ITV plc (ITVPF)
For informational purposes only. Not financial advice. Analysis by Sedat Aydin, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
ITV plc (ITVPF) with AI Score 49/100 (Weak). ITV plc is an integrated producer broadcaster that creates, owns, and distributes content on various platforms worldwide. Market cap: 0, Sector: Communication services.
Last analyzed: Mar 16, 2026ITV plc (ITVPF) Media & Communications Profile
ITV plc, a UK-based integrated media company, operates across broadcasting and content production. With a focus on free-to-air channels and global content distribution through ITV Studios, it competes with other major broadcasting networks and production houses, leveraging its established brand and diverse content portfolio.
Investment Thesis
ITV plc presents a mixed investment thesis. The company's established position in the UK broadcasting market and its growing ITV Studios segment offer potential for revenue growth and international expansion. With a dividend yield of 6.00% as of 2026-03-16, the stock may appeal to income-seeking investors. However, the company faces challenges from increasing competition in the streaming market and potential declines in traditional television advertising revenue. Investors should monitor the company's ability to adapt to changing consumer preferences and its success in growing its digital revenue streams. The company's P/E ratio of 15.98 should also be considered in the context of industry peers.
Based on FMP financials and quantitative analysis
Key Highlights
- Market capitalization of $4.33 billion, reflecting its position as a major player in the broadcasting industry.
- P/E ratio of 15.98, indicating its valuation relative to earnings.
- Dividend yield of 6.00%, offering an attractive income stream for investors.
- Profit margin of 7.3%, demonstrating its ability to generate profit from revenue.
- Beta of 0.85, suggesting lower volatility compared to the overall market.
Competitors & Peers
Strengths
- Strong brand recognition in the UK.
- Integrated business model with broadcasting and content production.
- Extensive library of original content.
- Established relationships with advertisers and distributors.
Weaknesses
- Dependence on advertising revenue.
- Exposure to competition from streaming services.
- Limited international presence compared to global media companies.
- Vulnerability to changing consumer viewing habits.
Catalysts
- Ongoing: Growth in digital advertising revenue driven by increased online viewership.
- Ongoing: Expansion of ITV Studios through new content production deals.
- Upcoming: Potential partnerships with streaming platforms for content distribution.
- Ongoing: Cost-saving initiatives to improve profitability.
- Upcoming: Launch of new original content to attract viewers.
Risks
- Ongoing: Decline in traditional television advertising revenue due to changing consumer viewing habits.
- Potential: Increased competition from streaming services.
- Potential: Economic downturn affecting advertising spend.
- Ongoing: Dependence on the UK market for a significant portion of its revenue.
- Potential: Regulatory changes affecting the broadcasting industry.
Growth Opportunities
- Expansion of ITV Studios: ITV Studios has a significant opportunity to grow its revenue by producing content for third-party broadcasters and streaming platforms. As the demand for original content increases, ITV Studios can leverage its production capabilities and creative talent to secure new contracts and expand its international presence. This includes producing content for local broadcasters and international OTT platforms in Australia, Germany, France, Italy, the Netherlands, Sweden, Norway, Finland, and Denmark.
- Growth in Digital Advertising: ITV plc can capitalize on the increasing shift of advertising spend to digital platforms. By enhancing its digital advertising capabilities and offering targeted advertising solutions, ITV can attract more advertisers and increase its digital advertising revenue. This includes online advertising and HD digital channels on pay platforms.
- International Content Distribution: ITV has the opportunity to expand the distribution of its content internationally. By licensing its programs and formats to broadcasters and streaming platforms in other countries, ITV can generate additional revenue and increase its global reach. This includes formats and distribution ITV's finished programmes, and formats and third-party content internationally.
- Development of Platform and Broadband Services: ITV can explore opportunities to develop its own platform and broadband services. By offering a direct-to-consumer streaming service or partnering with existing broadband providers, ITV can generate recurring revenue and strengthen its relationship with viewers. This includes the development of platform, broadband, transactional, and mobile services.
