High Tide Inc. (HITI)

High Tide Inc. is a Canadian cannabis retail company with a growing presence in Canada, Europe, and the United States. They operate retail stores, manufacture cannabis lifestyle products, and provide data analytics services.

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Company Overview

CEOHarkirat Grover
Employees1750
HeadquartersCalgary, AB, CA
IPO Year2021

High Tide Inc. is a leading cannabis retailer leveraging a diversified business model encompassing retail, wholesale, and manufacturing to capitalize on the burgeoning cannabis market across Canada, Europe, and the United States, offering investors exposure to a high-growth sector with a strong brand presence.

Investment Thesis

High Tide Inc. presents a compelling investment opportunity within the expanding cannabis market. Despite a current negative P/E ratio of -5.53 and a negative profit margin of -8.5%, the company's strategic focus on retail expansion and diversified revenue streams positions it for future growth. Key value drivers include the increasing legalization and acceptance of cannabis globally, coupled with High Tide's established retail presence and brand recognition. The company's ability to leverage data analytics and digital platforms provides a competitive edge. As the cannabis market matures, High Tide's vertically integrated model and strategic acquisitions should drive revenue growth and improve profitability. Investors should consider HITI for its growth potential within a dynamic industry, with the expectation of improved financial performance as the company scales its operations and capitalizes on market opportunities.

Key Highlights

  • Operates 139 retail locations in Canada as of August 4, 2022, providing a strong retail presence.
  • Involved in the design, manufacture, and distribution of smoking accessories and cannabis lifestyle products, diversifying revenue streams.
  • Operates Grasscity.com and CBDcity.com, leveraging digital platforms for sales and marketing.
  • Gross margin of 25.8% indicates potential for improved profitability with scale.
  • Market capitalization of $0.20B reflects the company's current valuation and growth potential.

Competitors

Strengths

  • Vertically integrated business model.
  • Established retail presence in key Canadian markets.
  • Strong brand recognition through online platforms.
  • Diversified revenue streams.

Weaknesses

  • Negative profit margin.
  • High competition in the cannabis industry.
  • Reliance on regulatory approvals.
  • Limited international presence.

Catalysts

  • Upcoming: Continued expansion of retail store network in Canada and internationally.
  • Ongoing: Increasing legalization and acceptance of cannabis globally.
  • Ongoing: Growth in the e-commerce market for cannabis products.
  • Upcoming: Potential acquisitions of complementary businesses.

Risks

  • Potential: Changes in cannabis regulations impacting operations.
  • Ongoing: Intense competition from other cannabis retailers.
  • Potential: Fluctuations in cannabis prices affecting profitability.
  • Potential: Economic downturn reducing consumer spending on cannabis products.
  • Ongoing: Dependence on maintaining licenses and regulatory compliance.

Growth Opportunities

  • Expansion into new markets: High Tide has the opportunity to expand its retail footprint into new geographic markets, both within Canada and internationally. The global cannabis market is projected to reach $176 billion by 2030, presenting a significant growth opportunity for companies with established brands and efficient operations. By strategically entering new markets, High Tide can increase its revenue base and solidify its position as a leading cannabis retailer.
  • Increased focus on e-commerce: High Tide can further leverage its digital platforms, Grasscity.com and CBDcity.com, to drive online sales. The e-commerce market for cannabis products is growing rapidly, offering a convenient and accessible channel for consumers. By investing in its online infrastructure and marketing efforts, High Tide can capture a larger share of the online cannabis market and enhance its overall revenue growth.
  • Development of new product lines: High Tide can expand its product offerings to include new and innovative cannabis products. The cannabis market is constantly evolving, with consumers seeking new and exciting experiences. By developing new product lines that cater to emerging trends, High Tide can attract new customers and increase its market share. This includes exploring new consumption methods, formulations, and product categories.
  • Strategic acquisitions: High Tide can pursue strategic acquisitions to expand its market presence and enhance its capabilities. The cannabis industry is consolidating, with larger companies acquiring smaller players to gain market share and access new technologies. By acquiring complementary businesses, High Tide can accelerate its growth and strengthen its competitive position. Targets could include companies with strong brands, unique product offerings, or established retail networks.
  • Leveraging data analytics: High Tide can further leverage its data analytics capabilities to optimize its operations and personalize the customer experience. By analyzing customer data, High Tide can gain insights into consumer preferences, identify emerging trends, and tailor its marketing efforts to specific customer segments. This will allow High Tide to improve its customer retention rates, increase its sales, and enhance its overall profitability.

