Hall of Fame Beverages, Inc. (HFBG) Stock Price & Analysis
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For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.5-flash, generated Jun 15, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerHall of Fame Beverages, Inc. (HFBG) trades at $0.00001. Hall of Fame Beverages, Inc. manufactures and distributes a range of non-alcoholic beverages, including teas, sodas, and enhanced waters, primarily through supermarkets, convenience stores, and restaurants. Sector: Consumer staples.
Price as of · Last analyzed: Jun 15, 2026Analyst Coverage for HFBG: HFBG does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage.
No score published: we hold no usable price for this ticker, and a grade beside a missing price says nothing.
Hall of Fame Beverages, Inc. (HFBG) Consumer Business Overview
Hall of Fame Beverages, Inc. is an Arizona-based non-alcoholic beverage company specializing in sweet southern tea, energetic sodas, and enhanced waters. Operating in the Consumer Defensive sector, it distributes products like Grand Ma Ma and Atomic Dogg through diverse retail and food service channels, maintaining a focused market presence since its 2001 incorporation.
What Is the Investment Thesis for HFBG?
Hall of Fame Beverages, Inc. operates within the stable Consumer Defensive sector, focusing on non-alcoholic beverages and related food items, which typically exhibit consistent demand regardless of economic cycles. The company's diversified product line, including traditional teas, energetic sodas, and enhanced waters, positions it to capture various consumer preferences and market trends, such as the demand for both indulgent and health-conscious options. Distribution through supermarkets, convenience stores, and restaurants provides multiple revenue streams and broad market access. With a debt-to-equity ratio of 49.75, the company utilizes leverage, which can amplify returns if managed effectively. Growth catalysts could include expanding product SKUs, increasing geographic distribution beyond its current footprint, or capitalizing on specific niche beverage trends. The company's long operational history since 2001, coupled with its established brand names like Grand Ma Ma and Atomic Dogg, provides a foundation for potential market expansion. However, its small operational scale and OTC market listing introduce specific considerations for investors.
Based on FMP financials and quantitative analysis
HFBG Key Highlights
Operates within the Consumer Defensive sector, indicating stable demand for its non-alcoholic beverage and dessert products.
- Maintains a diversified product portfolio including Grand Ma Ma sweet southern tea, Atomic Dogg super energetic bottled soda, and enhanced water.
- Utilizes a multi-channel distribution strategy, reaching consumers through supermarkets, convenience stores, and restaurants.
- Reports a Debt-to-Equity ratio of 49.75, reflecting a moderate level of financial leverage in its capital structure.
- Incorporated in 2001, demonstrating over two decades of operational history in the beverage industry.
Who Are HFBG's Competitors?
HFBG is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| REED Reed's, Inc. | $0.70 | +3.60% | $8.23M | — |
| BRFH Barfresh Food Group, Inc. | $0.85 | -2.69% | $13.8M | — |
| BNKK Bonk, Inc. | $1.75 | -0.57% | $14.0M | — |
| ZVIA Zevia PBC | $1.21 | 0.00% | $86.9M | 33 5-pillar |
| BUDA Buda Juice Inc. | $7.71 | -8.21% | $96.9M | 71 5-pillar |
| SHOT Safety Shot, Inc. | $9.86 | -0.10% | $213M | 69 5-pillar |
| OTLY Oatly Group AB | $10.55 | +1.15% | $329M | — |
| FIZZ National Beverage Corp. | $30.32 | +2.12% | $2.84B | 87 5-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are HFBG's Key Strengths?
Established brand names like 'Grand Ma Ma' and 'Atomic Dogg' with a history since 2001.
- Diversified product portfolio including teas, sodas, enhanced water, and gourmet desserts.
- Multi-channel distribution through supermarkets, convenience stores, and restaurants.
- Presence in the stable Consumer Defensive sector, offering resilience to economic fluctuations.
What Are HFBG's Weaknesses?
Small operational scale with only 3 employees, potentially limiting capacity for large-scale expansion.
- OTC Other tier listing and unknown disclosure status may limit investor confidence and access to capital.
- Limited public financial information, making comprehensive analysis challenging for investors.
- High debt-to-equity ratio of 49.75 for a company of its size, indicating reliance on debt financing.
What Are the Key Risks for HFBG?
Intense competition within the non-alcoholic beverage market from larger, well-established brands with extensive marketing budgets and distribution networks, potentially limiting HFBG's market share growth.
- The company's small operational scale and limited employee base (3 employees) may constrain its ability to scale production, expand distribution, or respond rapidly to market changes.
- Lack of comprehensive public financial disclosure ('Unknown' status) and trading on the OTC Other tier may deter institutional investors and limit access to capital for growth initiatives.
- Fluctuations in raw material costs, such as ingredients for teas and sodas, or packaging materials, could impact profit margins if not effectively managed.
