M logo

Macy's, Inc. (M)

For informational purposes only. Not financial advice. Analysis by Sedat Aydin, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Macy's, Inc. (M) trades at $18.49 with AI Score 48/100 (Weak). Macy's, Inc. is an omni-channel retail organization operating a diverse portfolio of department stores and beauty product retailers. Market cap: 5B, Sector: Consumer cyclical.

Last analyzed: Feb 9, 2026
Macy's, Inc. is an omni-channel retail organization operating a diverse portfolio of department stores and beauty product retailers. Founded in 1830, the company has evolved into a major player in the retail sector, boasting a significant presence across the United States and internationally.
48/100 AI Score Target $22.00 (+19.0%) MCap 5B Vol 6M

Macy's, Inc. (M) Consumer Business Overview

CEOAntony Spring
Employees94189
HeadquartersNew York City, NY, US
IPO Year1992

Macy's, Inc. (M) is a leading omni-channel retailer with a diverse portfolio of brands, including Macy's, Bloomingdale's, and bluemercury, offering a notable research candidate through its established market presence, strategic brand diversification, and a commitment to enhancing customer experience.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Feb 9, 2026

Investment Thesis

Macy's, Inc. presents a notable research candidate due to its established brand recognition, omni-channel presence, and strategic diversification. With a P/E ratio of 12.71 and a dividend yield of 3.21%, the company offers a blend of value and income potential. The company's focus on enhancing its digital platform and expanding its off-price and beauty segments are key growth catalysts. Furthermore, Macy's strong gross margin of 40.4% demonstrates its ability to maintain profitability. The company's ongoing efforts to optimize its store footprint and improve operational efficiency should drive further value creation. Investors may want to evaluate Macy's as a potential addition to their portfolio, given its solid financial performance and strategic initiatives to capitalize on evolving consumer trends.

Based on FMP financials and quantitative analysis

Key Highlights

  • Market capitalization of $6.04 billion, reflecting substantial investor interest and confidence in the company's market position.
  • P/E ratio of 12.71, indicating a potentially undervalued stock compared to its earnings.
  • Gross margin of 40.4%, showcasing the company's ability to maintain profitability in a competitive retail environment.
  • Dividend yield of 3.21%, offering investors a steady income stream.
  • Operates 725 department stores as of January 29, 2022, demonstrating a significant retail footprint.

Competitors & Peers

Strengths

  • Strong brand recognition and customer loyalty.
  • Extensive omni-channel presence.
  • Diverse portfolio of brands (Macy's, Bloomingdale's, bluemercury).
  • Established supply chain and distribution network.

Weaknesses

  • High operating costs associated with maintaining a large store footprint.
  • Vulnerability to economic downturns and changing consumer preferences.
  • Intense competition from online retailers and other department stores.
  • Potential for inventory management challenges.

Catalysts

  • Ongoing: Continued expansion of the digital platform and omni-channel capabilities to drive online sales growth.
  • Ongoing: Expansion of Macy's Backstage and bluemercury store networks to capture market share in the off-price and beauty segments.
  • Upcoming: Potential strategic partnerships and collaborations to expand product offerings and reach new customers (2026-2027).
  • Ongoing: Optimization of the store footprint to improve operational efficiency and profitability.

Risks

  • Potential: Economic downturns and recessionary pressures could negatively impact consumer spending and sales.
  • Potential: Increasing competition from online retailers could erode market share and profitability.
  • Ongoing: Supply chain disruptions and inflationary pressures could increase costs and reduce margins.
  • Potential: Changes in consumer preferences and shopping habits could impact demand for Macy's products.
  • Ongoing: Maintaining brand relevance and adapting to evolving fashion trends.