Opportunities

  • Expansion into new geographic markets.
  • Increased focus on e-commerce sales.
  • Development of new product lines.
  • Strategic acquisitions to expand market share.

Threats

  • Changing regulatory landscape.
  • Intense competition from other cannabis retailers.
  • Fluctuations in cannabis prices.
  • Economic downturn affecting consumer spending.

Competitive Advantages

  • Established retail presence with a network of stores across Canada.
  • Vertically integrated business model encompassing retail, wholesale, and manufacturing.
  • Strong brand recognition through Grasscity.com and CBDcity.com.
  • Data analytics capabilities providing insights into consumer behavior and market trends.

About

High Tide Inc., founded in 2009 and headquartered in Calgary, Canada, has evolved into a prominent player in the international cannabis market. Originally named High Tide Ventures Inc., the company rebranded in October 2018 to reflect its growing focus on the cannabis industry. High Tide operates a multifaceted business, encompassing the design, manufacture, and distribution of smoking accessories and cannabis lifestyle products. The company is also actively involved in the wholesale and retail of cannabis products, operating and franchising licensed retail cannabis stores across Canada. As of August 4, 2022, High Tide operated 139 retail locations spanning Ontario, Alberta, British Columbia, Manitoba, and Saskatchewan. Beyond its retail footprint, High Tide leverages digital platforms such as Grasscity.com and CBDcity.com, and provides data analytics services, further diversifying its revenue streams and enhancing its market position. This vertically integrated approach allows High Tide to control various aspects of the supply chain, potentially leading to improved margins and greater operational efficiency. High Tide continues to strategically expand its presence in key markets, solidifying its position as a leading cannabis retailer.

What They Do

  • Operates retail cannabis stores in Canada.
  • Designs, manufactures, and distributes smoking accessories.
  • Sells cannabis lifestyle products.
  • Wholesales cannabis products.
  • Retails cannabis products.
  • Operates Grasscity.com, an online platform for smoking accessories.
  • Operates CBDcity.com, an online platform for CBD products.
  • Provides data analytics services.

Business Model

  • Retail sales of cannabis products through company-owned and franchised stores.
  • Wholesale distribution of cannabis products to other retailers.
  • Sales of smoking accessories and cannabis lifestyle products through retail and online channels.
  • Revenue from data analytics services.

Industry Context

High Tide operates within the rapidly evolving cannabis industry, which is experiencing significant growth due to increasing legalization and changing consumer attitudes. The market is characterized by intense competition, with numerous players vying for market share. High Tide differentiates itself through its vertically integrated business model, encompassing retail, wholesale, and manufacturing. The company's focus on data analytics and digital platforms also provides a competitive advantage. As the industry matures, companies with strong brands, efficient operations, and strategic partnerships are likely to succeed. High Tide is positioning itself to capitalize on the long-term growth potential of the cannabis market.

Key Customers

  • Adult consumers of cannabis products in Canada.
  • Retailers of cannabis products.
  • Consumers of smoking accessories and cannabis lifestyle products.
  • Businesses seeking data analytics services related to the cannabis market.
AI Confidence: 72% Updated: 2/5/2026

Financials

Recent Quarterly Results

Quarter Revenue Net Income EPS
Q4 2025 $164M -$46M $-0.52
Q3 2025 $150M $598,000 $0.01
Q2 2025 $138M -$3M $-0.04
Q1 2025 $142M -$3M $-0.04

Source: Company filings

Chart & Info

Price Chart

High Tide Inc. (HITI) stock price: $2.75 (-0.05, -1.79%)

Latest News

Technical Analysis

RSI(14)
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MACD
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Volume
322,798

Rationale

AI-generated technical analysis for HITI including trend direction, momentum, and pattern recognition.

What to Watch

Key support and resistance levels, volume signals, and upcoming events.

Risk Management

Position sizing, stop-loss levels, and risk-reward assessment.

Community

Discussion

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Sentiment

Community sentiment and discussion activity for HITI.

Make a Prediction

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Current price: $2.75

Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for HITI.

