Smart & Final Stores
globenewswire.com · Jun 15, 2026
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Shares of software companies are trading lower amid overall market weakness as investors rotate out of growth stocks.
Benzinga · Jun 9, 2026
GEN Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for GEN.
Price Targets
Consensus target: $32.00
GEN MoonshotScore
What does this score mean?
The MoonshotScore rates GEN's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
MoneyLion Survey Finds Summer Financial Pressure Hits Gen Z The Hardest
Daily – Vickers Top Buyers & Sellers for 06/15/2026
GEN Restaurant Group Secures Retail Placement at Smart & Final Stores
Shares of software companies are trading lower amid overall market weakness as investors rotate out of growth stocks.
Leadership: Vincent Pilette
CEO
Vincent Pilette has extensive experience in the technology sector, having held various leadership roles in prominent companies. He has a strong background in driving growth and innovation, with a focus on enhancing customer experiences. Pilette holds a degree in business administration and has been instrumental in shaping Gen Digital's strategic direction.
Track Record: Under Vincent Pilette's leadership, Gen Digital has successfully rebranded from NortonLifeLock Inc. to Gen Digital Inc., reflecting a renewed focus on comprehensive cyber safety solutions. His strategic initiatives have led to an expansion of the company's product offerings and increased market penetration.
GEN Technology Stock FAQ
What does Gen Digital Inc. do?
Gen Digital Inc. specializes in providing cyber safety solutions, including Norton 360 for malware protection, LifeLock for identity theft protection, and various privacy-enhancing services. The company caters to consumers across multiple regions, offering products designed to safeguard personal information and enhance online security.
What do analysts say about GEN stock?
Analysts generally view Gen Digital Inc. as a solid player in the cybersecurity sector, with a focus on growth potential driven by increasing demand for online safety solutions. Key valuation metrics indicate a reasonable P/E ratio of 7.5, suggesting that the stock is fairly valued relative to its earnings, with growth considerations linked to the expansion of its product offerings.
What are the main risks for GEN?
Gen Digital Inc. faces several risks, including intense competition from both established cybersecurity firms and emerging startups, which could impact market share. Additionally, regulatory changes regarding data privacy may affect operational practices, while economic fluctuations could influence consumer spending on subscription services. Rapidly evolving cyber threats also necessitate continuous innovation to maintain market relevance.
What are the key factors to evaluate for GEN?
Gen Digital Inc. (GEN) holds an AI score of 68/100 (moderate). P/E: 7.5x vs the S&P 500's ~20-25x. Analysts target $32.00 (+20%). Not financial advice.
How frequently does GEN data refresh on this page?
GEN prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven GEN's recent stock price performance?
Gen Digital Inc. (GEN) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong market presence with a diverse product portfolio. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider GEN overvalued or undervalued right now?
Gen Digital Inc. (GEN) trades at 7.5x earnings. Analysts target $32.00 (+20%) — upside seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying GEN?
Before investing in Gen Digital Inc. (GEN), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Data is based on the latest available information and may be subject to change.