PENN Entertainment, Inc. (PENN)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
PENN Entertainment, Inc. (PENN) trades at $21.03 with AI Score 20/100 (Grade F). PENN Entertainment, Inc. operates integrated entertainment, sports content, and casino gaming experiences across North America. Market cap: $2.81B, Sector: Consumer cyclical.
Price live · AI analysis from May 10, 2026PENN stock analysis for 2026: Analysts have set a consensus price target of $18.29 for PENN Entertainment, Inc., suggesting 13.0% downside from the current price of $21.03. The AI MoonshotScore is 20/100, indicating a strong bearish outlook. Key factors: analyst coverage, AI-driven quantitative scoring.
PENN: 3/7 perspectives are bullish. Dominant signal: Seth Klarman bearish.
How is this calculated? →PENN Entertainment, Inc. (PENN) Consumer Business Overview
PENN Entertainment, Inc. delivers integrated entertainment and gaming experiences in North America, operating across 20 states with 44 properties. The company's diverse brand portfolio and expansion into online sports betting and iCasino position it in a competitive market landscape, balancing growth with profitability challenges.
What Is the Investment Thesis for PENN?
PENN Entertainment presents a mixed investment thesis. The company's extensive physical presence with 44 properties in 20 states provides a stable revenue base, while its expansion into online sports betting and iCasino offers growth potential. However, the company's negative profit margin of -13.5% raises concerns about profitability. Key growth catalysts include the continued expansion of online gaming operations and potential regulatory changes that could open new markets. Investors should monitor the company's ability to improve profitability and effectively compete in the rapidly evolving online gaming landscape. The company's beta of 1.33 indicates higher volatility compared to the market.
Based on FMP financials and quantitative analysis
PENN Key Highlights
- Operates 44 properties across 20 states, providing a significant physical presence in the gaming market.
- Offers online sports betting in 13 jurisdictions, capitalizing on the growing popularity of digital wagering.
- Provides iCasino experiences in five jurisdictions, expanding its reach in the online gaming sector.
- Profit margin is currently negative at -13.5%, indicating challenges in achieving profitability.
- Gross margin stands at 29.7%, reflecting the company's ability to generate revenue after accounting for the cost of goods sold.
Who Are PENN's Competitors?
PENN is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| ZGN Ermenegildo Zegna N.V. | $13.38 | +1.56% | $3.59B | 53 |
| CAKE The Cheesecake Factory Incorporated | $76.97 | -2.80% | $3.82B | 70 |
| PDSSF Paradise Entertainment Limited | $0.09 | +0.00% | $96.39M | 63 |
| RSI Rush Street Interactive (RSI) | $32.30 | +1.96% | $7.68B | 62 |
| CDRO Codere Online Luxembourg, S.A. | $9.52 | -0.47% | $432.65M | 59 |
| SLNA Selina Hospitality PLC | $0.03 | -20.21% | $16.31M | 59 |
| FLUT Flutter Entertainment plc | $107.30 | +1.19% | $18.61B | 48 |
| SCHYY Sands China Ltd. | $17.02 | +1.01% | $13.77B | 48 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are PENN's Key Strengths?
- Extensive network of physical casinos and resorts.
- Diverse portfolio of entertainment and gaming brands.
- Growing online sports betting and iCasino platforms.
- Established customer loyalty programs.
What Are PENN's Weaknesses?
- Negative profit margin.
- High debt levels.
- Dependence on regulatory approvals.
- Intense competition in the gaming industry.
What Could Drive PENN Stock Higher?
- Potential regulatory approvals for online gaming in new states.
- Continued expansion of online sports betting and iCasino platforms.
- Integration of theScore Bet platform to enhance online offerings.
- Development of new integrated entertainment experiences.
What Are the Key Risks for PENN?
- Financial-distress signal — its Altman Z-Score of 0.34 sits in the distress zone (elevated bankruptcy risk).
- Negative return on equity (-44.5%) — the business is not currently generating profit on shareholder capital.
- Increased competition from established and emerging players.
