The Southern Company JR 2017B NT 77 (SOJC) (SOJC)
The Southern Company JR 2017B NT 77 (SOJC) is a holding company focused on electricity generation and natural gas distribution. It operates through traditional electric utilities, Southern Power, and Southern Company Gas.
Company Overview
The Southern Company JR 2017B NT 77 (SOJC) offers a stable investment in the utilities sector, providing electricity and natural gas across the Southeast and beyond, with a focus on regulated markets and a dividend yield of 3.23%, appealing to income-focused investors.
Investment Thesis
The Southern Company JR 2017B NT 77 (SOJC) presents a compelling investment opportunity due to its stable business model, diversified operations, and attractive dividend yield of 3.23%. As a holding company with operations in regulated markets, SOJC benefits from predictable revenue streams and limited competition. The company's expansion into renewable energy through Southern Power provides a growth catalyst, positioning it to capitalize on the increasing demand for clean energy. The Southern Company Gas segment further diversifies revenue and provides a hedge against fluctuations in electricity demand. With a beta of 0.44, SOJC offers lower volatility compared to the broader market, making it an attractive option for risk-averse investors. The company's consistent profitability, demonstrated by a profit margin of 15.4%, supports its ability to maintain and grow its dividend payout. Investors should consider SOJC for its stability, income potential, and exposure to the growing renewable energy market.
Key Highlights
- Market capitalization of $22.21 billion, reflecting its significant presence in the utilities sector.
- P/E ratio of 22.51, indicating a reasonable valuation relative to its earnings.
- Profit margin of 15.4%, showcasing efficient operations and profitability.
- Gross margin of 49.1%, demonstrating strong pricing power and cost management.
- Dividend yield of 3.23%, providing an attractive income stream for investors.
Competitors
Strengths
- Diversified operations across electricity and natural gas.
- Strong presence in regulated markets.
- Commitment to renewable energy investments.
- Attractive dividend yield.
Weaknesses
- Exposure to regulatory risks and compliance costs.
- Dependence on fossil fuels for electricity generation.
- Potential for environmental liabilities.
- Sensitivity to changes in interest rates.
Catalysts
- Ongoing: Investments in renewable energy projects driving revenue growth.
- Ongoing: Infrastructure upgrades improving efficiency and reliability.
- Upcoming: Potential acquisitions of other utilities expanding market reach.
- Ongoing: Regulatory approvals for new projects and rate increases.
- Ongoing: Expansion of natural gas distribution network.
Risks
- Potential: Changes in environmental regulations increasing compliance costs.
- Potential: Economic downturns reducing energy demand.
- Ongoing: Cybersecurity threats to grid infrastructure.
- Potential: Fluctuations in commodity prices affecting profitability.
- Ongoing: Regulatory delays impacting project timelines.
Growth Opportunities
- Expansion of Renewable Energy Portfolio: The Southern Power segment has the opportunity to significantly expand its renewable energy portfolio. With increasing demand for clean energy and government incentives promoting renewable energy projects, Southern Power can invest in new solar, wind, and hydro projects. This expansion will not only increase revenue but also improve the company's environmental footprint and attract environmentally conscious investors. The market for renewable energy is projected to grow substantially over the next decade, providing a long-term growth opportunity for SOJC.
- Infrastructure Investments in Natural Gas Distribution: The Southern Company Gas segment can invest in upgrading and expanding its natural gas distribution infrastructure. As natural gas continues to be a key energy source for heating and industrial processes, investing in modernizing the infrastructure will improve efficiency, reduce leaks, and enhance safety. These investments will also allow the company to serve new customers and increase its market share in the natural gas distribution market. The timeline for these investments is ongoing, with continuous upgrades and expansions planned over the next several years.
- Strategic Acquisitions in Regulated Markets: SOJC can pursue strategic acquisitions of other regulated utilities in attractive markets. By acquiring utilities in new geographic areas, SOJC can expand its customer base, diversify its revenue streams, and benefit from economies of scale. These acquisitions can be accretive to earnings and provide long-term growth opportunities. The company has a proven track record of successfully integrating acquired utilities, which reduces the risk associated with these transactions. The timeline for potential acquisitions is opportunistic, depending on market conditions and available targets.