Price Targets

Wall Street price target analysis for HITI.

Insider Flow (30d)

No insider trades in the last 30 days.

MoonshotScore

44.5/100

Score Factors

  • Revenue Growth 4/100

    Revenue grew only 13.7% YoY, suggesting the company is in a slower growth phase.

  • Gross Margin 6/100

    Gross margin of 25.8% is acceptable but leaves limited room for R&D and marketing investment.

  • Operating Leverage 4/100

    Limited operating leverage due to slower revenue growth, keeping profit scaling constrained.

  • Cash Runway 5/100

    Cash position data is currently unavailable for this company.

  • R&D Intensity 5/100

    R&D spending data is currently unavailable for this company.

  • Insider Activity 6/100

    No significant insider buying or selling recently, which is neutral for the stock outlook.

  • Short Interest 5/100

    Float and volume data unavailable for liquidity analysis.

  • Price Momentum 0/100

    No bullish technical signals detected. The stock lacks upward price momentum currently.

  • News Sentiment 5/100

    No sentiment data available

What does this score mean?

The MoonshotScore rates HITI's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Frequently Asked Questions

What does High Tide Inc. do?

High Tide Inc. is a cannabis retail company that operates in Canada, Europe, and the United States. The company is involved in the retail and wholesale of cannabis products, and also designs, manufactures, and distributes smoking accessories and cannabis lifestyle products. High Tide operates retail stores under various banners and also has a strong online presence through platforms like Grasscity.com and CBDcity.com. The company aims to provide a comprehensive and engaging experience for cannabis consumers, catering to both recreational and medicinal users.

Is HITI stock a good buy?

HITI stock presents a speculative investment opportunity with high growth potential but also significant risks. The company's expansion strategy and diversified revenue streams are promising, but its current negative profitability and the competitive landscape are concerns. Investors should carefully consider their risk tolerance and conduct thorough due diligence before investing. Monitoring key metrics such as revenue growth, gross margin, and progress towards profitability is crucial for evaluating the investment's long-term viability. The stock's beta of 0.99 suggests it is roughly as volatile as the market.

What are the main risks for HITI?

High Tide faces several key risks, including regulatory uncertainty, intense competition, and fluctuations in cannabis prices. Changes in cannabis regulations could significantly impact the company's operations and profitability. The cannabis market is highly competitive, with numerous players vying for market share, which could put pressure on prices and margins. Economic downturns could also reduce consumer spending on cannabis products. Furthermore, the company's reliance on maintaining licenses and regulatory compliance poses an ongoing risk.

Is HITI a good stock to buy?

Whether HITI is a good investment depends on your financial goals, risk tolerance, and investment horizon. Key factors to evaluate include the company's revenue growth trajectory, profit margins, debt-to-equity ratio, competitive moat, and valuation multiples (P/E, P/S, EV/EBITDA) relative to industry peers. Our AI-generated Investment Thesis and SWOT analysis on this page provide a data-driven starting point. Always do your own research and consider consulting a financial advisor before making investment decisions.

What is the HITI MoonshotScore?

The MoonshotScore for HITI is an AI-powered rating from 0 to 100 that evaluates a stock across four dimensions: growth potential (revenue and earnings trajectory), financial health (balance sheet strength, cash flow), market momentum (price trends, volume patterns, institutional flows), and risk factors (volatility, debt levels, sector headwinds). Scores above 70 indicate strong potential, 50-70 moderate, and below 50 suggests caution. The score is recalculated daily using the latest financial data and market signals.

How often is HITI data updated?

HITI stock prices are updated in real-time during U.S. market hours (9:30 AM - 4:00 PM ET, Monday through Friday). After-hours and pre-market prices are also tracked. Company fundamentals (earnings, revenue, balance sheet) are refreshed when new quarterly or annual reports are filed. Analyst ratings, price targets, and AI-generated insights are updated daily. Breaking news related to HITI is aggregated continuously from premium financial news sources throughout the day.

What are the growth catalysts for HITI?

Growth catalysts for High Tide Inc. (HITI) can include several categories: product catalysts (new launches, FDA approvals, patent grants), financial catalysts (earnings beats, margin expansion, share buybacks), strategic catalysts (acquisitions, partnerships, market expansion into new regions), and macro catalysts (favorable regulation, industry tailwinds, secular growth trends). Our AI analyzes High Tide Inc.'s specific catalysts using earnings transcripts, SEC filings, and news sentiment to identify the most impactful near-term and long-term drivers.

