Hilton Worldwide Holdings Inc. (HLT)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Hilton Worldwide Holdings Inc. (HLT) trades at $338.12 with AI Score 77/100 (Grade A). Hilton Worldwide Holdings Inc. is a leading global hospitality company managing, franchising, and leasing hotels and resorts. Market cap: $76.97B, Sector: Consumer cyclical.
Price live · AI analysis from May 10, 2026HLT stock analysis for 2026: Analysts have set a consensus price target of $328.27 for Hilton Worldwide Holdings Inc., suggesting 2.9% downside from the current price of $338.12. The AI MoonshotScore is 77/100, indicating a strong bullish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.
HLT: 5/8 perspectives are bullish. Dominant signal: Ken Griffin bullish.
How is this calculated? →Hilton Worldwide Holdings Inc. (HLT) Consumer Business Overview
Hilton Worldwide Holdings Inc. stands as a dominant player in the global hospitality sector, managing a vast portfolio of brands that cater to diverse customer needs, from luxury to budget accommodations, while maintaining a strong operational footprint across multiple continents.
What Is the Investment Thesis for HLT?
Hilton Worldwide Holdings Inc. presents a compelling investment thesis driven by its strong brand equity and diverse portfolio, which positions it favorably within the competitive travel lodging market. With a market capitalization of $76.97B and a P/E ratio of 49.1, Hilton demonstrates robust profitability, evidenced by a profit margin of 12.6% and a gross margin of 44.3%. The company's ongoing expansion into emerging markets and the increasing demand for travel post-pandemic are expected to fuel revenue growth. Furthermore, Hilton's strategic focus on enhancing its loyalty program, Hilton Honors, and leveraging technology to improve customer experience are key growth catalysts. However, potential risks include economic downturns that could impact travel demand and increased competition from alternative lodging providers like Airbnb. Overall, Hilton's strong operational fundamentals and strategic initiatives position it well for sustained growth in the hospitality sector.
Based on FMP financials and quantitative analysis
HLT Key Highlights
- Market capitalization of $76.97B indicates strong market presence.
- P/E ratio of 49.1 reflects premium valuation in the hospitality sector.
- Profit margin of 12.6% showcases operational efficiency.
- Gross margin of 44.3% exceeds industry averages, highlighting strong pricing power.
- Dividend yield of 0.19% provides a modest return to shareholders.
Who Are HLT's Competitors?
HLT is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| MAR Marriott International, Inc. | $372.95 | +1.26% | $98.34B | 69 |
| ABNB Airbnb, Inc. | $148.93 | +1.10% | $88.39B | 89 |
| HKSHY The Hongkong and Shanghai Hotels, Limited | $13.35 | +0.00% | $1.11B | 60 |
| HFUS Hartford Great Health Corp. | $4.00 | +0.00% | $100.11M | 56 |
| ATAT Atour Lifestyle Holdings Limited | $32.22 | -1.98% | $4.45B | 55 |
| IHG.L InterContinental Hotels Group PLC | $167.55 | -1.06% | $24.85B | 55 |
| SHALF Shangri-La Asia Limited | $0.53 | -0.00% | $1.87B | 54 |
| INTG The InterGroup Corporation | $47.70 | +3.70% | $102.50M | 53 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are HLT's Key Strengths?
- Diverse brand portfolio catering to various customer segments.
- Strong global presence with operations in key markets worldwide.
- High brand recognition and loyalty through Hilton Honors program.
- Robust financial performance with healthy profit margins.
What Are HLT's Weaknesses?
- High dependency on the travel and tourism industry, which is cyclical.
- Limited presence in the budget segment compared to some competitors.
- Potential vulnerabilities to economic downturns affecting travel demand.
What Could Drive HLT Stock Higher?
- Continued expansion into emerging markets, particularly in Asia and Latin America, expected to drive revenue growth.
- Investment in technology to enhance customer experience and operational efficiency.
- Commitment to sustainability initiatives attracting environmentally conscious travelers.
What Are the Key Risks for HLT?
- Negative return on equity (-29.6%) — the business is not currently generating profit on shareholder capital.
- Rich valuation — a P/E of 49.1 runs well above the Consumer Cyclical sector’s ~39x, leaving little room for a miss.
- Economic downturns could adversely affect travel demand and occupancy rates.
- Intense competition from both established hotel chains and alternative lodging platforms.
