Amplify CrowdBureau(R) Online Lending & Digital Banking ETF (LEND) Fund Overview
Educational signal · not a buy or sell recommendation · How to read this
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gpt-4o-mini, generated Mar 16, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerAmplify CrowdBureau(R) Online Lending & Digital Banking ETF (LEND) trades at $24.14. Amplify CrowdBureau(R) Online Lending & Digital Banking ETF (LEND) aims to provide investment results that correspond to the CrowdBureau P2P Online Lending and Digital Banking Index. Sector: Financials.
Price as of · Last analyzed: Mar 16, 2026Analyst Coverage for LEND: LEND does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage.
Amplify CrowdBureau(R) Online Lending & Digital Banking ETF (LEND) Financial Services Profile
Amplify CrowdBureau(R) Online Lending & Digital Banking ETF (LEND) offers exposure to the dynamic peer-to-peer lending and digital banking sectors through a rules-based investment strategy, targeting a diversified portfolio of U.S.-listed equities in this growing ecosystem.
What Is the Investment Thesis for LEND?
The investment thesis for Amplify CrowdBureau(R) Online Lending & Digital Banking ETF (LEND) is anchored in the growth potential of the peer-to-peer lending and digital banking sectors. Additionally, the ETF's strategy of investing in a diversified set of U.S.-listed equities within this ecosystem allows it to mitigate risks while capturing upside potential. The fund's non-diversified nature means it can concentrate on high-growth segments, potentially leading to superior returns. However, investors should be mindful of the inherent risks associated with the digital lending space, including regulatory challenges and market volatility. As the fund continues to adapt to market changes, its performance will be closely tied to the overall health of the digital banking sector and investor sentiment towards alternative lending solutions.
Based on FMP financials and quantitative analysis
LEND Key Highlights
Invests at least 80% of net assets in securities of the CrowdBureau P2P Online Lending and Digital Banking Index.
- Targets companies within the growing peer-to-peer lending and digital banking ecosystem.
- Non-diversified ETF focused on high-growth sectors in financial services.
- Managed by Amplify Investments, known for thematic ETFs.
- Developed and maintained by CrowdBureau Corporation, a specialist in online lending.
Who Are LEND's Competitors?
LEND is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| BLK BlackRock, Inc. | $1045.83 | -1.30% | $164B | 51 5-pillar |
| BX Blackstone Inc. | $109.88 | -1.67% | $135B | 68 5-pillar |
| APOS Apollo Global Management, Inc. | $25.67 | +0.31% | $74.8B | 56 5-pillar |
| BAM Brookfield Asset Management | $44.39 | -1.03% | $71.6B | 57 5-pillar |
| AMP Ameriprise Financial, Inc. | $490.21 | -0.14% | $44.1B | 77 5-pillar |
| ARES Ares Management Corporation | $116.34 | -1.03% | $38.5B | 57 5-pillar |
| TROW T. Rowe Price Group, Inc. | $103.24 | -1.32% | $22.4B | 80 5-pillar |
| ATHS Athene Holding Ltd. | $23.41 | -0.43% | $18.8B | 56 5-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are LEND's Key Strengths?
Strong alignment with growing sectors of online lending and digital banking.
- Managed by a reputable firm with expertise in thematic ETFs.
- Diversified exposure to a range of companies within the index.
- Rules-based investment strategy enhances predictability and transparency.
What Are LEND's Weaknesses?
Non-diversified nature may lead to higher volatility.
- Dependence on the performance of the underlying index.
- Limited historical performance data as a newer ETF.
- Potential regulatory challenges impacting the digital lending sector.
What Are the Key Risks for LEND?
Regulatory challenges that could affect the operational landscape for digital lending.
- Market volatility impacting the performance of the ETF and underlying securities.
- Competition from both traditional financial institutions and emerging fintech players.
- Economic downturns that may lead to increased default rates in lending.
What Threats Does LEND Face?
- Intense competition from traditional banks and fintech startups.
- Regulatory scrutiny that could impact business models.
- Market volatility affecting investor sentiment towards ETFs.
- Technological disruptions that could alter the lending landscape.
What Are LEND's Competitive Advantages?
- Access to a specialized index focused on the growing peer-to-peer lending sector.
- Expertise of Amplify Investments in managing thematic ETFs.
- Non-diversified strategy allows for concentrated investments in high-growth areas.
- Partnership with CrowdBureau Corporation for index development and maintenance.
- Alignment with market trends favoring digital financial solutions.
What Does LEND Do?
