Vail Resorts, Inc. (MTN)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Vail Resorts, Inc. (MTN) trades at $140.69 with AI Score 60/100 (Grade B+). Vail Resorts, Inc. operates mountain resorts and urban ski areas across the United States. Market cap: $5.01B, Sector: Consumer cyclical.
Price live · AI analysis from May 10, 2026MTN stock analysis for 2026: Analysts have set a consensus price target of $173.25 for Vail Resorts, Inc., suggesting 23.1% upside from the current price of $140.69. The AI MoonshotScore is 60/100, indicating a bullish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.
MTN: 3/4 perspectives are bullish. Dominant signal: Moon AI bullish.
How is this calculated? →Vail Resorts, Inc. (MTN) Consumer Business Overview
Vail Resorts, Inc. is a leading operator of mountain resorts and urban ski areas in the U.S., delivering integrated vacation experiences through its Mountain, Lodging, and Real Estate segments. With a focus on destination resorts and ancillary services, Vail Resorts caters to a diverse customer base seeking premium recreational experiences.
What Is the Investment Thesis for MTN?
Vail Resorts, Inc. presents a compelling investment case based on its established market position and diversified revenue streams. With a market capitalization of $5.01B and a P/E ratio of 26.5, the company demonstrates financial stability. A dividend yield of 7.08% offers an attractive return to investors. Growth catalysts include expansion of its resort portfolio and enhanced guest experiences. However, potential risks include economic downturns affecting discretionary spending and weather-related disruptions impacting ski season length. Vail Resorts' ability to maintain a strong brand reputation and adapt to changing consumer preferences will be crucial for sustained growth.
Based on FMP financials and quantitative analysis
MTN Key Highlights
- Market Cap of $5.01B indicates a substantial presence in the resorts and casinos industry.
- P/E Ratio of 26.5 suggests a reasonable valuation relative to earnings.
- Profit Margin of 7.9% reflects efficient operations and cost management.
- Gross Margin of 59.1% demonstrates strong pricing power and cost of goods control.
- Dividend Yield of 7.08% provides a significant return to shareholders, enhancing investment attractiveness.
Who Are MTN's Competitors?
MTN is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| LNW Light & Wonder, Inc. | $99.75 | +0.25% | $8.43B | 52 |
| CHDN Churchill Downs Incorporated | $89.43 | -1.63% | $6.23B | 62 |
| SGHC Super Group (SGHC) Limited | $14.55 | +0.31% | $7.40B | 52 |
| LEA Lear Corporation | $133.43 | +1.97% | $6.68B | 76 |
| WH Wyndham Hotels & Resorts, Inc. | $81.55 | -1.04% | $6.10B | 56 |
| PDSSF Paradise Entertainment Limited | $0.09 | +0.00% | $96.39M | 63 |
| RSI Rush Street Interactive (RSI) | $32.30 | +1.96% | $7.68B | 62 |
| CDRO Codere Online Luxembourg, S.A. | $9.52 | -0.47% | $432.65M | 59 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are MTN's Key Strengths?
- Strong brand recognition and reputation.
- Diversified revenue streams across multiple segments.
- Extensive network of mountain resorts and ski areas.
- Loyal customer base and high customer satisfaction.
What Are MTN's Weaknesses?
- Seasonality of business operations.
- Dependence on weather conditions.
- High capital expenditures for resort maintenance and development.
- Exposure to economic downturns affecting discretionary spending.
What Could Drive MTN Stock Higher?
- Expansion of resort portfolio through strategic acquisitions.
- Implementation of new technology solutions to enhance guest experiences.
- Development of real estate properties in proximity to resorts.
- Strategic partnerships with complementary businesses.
What Are the Key Risks for MTN?
- Financial-distress signal — its Altman Z-Score of 1.56 sits in the distress zone (elevated bankruptcy risk).
- Economic downturns affecting discretionary spending.
- Adverse weather conditions impacting ski season length.
- Increased competition from other resort operators.
- High capital expenditures for resort maintenance and development.
What Are the Growth Opportunities for MTN?
- Expansion of Resort Portfolio: Vail Resorts can pursue growth through strategic acquisitions and development of new resorts in attractive geographic locations. Expanding into new markets and diversifying its resort offerings can attract a broader customer base and increase revenue streams. The global ski tourism market is projected to reach $7.4 billion by 2027, providing ample opportunity for Vail Resorts to capitalize on growing demand.
- Enhanced Guest Experiences: Investing in technology and infrastructure to enhance the guest experience can drive customer loyalty and increase spending. Implementing innovative solutions such as mobile check-in, personalized recommendations, and improved ski lift systems can differentiate Vail Resorts from competitors. The company can also focus on expanding its ancillary services, such as dining, retail, and ski school, to generate additional revenue.
- Strategic Partnerships: Forming strategic partnerships with complementary businesses, such as airlines, hotels, and tour operators, can expand Vail Resorts' reach and attract new customers. Collaborating with these partners to offer bundled vacation packages and exclusive deals can enhance the value proposition for customers. These partnerships can also provide access to new distribution channels and marketing opportunities.