- Regulatory changes impacting operational costs and compliance requirements.
What Are the Growth Opportunities for HLT?
- Expansion in Emerging Markets: Hilton aims to increase its footprint in emerging markets, particularly in Asia and Latin America, where the hospitality sector is projected to grow significantly. The Asia Pacific market alone is expected to grow at a CAGR of 10% through 2028, driven by rising middle-class populations and increasing travel demand. Hilton's established brand recognition and operational expertise provide a competitive advantage in these regions.
- Digital Transformation and Technology Integration: Hilton is investing in technology to enhance the customer experience, including mobile check-in, digital room keys, and personalized marketing through its Hilton Honors loyalty program. As consumer preferences shift towards seamless digital interactions, this initiative is expected to drive customer retention and increase bookings. The global hospitality technology market is projected to reach $10.4 billion by 2025, presenting a significant opportunity for Hilton to leverage technology for operational efficiency.
- Sustainability Initiatives: Hilton is committed to reducing its environmental footprint through various sustainability initiatives, including energy-efficient operations and sustainable sourcing practices. This commitment resonates with environmentally conscious travelers, potentially increasing brand loyalty and attracting a broader customer base. The global sustainable tourism market is expected to grow at a CAGR of 15% through 2027, positioning Hilton favorably within this trend.
- Diversification of Offerings: Hilton continues to expand its brand portfolio to include a wider range of accommodations, catering to different traveler segments. The introduction of new brands such as Tempo by Hilton and Motto by Hilton aims to capture the growing demand for lifestyle and boutique hotel experiences. This diversification strategy allows Hilton to tap into various market segments and adapt to changing consumer preferences.
- Increased Domestic Travel: As international travel gradually resumes, domestic travel continues to thrive, particularly in the U.S. market. Hilton's extensive network of hotels across the country positions it to capitalize on this trend. The U.S. travel market is projected to grow by 6% annually, driven by increased consumer spending on travel experiences, enhancing Hilton's revenue potential.
What Opportunities Does HLT Have?
- Expansion into emerging markets with growing travel demand.
- Increased focus on sustainability attracting environmentally conscious travelers.
- Technological advancements enhancing customer experience and operational efficiency.
What Threats Does HLT Face?
- Intense competition from both traditional hotel chains and alternative lodging providers.
- Economic fluctuations impacting consumer travel spending.
- Potential regulatory changes affecting the hospitality industry.
What Are HLT's Competitive Advantages?
- Strong brand portfolio with recognized names in various market segments.
- Extensive global presence providing competitive advantages in distribution.
- Robust loyalty program, Hilton Honors, fostering customer retention and repeat business.
- Commitment to sustainability aligning with contemporary consumer values.
- Operational expertise and scale allowing for cost efficiencies and pricing power.
What Does HLT Do?
Hilton Worldwide Holdings Inc., founded in 1919, is a prominent hospitality company headquartered in McLean, Virginia. It specializes in managing, franchising, and leasing a wide array of hotels and resorts, operating through two primary segments: Management and Franchise, and Ownership. Over its extensive history, Hilton has developed a robust portfolio of brands that includes luxury offerings like Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts, as well as lifestyle and budget-friendly options such as Hilton Garden Inn, Hampton by Hilton, and Tru by Hilton. This diverse brand strategy allows Hilton to cater to a broad spectrum of travelers, from high-end clientele seeking premium experiences to budget-conscious guests looking for value. The company has a significant global presence, with operations spanning North America, South America, Europe, the Middle East, Africa, and the Asia Pacific, including various Caribbean nations. Hilton's commitment to innovation and customer satisfaction has propelled its growth, making it a leader in the travel lodging industry. The company also emphasizes sustainability and responsible travel, aligning its operations with contemporary consumer expectations and environmental standards.
What Products and Services Does HLT Offer?
- Manage, franchise, and lease hotels and resorts globally.
- Operate a diverse portfolio of brands catering to various customer segments.
- Provide loyalty programs to enhance customer retention and engagement.
- Focus on sustainability and responsible travel initiatives.
- Leverage technology to improve customer experience and operational efficiency.
- Expand operations in emerging markets and adapt to changing consumer preferences.
How Does HLT Make Money?
- Generate revenue through hotel management fees, franchise royalties, and ownership of properties.