- Leveraging ITV Hub: ITV Hub is a significant asset for ITV, offering a platform for catch-up services and direct content deals. By investing in the platform and enhancing its user experience, ITV can attract more viewers and generate more advertising revenue. This includes delivering content through linear television broadcasting, as well as on the ITV Hub, catch up services on pay platforms, and through direct content deals.
Opportunities
- Expansion of ITV Studios into new markets.
- Growth in digital advertising revenue.
- Development of new platform and broadband services.
- International distribution of content.
Threats
- Decline in traditional television advertising revenue.
- Increased competition from streaming services.
- Changing consumer viewing habits.
- Economic downturn affecting advertising spend.
Competitive Advantages
- Established brand recognition and strong position in the UK broadcasting market.
- Extensive library of original content and formats.
- Integrated business model with both broadcasting and content production capabilities.
- Relationships with advertisers and distributors.
About ITVPF
Founded in 1955, ITV plc has evolved from a network of regional television stations in the United Kingdom to an integrated media company with a global presence. The company operates through two primary segments: Media & Entertainment and ITV Studios. The Media & Entertainment segment focuses on broadcasting content through its family of free-to-air channels, including ITV, ITV2, ITV3, ITV4, ITVBe, and CITV, as well as offering television advertising services. It delivers content through linear television broadcasting, the ITV Hub, and direct content deals. The ITV Studios segment creates and produces programs and formats, including drama, entertainment, and factual entertainment, for its own channels and other broadcasters. ITV Studios operates as an unscripted independent producer of content in the United States and produces content for local broadcasters and international OTT platforms across Europe and Australia. ITV also engages in formats and distribution of its finished programs and third-party content internationally. Headquartered in London, ITV plc continues to expand its digital presence and content offerings to adapt to the evolving media landscape.
What They Do
- Broadcasts content on free-to-air channels including ITV, ITV2, ITV3, ITV4, ITVBe, and CITV.
- Offers television advertising services.
- Delivers content through linear television broadcasting and the ITV Hub.
- Creates and produces programs and formats for its own channels and other broadcasters.
- Operates as an unscripted independent producer of content in the United States.
- Produces content for local broadcasters and international OTT platforms.
- Engages in formats and distribution of ITV's finished programs and third-party content internationally.
- Develops platform, broadband, transactional, and mobile services.
Business Model
- Generates revenue through television advertising on its free-to-air channels.
- Earns revenue from producing and selling content to other broadcasters and streaming platforms through ITV Studios.
- Licenses its programs and formats to international broadcasters and streaming services.
- Offers online advertising and subscription services through ITV Hub and other digital platforms.
Industry Context
ITV plc operates in the dynamic broadcasting industry, which is undergoing significant transformation due to the rise of streaming services and changing consumer viewing habits. The industry is characterized by intense competition among traditional broadcasters, streaming platforms, and content producers. ITV plc's success depends on its ability to create compelling content, attract viewers and advertisers, and adapt to the evolving digital landscape. The company competes with other major broadcasting networks and production houses, both domestically and internationally. The global broadcasting market is expected to continue growing, driven by increasing demand for content and the expansion of digital distribution channels.
Key Customers
- Viewers who watch ITV's free-to-air channels and online content.
- Advertisers who purchase advertising slots on ITV's channels and digital platforms.
- Broadcasters and streaming platforms that acquire content from ITV Studios.
- International broadcasters and streaming services that license ITV's programs and formats.
Financials
Chart & Info
ITV plc (ITVPF) stock price: Price data unavailable
Latest News
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Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for ITVPF.
Price Targets
Wall Street price target analysis for ITVPF.
MoonshotScore
What does this score mean?
The MoonshotScore rates ITVPF's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Carolyn J. McCall
Chief Executive Officer
Carolyn McCall has served as the Chief Executive Officer of ITV plc since January 2018. Prior to joining ITV, she was the CEO of easyJet from 2010 to 2017, where she oversaw a period of significant growth and transformation. McCall has also held senior management positions at Guardian Media Group, including CEO from 2003 to 2010. She began her career in marketing and has a strong track record of strategic leadership and business development. McCall holds a BA in History and Politics from the University of Kent.