- Real Estate Development: Vail Resorts can leverage its real estate segment to develop and sell properties in proximity to its resorts. Developing luxury residences, condominiums, and vacation homes can generate significant revenue and enhance the overall resort experience. The company can also offer property management services to generate recurring revenue and strengthen customer relationships. The global luxury real estate market is projected to reach $1.15 trillion by 2027, presenting a substantial opportunity for Vail Resorts.
- Data-Driven Personalization: Utilizing data analytics to personalize the guest experience can drive customer engagement and increase spending. Analyzing customer data to understand preferences, behaviors, and demographics can enable Vail Resorts to tailor its offerings and marketing messages. Implementing personalized recommendations, targeted promotions, and customized itineraries can enhance customer satisfaction and loyalty. The personalized travel market is expected to reach $94 billion by 2025, highlighting the growing demand for customized experiences.
What Opportunities Does MTN Have?
- Expansion into new geographic markets.
- Development of new resorts and amenities.
- Strategic acquisitions of complementary businesses.
- Enhancement of guest experiences through technology and innovation.
What Threats Does MTN Face?
- Increased competition from other resort operators.
- Changes in consumer preferences and travel patterns.
- Economic downturns affecting discretionary spending.
- Adverse weather conditions impacting ski season length.
What Are MTN's Competitive Advantages?
- Strong brand reputation and recognition.
- Extensive network of mountain resorts and ski areas.
- Integrated business model with diverse revenue streams.
- High barriers to entry due to capital requirements and regulatory approvals.
What Does MTN Do?
Vail Resorts, Inc., established in 1997 and headquartered in Broomfield, Colorado, has grown to become a prominent operator in the mountain resort and urban ski area sector. The company's operations are strategically organized into three segments: Mountain, Lodging, and Real Estate. The Mountain segment, the core of Vail Resorts' business, encompasses 37 destination mountain resorts and regional ski areas. This segment generates revenue through lift tickets, ski school, dining, and retail/rental operations. The Lodging segment enhances the overall guest experience by owning and/or managing luxury hotels, condominiums under the RockResorts brand, and golf courses. This segment provides a range of accommodation options and resort ground transportation services. The Real Estate segment focuses on owning, developing, and selling real estate properties, contributing to the company's asset portfolio and revenue streams. Vail Resorts' integrated business model allows it to capture value across various aspects of the vacation experience, from skiing and snowboarding to lodging and real estate.
What Products and Services Does MTN Offer?
- Operates 37 destination mountain resorts and regional ski areas.
- Provides ski school, dining, and retail/rental services.
- Owns and manages luxury hotels and condominiums under the RockResorts brand.
- Offers resort ground transportation services.
- Develops and sells real estate properties.
- Provides access to golf courses and other recreational activities.
How Does MTN Make Money?
- Generates revenue through lift tickets and season passes.
- Earns income from lodging and dining services.
- Derives revenue from retail and rental operations.
- Profits from real estate sales and development.
What Industry Does MTN Operate In?
Vail Resorts operates within the Consumer Cyclical sector, specifically in the Gambling, Resorts & Casinos industry. This industry is characterized by seasonal demand, economic sensitivity, and intense competition. Market trends include increasing demand for experiential travel, growing popularity of outdoor recreation, and technological advancements enhancing the guest experience. Vail Resorts competes with other major resort operators, regional ski areas, and alternative vacation options. The company's ability to differentiate itself through premium offerings and strategic acquisitions will be crucial for maintaining its competitive edge.
Who Are MTN's Key Customers?
- Skiers and snowboarders of all skill levels.
- Families seeking vacation experiences.
- Corporate groups and event organizers.
- Real estate investors and homebuyers.
Net buyingInsider Activity
Over the past six months, Vail Resorts, Inc. insiders filed 17 SEC Form 4 transactions — 7 sales and 10 purchases. On net that is roughly 127K shares acquired (about $10.0M) — insiders putting money in tends to read as conviction.
MTN Valuation & Market Position
With a $5.01B market cap, Vail Resorts, Inc. sits in the mid-cap segment of the market. Relative to its peer group, MTN's quantitative score of 60/100 is roughly in line with the peer average of 60/100.
ROE 50%Key Financial Metrics
Return on equity for Vail Resorts, Inc. stands at 49.6%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 3.1%, showing how much profit it generates from its asset base. MTN trades at a trailing price-to-earnings ratio of 26.48, below the Consumer Cyclical sector average of ~39x. Its free cash flow yield is 4.9%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.91 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is 3.6%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 6/9Financial Health
Vail Resorts, Inc.'s Piotroski F-Score is 6/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 1.56 places it in the distress zone, a signal of elevated financial risk.
FY2026 estForward Outlook
Wall Street analysts project Vail Resorts, Inc. revenue of about $2.84B for fiscal 2026, with EPS near $4.33. The estimate reflects 9 contributing analysts.
Company Profile
Vail Resorts, Inc. operates in the Gambling, Resorts & Casinos industry within the Consumer Cyclical sector. It is headquartered in Broomfield, US. The company is led by CEO Robert A. Katz. MTN has traded publicly since 1997.
MTN Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Vail Resorts has seen positive insider buying recently, indicating confidence from leadership in the company's future performance.
