GoHealth, Inc. (GOCO) Stock Analysis
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
GoHealth, Inc. (GOCO) trades at $0.305 with AI Score 50/100 (Grade B). GoHealth, Inc. operates as a health insurance marketplace, leveraging technology to connect individuals with suitable plans. Market cap: $8.94M, Sector: Financial services.
Price as of Jul 23, 2026 · Last analyzed: May 10, 2026Analyst Coverage for GOCO: GOCO does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates GOCO against Financial Services peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.
GOCO: 2/3 scored disciplines lean bearish. Dominant signal: Seth Klarman bearish.
How is this calculated? →Why this analysis is different
- A 9-signal quantitative MoonshotScore built from filings, insider activity, and market data — computed from the numbers, not from opinion.
- An AI Council read across up to eight perspectives — value, macro, quantitative, and momentum lenses — that shows where they disagree instead of averaging the tension away.
- Figures come straight from FMP and Yahoo Finance filings data. The AI writes the narrative around the numbers — it never edits the numbers.
GoHealth, Inc. (GOCO) Financial Services Profile
GoHealth, Inc. is a health insurance marketplace utilizing a technology platform with machine-learning algorithms to match individuals with appropriate plans, primarily focusing on Medicare and individual & family plans within the competitive U.S. insurance brokerage sector. The company operates through internal and external segments.
What Is the Investment Thesis for GOCO?
GoHealth, Inc. presents a unique investment opportunity within the health insurance marketplace, driven by its technology platform and focus on the growing Medicare segment. The company's machine-learning algorithms provide a competitive advantage in matching individuals with suitable health plans. However, the company's negative profit margin of -71.1% warrants careful consideration. Key catalysts include the continued expansion of the Medicare market and potential partnerships with healthcare providers. Investors should monitor the company's ability to achieve profitability and manage its operating expenses. The company's beta of 1.60 indicates higher volatility compared to the market.
Based on FMP financials and quantitative analysis
GOCO Key Highlights
- GoHealth operates in the health insurance marketplace, focusing on Medicare and individual & family plans.
- The company utilizes a technology platform with machine-learning algorithms to match individuals with suitable health insurance plans.
- GoHealth's gross margin stands at 80.5%, indicating strong potential for profitability if operating expenses are managed effectively.
- The company has a market capitalization of $8.94M, reflecting its current valuation in the market.
- GoHealth operates through four segments: Medicare—Internal, Medicare—External, Individual and Family Plans (IFP) and Other—Internal, and IFP and Other—External.
Who Are GOCO's Competitors?
GOCO is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| MAAS Highest Performances Holdings Inc. | $16.76 | +1.58% | $5.38B | 63 |
| ZBAO Zhibao Technology Inc. | $0.25 | -3.74% | $8.24M | 54 |
| MAAL The Marketing Alliance, Inc. | $1.87 | +0.00% | $13.0M | 47 |
| EHTH eHealth, Inc. | $1.35 | -4.26% | $42.9M | 33 |
| QDMI QDM International Inc. | $7.50 | +50.00% | $64.8M | 61 |
| SLQT SelectQuote, Inc. | $0.68 | -5.36% | $120M | 39 |
| HUIZ Huize Holding Limited | $1.21 | -4.37% | 52 | |
| TWFG TWFG, Inc. | $25.85 | +0.81% | $336M | 72 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are GOCO's Key Strengths?
- Technology platform with machine-learning capabilities.
- Focus on the growing Medicare market.
- Partnerships with insurance carriers.
- Data-driven approach to insurance selection.
What Are GOCO's Weaknesses?
- Negative profit margin.
- High operating expenses.
- Dependence on commission-based revenue.
- Limited diversification of product offerings.
What Could Drive GOCO Stock Higher?
- Continued expansion of the Medicare market due to the aging population.
- Strategic partnerships with healthcare providers to expand reach.
- Enhancement of technology platform to improve customer experience.
What Are the Key Risks for GOCO?
