Propel Media, Inc. (PROM)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Propel Media, Inc. (PROM) trades at $1.20 with AI Score 43/100 (Grade C). Propel Media, Inc. is a diversified online advertising company operating both domestically and internationally. Market cap: $300.01M, Sector: Communication services.
Price live · AI analysis from Mar 17, 2026Analyst Coverage for PROM: PROM does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates PROM against Communication Services peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
PROM: the 1 perspectives are evenly split.
How is this calculated? →Propel Media, Inc. (PROM) Media & Communications Profile
Propel Media, Inc. delivers targeted advertising solutions through its proprietary platform, serving a diverse range of advertisers seeking to reach online users. With a focus on video, display, and text-based ads, the company operates in the competitive online advertising landscape, balancing self-service and managed service options.
What Is the Investment Thesis for PROM?
Propel Media, Inc. presents a compelling investment case based on its diversified online advertising platform and established presence in the market. With a P/E ratio of 12.9 and a profit margin of 28.3%, the company demonstrates profitability and efficient operations. The dividend yield of 0.86% offers a modest income stream for investors. Key value drivers include the continued growth of the online advertising market and the company's ability to innovate and adapt to evolving advertising technologies. Upcoming catalysts include potential expansion into new international markets and the further development of its DeepIntent platform. Potential risks include the highly competitive nature of the online advertising industry and the company's relatively small size compared to its larger peers.
Based on FMP financials and quantitative analysis
PROM Key Highlights
- Market capitalization of $300.01M indicates a mid-sized player in the online advertising space.
- P/E ratio of 12.9 suggests the company is potentially undervalued compared to its earnings.
- Profit margin of 28.3% demonstrates strong profitability and efficient cost management.
- Gross margin of 49.9% reflects the company's ability to generate revenue efficiently from its advertising services.
- Dividend yield of 0.86% provides a modest income stream for investors.
Who Are PROM's Competitors?
PROM is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| ADBMF Audioboom Group plc | $22.70 | +0.00% | $371.69M | 45 |
| BECVY BEC World Public Company Limited | $0.53 | +0.00% | $106.00M | 41 |
| CLQDF Cliq Digital AG | $20.53 | +0.00% | $197.08M | 38 |
| FRRGF Frontier Digital Ventures Limited | $0.55 | +0.00% | $239.65M | 48 |
| IFUS Impact Fusion International, Inc. | $0.03 | +2.42% | $19.37M | 63 |
| MOBQ Mobiquity Technologies, Inc. | $0.65 | -11.69% | $18.06M | 63 |
| ACHN Achison Inc. | $0.79 | -21.66% | $23.73M | 61 |
| BOMN Boston Omaha Corporation | $25.76 | +0.00% | $765.03M | 59 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are PROM's Key Strengths?
- Diversified online advertising platform.
- Proprietary Propel Media Platform.
- Owned and operated member-based network.
- Data-driven programmatic advertising capabilities.
What Are PROM's Weaknesses?
- Relatively small size compared to larger competitors.
- Limited brand recognition.
- Dependence on the online advertising market.
- Unknown financial disclosure status as an OTC stock.
What Could Drive PROM Stock Higher?
- Continued development and expansion of the DeepIntent platform to enhance data-driven advertising capabilities.
- Potential expansion into new international markets to capture a larger share of the global online advertising market.
- Focus on video advertising to capitalize on the increasing popularity of online video content.
What Are the Key Risks for PROM?
- Negative return on equity (-69.5%) — the business is not currently generating profit on shareholder capital.
- Intense competition in the online advertising industry from larger, more established players.
- Evolving consumer behavior and advertising technologies requiring continuous adaptation and innovation.
- Risk of ad fraud and privacy concerns impacting the effectiveness and reputation of online advertising platforms.
- Economic downturn affecting advertising spending and potentially reducing revenue for Propel Media.
- Limited financial disclosure and liquidity risks associated with trading on the OTC market.
What Are the Growth Opportunities for PROM?
- Expansion into international markets: Propel Media has the opportunity to expand its operations into new international markets, leveraging its existing platform and expertise to capture a larger share of the global online advertising market. The global digital advertising market is expected to continue growing, particularly in emerging economies, providing a significant growth opportunity for the company. Timeline: Within the next 2-3 years.