- Community sentiment has shifted positively as skiers anticipate a strong winter season, boosting enthusiasm around the brand.
- The company's commitment to sustainability and enhancing guest experiences has resonated well with environmentally-conscious consumers.
- Recent expansions and upgrades in their resorts are expected to attract more visitors, supporting revenue growth.
Bear Case
- Concerns over potential economic downturns could lead to reduced discretionary spending on leisure activities, impacting Vail's customer base.
- Social sentiment has shown some apprehension regarding rising operational costs, which may squeeze profit margins in the upcoming season.
- Increased competition from other resorts and alternative leisure activities could dilute Vail's market share.
- Recent weather patterns have raised uncertainties about snow conditions, which could affect winter sports attendance and overall revenue.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · January 2026
MTN Latest News
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10 Consumer Discretionary Stocks Whale Activity In Today’s Session
benzinga · Jun 25, 2026
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Sector Update: Consumer Stocks Lean Lower Premarket Monday
MT Newswires · Jun 22, 2026
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Market Chatter: Vail Resorts May Face Activist Campaign by Oasis Capital
MT Newswires · Jun 22, 2026
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MTN Stock Sees Best Day In Six Years — Activist Investor Reportedly Eyes Proxy Fight To Force Vail Resorts Sale
Yahoo! Finance: MTN News · Jun 18, 2026
MTN Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for MTN.
Price Targets
Consensus target: $173.25
MTN MoonshotScore
What does this score mean?
The MoonshotScore rates MTN's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
10 Consumer Discretionary Stocks Whale Activity In Today’s Session
Sector Update: Consumer Stocks Lean Lower Premarket Monday
Market Chatter: Vail Resorts May Face Activist Campaign by Oasis Capital
MTN Stock Sees Best Day In Six Years — Activist Investor Reportedly Eyes Proxy Fight To Force Vail Resorts Sale
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3 min readLeadership: Robert A. Katz
Chief Executive Officer
Robert A. Katz has served as the Chief Executive Officer of Vail Resorts, Inc. since 2006. Prior to this role, he held various leadership positions within the company, including Chief Financial Officer and Executive Vice President. Katz has been instrumental in driving Vail Resorts' growth and expansion through strategic acquisitions and innovative initiatives. He holds a Bachelor's degree in Economics from the University of Pennsylvania and a Juris Doctor degree from the University of California, Los Angeles.
Track Record: Under Robert Katz's leadership, Vail Resorts has significantly expanded its portfolio of mountain resorts and enhanced its guest experiences. Key achievements include the acquisitions of Whistler Blackcomb and Park City Mountain Resort, which have solidified Vail Resorts' position as a leading operator in the industry. Katz has also overseen the implementation of innovative technology solutions and sustainability initiatives, contributing to the company's long-term success.
What Investors Ask About Vail Resorts, Inc. (MTN) — Consumer Cyclical
What does Vail Resorts, Inc. do?
Vail Resorts, Inc. operates mountain resorts and urban ski areas in the United States. The company's business model revolves around providing comprehensive vacation experiences through its Mountain, Lodging, and Real Estate segments. The Mountain segment operates 37 destination mountain resorts and regional ski areas. The Lodging segment owns and/or manages luxury hotels and condominiums. The Real Estate segment owns, develops, and sells real estate properties. Vail Resorts generates revenue through lift tickets, lodging, dining, retail, and real estate sales.
What do analysts say about MTN stock?
Analyst consensus on Vail Resorts, Inc. is generally positive, reflecting the company's strong market position and growth potential. Key valuation metrics include a P/E ratio of 26.5 and a dividend yield of 7.08%. Analysts consider the company's expansion of its resort portfolio and enhanced guest experiences as key growth drivers. However, potential risks include economic downturns and weather-related disruptions. Analyst ratings and price targets vary, reflecting different perspectives on the company's future performance. Investors should conduct their own research and consider their individual investment objectives before making any decisions.
What are the main risks for MTN?
The main risks for Vail Resorts, Inc. include economic downturns affecting discretionary spending, adverse weather conditions impacting ski season length, and increased competition from other resort operators. Economic downturns can reduce demand for vacation travel and negatively impact revenue. Adverse weather conditions, such as lack of snow or extreme temperatures, can shorten the ski season and reduce lift ticket sales. Increased competition from other resort operators can put pressure on pricing and market share. High capital expenditures for resort maintenance and development also pose a financial risk.
What are the key factors to evaluate for MTN?
Vail Resorts, Inc. (MTN) holds an AI score of 60/100 (moderate). P/E: 26.5x vs the S&P 500's ~20-25x. Analysts target $173.25 (+23%). Not financial advice.
How frequently does MTN data refresh on this page?
MTN prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven MTN's recent stock price performance?
Vail Resorts, Inc. (MTN) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition and reputation. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider MTN overvalued or undervalued right now?
Vail Resorts, Inc. (MTN) trades at 26.5x earnings. Analysts target $173.25 (+23%) — upside seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying MTN?
Before investing in Vail Resorts, Inc. (MTN), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on available data and may be subject to change.
- Financial metrics are as of the latest reporting period.