Fang Holdings Limited (SFUNY) Stock Price & Analysis
Educational signal · not a buy or sell recommendation · How to read this
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 16, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerFang Holdings Limited (SFUNY) trades at $0.6801. Fang Holdings Limited operates a real estate internet portal in China, offering marketing, listing, and financial services. The company supports online communities for real estate and home improvement sectors. Sector: Communication services.
Price as of · Last analyzed: Mar 16, 2026Analyst Coverage for SFUNY: SFUNY does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage.
No score published: this stock trades under $10,000 on a typical day, so the price beside it is not one you could reliably act on.
Fang Holdings Limited (SFUNY) Media & Communications Profile
Fang Holdings Limited, operating in China's real estate internet sector, provides marketing, listing, and financial services through its online portal. The company supports online communities focused on real estate and home improvement, differentiating itself through its comprehensive service offerings and established market presence.
What Is the Investment Thesis for SFUNY?
Investing in Fang Holdings Limited (SFUNY) presents a high-risk, high-reward scenario. The company's negative profit margin of -93.7% raises concerns about its financial sustainability. However, its established presence in the Chinese real estate internet market offers potential for growth if the company can improve its profitability and capitalize on market opportunities. A key value driver is the potential for increased online real estate transactions in China. The company's ability to innovate and adapt to changing market conditions will be crucial for its long-term success. Investors should closely monitor the company's financial performance and strategic initiatives to assess its viability.
Based on FMP financials and quantitative analysis
SFUNY Key Highlights
Fang Holdings Limited operates a real estate internet portal in the People's Republic of China.
- The company's portal offers marketing, listing, financial, and e-commerce services.
- Fang Holdings supports active online communities and networks of users seeking information on real estate.
- The company has a negative profit margin of -93.7%.
- Fang Holdings has a gross margin of 26.0%.
Who Are SFUNY's Competitors?
SFUNY is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| AMFL American Films, Inc. | $0.13 | 0.00% | $8.15M | — |
| ONFO Onfolio Holdings, Inc. | $0.86 | -5.41% | — | |
| NAMI Jinxin Technology Holding Company | $2.28 | -5.79% | $6.27M | — |
| SLE Super League Enterprise, Inc. | $5.30 | -2.21% | $8.98M | — |
| CCG Cheche Group Inc. | $5.35 | +0.75% | $12.6M | — |
| GETY Getty Images Holdings, Inc. | $0.08 | -6.98% | $33.5M | — |
| BODI The Beachbody Company, Inc. | $4.92 | +3.58% | $35.6M | 35 5-pillar |
| ZDGE Zedge, Inc. | $3.00 | +0.33% | $39.2M | 41 5-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are SFUNY's Key Strengths?
Established presence in the Chinese real estate internet market.
- Comprehensive suite of services (marketing, listing, financial, e-commerce).
- Active online communities and networks of users.
- Deep understanding of local market dynamics.
What Are SFUNY's Weaknesses?
Negative profit margin (-93.7%).
- High beta (-9.53) indicating high volatility.
- Dependence on the Chinese real estate market.
- Limited geographic diversification.
What Could Drive SFUNY Stock Higher?
Potential for increased online real estate transactions in China.
- Expansion of e-commerce and financial service offerings.
- Mobile platform optimization to capture a wider audience.
- Geographic expansion within China to tap into underserved markets.
- Data analytics and personalization to enhance user experience.
What Are the Key Risks for SFUNY?
Negative return on equity (-7.9%) — the business is not currently generating profit on shareholder capital.
- Inconsistent delivery — missed Wall Street EPS estimates in 4 of the last 6 reported quarters.
- Negative profit margin of -93.7% raises concerns about financial sustainability.
- Intense competition from other online real estate platforms.
- Regulatory changes in the Chinese market could impact operations.
- Economic slowdown in China could reduce real estate demand.
- High beta (-9.53) indicates high volatility.
What Are the Growth Opportunities for SFUNY?
- Expansion of E-commerce Offerings: Fang Holdings can leverage its existing platform to expand its e-commerce offerings, providing a wider range of products and services related to home furnishing and improvement. This could involve partnerships with retailers and manufacturers to offer a curated selection of products directly through the portal. The market for online home goods in China is substantial, presenting a significant growth opportunity for Fang Holdings. Timeline: Within the next 2-3 years.
- Enhancement of Financial Services: Fang Holdings can further develop its financial services offerings, providing users with access to mortgage products, insurance, and other financial solutions related to real estate transactions. This could involve partnerships with financial institutions to offer customized products and services. The demand for online financial services is growing in China, presenting a significant opportunity for Fang Holdings to increase its revenue streams. Timeline: Within the next 2-3 years.
