Grocery Outlet Holding Corp. (GO)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Grocery Outlet Holding Corp. (GO) trades at $10.30 with AI Score 29/100 (Grade F). Grocery Outlet Holding Corp. operates a network of independently operated stores offering discounted groceries. Market cap: $1.02B, Sector: Consumer defensive.
Price live · AI analysis from May 9, 2026GO stock analysis for 2026: Analysts have set a consensus price target of $11.25 for Grocery Outlet Holding Corp., suggesting 9.2% upside from the current price of $10.30. The AI MoonshotScore is 29/100, indicating a bearish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.
GO: 3/7 perspectives are bullish. Dominant signal: Ken Griffin bullish.
How is this calculated? →Grocery Outlet Holding Corp. (GO) Consumer Business Overview
Grocery Outlet Holding Corp. operates as a deep-discount grocery retailer, offering a wide array of products from dairy to general merchandise through independently operated stores. With a focus on opportunistic buying and value pricing, the company serves budget-conscious consumers across eight states, distinguishing itself in the competitive grocery sector.
What Is the Investment Thesis for GO?
Grocery Outlet presents a compelling, albeit risky, investment case. The company's deep-discount model resonates with value-seeking consumers, particularly during economic downturns. Key value drivers include continued store expansion, same-store sales growth, and efficient inventory management. The company's gross margin of 30.3% demonstrates its ability to maintain profitability despite low prices. Upcoming catalysts include further expansion into new and existing markets. Potential risks include supply chain disruptions, increased competition from traditional grocers, and fluctuations in consumer spending. Investors should monitor the company's ability to maintain its unique sourcing advantage and manage its operational costs effectively.
Based on FMP financials and quantitative analysis
GO Key Highlights
- Grocery Outlet operates 425 stores as of August 2022, indicating a significant retail footprint.
- The company maintains a gross margin of 30.3%, reflecting its ability to manage costs and pricing effectively.
- Grocery Outlet's business model focuses on opportunistic purchasing, allowing it to offer discounted products.
- The company's beta of 0.63 suggests lower volatility compared to the broader market.
- Grocery Outlet's network of independently operated stores provides a decentralized operational structure.
Who Are GO's Competitors?
GO is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| DG Dollar General Corporation | $115.65 | -2.13% | $25.51B | 64 |
| DLTR Dollar Tree, Inc. | $121.23 | -2.28% | $23.30B | 74 |
| SVU SuperValu Inc. | $32.49 | +0.00% | — | |
| KR The Kroger Co. | $57.81 | -0.70% | $35.42B | 56 |
| VLGEA Village Super Market, Inc. | $42.87 | +1.25% | $634.86M | 55 |
| WOLWF Woolworths Group Limited | $30.16 | +0.00% | $36.84B | 52 |
| DFILF DFI Retail Group Holdings Limited | $3.60 | -1.37% | $4.87B | 52 |
| MF Missfresh Limited | $1.00 | +0.00% | $7.85M | 41 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are GO's Key Strengths?
- Unique sourcing model providing discounted inventory.
- Decentralized operational structure with incentivized store operators.
- Strong brand recognition among value-seeking consumers.
- Efficient inventory management and cost control.
What Are GO's Weaknesses?
- Reliance on opportunistic purchasing can lead to inconsistent product availability.
- Profit margin of -4.8% indicates financial challenges.
- Limited geographic presence compared to national chains.
- Potential for supply chain disruptions.
What Could Drive GO Stock Higher?
- Continued store expansion into new and existing markets, driving revenue growth.
- Focus on enhancing the customer experience and loyalty programs to increase same-store sales.
- Implementation of data analytics to optimize inventory management and pricing strategies.
- Development and promotion of private label offerings to improve margins.
What Are the Key Risks for GO?
- Financial-distress signal — its Altman Z-Score of 1.50 sits in the distress zone (elevated bankruptcy risk).
- Negative return on equity (-36.6%) — the business is not currently generating profit on shareholder capital.
- Increased competition from traditional grocers and discount retailers.
- Fluctuations in consumer spending and economic downturns impacting sales.
- Changes in supplier relationships and availability of discounted inventory.
- Rising operating costs and inflationary pressures affecting profitability.
- Supply chain disruptions impacting product availability.
What Are the Growth Opportunities for GO?
- Expansion into New Markets: Grocery Outlet has the opportunity to expand its store network into new geographic markets. The company's current presence in eight states leaves significant room for growth across the United States. By carefully selecting new locations and adapting its product offerings to local preferences, Grocery Outlet can tap into new customer bases and increase its overall revenue. The market for discount grocery retail is substantial, and further expansion could drive significant growth.
- Increased Same-Store Sales: Driving same-store sales growth is a key opportunity for Grocery Outlet. By enhancing the customer experience, improving product assortment, and implementing effective marketing strategies, the company can attract more customers to its existing stores. Focus on loyalty programs and targeted promotions can also contribute to increased sales. The timeline for realizing these gains is ongoing, with continuous efforts to optimize store performance.