Who are HITI's main competitors?

High Tide Inc. (HITI) competes with companies in its industry that target similar customers, markets, or product categories. Competitor analysis involves comparing key metrics: market share, revenue growth rates, profit margins, R&D spending, and valuation multiples. Understanding competitive positioning helps investors assess whether HITI has a sustainable competitive advantage (moat) through brand strength, network effects, cost leadership, or switching costs. Our Competitors section provides a side-by-side comparison with relevant peers.

What do analysts say about HITI?

Wall Street analyst coverage for HITI includes consensus ratings (buy, hold, or sell), 12-month price targets, and earnings estimates. Analyst opinions are aggregated from major investment banks and research firms. Key metrics to watch include the consensus price target (average, high, and low estimates), the number of analysts covering the stock, any recent rating changes (upgrades or downgrades), and how actual earnings compare to analyst estimates (beat or miss history). Our platform aggregates these from multiple data providers for a comprehensive view.

What is HITI's market cap?

Market capitalization (market cap) for HITI is calculated by multiplying the current share price by the total number of outstanding shares. It represents the market's total valuation of the company. Stocks are typically categorized as mega-cap ($200B+), large-cap ($10B-$200B), mid-cap ($2B-$10B), small-cap ($300M-$2B), or micro-cap (under $300M). Market cap influences index inclusion, institutional ownership eligibility, and risk profile. Our Key Statistics section shows HITI's current market cap alongside enterprise value and other valuation metrics.

How has HITI stock performed recently?

HITI's recent stock performance can be evaluated across multiple timeframes: daily price changes, week-over-week momentum, monthly trends, and year-to-date returns. Important performance indicators include the stock's 52-week high and low, moving averages (50-day and 200-day SMA), relative strength index (RSI), and volume trends. Comparing HITI's performance against its sector index and the S&P 500 provides context on whether it is outperforming or underperforming the broader market.

What are the risks of investing in HITI?

Key risk categories for HITI include: market risk (overall market downturns affecting stock prices), company-specific risk (management changes, product failures, competitive threats), financial risk (high debt levels, cash burn, dilution from stock issuance), regulatory risk (government policy changes, lawsuits, compliance issues), and macroeconomic risk (interest rate changes, inflation, currency fluctuations). Beta measures HITI's volatility relative to the market - a beta above 1.0 means higher volatility than the S&P 500. Our AI-generated risk assessment identifies the most relevant risk factors for this specific stock.

Are insiders buying or selling HITI?

Insider trading activity for HITI tracks purchases and sales by company executives, directors, and major shareholders (10%+ owners) as reported in SEC Form 4 filings. Insider buying is generally considered a bullish signal because insiders have the deepest knowledge of company operations, while selling may have various motivations (diversification, tax planning, pre-planned 10b5-1 trading plans). Key metrics include the buy-to-sell ratio, total dollar value of insider transactions, and whether multiple insiders are trading in the same direction. Our Insider Flow tab shows recent transactions with dates and dollar amounts.

Is HITI a good stock for beginners?

High Tide Inc. (HITI) can be suitable for beginner investors depending on several factors. Look at the MoonshotScore on this page for an overall AI-powered assessment of growth potential and risk. Beginners should also check the company's market cap (larger companies tend to be less volatile), gross margin (higher margins mean stronger business fundamentals), and cash position (healthy cash reduces bankruptcy risk). Always start with a small position size and never invest money you cannot afford to lose.

How risky is HITI for first-time investors?

Every stock carries risk, including High Tide Inc. (HITI). First-time investors should review the Risk Factors section on this page for company-specific risks. Key risk indicators include price volatility (check the chart for daily swings), insider selling activity (see Insider Flow tab), and cash runway (see MoonshotScore breakdown). A diversified portfolio with an index fund like the S&P 500 as a core holding is generally recommended before adding individual stocks like HITI.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Data provided for informational purposes only.

AI Analysis Notes
  • Information is based on available data as of 2026-02-05. The cannabis industry is subject to rapid changes in regulation and market dynamics, which could impact the accuracy of this analysis over time.
Data Sources
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