- Technological Innovation in Grid Management: Investing in advanced grid management technologies can improve the efficiency and reliability of SOJC's electric grid. By implementing smart grid technologies, the company can optimize energy distribution, reduce outages, and integrate renewable energy sources more effectively. These technologies will also enable the company to offer new services to customers, such as demand response programs and energy management tools. The deployment of smart grid technologies is an ongoing process, with continuous advancements and upgrades planned over the next several years.
- Electrification of Transportation: The increasing adoption of electric vehicles (EVs) presents a significant growth opportunity for SOJC. As more consumers switch to EVs, the demand for electricity will increase, benefiting SOJC's electric utilities. The company can invest in EV charging infrastructure and offer incentives to encourage EV adoption. This will not only increase electricity sales but also position SOJC as a leader in the transition to a cleaner transportation system. The timeline for this growth opportunity is tied to the adoption rate of EVs, which is expected to accelerate over the next decade.
Opportunities
- Expansion of renewable energy portfolio.
- Investments in smart grid technologies.
- Strategic acquisitions of other utilities.
- Growth in electric vehicle adoption.
Threats
- Increasing competition from alternative energy sources.
- Changes in government regulations and policies.
- Economic downturns affecting energy demand.
- Cybersecurity threats to grid infrastructure.
Competitive Advantages
- Regulated markets provide a barrier to entry and limit competition.
- Extensive infrastructure network for electricity and natural gas distribution.
- Diversified operations across electricity and natural gas.
- Strong brand reputation and customer loyalty in its service territories.
About
Founded on November 9, 1945, The Southern Company JR 2017B NT 77 (SOJC) has evolved into a major holding company engaged in the generation and sale of electricity and the distribution of natural gas. Headquartered in Atlanta, Georgia, the company operates through three primary segments: Traditional Electric Operating Companies, Southern Power, and Southern Company Gas. The Traditional Electric Operating Companies segment comprises vertically integrated utilities that own generation, transmission, and distribution facilities, providing electric services in Alabama, Georgia, Florida, and Mississippi. These utilities form the bedrock of SOJC's operations, serving millions of customers across the Southeast. The Southern Power segment focuses on constructing, acquiring, owning, and managing generation assets, including renewable energy projects, and selling electricity in the wholesale market. This segment allows SOJC to capitalize on the growing demand for renewable energy and diversify its generation portfolio. The Southern Company Gas segment distributes natural gas through natural gas distribution facilities in Illinois, Georgia, Virginia, New Jersey, Florida, Tennessee, and Maryland, extending SOJC's reach beyond electricity and providing a stable source of revenue. With a workforce of 28,100 employees, SOJC is committed to providing reliable and affordable energy to its customers while investing in sustainable energy solutions.
What They Do
- Generates and sells electricity.
- Distributes natural gas.
- Operates traditional electric utilities in Alabama, Georgia, Florida, and Mississippi.
- Constructs, acquires, and manages renewable energy projects.
- Sells electricity in the wholesale market.
- Distributes natural gas in Illinois, Georgia, Virginia, New Jersey, Florida, Tennessee, and Maryland.
Business Model
- Generates revenue through the sale of electricity to residential, commercial, and industrial customers.
- Generates revenue through the distribution of natural gas to residential, commercial, and industrial customers.
- Sells electricity in the wholesale market through Southern Power.
- Operates in regulated markets, ensuring stable revenue streams and predictable pricing.
Industry Context
The Southern Company JR 2017B NT 77 (SOJC) operates within the regulated electric and natural gas utility industry, a sector characterized by stable demand and regulated pricing. The industry is undergoing a transition towards cleaner energy sources, driven by environmental concerns and government regulations. SOJC's investments in renewable energy through Southern Power position it to capitalize on this trend. Competitors such as AEE (Ameren Corporation), CMS (CMS Energy Corporation), DTE (DTE Energy Co), EBR (Centrais Eletricas Brasileiras SA), and EBR-B (Centrais Eletricas Brasileiras SA) also operate in this space, but SOJC's diversified operations across electricity and natural gas provide a competitive advantage.
Key Customers
- Residential customers in the Southeast and Mid-Atlantic regions.