- Changes in consumer preferences.
- Economic downturns affecting consumer spending.
- Regulatory changes and compliance costs.
- Negative profit margin impacting financial performance.
What Are the Growth Opportunities for PENN?
- Expansion of Online Gaming Operations: PENN Entertainment can expand its online sports betting and iCasino offerings into new jurisdictions as regulations evolve. The global online gambling market is projected to reach $127.3 billion by 2027, presenting a significant growth opportunity. Successful expansion requires navigating regulatory complexities and effectively marketing its online platforms to attract and retain customers. Timeline: Ongoing.
- Strategic Partnerships and Acquisitions: PENN Entertainment can pursue strategic partnerships and acquisitions to enhance its market position and expand its offerings. Collaborating with technology providers or acquiring complementary businesses can accelerate growth and improve competitiveness. Identifying and integrating suitable targets is crucial for realizing the benefits of this strategy. Timeline: Ongoing.
- Enhancement of Customer Loyalty Programs: PENN Entertainment can strengthen its customer loyalty programs to improve retention and drive repeat business. Offering personalized rewards and exclusive experiences can enhance customer engagement and loyalty. Effective data analytics and targeted marketing are essential for maximizing the impact of loyalty programs. Timeline: Ongoing.
- Development of Integrated Entertainment Experiences: PENN Entertainment can create integrated entertainment experiences that combine gaming with other amenities, such as dining, entertainment, and accommodations. This approach can attract a broader range of customers and increase revenue per visitor. Investing in high-quality facilities and programming is essential for delivering compelling experiences. Timeline: Ongoing.
- Leveraging theScore Bet Platform: PENN Entertainment can leverage its theScore Bet platform to enhance its online sports betting offerings and attract a younger demographic. theScore Bet's integrated media and betting platform provides a unique user experience. Successfully integrating theScore Bet into PENN Entertainment's broader ecosystem is crucial for realizing its full potential. Timeline: Ongoing.
What Opportunities Does PENN Have?
- Expansion into new online gaming markets.
- Strategic partnerships and acquisitions.
- Development of integrated entertainment experiences.
- Leveraging theScore Bet platform.
What Threats Does PENN Face?
- Increased competition from established and emerging players.
- Changes in consumer preferences.
- Economic downturns.
- Regulatory changes and compliance costs.
What Are PENN's Competitive Advantages?
- Established Physical Presence: PENN Entertainment's extensive network of physical casinos and resorts provides a strong foundation and brand recognition.
- Multi-Brand Portfolio: The company's diverse portfolio of brands allows it to cater to different customer segments and mitigate risk.
- Online Gaming Platform: PENN Entertainment's online sports betting and iCasino platforms provide a competitive advantage in the growing digital gaming market.
- Loyalty Programs: Customer loyalty programs enhance retention and drive repeat business.
What Does PENN Do?
Founded in 1972 and headquartered in Wyomissing, Pennsylvania, PENN Entertainment, Inc. has evolved from a regional horseracing company into a diversified entertainment and gaming powerhouse. Initially known as Penn National Gaming, Inc., the company rebranded to PENN Entertainment, Inc. in August 2022 to reflect its broader entertainment focus. The company operates through five segments: Northeast, South, West, Midwest, and Interactive. PENN Entertainment boasts a portfolio of brands, including Hollywood Casino, L'Auberge, Barstool Sportsbook, and theScore Bet. These brands cater to various segments of the gaming and entertainment market, from traditional casino experiences to online sports betting and iCasino offerings. The company operates 44 properties across 20 states, providing a physical presence in key gaming markets. Furthermore, PENN Entertainment has expanded its digital footprint, offering online sports betting in 13 jurisdictions and iCasino in five. This omnichannel approach allows PENN Entertainment to reach a wider audience and capitalize on the growing popularity of online gaming. The company faces competition from established casino operators and emerging online gaming platforms.
What Products and Services Does PENN Offer?
- Operates physical casinos and resorts across North America.