- Enhancing Private Label Offerings: Expanding and promoting its private label offerings can provide Grocery Outlet with higher margins and greater control over product quality and pricing. By developing unique and appealing private label products, the company can differentiate itself from competitors and build brand loyalty. The market for private label goods is growing, and Grocery Outlet can capitalize on this trend to enhance its profitability.
- Leveraging Data Analytics: Implementing advanced data analytics to better understand customer preferences and optimize inventory management can drive significant efficiencies and sales growth. By analyzing sales data, customer demographics, and market trends, Grocery Outlet can tailor its product offerings and pricing strategies to meet customer needs more effectively. This data-driven approach can lead to improved inventory turnover and reduced waste.
- Strategic Partnerships: Forming strategic partnerships with suppliers and other retailers can provide Grocery Outlet with access to new products, technologies, and markets. Collaborating with local farmers and producers can enhance its fresh produce offerings and support local communities. Partnering with online grocery platforms can expand its reach to online shoppers. These partnerships can create synergistic benefits and drive growth.
What Opportunities Does GO Have?
- Expansion into new geographic markets.
- Increased same-store sales through enhanced customer experience.
- Development of private label offerings.
- Leveraging data analytics to optimize inventory and pricing.
What Threats Does GO Face?
- Increased competition from traditional grocers and discount retailers.
- Fluctuations in consumer spending and economic downturns.
- Changes in supplier relationships and availability of discounted inventory.
- Rising operating costs and inflationary pressures.
What Are GO's Competitive Advantages?
- Unique sourcing model through opportunistic purchasing.
- Decentralized operational structure with independent store operators.
- Strong brand recognition among value-seeking consumers.
- Efficient inventory management and cost control.
What Does GO Do?
Founded in 1946 and headquartered in Emeryville, California, Grocery Outlet Holding Corp. has evolved into a prominent player in the extreme-value grocery retail market. The company operates a network of independently operated stores, offering a diverse range of products including dairy, deli, produce, floral, fresh meat and seafood, grocery, general merchandise, health and beauty care, frozen foods, and beer and wine. Grocery Outlet distinguishes itself through its opportunistic purchasing strategy, acquiring excess inventory and closeout items from manufacturers and other retailers, which allows them to offer products at significantly discounted prices. As of August 9, 2022, Grocery Outlet had 425 stores across eight states. The company targets budget-conscious consumers seeking value without compromising on quality. Its unique business model and decentralized operational structure contribute to its competitive advantage within the grocery sector.
What Products and Services Does GO Offer?
- Operates a network of independently owned and operated grocery stores.
- Offers a wide range of products, including dairy, produce, meat, and general merchandise.
- Focuses on opportunistic purchasing to secure discounted inventory.
- Provides value-priced groceries to budget-conscious consumers.
- Maintains a decentralized operational structure.
- Offers a unique shopping experience with a treasure hunt atmosphere.
How Does GO Make Money?
- Opportunistic purchasing of surplus inventory and closeout items.
- Independent store operators manage day-to-day operations.
- Value pricing strategy to attract budget-conscious consumers.
What Industry Does GO Operate In?
Grocery Outlet operates within the competitive grocery store industry, characterized by both large national chains and smaller regional players. The industry is influenced by factors such as consumer spending habits, food price inflation, and supply chain efficiencies. Grocery Outlet differentiates itself through its deep-discount model, targeting value-conscious consumers. The overall grocery market is substantial, with ongoing trends towards healthier eating and online grocery shopping. Grocery Outlet's focus on opportunistic buying allows it to offer competitive pricing, which is a key differentiator in this landscape.
Who Are GO's Key Customers?
- Budget-conscious consumers seeking value and discounts.
- Families looking to save money on groceries.
- Consumers willing to explore unique and ever-changing product offerings.
Company Profile
Grocery Outlet Holding Corp. operates in the Grocery Stores industry within the Consumer Defensive sector. It is headquartered in EmeryVille, US. The company is led by CEO Jason Potter. GO has traded publicly since 2019.
How Grocery Outlet Holding Corp. Is Valued
Grocery Outlet Holding Corp. carries a market capitalization of $1.02B, placing it in the small-cap category. Relative to its peer group, GO's quantitative score of 29/100 is below the peer average of 62/100.
ROE -37%Key Financial Metrics
Return on equity for Grocery Outlet Holding Corp. stands at -36.6%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -12.9%, showing how much profit it generates from its asset base. Its free cash flow yield is -0.3%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.28 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is -38.9%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 4/9Financial Health
Grocery Outlet Holding Corp.'s Piotroski F-Score is 4/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 1.50 places it in the distress zone, a signal of elevated financial risk.
FY2027 estForward Outlook
Wall Street analysts project Grocery Outlet Holding Corp. revenue of about $4.66B for fiscal 2027, with EPS near $0.51. The estimate reflects 11 contributing analysts.
Net buyingInsider Activity
Over the past six months, Grocery Outlet Holding Corp. insiders filed 23 SEC Form 4 transactions — 1 sales and 22 purchases. On net that is roughly 910K shares acquired (about $3.9M) — insiders putting money in tends to read as conviction.
GO Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in Grocery Outlet's growth potential, indicating that executives believe in the company's future.