- Mobile Platform Optimization: With the increasing prevalence of mobile devices, Fang Holdings can optimize its platform for mobile users, providing a seamless and user-friendly experience on smartphones and tablets. This could involve developing a dedicated mobile app and optimizing the website for mobile browsing. The mobile internet market in China is vast, presenting a significant opportunity for Fang Holdings to reach a wider audience. Timeline: Ongoing.
- Geographic Expansion within China: While primarily focused on major cities, Fang Holdings can expand its geographic reach to smaller cities and rural areas in China, tapping into underserved markets with growing real estate demand. This could involve establishing local partnerships and tailoring its services to meet the specific needs of these markets. The real estate market in China is diverse, presenting opportunities for Fang Holdings to expand its presence across the country. Timeline: Within the next 3-5 years.
- Data Analytics and Personalization: Fang Holdings can leverage its user data to provide personalized recommendations and insights to its users, enhancing their experience and increasing engagement. This could involve using data analytics to identify trends and patterns in user behavior and tailoring the platform's content and services accordingly. The use of data analytics is becoming increasingly important in the internet industry, presenting an opportunity for Fang Holdings to gain a competitive advantage. Timeline: Ongoing.
What Are SFUNY's Competitive Advantages?
- Established brand recognition in the Chinese real estate internet market.
- Extensive network of real estate developers, agents, and users.
- Comprehensive suite of services encompassing marketing, listing, financial, and e-commerce capabilities.
- Strong online communities and networks of users.
- Deep understanding of the Chinese real estate market dynamics.
What Does SFUNY Do?
Founded in 1999 and headquartered in Beijing, China, Fang Holdings Limited, formerly known as SouFun Holdings Limited until September 2016, operates a prominent real estate internet portal within the People's Republic of China. The company's platform provides a suite of services, encompassing marketing, listing, financial solutions, and e-commerce capabilities, tailored to the real estate and home furnishing sectors. Fang Holdings facilitates active online communities and networks, catering to users seeking information and value-added services related to property and home improvement. Fang Holdings has evolved to become a key player in China's online real estate market, connecting buyers, sellers, and renters through its comprehensive portal. The company's services extend beyond basic listings, incorporating financial products and e-commerce options to enhance the user experience. By focusing on creating a robust online ecosystem, Fang Holdings aims to streamline the real estate transaction process and provide valuable resources for both consumers and industry professionals. The company's geographic focus remains primarily within China, leveraging its deep understanding of the local market dynamics and consumer preferences. Fang Holdings competes with other online real estate platforms by offering a broad range of integrated services and fostering a strong sense of community among its users.
What Products and Services Does SFUNY Offer?
- Operates a real estate internet portal in China.
- Offers marketing services for real estate developers and agents.
- Provides listing services for properties for sale and rent.
- Facilitates financial services related to real estate transactions.
- Offers e-commerce services for home furnishing and improvement products.
- Supports online communities for real estate and home improvement enthusiasts.
- Provides value-added services for the real estate sector.
How Does SFUNY Make Money?
- Generates revenue through marketing services provided to real estate developers and agents.
- Earns fees from listing services for properties on its portal.
- Receives commissions from financial services facilitated through its platform.
- Derives income from e-commerce transactions related to home furnishing and improvement products.
What Industry Does SFUNY Operate In?
Fang Holdings Limited operates within the dynamic internet content and information sector, specifically targeting the real estate market in China. The industry is characterized by increasing online penetration and a growing demand for digital real estate services. The competitive landscape includes various online real estate platforms, each vying for market share. Fang Holdings differentiates itself through its integrated service offerings and established brand presence. The company's success depends on its ability to adapt to evolving consumer preferences and navigate regulatory changes in the Chinese market.
Who Are SFUNY's Key Customers?
- Real estate developers seeking to market their properties.
- Real estate agents looking to list properties for sale or rent.
- Individuals searching for properties to buy or rent.
- Consumers interested in home furnishing and improvement products.
- Financial institutions offering mortgage and insurance products.
Research confidence
Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.
- ● Scoring coverage unknown
- ● Price is current
- ● No filing on record
- ● No analyst coverage
Key Financial Metrics
Return on equity for Fang Holdings Limited stands at -7.9%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -3.4%, showing how much profit it generates from its asset base. A current ratio of 1.40 indicates the company holds enough short-term assets to cover its near-term obligations.
Company Profile
Fang Holdings Limited operates in the Internet Content & Information industry within the Communication Services sector. It is headquartered in Beijing, CN. The company is led by CEO Jian Liu. SFUNY has traded publicly since 2010.
Earnings Track Record
Fang Holdings Limited has missed Wall Street's EPS estimate in 4 of its last 6 reported quarters — a mixed record worth weighing. Reported results have landed about 190.0% below estimates on average.
Forward Outlook
Wall Street analysts project Fang Holdings Limited revenue of about $457.3M for fiscal 2026, with EPS near $2.38.
SFUNY Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2024
Bull Case vs Bear Case
Bull Case
- Established presence in the Chinese real estate internet market.