- Shifting consumer preferences towards healthier drinks and away from traditional sugary beverages could negatively impact sales of certain product lines if the portfolio does not adapt sufficiently.
What Are HFBG's Competitive Advantages?
- Established brand names such as 'Grand Ma Ma' and 'Atomic Dogg' which may foster consumer recognition and loyalty.
- Diversified product portfolio spanning teas, sodas, enhanced waters, and desserts, catering to varied tastes.
- Multi-channel distribution network across supermarkets, convenience stores, and restaurants, providing broad market access.
- Operational history since 2001, indicating experience and presence in the non-alcoholic beverage market.
- Focus on specific niche products like 'sweet southern tea' which may appeal to regional preferences.
What Does HFBG Do?
Hall of Fame Beverages, Inc., incorporated in 2001 and headquartered in Goodyear, Arizona, is a manufacturer, distributor, and seller of non-alcoholic beverages. The company initially operated under the name OG Nation, Inc. before rebranding to Hall of Fame Beverages, Inc. in January 2008, signifying an evolution in its corporate identity and market focus. Its product portfolio is anchored by several distinct brands designed to cater to varying consumer preferences within the non-alcoholic beverage segment. Key offerings include 'Grand Ma Ma sweet southern tea,' available in both regular and sugar-free formulations, targeting consumers seeking traditional and health-conscious options. Complementing its beverage line, the company also offers 'Grand Ma Ma gourmet southern desserts,' indicating a strategic diversification into related food products that leverage its brand equity. Additionally, Hall of Fame Beverages produces 'Atomic Dogg super energetic bottled soda,' positioned to appeal to consumers seeking energy-boosting drinks, and a range of enhanced water and ice teas, addressing the growing demand for functional and refreshing hydration options. The company's distribution strategy is multifaceted, ensuring broad market penetration. Its products are made available through traditional retail channels such as supermarkets and grocery stores, which serve as primary points of sale for household consumers. Furthermore, Hall of Fame Beverages extends its reach into convenience and retail stores, capturing impulse purchases and catering to on-the-go consumption. The company also supplies its products to restaurants, integrating its beverages into the food service industry. With a lean operational structure, managing 3 employees, Hall of Fame Beverages, Inc. focuses on its core mission of producing and distributing a specialized range of non-alcoholic beverages across various market segments.
What Products and Services Does HFBG Offer?
- Manufacture and distribute non-alcoholic beverages.
- Produce 'Grand Ma Ma sweet southern tea' in regular and sugar-free varieties.
- Offer 'Grand Ma Ma gourmet southern desserts' as a complementary food product.
- Create 'Atomic Dogg super energetic bottled soda' for the energy drink segment.
- Develop and sell enhanced water and ice teas.
- Distribute products through supermarkets and grocery stores.
- Supply products to convenience and retail stores.
- Provide beverages to restaurants for their patrons.
How Does HFBG Make Money?
- Revenue generated from the sale of manufactured non-alcoholic beverages and desserts.
- Utilizes a wholesale distribution model, selling products to various retail and food service partners.
- Focuses on brand development and product differentiation within the competitive beverage market.
- Manages a lean operational structure with a small employee base to control costs.
- Leverages established brands like Grand Ma Ma and Atomic Dogg to drive consumer recognition and sales.
What Industry Does HFBG Operate In?
Hall of Fame Beverages, Inc. operates within the highly competitive non-alcoholic beverage industry, a segment of the broader Consumer Defensive sector known for its resilience to economic fluctuations. This industry is characterized by constant innovation in flavors, functional benefits, and packaging, driven by evolving consumer preferences towards healthier options, natural ingredients, and unique taste profiles. Key market trends include the growth of ready-to-drink teas, enhanced waters, and functional beverages, alongside a sustained demand for traditional sodas and specialty drinks. The competitive landscape features dominant global players, regional brands, and numerous smaller, niche companies. Hall of Fame Beverages, with its Grand Ma Ma tea and Atomic Dogg soda brands, positions itself by offering both classic and energetic options. Its distribution through supermarkets, convenience stores, and restaurants places it directly in competition for shelf space and consumer attention against a wide array of established and emerging brands. The company's ability to navigate these trends and secure distribution is crucial for its market standing.
Who Are HFBG's Key Customers?
- Supermarkets and grocery store chains seeking diverse beverage and dessert options.
- Convenience and retail stores looking to stock popular non-alcoholic drinks.
- Restaurants aiming to offer a variety of beverages to their diners.
- Individual consumers purchasing products for home consumption or on-the-go.
- Health-conscious consumers seeking sugar-free tea and enhanced water options.
Research confidence
Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.