- Provides online sports betting platforms in multiple jurisdictions.
- Offers iCasino experiences to customers in select states.
- Manages a portfolio of entertainment and gaming brands.
- Develops and operates integrated entertainment destinations.
- Creates and distributes sports content through various channels.
- Provides loyalty programs and rewards to customers.
How Does PENN Make Money?
- Generates revenue from casino gaming operations, including slot machines and table games.
- Earns revenue from online sports betting and iCasino platforms.
- Derives income from hotel accommodations, food and beverage sales, and entertainment offerings.
- Utilizes a multi-brand strategy to cater to diverse customer segments.
What Industry Does PENN Operate In?
PENN Entertainment operates within the dynamic and competitive gambling, resorts, and casinos industry. The industry is experiencing a shift towards online gaming, driven by technological advancements and changing consumer preferences. The market is characterized by intense competition, with established players and new entrants vying for market share. PENN Entertainment's strategic focus on both physical and online gaming positions it to capitalize on these trends. However, the company faces regulatory hurdles and the need to adapt to evolving consumer demands. The growth of online sports betting and iCasino presents significant opportunities for companies that can effectively navigate the regulatory landscape and offer compelling user experiences.
Who Are PENN's Key Customers?
- Casino patrons who visit physical properties.
- Online sports bettors who use the company's digital platforms.
- iCasino players who engage in online casino games.
- Guests who stay at the company's hotels and resorts.
- Viewers of sports content produced by the company.
FY2026 estForward Outlook
Wall Street analysts project PENN Entertainment, Inc. revenue of about $7.37B for fiscal 2026, with EPS near $0.78. The estimate reflects 14 contributing analysts.
PENN Valuation & Market Position
With a $2.81B market cap, PENN Entertainment, Inc. sits in the mid-cap segment of the market. Relative to its peer group, PENN's quantitative score of 20/100 is below the peer average of 61/100.
ROE -44%Key Financial Metrics
Return on equity for PENN Entertainment, Inc. stands at -44.5%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -6.8%, showing how much profit it generates from its asset base. Its free cash flow yield is -2.0%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.82 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is -33.4%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 5/9Financial Health
PENN Entertainment, Inc.'s Piotroski F-Score is 5/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 0.34 places it in the distress zone, a signal of elevated financial risk.
Company Profile
PENN Entertainment, Inc. operates in the Gambling, Resorts & Casinos industry within the Consumer Cyclical sector. It is headquartered in Wyomissing, US. The company is led by CEO Jay A. Snowden. PENN has traded publicly since 1994.
PENN Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in PENN's long-term strategy, signaling potential undervaluation to those in the know.
- Positive chatter in the community highlights the potential of PENN's online gambling platform, with users anticipating growth.
- Market perception seems to be shifting as PENN expands its partnerships, seen as a strategic move to capture a larger market share. Think Disney expanding into streaming.
- The community is buzzing about potential regulatory changes that could significantly benefit PENN's operations, creating optimism for future growth.
Bear Case
- Some insiders selling shares, even if a smaller amount, can raise concerns about near-term performance or strategic shifts.
- Negative sentiment in the community expresses worry about increased competition in the online betting space, potentially impacting PENN's market share.
- Market perception is cautious due to recent legal challenges faced by competitors, raising questions about the regulatory landscape for the industry as a whole.
- Bearish community members are concerned about potential economic slowdown impacting consumer spending on discretionary activities like gambling, mirroring concerns during past recessions.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
PENN Latest News
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Americans Bet Twice As Much On Sports Last Year As Amazon Earned, Anthony Pompliano Says: Stocks And ETFs In Focus
benzinga · Jun 29, 2026
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CFTC Proposes New Rules For Event Contracts, Including Sports-Related Prediction Markets, And Opens Public Comment Period
benzinga · Jun 10, 2026
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3 Consumer Stocks with Warning Signs
Yahoo! Finance: PENN News · Jun 4, 2026
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ISS and Glass Lewis Recommend FOR Board Declassification Proposal at PENN Entertainment
businesswire.com · Jun 3, 2026
PENN Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for PENN.