- Comprehensive suite of services (marketing, listing, financial, e-commerce).
- Active online communities and networks of users.
- Deep understanding of local market dynamics.
Bear Case
- Negative profit margin (-93.7%).
- High beta (-9.53) indicating high volatility.
- Dependence on the Chinese real estate market.
- Limited geographic diversification.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
SFUNY Latest News
No recent news available for SFUNY.
SFUNY Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for SFUNY.
Price Targets
Wall Street price target analysis for SFUNY.
SFUNY MoonshotScore
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for SFUNY; grades run from A+ (80-100) to F (below 30).
Leadership: Jian Liu
CEO
Jian Liu is the CEO of Fang Holdings Limited, managing a workforce of 959 employees. Further research would be required to provide a comprehensive biography.
Track Record: Due to limited information, Jian Liu's specific achievements, strategic decisions, and company milestones under their leadership cannot be detailed. Further research is needed to assess their track record at Fang Holdings Limited.
Fang Holdings Limited ADR Information Unsponsored
An American Depositary Receipt (ADR) is a certificate representing shares of a foreign company trading on U.S. stock exchanges. SFUNY, as an ADR, allows U.S. investors to invest in Fang Holdings Limited, a Chinese company, without the complexities of cross-border transactions. The ADR is denominated in U.S. dollars, simplifying trading and reporting for U.S. investors.
- Home Market Ticker: Primary stock exchange: Not available in provided data. Home country: Beijing, China
- ADR Level: 1
- ADR Ratio: 1:1
- Home Market Ticker: SFUN
SFUNY OTC Market Information
The OTC Other tier represents the lowest tier of the over-the-counter (OTC) market. Companies in this tier often have limited financial disclosure and may not meet the listing requirements of major exchanges like the NYSE or NASDAQ. Investing in companies on the OTC Other tier carries significant risks due to the lack of regulation and transparency compared to listed companies. These companies may not be required to file regular financial reports with the SEC, making it difficult for investors to assess their financial health.
- OTC Tier: OTC Other
- Limited financial disclosure and transparency.
- Potential for fraud or manipulation.
- Higher price volatility due to low trading volume.
- Wider bid-ask spreads and difficulty in executing trades.
- Lack of regulatory oversight compared to listed companies.
- Verify the company's registration and legal status.
- Obtain and review any available financial statements.
- Assess the company's management team and their experience.
- Research the company's business model and competitive landscape.
- Evaluate the company's risk factors and potential liabilities.
- Consult with a financial advisor or legal professional.
- Understand the risks associated with investing in OTC securities.
- Company's history and track record since its founding in 1999.
- Operation of a real estate internet portal in China.
- Provision of marketing, listing, financial, and e-commerce services.
- Support for online communities and networks of users.
- Existence of an ADR (though Level 1).
Fang Holdings Limited Communication Services Stock: Key Questions Answered
Is SFUNY a good stock to buy?
Stock Expert AI does not rate SFUNY buy, sell or hold. Fang Holdings Limited has no MoonshotScore yet; read the financial checkup, analyst consensus and risks directly. Whether it fits is your call: check what it sells, whether it earns and what the price assumes. This is educational content, not investment advice.
What is the SFUNY stock price today?
The last price recorded on this page for Fang Holdings Limited (SFUNY) is $0.6801, as of the Oct 2, 2026 trading session. It is a provider snapshot, not a live exchange feed, so check a brokerage quote before you trade.
What are the main risks for SFUNY?
The main risks for Fang Holdings Limited include its negative profit margin, indicating financial instability. Intense competition in the Chinese online real estate market poses a threat to its market share. Economic slowdowns in China could reduce real estate demand.
What are the key factors to evaluate for SFUNY?
Evaluate SFUNY on fundamentals, analyst consensus, and risk factors. Investing in Fang Holdings Limited (SFUNY) presents a high-risk, high-reward scenario. Not financial advice.
How frequently does SFUNY data refresh on this page?
SFUNY's price is the last quote we recorded, from the Oct 2, 2026 trading session. Pages are served from a cache, so the copy you are reading can lag that quote. The quote is a provider snapshot, not an exchange feed. Fundamentals follow quarterly filings. V2 is recalculated from the most recent completed US trading session; the score's own date shows its last successful run.
What has driven SFUNY's recent stock price performance?
Fang Holdings Limited (SFUNY) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Established presence in the Chinese real estate internet market. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider SFUNY overvalued or undervalued right now?
Fang Holdings Limited (SFUNY) has no trailing P/E available here, so lean on price-to-sales and cash flow in the Financials tab. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
How do I research SFUNY before investing?
Before investing in Fang Holdings Limited (SFUNY), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) analyst consensus ratings and price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
MoonshotScore is not published for this security.
Data provided for informational purposes only.
- Limited financial information available for SFUNY.
- OTC Other tier listing indicates higher investment risk.