Track Record: Since becoming CEO of ITV plc, Carolyn McCall has focused on transforming the company into a more diversified and digital-focused media organization. She has overseen the growth of ITV Studios and the expansion of its international presence. McCall has also led efforts to strengthen ITV's digital capabilities and increase its digital revenue streams. Under her leadership, ITV has invested in original content and expanded its online presence through ITV Hub.
ITVPF OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that ITVPF may not meet the minimum financial standards or reporting requirements of higher tiers like OTCQX or OTCQB. Companies in this tier may have limited financial disclosure, making it more challenging for investors to assess their financial health and operational performance. Unlike stocks listed on major exchanges like the NYSE or NASDAQ, OTC Other stocks often have less stringent listing requirements, leading to a higher risk profile for investors.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited financial disclosure increases the risk of investing in ITVPF.
- Lower liquidity can lead to wider bid-ask spreads and increased price volatility.
- OTC Other tier status indicates a higher risk profile compared to stocks listed on major exchanges.
- Potential for limited regulatory oversight and investor protection.
- Verify the availability and quality of financial information.
- Assess the liquidity of the stock and potential for price volatility.
- Research the company's management team and their track record.
- Review the company's business model and competitive landscape.
- Understand the risks associated with investing in OTC stocks.
- Consult with a financial advisor before making any investment decisions.
- ITV plc is a well-established media company with a long history.
- The company operates in a regulated industry and is subject to certain reporting requirements.
- ITV plc has a recognized brand and a significant presence in the UK broadcasting market.
ITV plc Stock: Key Questions Answered
What does ITV plc do?
ITV plc operates as an integrated producer broadcaster, creating, owning, and distributing content on various platforms worldwide. The company's Media & Entertainment segment broadcasts content on free-to-air channels and offers television advertising services. ITV Studios produces programs and formats for its own channels and other broadcasters, operating as an unscripted independent producer of content in the United States and producing content for local broadcasters and international OTT platforms. ITV also engages in formats and distribution of its finished programs and third-party content internationally.
What do analysts say about ITVPF stock?
Analyst consensus on ITVPF stock is mixed, reflecting the challenges and opportunities facing the broadcasting industry. Key valuation metrics include the company's P/E ratio of 15.98 and dividend yield of 6.00%. Growth considerations include the company's ability to adapt to changing consumer viewing habits and its success in growing its digital revenue streams. Investors should monitor the company's financial performance and strategic initiatives to assess its long-term prospects. No buy or sell recommendations are being made.
What are the main risks for ITVPF?
ITVPF faces several risks, including the decline in traditional television advertising revenue due to changing consumer viewing habits and increased competition from streaming services. An economic downturn could also affect advertising spend, impacting the company's revenue. ITV's dependence on the UK market for a significant portion of its revenue and potential regulatory changes affecting the broadcasting industry also pose risks. Investors should carefully consider these risks before investing in ITVPF.
What are the key factors to evaluate for ITVPF?
ITV plc (ITVPF) currently holds an AI score of 49/100, indicating low score. Key strength: Strong brand recognition in the UK.. Primary risk to monitor: Ongoing: Decline in traditional television advertising revenue due to changing consumer viewing habits.. This is not financial advice.
How frequently does ITVPF data refresh on this page?
ITVPF prices update in real time during U.S. market hours (9:30 AM-4:00 PM ET, weekdays). Fundamentals refresh after quarterly or annual filings. Analyst ratings and AI insights update daily. News is aggregated continuously from financial sources.
What has driven ITVPF's recent stock price performance?
Recent price movement in ITV plc (ITVPF) can be influenced by earnings results, analyst revisions, sector rotation, and broader market sentiment. Notable catalyst: Strong brand recognition in the UK.. Check the News and Technical Analysis tabs for the latest drivers. Past performance does not predict future results.
Should investors consider ITVPF overvalued or undervalued right now?
Determining whether ITV plc (ITVPF) is overvalued or undervalued requires examining multiple metrics. Compare valuation ratios (P/E, P/S, EV/EBITDA) against sector peers for a comprehensive view.
What research should beginners do before buying ITVPF?
Before investing in ITV plc (ITVPF), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- AI analysis pending for ITVPF.
- OTC market data may have limited reliability.