- ● Scoring coverage unknown
- ● No usable price
- ● No filing on record
- ● No analyst coverage
Company Profile
Hall of Fame Beverages, Inc. operates in the Beverages - Non-Alcoholic industry within the Consumer Defensive sector. It is headquartered in Goodyear, US. The company is led by CEO Greg Thrasher. HFBG has traded publicly since 2007.
HFBG Financials
HFBG Latest News
No recent news available for HFBG.
HFBG Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for HFBG.
Price Targets
Wall Street price target analysis for HFBG.
HFBG MoonshotScore
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for HFBG; grades run from A+ (80-100) to F (below 30).
Leadership: Greg Thrasher
CEO
Greg Thrasher serves as the CEO of Hall of Fame Beverages, Inc., overseeing the company's operations in the non-alcoholic beverage sector. His leadership is central to managing the company's manufacturing, distribution, and sales activities for products such as Grand Ma Ma sweet southern tea and Atomic Dogg super energetic bottled soda. With a lean team of 3 employees, Mr. Thrasher is responsible for guiding the strategic direction of the company, ensuring product quality, and maintaining relationships with distribution partners across supermarkets, convenience stores, and restaurants. His role encompasses navigating the competitive beverage market and driving the company's growth initiatives from its Goodyear, Arizona headquarters.
Track Record: Under Greg Thrasher's leadership, Hall of Fame Beverages, Inc. has continued to operate and distribute its specialized line of non-alcoholic beverages and gourmet desserts. His tenure has involved managing the company's product portfolio, including the Grand Ma Ma and Atomic Dogg brands, and maintaining its multi-channel distribution network. He is responsible for the day-to-day operations and strategic decisions that allow the company to compete within the consumer defensive sector, focusing on the core mission of manufacturing and selling its established product lines.
HFBG OTC Market Information
Hall of Fame Beverages, Inc. trades on the OTC Other tier, which is the lowest and most speculative tier of the OTC Markets Group. Unlike companies listed on major exchanges like the NYSE or NASDAQ, which have stringent listing requirements regarding financial reporting, minimum share price, and corporate governance, OTC Other companies have minimal to no disclosure requirements. This tier is typically for companies that are not willing or able to meet the disclosure standards of other OTC tiers (like OTCQX or OTCQB) or major exchanges, often due to their size, financial condition, or operational status. This lack of mandated public financial reporting means investors have significantly less information available for due diligence compared to higher-tier or exchange-listed companies.
- OTC Tier: OTC Other
- Lack of Public Information: The 'Unknown' disclosure status means investors have very limited access to financial statements, operational updates, and other material information, making informed investment decisions difficult.
- Low Liquidity: Trading on the OTC Other tier typically results in very low trading volume, making it challenging to buy or sell shares quickly and at a fair price, potentially leading to significant price volatility.
- Limited Regulatory Oversight: Companies on the OTC Other tier are subject to minimal regulatory scrutiny compared to those on major exchanges, increasing the risk of fraud or mismanagement.
- Price Volatility and Manipulation: Low liquidity and limited information can make the stock susceptible to extreme price fluctuations and potential market manipulation schemes.
- Difficulty in Valuation: Without consistent financial reporting, accurately valuing the company's assets, liabilities, and future earnings potential is exceptionally challenging, leading to high investment uncertainty.
- Verify any available financial statements or disclosures directly from the company or third-party sources, if possible.
- Research management's background, track record, and any past regulatory issues.
- Assess the company's business model and competitive landscape based on any available public information.
- Investigate any news, press releases, or corporate actions that may have been reported, however limited.
- Understand the company's distribution network and market presence based on its product availability.
- Consider the company's operational history and any significant events since its incorporation in 2001.
- Evaluate the potential for future capital raises and the associated dilution risk, given its OTC status.
- Incorporated since 2001, indicating a long operational history, albeit with a name change in 2008.
- Identifiable products (Grand Ma Ma tea, Atomic Dogg soda) that are described as being distributed through established channels like supermarkets and restaurants.
- Specific headquarters location in Goodyear, Arizona, providing a physical base of operations.
- Identified CEO, Greg Thrasher, providing a clear leadership figure for the company.
- Operates within a tangible industry (non-alcoholic beverages) with real products and distribution.
What Investors Ask About Hall of Fame Beverages, Inc. (HFBG) — Consumer Staples
What does Hall of Fame Beverages, Inc. do?
Hall of Fame Beverages, Inc. is engaged in the manufacturing, distribution, and sale of a variety of non-alcoholic beverages and related food products. Its core offerings include 'Grand Ma Ma sweet southern tea' available in both regular and sugar-free options, catering to diverse taste preferences.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
MoonshotScore is not published for this security.
Data provided for informational purposes only.
- Limited financial data provided, impacting the depth of financial analysis.
- Growth opportunities and risks are inferred based on the company's business description and industry context due to limited specific company data.
- CEO tenure years could not be determined from the provided data.