Growth Opportunities

  • Expansion of Omni-Channel Capabilities: Macy's can further enhance its omni-channel capabilities by investing in its digital platform, improving its mobile app, and offering seamless online-to-offline experiences. The global e-commerce market is projected to reach trillions of dollars in the coming years, presenting a significant growth opportunity for Macy's. By providing customers with convenient and personalized shopping experiences, Macy's can drive online sales and increase customer loyalty. Timeline: Ongoing.
  • Growth of Off-Price Segment: Macy's Backstage offers a compelling value proposition for price-conscious consumers. By expanding its Backstage store network and offering a wider selection of discounted merchandise, Macy's can attract new customers and increase its market share in the off-price segment. The off-price retail market is experiencing rapid growth, driven by the increasing demand for affordable fashion. Timeline: Ongoing.
  • Expansion of Beauty Segment: Bluemercury, Macy's beauty products and spa retailer, offers a differentiated shopping experience with its curated selection of high-end beauty products and personalized services. By expanding its Bluemercury store network and enhancing its online presence, Macy's can capitalize on the growing demand for beauty products and services. The global beauty market is projected to reach hundreds of billions of dollars in the coming years. Timeline: Ongoing.
  • Strategic Partnerships and Collaborations: Macy's can explore strategic partnerships and collaborations with other brands and retailers to expand its product offerings and reach new customers. By partnering with complementary businesses, Macy's can create unique shopping experiences and drive incremental sales. The retail industry is increasingly characterized by collaboration and partnerships, as companies seek to leverage each other's strengths and resources. Timeline: Ongoing.
  • International Expansion: While already present in some international markets through licensing agreements, Macy's can explore further international expansion opportunities. By entering new markets and adapting its business model to local preferences, Macy's can tap into new sources of revenue and growth. The global retail market is vast and diverse, offering significant opportunities for companies with the right strategy and execution. Timeline: 2027-2030.

Opportunities

  • Expansion of online sales and digital marketing efforts.
  • Growth of off-price and beauty segments.
  • Strategic partnerships and collaborations.
  • International expansion into new markets.

Threats

  • Increasing competition from online retailers.
  • Changing consumer preferences and shopping habits.
  • Economic downturns and recessionary pressures.
  • Supply chain disruptions and inflationary pressures.

Competitive Advantages

  • Established brand recognition and reputation.
  • Extensive network of stores and online presence.
  • Loyalty programs that encourage repeat purchases.
  • Strategic partnerships with well-known brands.

About M

Macy's, Inc., tracing its roots back to 1830, stands as a prominent omni-channel retail organization. Originally founded as a dry goods store, the company has grown into a retail giant, operating a wide array of stores, websites, and mobile applications. Macy's core business revolves around selling a diverse range of merchandise, including apparel and accessories for men, women, and children, as well as cosmetics, home furnishings, and other consumer goods. As of January 29, 2022, Macy's operated 725 department stores across the United States, including locations in the District of Columbia, Puerto Rico, and Guam. These stores operate under various brand names, including Macy's, Macy's Backstage, Market by Macy's, Bloomingdale's, Bloomingdale's The Outlet, Bloomies, and bluemercury. The company also extends its reach internationally through licensing agreements, with operations in Dubai, the United Arab Emirates, and Al Zahra, Kuwait. Beyond its department store operations, Macy's also functions as a beauty products and spa retailer, further diversifying its revenue streams and solidifying its position in the retail market. The company rebranded from Federated Department Stores, Inc. to Macy's, Inc. in June 2007, marking a significant milestone in its evolution.

What They Do

  • Operates department stores under the Macy's brand.
  • Operates Bloomingdale's department stores.
  • Runs off-price retail stores under the Macy's Backstage brand.
  • Manages Market by Macy's smaller format stores.
  • Operates Bloomingdale's The Outlet stores.
  • Runs Bloomies stores.
  • Operates bluemercury beauty products and spa retail stores.
  • Sells merchandise through websites and mobile applications.

Business Model

  • Sells apparel, accessories, cosmetics, home furnishings, and other consumer goods.
  • Generates revenue through retail sales in physical stores.
  • Generates revenue through online sales via websites and mobile apps.
  • Operates beauty products and spa retail locations.

Industry Context

Macy's operates within the dynamic and competitive department store industry, which is undergoing significant transformation due to the rise of e-commerce and changing consumer preferences. The industry is characterized by intense competition from online retailers, specialty stores, and other department stores. Macy's is adapting to these trends by investing in its omni-channel capabilities, expanding its off-price and beauty segments, and optimizing its store footprint. The company's ability to innovate and adapt will be crucial for maintaining its market share and driving future growth. Competitors include BBWI (Bath & Body Works), GNTX (Gentex Corporation), GPI (Group 1 Automotive), LEA (Lear Corporation), and LTH (Light & Wonder), each vying for consumer spending in a challenging retail landscape.