- Leverage brand recognition to attract franchise partners and expand market presence.
- Utilize loyalty programs to drive repeat business and enhance customer lifetime value.
- Implement cost management strategies to maintain healthy profit margins.
- Invest in technology and innovation to streamline operations and enhance guest experiences.
What Industry Does HLT Operate In?
The travel lodging industry is experiencing a significant rebound as global travel restrictions ease and consumer confidence returns. The market is projected to grow at a CAGR of 8.5% from 2023 to 2030, driven by rising disposable incomes and an increasing preference for travel experiences. Hilton Worldwide Holdings Inc. is well-positioned within this landscape, competing against major players like Marriott International, Inc. (MAR) and Airbnb, Inc. (ABNB). The competitive landscape is characterized by a mix of traditional hotel chains and newer entrants offering alternative accommodations, necessitating a strong brand and customer loyalty to maintain market share.
Who Are HLT's Key Customers?
- Business travelers seeking premium accommodations and amenities.
- Leisure travelers looking for diverse lodging options and experiences.
- Corporate clients requiring event spaces and group bookings.
- Loyalty program members seeking rewards and personalized services.
- Budget-conscious travelers looking for value-driven options.
Net buyingInsider Activity
Over the past six months, Hilton Worldwide Holdings Inc. insiders filed 15 SEC Form 4 transactions — 0 sales and 15 purchases. On net that is roughly 5K shares acquired (about $0) — insiders putting money in tends to read as conviction.
FY2026 estForward Outlook
Wall Street analysts project Hilton Worldwide Holdings Inc. revenue of about $13.05B for fiscal 2026, with EPS near $9.03. The estimate reflects 12 contributing analysts.
8/8 beatsEarnings Track Record
Hilton Worldwide Holdings Inc. has beaten Wall Street's EPS estimate in 8 of its last 8 reported quarters — a consistent record of delivering on expectations. Reported results have landed about 4.2% above estimates on average.
F-Score 8/9Financial Health
Hilton Worldwide Holdings Inc.'s Piotroski F-Score is 8/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 3.16 places it in the safe zone, indicating low near-term bankruptcy risk.
ROE -30%Key Financial Metrics
Return on equity for Hilton Worldwide Holdings Inc. stands at -29.6%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 9.4%, showing how much profit it generates from its asset base. HLT trades at a trailing price-to-earnings ratio of 49.08, above the Consumer Cyclical sector average of ~39x. Its free cash flow yield is 2.9%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.61 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is 2.0%, the inverse of the P/E and a quick read on earnings relative to price.
Hilton Worldwide Holdings Inc. (HLT) Valuation Context
Valued at $76.97B, HLT is classified as a large-cap stock. Relative to its peer group, HLT's quantitative score of 77/100 is above the peer average of 66/100.
HLT Revenue & Earnings Trend
In Q1 2026, HLT generated $2.94B in top-line revenue, marking a sequential decrease of 4.9%. The company recorded net income of $385.0M, with diluted EPS of $1.66. Revenue has contracted over three consecutive quarters, which investors in this large-cap Consumer Cyclical stock should monitor closely. Across the four most recent quarters, HLT averaged $1.62 in diluted EPS.
Company Profile
Hilton Worldwide Holdings Inc. operates in the Travel Lodging industry within the Consumer Cyclical sector. It is headquartered in McLean, US. The company is led by CEO Christopher J. Nassetta. HLT has traded publicly since 2013.
HLT Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Hilton's strong brand recognition and loyalty programs continue to drive consistent occupancy rates, suggesting resilience even in uncertain economic times.
- Recent insider buying activity could signal management's confidence in the company's future performance and strategic direction.
- The travel sector is seeing a resurgence, and Hilton is well-positioned to capitalize on pent-up demand for leisure and business travel.
- Positive community sentiment indicates strong belief in Hilton's ability to adapt to changing consumer preferences and maintain its market leadership.
Bear Case
- Increased competition from alternative lodging options, like Airbnb, could erode Hilton's market share and pricing power.
- Concerns about a potential economic slowdown and its impact on discretionary spending may negatively affect travel demand and hotel occupancy.
- Negative community sentiment surrounding rising hotel prices could lead to customer dissatisfaction and brand erosion.