- Financial-distress signal — its Altman Z-Score of -2.23 sits in the distress zone (elevated bankruptcy risk).
- Weak fundamentals — a Piotroski F-Score of 2/9 flags soft profitability, leverage or efficiency.
- Intense competition in the insurance brokerage industry.
- Regulatory changes in the healthcare market affecting commission structures.
- Economic downturn affecting consumer spending on health insurance.
- Technological disruptions from new entrants in the market.
What Are the Growth Opportunities for GOCO?
- Expansion in the Medicare Market: The aging population in the United States presents a significant growth opportunity for GoHealth. As more individuals become eligible for Medicare, the demand for Medicare Advantage, Medicare Supplement, and prescription drug plans will increase. GoHealth's technology platform can be leveraged to efficiently connect these individuals with the right plans, capturing a larger share of the growing Medicare market. This expansion can be achieved through strategic partnerships with healthcare providers and targeted marketing campaigns.
- Strategic Partnerships with Healthcare Providers: Collaborating with hospitals, clinics, and physician groups can provide GoHealth with access to a broader customer base and enhance its credibility. By integrating its platform with healthcare providers' systems, GoHealth can offer seamless enrollment experiences and personalized plan recommendations. These partnerships can also lead to increased customer retention and cross-selling opportunities. The timeline for establishing these partnerships is ongoing, with potential for significant impact within the next 2-3 years.
- Enhancement of Technology Platform: Continuous improvement of GoHealth's technology platform is crucial for maintaining a competitive edge. Investing in advanced machine-learning algorithms and data analytics can further optimize the plan recommendation process and improve customer satisfaction. The platform can also be enhanced to provide personalized health insights and support, creating a more engaging user experience. These technological advancements are ongoing and are expected to drive long-term growth.
- Geographic Expansion: While GoHealth has a presence across the United States, there is potential for further geographic expansion, particularly in underserved markets. By targeting specific regions with tailored marketing strategies and localized plan offerings, GoHealth can tap into new customer segments and increase its overall market share. This expansion can be achieved through strategic partnerships with local agencies and community organizations. The timeline for geographic expansion is dependent on market research and resource allocation.
- Diversification of Product Offerings: While GoHealth primarily focuses on Medicare and individual & family plans, there is an opportunity to diversify its product offerings to include other types of insurance, such as dental, vision, and life insurance. By offering a broader range of products, GoHealth can cater to a wider range of customer needs and increase its revenue streams. This diversification can be achieved through partnerships with insurance carriers and the development of new product lines. The timeline for product diversification is dependent on market demand and regulatory considerations.
What Opportunities Does GOCO Have?
- Expansion in the Medicare market.
- Strategic partnerships with healthcare providers.
- Geographic expansion.
- Diversification of product offerings.
What Threats Does GOCO Face?
- Intense competition in the insurance brokerage industry.
- Regulatory changes in the healthcare market.
- Economic downturn affecting consumer spending.
- Technological disruptions from new entrants.
What Are GOCO's Competitive Advantages?
- Technology platform with machine-learning algorithms.
- Data-driven approach to insurance selection.
- Focus on the growing Medicare market.
- Partnerships with insurance carriers and healthcare providers.
What Does GOCO Do?
Founded in 2001 and headquartered in Chicago, Illinois, GoHealth, Inc. operates as a technology-driven health insurance marketplace. The company's core business revolves around connecting individuals with health insurance plans that meet their specific needs, with a strong emphasis on the Medicare market. GoHealth's platform utilizes machine-learning algorithms to analyze insurance behavioral data, streamlining the process of finding suitable coverage. The company operates through four segments: Medicare—Internal, Medicare—External, Individual and Family Plans (IFP) and Other—Internal, and IFP and Other—External. GoHealth offers a range of products, including Medicare Advantage, Medicare Supplement, Medicare prescription drug plans, and Medicare Special Needs Plans. Additionally, they provide Individual and Family Plans (IFP), dental plans, vision plans, and other ancillary plans. GoHealth distributes its products through a combination of direct-to-consumer channels via its online platform, partnerships with carriers, and relationships with independent and external agencies. With additional offices in Charlotte, North Carolina, Lindon, Utah, Bratislava, Slovakia, and Kosice, Slovakia, GoHealth has expanded its reach to serve a diverse customer base across the United States.