Key Customers

  • Men, women, and children seeking apparel and accessories.
  • Consumers looking for cosmetics and beauty products.
  • Individuals purchasing home furnishings and decor.
  • Customers seeking a mix of luxury and value products.
AI Confidence: 73% Updated: Feb 9, 2026

Financials

Chart & Info

Macy's, Inc. (M) stock price: $18.49 (-0.01, -0.05%)

Latest News

Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for M.

Price Targets

Consensus target: $22.00

MoonshotScore

48/100

What does this score mean?

The MoonshotScore rates M's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Latest Macy's, Inc. Analysis

Macy's, Inc. Stock: Key Questions Answered

What does Macy's, Inc. do?

Macy's, Inc. operates as an omni-channel retail organization, managing a diverse portfolio of department stores and beauty product retailers. The company's primary business involves selling a wide range of merchandise, including apparel, accessories, cosmetics, and home furnishings, through its physical stores, websites, and mobile applications. With brands like Macy's, Bloomingdale's, and bluemercury, the company caters to a broad customer base, offering a mix of luxury and value products. Macy's also extends its reach internationally through licensing agreements, solidifying its position as a major player in the retail market.

Is M stock worth researching?

Macy's (M) presents a mixed investment profile. Its P/E ratio of 12.71 suggests potential undervaluation, while its 3.21% dividend yield offers income. Growth catalysts include omni-channel expansion and growth in off-price/beauty segments. However, risks include economic sensitivity and online competition. A balanced assessment considering both value and growth prospects is crucial. Investors should weigh Macy's strategic initiatives against industry headwinds before making a decision, considering their own risk tolerance and investment goals.

What are the main risks for M?

Macy's faces several key risks. Economic downturns could significantly reduce consumer spending, impacting sales. Intense competition from online retailers threatens market share and profitability. Supply chain disruptions and inflation could increase costs, squeezing margins. Changing consumer preferences and fashion trends require constant adaptation. Successfully navigating these risks is crucial for Macy's to maintain its competitive edge and deliver long-term value to shareholders. Failure to adapt could lead to declining sales and profitability.

What are the key factors to evaluate for M?

Macy's, Inc. (M) currently holds an AI score of 48/100, indicating low score. The stock trades at a P/E of 7.8x, below the S&P 500 average (~20-25x), potentially signaling value. Analysts target $22.00 (+19% from $18.49). Key strength: Strong brand recognition and customer loyalty.. Primary risk to monitor: Potential: Economic downturns and recessionary pressures could negatively impact consumer spending and sales.. This is not financial advice.

How frequently does M data refresh on this page?

M prices update in real time during U.S. market hours (9:30 AM-4:00 PM ET, weekdays). Fundamentals refresh after quarterly or annual filings. Analyst ratings and AI insights update daily. News is aggregated continuously from financial sources.

What has driven M's recent stock price performance?

Recent price movement in Macy's, Inc. (M) can be influenced by earnings results, analyst revisions, sector rotation, and broader market sentiment. The current analyst target of $22.00 implies 19% upside from here. Notable catalyst: Strong brand recognition and customer loyalty.. Check the News and Technical Analysis tabs for the latest drivers. Past performance does not predict future results.

Should investors consider M overvalued or undervalued right now?

Determining whether Macy's, Inc. (M) is overvalued or undervalued requires examining multiple metrics. Its P/E ratio is 7.8. Analysts target $22.00 (+19% from current price), suggesting analysts see upside potential. Compare valuation ratios (P/E, P/S, EV/EBITDA) against sector peers for a comprehensive view.

What research should beginners do before buying M?

Before investing in Macy's, Inc. (M), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Analysis updated AI Score refreshed daily
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .

Data provided for informational purposes only.

Analysis Notes
  • Financial data is based on information available as of the provided date (January 29, 2022).
  • Future performance is subject to market conditions and company-specific factors.
Data Sources

Popular Stocks