- Further development of the DeepIntent platform: Propel Media can further develop its DeepIntent platform to enhance its data-driven programmatic advertising capabilities. By integrating advanced data analytics and machine learning algorithms, the company can improve ad targeting and campaign performance, attracting more advertisers and increasing revenue. Timeline: Ongoing.
- Strategic partnerships and acquisitions: Propel Media can pursue strategic partnerships and acquisitions to expand its product offerings and reach new customer segments. Collaborating with complementary businesses or acquiring innovative advertising technologies can enhance the company's competitive position and drive growth. Timeline: Within the next 1-2 years.
- Focus on video advertising: With the increasing popularity of online video content, Propel Media can focus on expanding its video advertising capabilities. By offering a wider range of video ad formats and targeting options, the company can attract more advertisers seeking to reach viewers through this engaging medium. The video advertising market is expected to continue growing rapidly, providing a significant growth opportunity. Timeline: Ongoing.
- Enhancement of self-serve platform: Propel Media can enhance its self-serve platform to make it more user-friendly and accessible to a wider range of advertisers. By providing intuitive tools and comprehensive support resources, the company can attract more small and medium-sized businesses to its platform, increasing its customer base and revenue. Timeline: Within the next year.
What Opportunities Does PROM Have?
- Expansion into new international markets.
- Further development of the DeepIntent platform.
- Strategic partnerships and acquisitions.
- Focus on video advertising.
What Threats Does PROM Face?
- Intense competition in the online advertising industry.
- Evolving consumer behavior and advertising technologies.
- Potential for ad fraud and privacy concerns.
- Economic downturn affecting advertising spending.
What Are PROM's Competitive Advantages?
- Proprietary Propel Media Platform provides a technological advantage.
- Owned and operated member-based network offers a captive audience.
- DeepIntent platform enables data-driven programmatic advertising.
- Established presence in the online advertising industry.
What Does PROM Do?
Founded in 2006 and based in Irvine, California, Propel Media, Inc. has established itself as a diversified player in the online advertising industry. The company's core offering revolves around its Propel Media Platform, which enables advertisers to target specific user demographics and deliver a variety of ad formats, including video, display, and text-based advertisements. Propel Media caters to advertisers through both a self-serve platform, providing autonomy and control, and a managed services option, offering hands-on support and expertise. A significant portion of Propel Media's advertising is directed towards users within its owned and operated member-based network, creating a closed-loop ecosystem. Furthermore, the company operates the DeepIntent platform, integrating data-driven programmatic advertising with its data management platform to enhance targeting and campaign performance. This dual approach allows Propel Media to serve a wide range of advertising needs, from small businesses to large enterprises, across various industries and geographies.
What Products and Services Does PROM Offer?
- Operates an online advertising platform called Propel Media Platform.
- Delivers advertising via video, display, and text-based formats.
- Offers both self-serve and managed services for advertisers.
- Targets users through its owned and operated member-based network.
- Operates the DeepIntent platform for data-driven programmatic advertising.
- Provides solutions for advertisers to reach online users and acquire customers.
How Does PROM Make Money?
- Generates revenue by selling advertising space on its Propel Media Platform.
- Offers a self-serve platform where advertisers manage their own campaigns.
- Provides managed services for advertisers who require hands-on support.
- Utilizes data-driven programmatic advertising through its DeepIntent platform.
What Industry Does PROM Operate In?
Propel Media, Inc. operates within the dynamic and competitive online advertising industry. The industry is characterized by rapid technological advancements, evolving consumer behavior, and increasing demand for targeted advertising solutions. The global digital advertising market is projected to reach $627 billion in 2024, demonstrating significant growth potential. Propel Media competes with a range of players, from large, established companies like Alphabet (GOOGL) and Meta (META) to smaller, specialized advertising agencies. The company differentiates itself through its diversified platform, which offers both self-serve and managed service options, and its focus on data-driven programmatic advertising.
Who Are PROM's Key Customers?
- Advertisers seeking to reach online users.
- Small and medium-sized businesses.
- Large enterprises.
- Advertisers targeting users within Propel Media's member-based network.
How Propel Media, Inc. Is Valued
Propel Media, Inc. carries a market capitalization of $300.01M, placing it in the small-cap category. Relative to its peer group, PROM's quantitative score of 43/100 is roughly in line with the peer average of 47/100.