What Products and Services Does GOCO Offer?
- Operates a health insurance marketplace.
- Connects individuals with health insurance plans.
- Focuses on Medicare and individual & family plans.
- Utilizes a technology platform with machine-learning algorithms.
- Offers Medicare Advantage, Medicare Supplement, and prescription drug plans.
- Provides individual and family plans, dental, and vision plans.
- Sells products through carriers, online platform, and agencies.
How Does GOCO Make Money?
- Generates revenue through commissions from insurance carriers.
- Earns commissions when individuals enroll in health insurance plans through its platform.
- Operates through internal and external sales channels.
- Utilizes technology to optimize the insurance selection process.
What Industry Does GOCO Operate In?
GoHealth operates within the dynamic health insurance brokerage industry, which is experiencing growth driven by the aging population and increasing demand for Medicare plans. The industry is characterized by intense competition, with players ranging from large national brokers to smaller regional agencies. GoHealth differentiates itself through its technology platform and data-driven approach. The market is also influenced by regulatory changes and evolving consumer preferences. GoHealth competes with companies like MAAS: Highest Performances Holdings Inc. and other brokers who offer similar services.
Who Are GOCO's Key Customers?
- Individuals seeking health insurance plans.
- Medicare-eligible individuals.
- Families seeking individual and family plans.
- Insurance carriers seeking to distribute their products.
GOCO Valuation & Market Position
With a $8.94M market cap, GoHealth, Inc. sits in the micro-cap segment of the market. Relative to its peer group, GOCO's quantitative score of 50/100 is roughly in line with the peer average of 52/100.
FY2026 estForward Outlook
Wall Street analysts project GoHealth, Inc. revenue of about $257.0M for fiscal 2026, with EPS near $-7.26.
F-Score 2/9Financial Health
GoHealth, Inc.'s Piotroski F-Score is 2/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of -2.23 places it in the distress zone, a signal of elevated financial risk.
Key Financial Metrics
Return on assets is -31.6%, showing how much profit it generates from its asset base. A current ratio of 25.09 indicates the company holds enough short-term assets to cover its near-term obligations.
GOCO Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Technology platform with machine-learning capabilities.
- Focus on the growing Medicare market.
- Partnerships with insurance carriers.
- Data-driven approach to insurance selection.
Bear Case
- Negative profit margin.
- High operating expenses.
- Dependence on commission-based revenue.
- Limited diversification of product offerings.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026
GOCO Latest News
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Deal Dispatch: Carlyle Buys Chung Ho Group, Second Nature Brands Acquires Tillamook Country Smoker, GoHealth Bankruptcy
benzinga · Jun 12, 2026
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Medicare and health insurance broker files Chapter 11 bankruptcy
Yahoo! Finance: GOCO News · Jun 10, 2026
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Crude Oil Gains Over 1%; Motorcar Parts Of America Shares Surge After Q4 Earnings
benzinga · Jun 8, 2026
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Nasdaq Jumps Over 200 Points; Campbell's Posts Upbeat Q3 Earnings
benzinga · Jun 8, 2026
GOCO Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for GOCO.
Price Targets
Wall Street price target analysis for GOCO.
GOCO MoonshotScore
What does this score mean?
The MoonshotScore rates GOCO 0-100 on quantitative fundamentals — growth, financial health, valuation, momentum, and risk.