- Geopolitical instability and potential travel restrictions could disrupt Hilton's international operations and revenue streams.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
From the Earnings Call
“As we look ahead, we expect that our robust global pipeline strength in conversions, construction start momentum and industry-leading brand premiums will support sustained net unit growth of between 6% to 7% for the full year even with the current geopolitical uncertainty.”
— Christopher Nassetta
“As a result, for the full year, our System-wide RevPAR growth expectations are now 2% to 3%, factoring in a range of scenarios for the Middle East conflict and recovery.”
— Christopher Nassetta
HLT Q1 FY2026 earnings call transcript · 2026-04-28
Recent Quarterly Results
| Quarter | Revenue | Net Income | EPS |
|---|---|---|---|
| Q1 2026 | $2.94B | $385M | $1.66 |
| Q4 2025 | $3.09B | $297M | $1.25 |
| Q3 2025 | $3.12B | $420M | $1.75 |
| Q2 2025 | $3.14B | $440M | $1.84 |
Based on FMP financials and quantitative analysis
HLT Latest News
-
Analyst Report: Park Hotels & Resorts Inc.
Morningstar Research · Jun 24, 2026
-
Strata Acquires Heart and Lung Transplant National Recovery Program, Expanding National Organ Recovery Platform
globenewswire.com · Jun 24, 2026
-
Hilton Garden Inn Annapolis, Maryland Welcomes Guests with a New Look as the Hotel Completes a Renovation
globenewswire.com · Jun 23, 2026
-
Weekly Stock List
Argus Research · Jun 22, 2026
HLT Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for HLT.
Price Targets
Consensus target: $328.27
HLT MoonshotScore
What does this score mean?
The MoonshotScore rates HLT's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
Analyst Report: Park Hotels & Resorts Inc.
Strata Acquires Heart and Lung Transplant National Recovery Program, Expanding National Organ Recovery Platform
Hilton Garden Inn Annapolis, Maryland Welcomes Guests with a New Look as the Hotel Completes a Renovation
Weekly Stock List
Latest Hilton Worldwide Holdings Inc. Analysis
Leadership: Christopher J. Nassetta
President and Chief Executive Officer
Christopher J. Nassetta has been the President and CEO of Hilton Worldwide Holdings Inc. since 2007. He holds a bachelor's degree in political science from the University of Virginia. Nassetta has over 30 years of experience in the hospitality industry, having previously served as the CEO of Host Marriott Corporation and in various leadership roles at other hospitality firms.
Track Record: Under Nassetta's leadership, Hilton has expanded its global footprint significantly, launching several new brands and enhancing its digital capabilities. He has been instrumental in Hilton's successful IPO in 2013 and the company's focus on sustainability and innovation.
Common Questions About HLT (Consumer Cyclical)
What does Hilton Worldwide Holdings Inc. do?
Hilton Worldwide Holdings Inc. is a global hospitality company that manages, franchises, and leases a wide range of hotels and resorts. With a diverse portfolio of brands, Hilton caters to various customer segments, from luxury to budget accommodations, and operates in multiple international markets.
What do analysts say about HLT stock?
Analysts generally view HLT stock as a strong player in the hospitality sector, with a focus on its growth potential driven by brand expansion and recovery in travel demand. Key valuation metrics such as its P/E ratio of 49.1 suggest a premium valuation, reflecting investor confidence in its long-term growth prospects.
What are the main risks for HLT?
Hilton Worldwide Holdings Inc. faces several risks, including economic downturns that could reduce travel demand, intense competition from both traditional hotel chains and alternative lodging providers, and potential regulatory changes that may affect operational costs. These factors could impact occupancy rates and overall financial performance.
What are the key factors to evaluate for HLT?
Hilton Worldwide Holdings Inc. (HLT) holds an AI score of 77/100 (high). P/E: 49.1x vs the S&P 500's ~20-25x. Analysts target $328.27 (-3%). Not financial advice.
How frequently does HLT data refresh on this page?
HLT prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven HLT's recent stock price performance?
Hilton Worldwide Holdings Inc. (HLT) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Diverse brand portfolio catering to various customer segments. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider HLT overvalued or undervalued right now?
Hilton Worldwide Holdings Inc. (HLT) trades at 49.1x earnings. Analysts target $328.27 (-3%) — near fair value. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying HLT?
Before investing in Hilton Worldwide Holdings Inc. (HLT), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Data is based on the latest available financial and operational information as of May 2026.