Simply Inc (SIMPQ) Stock Price & Analysis
Educational signal · not a buy or sell recommendation · How to read this
For informational purposes only. Not financial advice. Machine-generated analysis by Stock Expert AI — model gemini-2.0-flash, generated Mar 16, 2026. Editorial oversight is systemic, not page-by-page. Editorially accountable: Sedat ANAK, Founder and Editor-in-Chief. Data sources: Financial Modeling Prep, Yahoo Finance, SEC EDGAR
Quick AnswerSimply Inc (SIMPQ) trades at $0.0001. Simply, Inc. operates retail consumer electronics stores, specializing in Apple products and service. The company filed for liquidation under Chapter 7 bankruptcy in June 2022. Sector: Consumer discretionary.
Price as of · Last analyzed: Mar 16, 2026Analyst Coverage for SIMPQ: SIMPQ does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage.
No score published: we hold no usable price for this ticker, and a grade beside a missing price says nothing.
Simply Inc (SIMPQ) Consumer Business Overview
Simply, Inc. is a specialty retailer operating Apple product stores and service centers in the United States. The company, formerly Cool Holdings, filed for Chapter 7 liquidation in 2022. With a negative profit margin and OTC listing, Simply, Inc. faces significant operational and financial challenges within the consumer cyclical sector.
What Is the Investment Thesis for SIMPQ?
Investing in Simply, Inc. (SIMPQ) presents substantial risks due to its Chapter 7 liquidation filing in June 2022. The company's negative profit margin of -14.1% and negative free cash flow indicate severe financial distress. Trading on the OTC market further compounds the risk, characterized by lower liquidity and less stringent regulatory oversight. Potential investors may want to evaluate the implications of the liquidation process, which typically results in the distribution of assets to creditors and minimal to no recovery for equity holders. Given these factors, any investment consideration should be approached with extreme caution, acknowledging the high probability of significant capital loss.
Based on FMP financials and quantitative analysis
SIMPQ Key Highlights
Filed for Chapter 7 liquidation in June 2022, indicating severe financial distress.
- Operates in the consumer electronics retail sector, specifically focusing on Apple products and services.
- Negative profit margin of -14.1% highlights operational inefficiencies and financial challenges.
- Trades on the OTC market, which typically involves higher risk and lower liquidity compared to major exchanges.
- Free cash flow is negative, reflecting the company's inability to generate sufficient cash from operations.
Who Are SIMPQ's Competitors?
SIMPQ is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | MoonshotScore |
|---|---|---|---|---|
| ATER Aterian, Inc. | $0.66 | +6.38% | $6.75M | — |
| PRPL Purple Innovation, Inc. | $2.81 | +5.64% | $11.4M | — |
| FGI FGI Industries Ltd. | $7.32 | +3.83% | $13.6M | 40 5-pillar |
| EFOI EFOI | $3.77 | +28.67% | $24.0M | — |
| CRWS Crown Crafts, Inc. | $2.40 | -1.03% | $26.2M | 81 5-pillar |
| VIOT Viomi Technology Co., Ltd | $1.39 | +0.72% | $91.7M | 56 5-pillar |
| KEQU Kewaunee Scientific Corporation | $32.42 | -1.13% | $94.9M | 42 5-pillar |
| VIRC Virco Mfg. Corporation | $6.20 | -1.43% | $99.2M | 37 5-pillar |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are SIMPQ's Key Strengths?
Focus on Apple products and services.
- Apple-certified technicians.
- Physical retail locations.
What Are SIMPQ's Weaknesses?
Filed for Chapter 7 liquidation.
- Negative profit margin.
- Limited scale compared to larger retailers.
What Are the Key Risks for SIMPQ?
Financial-distress signal — its Altman Z-Score of -1.72 sits in the distress zone (elevated bankruptcy risk).
- Weak fundamentals — a Piotroski F-Score of 1/9 flags soft profitability, leverage or efficiency.
- Chapter 7 liquidation process, which typically results in minimal to no recovery for equity holders.
- Limited liquidity due to OTC Other listing, making it difficult to trade shares.
- Lack of financial disclosure, increasing the risk of fraud and manipulation.
- Economic downturn affecting consumer spending, further impacting the company's prospects.
- Changes in Apple's retail strategy, potentially disrupting the company's business model.
What Are SIMPQ's Competitive Advantages?
- Apple-certified technicians providing specialized service.
- Focus on a specific brand (Apple) creating a niche market.
- Physical retail presence offering a hands-on experience.
- Brand reputation associated with Apple products.
What Does SIMPQ Do?
