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H&R Block, Inc. (HRB)

For informational purposes only. Not financial advice. Analysis by Sedat Aydin, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

H&R Block, Inc. (HRB) trades at $43.71 with AI Score 49/100 (Weak). H&R Block, Inc. is a leading provider of assisted and DIY income tax return preparation services. Market cap: 5843397707, Sector: Consumer cyclical.

Last analyzed: Feb 9, 2026
H&R Block, Inc. is a leading provider of assisted and DIY income tax return preparation services. Operating primarily in the United States, Canada, and Australia, the company serves a broad range of clients through retail offices and online platforms.
49/100 AI Score MCap 6B Vol 2M

H&R Block, Inc. (HRB) Consumer Business Overview

CEOCurtis A. Campbell
Employees4200
HeadquartersKansas City, MO, US
IPO Year1962

H&R Block offers a notable research candidate driven by its established brand, extensive retail network, and growing digital presence in the tax preparation market, boasting a solid 4.84% dividend yield and a low beta of 0.35, appealing to value-oriented investors.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Feb 9, 2026

Investment Thesis

H&R Block presents a notable research candidate due to its established brand, consistent profitability, and attractive dividend yield of 4.84%. The company's strong market position in the tax preparation industry, coupled with its expanding digital offerings, positions it well for future growth. With a P/E ratio of 6.78 and a profit margin of 16.2%, H&R Block demonstrates financial stability and efficient operations. Key catalysts include the ongoing shift towards digital tax preparation and the company's ability to leverage its extensive retail network to drive customer acquisition. The company's low beta of 0.35 suggests lower volatility compared to the overall market, making it a noteworthy option for risk-averse investors seeking stable returns.

Based on FMP financials and quantitative analysis

Key Highlights

  • Market capitalization of $4.17 billion, reflecting substantial company value.
  • P/E ratio of 6.78, indicating a potentially undervalued stock relative to earnings.
  • Profit margin of 16.2%, showcasing efficient profitability.
  • Gross margin of 54.7%, demonstrating strong pricing power and cost management.
  • Dividend yield of 4.84%, providing a significant income stream for investors.

Competitors & Peers

Strengths

  • Established brand and reputation.
  • Extensive retail network.
  • Diverse range of tax preparation services.
  • Strong financial performance and profitability.

Weaknesses

  • Dependence on the tax season cycle.
  • Exposure to regulatory changes in tax laws.
  • Competition from online tax preparation software.
  • Potential for data security breaches.

Catalysts

  • Ongoing: Continued investment in digital tax preparation platform to attract and retain customers.
  • Upcoming: Potential acquisitions of smaller tax preparation firms to expand market share.
  • Ongoing: Expansion of small business financial solutions to drive revenue growth.
  • Upcoming: New marketing campaigns to increase brand awareness and customer acquisition.

Risks

  • Potential: Changes in tax laws and regulations could impact demand for tax preparation services.
  • Ongoing: Increasing competition from DIY tax software providers could erode market share.
  • Potential: Economic downturn could reduce consumer spending on tax preparation services.
  • Ongoing: Cybersecurity risks and data breaches could damage reputation and customer trust.

Growth Opportunities

  • Expansion of Digital Services: H&R Block can capitalize on the increasing demand for online tax preparation services by further enhancing its digital platform and mobile applications. The DIY tax software market is projected to reach $3.8 billion by 2028, offering a significant growth opportunity. By investing in user-friendly interfaces and advanced features, H&R Block can attract new customers and retain existing ones, driving revenue growth in the digital segment.
  • Small Business Solutions: H&R Block can leverage its existing infrastructure and expertise to expand its offerings for small business owners. The small business accounting software market is estimated at $12 billion, presenting a substantial opportunity. By providing tailored financial solutions and advisory services, H&R Block can tap into this underserved market and generate recurring revenue streams.
  • Strategic Partnerships: H&R Block can form strategic partnerships with financial institutions and other relevant organizations to expand its reach and customer base. Collaborating with banks and credit unions to offer tax preparation services to their customers can drive customer acquisition and increase brand awareness. These partnerships can provide access to new markets and enhance H&R Block's competitive position.
  • Geographic Expansion: While H&R Block already operates in the United States, Canada, and Australia, there are opportunities to expand into new international markets. Exploring opportunities in countries with complex tax systems and a growing middle class can drive long-term growth. Adapting its services to meet the specific needs of each market will be crucial for success.
  • Value-Added Services: H&R Block can enhance its service offerings by providing value-added services such as financial planning, retirement planning, and investment advice. By expanding its scope beyond tax preparation, H&R Block can become a trusted financial advisor for its clients, fostering long-term relationships and generating additional revenue streams. The market for financial advisory services is estimated at $60 billion, offering a significant growth opportunity.

Opportunities

  • Expansion of digital services and online platform.
  • Growth in the small business market.
  • Strategic partnerships with financial institutions.
  • Geographic expansion into new markets.

Threats

  • Increasing competition from DIY tax software providers.
  • Changes in tax laws and regulations.
  • Economic downturn affecting consumer spending.
  • Cybersecurity risks and data breaches.

Competitive Advantages

  • Strong brand recognition and reputation built over decades.
  • Extensive network of retail offices providing local presence and accessibility.
  • Proprietary tax preparation software and technology.
  • Loyal customer base due to trusted service and expertise.