Amplify CrowdBureau(R) Online Lending & Digital Banking ETF (LEND) was established to track the performance of the CrowdBureau P2P Online Lending and Digital Banking Index, which is designed to provide investors with exposure to companies involved in the peer-to-peer lending and digital banking sectors. The fund is managed by Amplify Investments, a firm known for its innovative exchange-traded funds (ETFs) that focus on thematic investing. LEND primarily invests at least 80% of its net assets in the securities that comprise the index, ensuring that its performance closely aligns with the index's price and yield. The index itself is rules-based, developed and maintained by CrowdBureau Corporation, which specializes in the peer-to-peer and digital lending space. This ETF offers investors a non-diversified approach to investing in a rapidly evolving financial landscape characterized by technological advancements and changing consumer behaviors. As the digital banking and online lending markets continue to expand, LEND positions itself to capture growth opportunities within this niche, appealing to investors looking for exposure to innovative financial services.
What Products and Services Does LEND Offer?
- Provide investment results that correspond to the CrowdBureau P2P Online Lending and Digital Banking Index.
- Invest at least 80% of net assets in securities of the index.
- Focus on U.S.-listed equity securities in the peer-to-peer lending and digital banking sectors.
- Offer a non-diversified investment strategy targeting high-growth companies.
- Utilize a rules-based approach to index management.
- Enable investors to gain exposure to innovative financial services.
How Does LEND Make Money?
- Generate returns based on the performance of the underlying index.
- Capitalize on the growth of the peer-to-peer lending and digital banking markets.
- Leverage the expertise of Amplify Investments in thematic ETF management.
- Attract investors seeking exposure to alternative lending solutions.
- Maintain a diversified portfolio to mitigate risks associated with individual securities.
What Industry Does LEND Operate In?
The asset management industry, particularly within the financial services sector, is undergoing significant transformation due to technological advancements and changing consumer preferences. The peer-to-peer lending and digital banking markets are experiencing rapid growth, driven by increased demand for alternative financing solutions. According to recent estimates, the global online lending market is expected to grow at a CAGR of over 20% through 2025. Amplify CrowdBureau(R) Online Lending & Digital Banking ETF (LEND) is well-positioned within this landscape, offering investors exposure to a diversified portfolio of companies that are leveraging technology to disrupt traditional banking models. The competitive landscape includes various players, from established financial institutions to innovative fintech startups, all vying for market share in this burgeoning sector.
Who Are LEND's Key Customers?
- Retail investors seeking exposure to innovative financial sectors.
- Institutional investors looking for thematic investment opportunities.
- Financial advisors managing diversified portfolios for clients.
- Individuals interested in alternative lending and digital banking solutions.
- Sustainable investors focused on ethical financial practices.
Research confidence
Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.
- ● Scoring coverage unknown
- ● Price is current
- ● No filing on record
- ● No analyst coverage
- ● This is an etf, not an operating company
MoonshotScore History
Recorded daily since 2026-08-23 · 42 snapshots
| 2026-08-23 | 46 |
| 2026-08-31 | 46 |
| 2026-09-08 | 46 |
| 2026-09-16 | 46 |
| 2026-09-24 | 46 |
| 2026-10-04 | 46 |
| 2026-10-05 | 46 |
What changed?
The score has stayed at 46.
Over the same 30 days the stock moved -2.6%.
LEND Financials
Bull Case vs Bear Case
Bull Case
- Strong alignment with growing sectors of online lending and digital banking.
- Managed by a reputable firm with expertise in thematic ETFs.
- Diversified exposure to a range of companies within the index.
- Rules-based investment strategy enhances predictability and transparency.
Bear Case
- Non-diversified nature may lead to higher volatility.
- Dependence on the performance of the underlying index.
- Limited historical performance data as a newer ETF.
- Potential regulatory challenges impacting the digital lending sector.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
LEND Latest News
-
Aareal Works With Alvarez & Marsal on SRT Amid Push for Growth
Bloomberg · Sep 11, 2026
-
BNP Paribas Is Said to Handle Half of India’s Record MSCI Trades
Bloomberg · Sep 2, 2026
-
Odd Lots: Tom Barkin on the Resilient Real Economy (Podcast)
Bloomberg · Aug 31, 2026
LEND Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for LEND.
Price Targets
Wall Street price target analysis for LEND.
LEND MoonshotScore
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for LEND; grades run from A+ (80-100) to F (below 30).
What Investors Ask About Amplify CrowdBureau(R) Online Lending & Digital Banking ETF (LEND) — Financials
What does Amplify CrowdBureau(R) Online Lending & Digital Banking ETF do?
Amplify CrowdBureau(R) Online Lending & Digital Banking ETF (LEND) seeks to provide investment results that correspond to the CrowdBureau P2P Online Lending and Digital Banking Index.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
MoonshotScore is not published for this security.
Data provided for informational purposes only.
- Data is based on the latest available information and may be subject to change.