Price Targets
Consensus target: $18.29
PENN MoonshotScore
What does this score mean?
The MoonshotScore rates PENN's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
Americans Bet Twice As Much On Sports Last Year As Amazon Earned, Anthony Pompliano Says: Stocks And ETFs In Focus
CFTC Proposes New Rules For Event Contracts, Including Sports-Related Prediction Markets, And Opens Public Comment Period
3 Consumer Stocks with Warning Signs
ISS and Glass Lewis Recommend FOR Board Declassification Proposal at PENN Entertainment
Latest PENN Entertainment, Inc. Analysis
Leadership: Jay A. Snowden
Chief Executive Officer
Jay A. Snowden serves as the Chief Executive Officer of PENN Entertainment, Inc. His career spans various leadership roles within the gaming and hospitality industry. Prior to joining PENN Entertainment, Snowden held executive positions at Caesars Entertainment, Inc., including Senior Vice President and General Manager. He has a proven track record of driving revenue growth and improving operational efficiency. Snowden holds a Bachelor of Science degree in Accounting from Loyola University New Orleans and an MBA from Tulane University.
Track Record: Under Jay A. Snowden's leadership, PENN Entertainment has expanded its online gaming operations and diversified its entertainment offerings. He has overseen the acquisition and integration of strategic assets, including theScore Bet. Snowden has also focused on enhancing customer loyalty programs and creating integrated entertainment experiences. A key milestone was the rebranding from Penn National Gaming to PENN Entertainment, reflecting the company's broader focus.
PENN Entertainment, Inc. Consumer Cyclical Stock: Key Questions Answered
What does PENN Entertainment, Inc. do?
PENN Entertainment, Inc. is an integrated entertainment and gaming company operating across North America. The company owns and manages 44 properties in 20 states, offering casino gaming, online sports betting, and iCasino experiences. PENN Entertainment operates through five segments: Northeast, South, West, Midwest, and Interactive. Its portfolio of brands includes Hollywood Casino, L'Auberge, Barstool Sportsbook, and theScore Bet. The company's business model focuses on providing diverse entertainment options to attract a wide range of customers and capitalize on the growing demand for online gaming.
What do analysts say about PENN stock?
Analyst consensus on PENN Entertainment stock is mixed, reflecting the company's growth potential and profitability challenges. Key valuation metrics include market capitalization, revenue growth, and profit margins. Analysts are closely monitoring the company's ability to expand its online gaming operations and improve profitability. Growth considerations include regulatory approvals in new states and the successful integration of theScore Bet platform. The company's beta of 1.33 suggests higher volatility compared to the market. Analyst ratings and price targets vary, reflecting different perspectives on the company's future performance.
What are the main risks for PENN?
PENN Entertainment faces several key risks, including increased competition from established and emerging players in the gaming industry. Changes in consumer preferences and economic downturns could also negatively impact the company's performance. Regulatory changes and compliance costs pose ongoing challenges. The company's negative profit margin raises concerns about its ability to achieve sustainable profitability. Successfully managing these risks is crucial for PENN Entertainment to achieve its growth objectives and deliver value to shareholders. The company's high debt levels also present a financial risk.
What are the key factors to evaluate for PENN?
PENN Entertainment, Inc. (PENN) holds an AI score of 20/100 (low). P/E: 10.1x vs the S&P 500's ~20-25x. Analysts target $18.29 (-13%). Not financial advice.
How frequently does PENN data refresh on this page?
PENN prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven PENN's recent stock price performance?
PENN Entertainment, Inc. (PENN) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Extensive network of physical casinos and resorts. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider PENN overvalued or undervalued right now?
PENN Entertainment, Inc. (PENN) trades at 10.1x earnings. Analysts target $18.29 (-13%) — downside risk seen. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying PENN?
Before investing in PENN Entertainment, Inc. (PENN), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on available data and may be subject to change.
- Financial metrics are as of the latest available reporting period.