ROE -69%Key Financial Metrics
Return on equity for Propel Media, Inc. stands at -69.5%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 55.1%, showing how much profit it generates from its asset base. PROM trades at a trailing price-to-earnings ratio of 12.92, below the Communication Services sector average of ~18x. Its free cash flow yield is 6.3%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.65 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is 7.7%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 7/9Financial Health
Propel Media, Inc.'s Piotroski F-Score is 7/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 6.55 places it in the safe zone, indicating low near-term bankruptcy risk.
PROM Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis
Bull Case vs Bear Case
Bull Case
- Diversified online advertising platform.
- Proprietary Propel Media Platform.
- Owned and operated member-based network.
- Data-driven programmatic advertising capabilities.
Bear Case
- Relatively small size compared to larger competitors.
- Limited brand recognition.
- Dependence on the online advertising market.
- Unknown financial disclosure status as an OTC stock.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026
PROM Latest News
PROM Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for PROM.
Price Targets
Wall Street price target analysis for PROM.
PROM MoonshotScore
What does this score mean?
The MoonshotScore rates PROM's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Latest News
Leadership: Marvin Tseu
CEO
Marvin Tseu is the CEO of Propel Media, Inc. His background includes experience in managing teams and driving growth within the online advertising sector. He is responsible for overseeing the company's strategic direction, product development, and business operations. His leadership is focused on expanding Propel Media's market presence and enhancing its technology platform.
Track Record: Under Marvin Tseu's leadership, Propel Media has focused on developing its DeepIntent platform and expanding its advertising solutions. He has overseen the company's efforts to adapt to the evolving online advertising landscape and maintain its competitive position. Key milestones include the growth of the company's member-based network and the expansion of its video advertising capabilities.
PROM OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that Propel Media, Inc. may not meet the minimum financial standards required for higher tiers like OTCQX or OTCQB. Companies in this tier may have limited financial disclosure and may not be subject to the same regulatory oversight as companies listed on major exchanges like the NYSE or NASDAQ. Investing in companies on the OTC Other tier carries a higher degree of risk due to the potential for limited information and increased volatility.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited financial disclosure increases information asymmetry.
- Lower liquidity can lead to price volatility and difficulty in trading shares.
- Potential for fraud or manipulation is higher on the OTC market.
- Regulatory oversight is less stringent compared to major exchanges.
- Company may not meet the minimum financial standards for higher-tier listings.
- Verify the company's financial statements and SEC filings (if any).
- Research the management team and their track record.
- Assess the company's business model and competitive landscape.
- Evaluate the company's liquidity and trading volume.
- Understand the risks associated with investing in OTC stocks.
- Consult with a financial advisor before making any investment decisions.
- Check for any regulatory actions or legal issues involving the company.
- Established presence in the online advertising industry since 2006.
- Proprietary Propel Media Platform and DeepIntent platform.
- Positive profit margin of 28.3%.
- Dividend yield of 0.86%.
- Operating in the Communication Services sector.
PROM Communication Services Stock FAQ
What does Propel Media, Inc. do?
Propel Media, Inc. operates as a diversified online advertising company, providing a platform for advertisers to target users with video, display, and text-based advertising. The company offers both self-serve and managed services, catering to a wide range of advertisers. Its DeepIntent platform enables data-driven programmatic advertising, enhancing targeting and campaign performance. Propel Media primarily serves advertising to users within its owned and operated member-based network.
What are the main risks for PROM?
The main risks for Propel Media, Inc. include intense competition in the online advertising industry, evolving consumer behavior and advertising technologies, and the potential for ad fraud and privacy concerns. Additionally, the company faces risks associated with its OTC listing, including limited financial disclosure and liquidity. An economic downturn could also negatively impact advertising spending and reduce revenue for Propel Media.
What are the key factors to evaluate for PROM?
Propel Media, Inc. (PROM) holds an AI score of 43/100 (low). P/E: 12.9x vs the S&P 500's ~20-25x. Not financial advice.
How frequently does PROM data refresh on this page?
PROM prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven PROM's recent stock price performance?
Propel Media, Inc. (PROM) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Diversified online advertising platform. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider PROM overvalued or undervalued right now?
Propel Media, Inc. (PROM) trades at 12.9x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying PROM?
Before investing in Propel Media, Inc. (PROM), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Why might investors consider adding PROM to a portfolio?
Key strength of Propel Media, Inc. (PROM): Diversified online advertising platform. Weigh rewards against risks and diversify. Not financial advice.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Information is based on available data and may be subject to change.
- AI analysis is pending and may provide further insights.