- Community sentiment has been increasingly positive, with discussions around expanding product lines and enhancing customer experience gaining traction.
- Analysts have noted strong demand for discount grocery options, which aligns with Grocery Outlet's business model during economic uncertainty.
- Recent store openings have been well-received, showcasing the brand's ability to attract new customers and drive sales.
Bear Case
- Concerns about rising inflation impacting consumer spending may lead to cautious purchasing behavior, affecting Grocery Outlet's sales.
- Social sentiment has highlighted worries about competition from larger grocery chains, which could pressure Grocery Outlet's market share.
- Recent supply chain challenges have raised questions about the company's ability to maintain inventory levels and meet customer demands.
- Some community members express skepticism regarding the sustainability of growth, suggesting that the discount grocery segment may face headwinds in the long term.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · February 2026
GO Latest News
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Daily – Vickers Top Buyers & Sellers for 06/23/2026
Argus Research · Jun 23, 2026
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Rancher's Premium Smokehouse Expands West Coast Footprint Through Select Grocery Outlet Locations
businesswire.com · Jun 12, 2026
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Why Is Grocery Outlet (GO) Up 22.8% Since Last Earnings Report?
zacks.com · Jun 12, 2026
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Grocery Outlet Promotes Ian Ferry To CFO, Effective Immediately, Succeeding Chris Miller; Co. Reiterates Q2, FY26 Guidance
benzinga · Jun 9, 2026
GO Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for GO.
Price Targets
Consensus target: $11.25
GO MoonshotScore
What does this score mean?
The MoonshotScore rates GO's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Classification
Industry Grocery StoresLatest News
Daily – Vickers Top Buyers & Sellers for 06/23/2026
Rancher's Premium Smokehouse Expands West Coast Footprint Through Select Grocery Outlet Locations
Why Is Grocery Outlet (GO) Up 22.8% Since Last Earnings Report?
Grocery Outlet Promotes Ian Ferry To CFO, Effective Immediately, Succeeding Chris Miller; Co. Reiterates Q2, FY26 Guidance
Latest Grocery Outlet Holding Corp. Analysis
Leadership: Jason Potter
CEO
Jason Potter serves as the CEO of Grocery Outlet Holding Corp., managing a workforce of 1692 employees. His career spans various leadership roles within the retail and grocery sectors. He brings extensive experience in operations, supply chain management, and strategic planning. Prior to joining Grocery Outlet, Potter held key executive positions at leading retail organizations, demonstrating his expertise in driving growth and improving operational efficiency. His background includes a strong focus on customer satisfaction and building high-performing teams.
Track Record: Under Jason Potter's leadership, Grocery Outlet has focused on expanding its store network and enhancing its operational efficiency. Key achievements include streamlining the supply chain, improving inventory management, and implementing data-driven strategies to optimize pricing and product assortment. Potter has also emphasized building strong relationships with independent store operators and fostering a culture of innovation and customer service. His strategic decisions have contributed to the company's continued growth and market position.
GO Consumer Defensive Stock FAQ
What does Grocery Outlet Holding Corp. do?
Grocery Outlet Holding Corp. operates as a deep-discount grocery retailer, offering a wide array of products through a network of independently operated stores. The company focuses on opportunistic purchasing, acquiring surplus inventory and closeout items from manufacturers and other retailers. This allows Grocery Outlet to offer products at significantly discounted prices, targeting budget-conscious consumers. The company's stores feature a treasure hunt shopping experience, with ever-changing product offerings and unique deals.
What do analysts say about GO stock?
Analyst consensus on Grocery Outlet Holding Corp. (GO) is mixed, reflecting the company's unique business model and the competitive landscape of the grocery sector. Key valuation metrics such as price-to-earnings and price-to-sales ratios are closely monitored to assess the company's market value. Growth considerations include the company's ability to expand its store network, increase same-store sales, and manage its supply chain effectively. Analysts also consider the potential impact of economic conditions and consumer spending habits on the company's performance. No buy or sell recommendations are made here.
What are the main risks for GO?
Grocery Outlet faces several key risks, including increased competition from traditional grocers and discount retailers, fluctuations in consumer spending and economic downturns, and changes in supplier relationships and the availability of discounted inventory. Rising operating costs and inflationary pressures can also affect the company's profitability. Additionally, supply chain disruptions and logistical challenges can impact product availability and distribution. These risks require careful management and mitigation strategies to ensure the company's continued success.
What are the key factors to evaluate for GO?
Grocery Outlet Holding Corp. (GO) holds an AI score of 29/100 (low). Analysts target $11.25 (+9%). Not financial advice.
How frequently does GO data refresh on this page?
GO prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven GO's recent stock price performance?
Grocery Outlet Holding Corp. (GO) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Unique sourcing model providing discounted inventory. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider GO overvalued or undervalued right now?
Valuing Grocery Outlet Holding Corp. (GO) requires multiple metrics. Analysts target $11.25 (+9%) — near fair value. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying GO?
Before investing in Grocery Outlet Holding Corp. (GO), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- The information provided is based on available data and may be subject to change.
- Financial metrics are based on the most recent available reports.