Latest News
Deal Dispatch: Carlyle Buys Chung Ho Group, Second Nature Brands Acquires Tillamook Country Smoker, GoHealth Bankruptcy
Medicare and health insurance broker files Chapter 11 bankruptcy
Crude Oil Gains Over 1%; Motorcar Parts Of America Shares Surge After Q4 Earnings
Nasdaq Jumps Over 200 Points; Campbell's Posts Upbeat Q3 Earnings
Leadership: Vijay Kumar Kotte
CEO title
Vijay Kumar Kotte serves as the CEO of GoHealth, Inc., leading a team of over 2,200 employees. His background encompasses extensive experience in technology and management. Prior to GoHealth, Kotte held leadership positions in various technology-driven companies, focusing on data analytics and platform development. He has a strong understanding of leveraging technology to improve business processes and customer experiences. Kotte's experience positions him to guide GoHealth's strategic direction and technological advancements.
Track Record: Under Vijay Kumar Kotte's leadership, GoHealth has continued to focus on its technology platform and expand its presence in the Medicare market. He has overseen the implementation of new machine-learning algorithms to improve plan recommendations and enhance customer satisfaction. Kotte has also focused on building strategic partnerships with healthcare providers to expand GoHealth's reach and offer seamless enrollment experiences. His leadership has been instrumental in navigating the evolving healthcare landscape.
Common Questions About GOCO (Financial Services)
What does the AI Score mean for GOCO?
GOCO holds an AI Score of 50/100 (Grade: B). This is an educational research signal, not a buy or sell recommendation. GoHealth, Inc. operates as a health insurance marketplace, leveraging technology to connect individuals with suitable plans. The company focuses on Medicare and individual & family plans, utilizing …
What does GoHealth, Inc. do?
GoHealth, Inc. operates as a health insurance marketplace, connecting individuals with suitable health insurance plans, primarily focusing on Medicare and individual & family plans. The company's technology platform utilizes machine-learning algorithms to analyze insurance behavioral data and optimize the plan recommendation process. GoHealth generates revenue through commissions from insurance carriers when individuals enroll in plans through its platform.
What do analysts say about GOCO stock?
Analyst coverage of GoHealth, Inc. (GOCO) is limited, reflecting its small market capitalization. Key valuation metrics, such as price-to-earnings ratio, are not applicable due to the company's negative profit margin. Growth considerations revolve around the company's ability to achieve profitability and manage its operating expenses.
What are the main risks for GOCO?
GoHealth, Inc. faces several risks, including intense competition in the insurance brokerage industry, regulatory changes in the healthcare market, and economic downturns affecting consumer spending. The company's negative profit margin and high operating expenses also pose significant challenges. Technological disruptions from new entrants and the potential for data breaches or cyberattacks are additional risks to consider. Investors should carefully evaluate these risks before investing in GOCO.
How is GoHealth, Inc. adapting to fintech disruption?
GoHealth, Inc. is adapting to fintech disruption by focusing on enhancing its technology platform and leveraging data analytics to improve the customer experience. The company's machine-learning algorithms are designed to provide personalized plan recommendations and streamline the enrollment process. GoHealth is also exploring partnerships with fintech companies to integrate new technologies and expand its reach.
What is GoHealth, Inc.'s credit quality and risk management approach?
As a health insurance marketplace, GoHealth, Inc. does not have a loan portfolio or traditional credit quality metrics. Its risk management approach focuses on regulatory compliance, data security, and operational efficiency. The company must adhere to strict regulations governing the sale of health insurance plans and protect sensitive customer data.
What are the key factors to evaluate for GOCO?
GoHealth, Inc. (GOCO) holds an AI score of 50/100 (moderate). Not financial advice.
How frequently does GOCO data refresh on this page?
GOCO's price was last updated on Jul 23, 2026 and refreshes on page view during U.S. market hours — it is not a real-time exchange feed. Fundamentals update after quarterly filings; the MoonshotScore recalculates nightly; news aggregates continuously.
What has driven GOCO's recent stock price performance?
GoHealth, Inc. (GOCO) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Technology platform with machine-learning capabilities. See the News tab for the latest drivers. Past performance does not predict future results.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on available data and may be subject to change.
- Financial metrics are based on the most recent filings.
- Analyst opinions may vary.