About HRB

Founded in 1955 in Kansas City, Missouri, H&R Block, Inc. has grown into a leading provider of tax preparation services. The company initially focused on providing accessible tax assistance to the general public and has since expanded its offerings to include both assisted and do-it-yourself (DIY) tax solutions. H&R Block operates through a network of company-owned and franchise retail offices across the United States, Canada, and Australia, providing in-person tax preparation services. In addition to assisted tax preparation, H&R Block offers a suite of financial products and services, including Refund Transfers, the H&R Block Emerald Prepaid Mastercard, Peace of Mind extended service plans, and H&R Block Emerald Advance lines of credit. The company also provides Tax Identity Shield services and refund advance loans. H&R Block has invested significantly in its digital platform, offering online tax preparation software and tools to cater to the growing demand for convenient, self-directed tax solutions. This multi-channel approach allows H&R Block to serve a diverse customer base with varying needs and preferences, solidifying its position as a key player in the tax preparation industry.

What They Do

  • Provides assisted income tax return preparation services.
  • Offers do-it-yourself (DIY) tax return preparation products and services.
  • Operates a network of retail offices and franchise locations.
  • Offers Refund Transfers and the H&R Block Emerald Prepaid Mastercard.
  • Provides Peace of Mind extended service plans.
  • Offers Tax Identity Shield services to protect clients' tax identities.
  • Provides small business financial solutions.

Business Model

  • Generates revenue from assisted tax preparation services offered in retail offices.
  • Earns revenue from the sale of DIY tax preparation software and online services.
  • Collects fees from financial products and services, such as Refund Transfers and prepaid cards.
  • Franchise fees from independently owned H&R Block locations.

Industry Context

H&R Block operates in the personal products and services industry within the consumer cyclical sector. The tax preparation market is characterized by consistent demand, driven by the annual requirement for individuals and businesses to file taxes. The industry is evolving with increasing adoption of digital solutions and online tax preparation software. H&R Block competes with other tax preparation service providers, including both assisted and DIY platforms. The company's extensive retail network and established brand provide a competitive advantage, while its investments in digital innovation position it to capture a larger share of the growing online market.

Key Customers

  • Individual taxpayers seeking assistance with tax preparation.
  • Small business owners requiring tax and financial solutions.
  • Customers looking for convenient DIY tax preparation software.
  • Individuals seeking financial products and services related to tax refunds.
AI Confidence: 73% Updated: Feb 9, 2026

Financials

Chart & Info

H&R Block, Inc. (HRB) stock price: $43.71 (+1.10, +2.58%)

Latest News

Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for HRB.

Price Targets

Wall Street price target analysis for HRB.

MoonshotScore

49/100

What does this score mean?

The MoonshotScore rates HRB's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Common Questions About HRB

What does H&R Block, Inc. do?

H&R Block, Inc. is a leading provider of tax preparation services, offering both assisted and DIY solutions to individuals and small businesses. The company operates through a network of retail offices and an online platform, providing a range of services including tax return preparation, refund transfers, and financial products. H&R Block's business model is centered around helping clients navigate the complexities of tax laws and maximize their tax refunds, while also offering convenient and accessible solutions through its digital channels. The company generates revenue through service fees, software sales, and financial product offerings.

Is HRB stock worth researching?

HRB stock may be worth researching for value-oriented investors seeking stable returns and income. The company's strong brand, extensive retail network, and growing digital presence provide a competitive advantage in the tax preparation market. With a P/E ratio of 6.78 and a dividend yield of 4.84%, HRB appears attractively valued compared to its peers. However, investors may want to evaluate the risks associated with regulatory changes and increasing competition from DIY tax software providers. A balanced analysis of HRB's financial performance, growth potential, and risk factors is essential before making an investment decision.

What are the main risks for HRB?

The main risks for H&R Block include regulatory changes in tax laws, increasing competition from DIY tax software providers, and potential economic downturns. Changes in tax laws could reduce the demand for tax preparation services, while increasing competition could erode market share and pricing power. An economic downturn could reduce consumer spending on tax preparation services, impacting revenue and profitability. Additionally, cybersecurity risks and data breaches pose a threat to H&R Block's reputation and customer trust, potentially leading to financial losses and legal liabilities.

What are the key factors to evaluate for HRB?

H&R Block, Inc. (HRB) currently holds an AI score of 49/100, indicating low score. Key strength: Established brand and reputation.. Primary risk to monitor: Potential: Changes in tax laws and regulations could impact demand for tax preparation services.. This is not financial advice.

How frequently does HRB data refresh on this page?

HRB prices update in real time during U.S. market hours (9:30 AM-4:00 PM ET, weekdays). Fundamentals refresh after quarterly or annual filings. Analyst ratings and AI insights update daily. News is aggregated continuously from financial sources.

What has driven HRB's recent stock price performance?

Recent price movement in H&R Block, Inc. (HRB) can be influenced by earnings results, analyst revisions, sector rotation, and broader market sentiment. Notable catalyst: Established brand and reputation.. Check the News and Technical Analysis tabs for the latest drivers. Past performance does not predict future results.

Should investors consider HRB overvalued or undervalued right now?

Determining whether H&R Block, Inc. (HRB) is overvalued or undervalued requires examining multiple metrics. Compare valuation ratios (P/E, P/S, EV/EBITDA) against sector peers for a comprehensive view.

What research should beginners do before buying HRB?

Before investing in H&R Block, Inc. (HRB), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .

Data provided for informational purposes only.

Analysis Notes
  • Information is based on available data and may be subject to change.
  • Investment decisions should be based on individual risk tolerance and financial circumstances.
Data Sources

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