Simply, Inc., headquartered in Miami, Florida, operated retail consumer electronics stores specializing in the sale of Apple products and providing service via Apple-certified technicians. Originally incorporated in 1994, the company rebranded from Cool Holdings, Inc. in October 2020 to Simply, Inc. The company aimed to provide a premium retail experience centered around Apple products, catering to consumers seeking both sales and certified repair services. However, on June 14, 2022, Simply, Inc., along with its affiliate, filed a voluntary petition for liquidation under Chapter 7 in the U.S. Bankruptcy Court for the District of Utah. This action effectively ceased its operations, marking a significant downturn for the company after its attempt to establish itself in the competitive consumer electronics retail market. The company's history reflects the challenges of maintaining profitability and operational stability in a sector dominated by large players and evolving consumer preferences.
What Products and Services Does SIMPQ Offer?
- Operated retail stores selling Apple products.
- Provided service and repair for Apple devices.
- Employed Apple-certified technicians.
- Focused on consumer electronics retail.
- Catered to customers seeking Apple products and support.
- Filed for Chapter 7 liquidation in 2022.
How Does SIMPQ Make Money?
- Generated revenue through the sale of Apple products.
- Earned income from service and repair fees.
- Operated physical retail locations.
- Focused on providing a premium Apple retail experience.
What Industry Does SIMPQ Operate In?
Simply, Inc. operated within the consumer cyclical sector, specifically in specialty retail for consumer electronics. This sector is characterized by sensitivity to economic cycles and consumer spending habits. The market is highly competitive, with major players like Best Buy and Apple's own retail stores dominating the landscape. Simply, Inc.'s focus on Apple products positioned it within a niche segment, but its Chapter 7 liquidation filing indicates the challenges of competing in this environment, particularly for smaller companies with limited resources and brand recognition.
Who Are SIMPQ's Key Customers?
- Individuals seeking to purchase Apple products.
- Customers requiring service and repair for Apple devices.
- Consumers preferring a physical retail experience.
- Apple enthusiasts and loyal customers.
Research confidence
Thin evidence — scoring coverage unknown. Treat this as a starting point, not a conclusion.
- ● Scoring coverage unknown
- ● No usable price
- ● No filing on record
- ● No analyst coverage
Company Profile
Simply Inc operates in the Consumer Cyclical sector. It is headquartered in Miami, US. The company is led by CEO Charlie Eitel. SIMPQ has traded publicly since 2004.
Key Financial Metrics
Return on equity for Simply Inc stands at 253.9%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -36.5%, showing how much profit it generates from its asset base. A current ratio of 0.62 means current liabilities exceed short-term assets, a liquidity point worth watching.
Financial Health
Simply Inc's Piotroski F-Score is 1/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of -1.72 places it in the distress zone, a signal of elevated financial risk.
SIMPQ Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis
SIMPQ Latest News
No recent news available for SIMPQ.
SIMPQ Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations collected by Financial Modeling Prep for SIMPQ.
Price Targets
Wall Street price target analysis for SIMPQ.
SIMPQ MoonshotScore
MoonshotScore is Stock Expert AI's proprietary 0-100 research rating, not a buy or sell recommendation. No MoonshotScore is published for SIMPQ; grades run from A+ (80-100) to F (below 30).
SIMPQ OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, encompassing companies that may not meet the minimum financial standards or have chosen not to comply with the reporting requirements of higher tiers like OTCQX or OTCQB. Companies in this tier often face challenges related to financial stability, transparency, and regulatory compliance. Investing in companies on the OTC Other tier carries significant risks due to the limited information available and the potential for fraudulent activities. This tier is generally associated with speculative investments and should be approached with extreme caution.
- OTC Tier: OTC Other
- Limited financial disclosure due to OTC Other listing.
- High risk of fraud or manipulation.
- Chapter 7 liquidation filing indicates severe financial distress.
- Minimal trading volume and liquidity.
- Potential for complete loss of investment.
- Verify the company's legal status and registration.
- Review any available financial statements and disclosures.
- Assess the company's management team and track record.
- Understand the implications of the Chapter 7 liquidation process.
- Evaluate the potential for asset recovery for shareholders.
- Consult with a financial advisor before investing.
- Be prepared for the possibility of complete loss of investment.
- Historical operation as a retail business.
- Previous focus on Apple products and services.
- Past efforts to establish a retail presence.
- Existence of physical store locations (prior to liquidation).
- Former status as a publicly traded company.
SIMPQ Consumer Discretionary Stock FAQ
What are the main risks for SIMPQ?
The primary risk for Simply, Inc. (SIMPQ) is its Chapter 7 liquidation filing, which typically results in minimal to no recovery for equity holders. Additionally, the company's negative profit margin and free cash flow highlight its financial distress.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
MoonshotScore is not published for this security.
Data provided for informational purposes only.
- Information is based on available sources and may be limited due to the company's OTC listing and liquidation status.