- Commercial customers, including businesses and institutions.
- Industrial customers, such as manufacturers and factories.
- Wholesale electricity customers through Southern Power.
Financials
Recent Quarterly Results
| Quarter | Revenue | Net Income | EPS |
|---|---|---|---|
| Q4 2025 | $6.98B | $416M | $0.38 |
| Q3 2025 | $7.82B | $1.71B | $1.54 |
| Q2 2025 | $6.97B | $880M | $0.79 |
| Q1 2025 | $7.78B | $1.33B | $1.21 |
Source: Company filings
Chart & Info
Price Chart
The Southern Company JR 2017B NT 77 (SOJC) (SOJC) stock price: $21.93 (+0.07, +0.32%)
Why Bull
- •Recent insider buying suggests confidence in the company's future, indicating that key executives believe in its growth potential.
- •Community sentiment has shifted positively, with discussions highlighting the company's commitment to renewable energy initiatives and sustainability.
- •Market perception has improved due to recent regulatory support for clean energy, aligning with Southern Company's strategic direction.
- •Analysts in social trading communities are increasingly optimistic about Southern Company's ability to navigate energy market fluctuations.
Why Bear
- •Concerns over rising operational costs are prevalent, as many in the community express worries about the impact on profit margins.
- •Recent discussions indicate skepticism about the pace of transition to renewable energy, with some doubting the company's execution capabilities.
- •Insider selling has raised eyebrows, leading to speculation about potential challenges ahead that could affect investor confidence.
- •Market sentiment is still cautious due to broader economic uncertainties, which may hinder the company's growth trajectory.
Latest News
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Top 2 Utilities Stocks Which Could Rescue Your Portfolio In Q1
benzinga · Feb 10, 2026
Technical Analysis
Rationale
AI-generated technical analysis for SOJC including trend direction, momentum, and pattern recognition.
What to Watch
Key support and resistance levels, volume signals, and upcoming events.
Risk Management
Position sizing, stop-loss levels, and risk-reward assessment.
Community
Discussion
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Sentiment
Community sentiment and discussion activity for SOJC.
Make a Prediction
Set your price target for The Southern Company JR 2017B NT 77 (SOJC) (SOJC), choose a timeframe, and track your prediction accuracy.
Current price: $21.93
Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for SOJC.
Price Targets
Wall Street price target analysis for SOJC.
Insider Flow (30d)
MoonshotScore
Score Factors
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Revenue Growth 5/100
Revenue growth data is currently unavailable for this company.
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Gross Margin 5/100
Gross margin data is currently unavailable for this company.
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Operating Leverage 4/100
Limited operating leverage due to slower revenue growth, keeping profit scaling constrained.
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Cash Runway 5/100
Cash position data is currently unavailable for this company.
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R&D Intensity 5/100
R&D spending data is currently unavailable for this company.
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Insider Activity 6/100
No significant insider buying or selling recently, which is neutral for the stock outlook.
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Short Interest 5/100
Float and volume data unavailable for liquidity analysis.
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Price Momentum 0/100
No bullish technical signals detected. The stock lacks upward price momentum currently.
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News Sentiment 5/100
No sentiment data available
What does this score mean?
The MoonshotScore rates SOJC's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Competitors & Peers
Frequently Asked Questions
What does The Southern Company JR 2017B NT 77 do?
The Southern Company JR 2017B NT 77 (SOJC) is a holding company that generates and sells electricity and distributes natural gas. It operates through three segments: Traditional Electric Operating Companies, Southern Power, and Southern Company Gas. The Traditional Electric Operating Companies segment provides electric services in Alabama, Georgia, Florida, and Mississippi. The Southern Power segment constructs, acquires, and manages renewable energy projects, selling electricity in the wholesale market. The Southern Company Gas segment distributes natural gas in Illinois, Georgia, Virginia, New Jersey, Florida, Tennessee, and Maryland. SOJC's diversified operations and regulated market presence provide a stable business model.
Is SOJC stock a good buy?
SOJC stock may be a good buy for investors seeking stability and income. The company's regulated market presence and diversified operations provide a stable revenue stream. The dividend yield of 3.23% is attractive in the current low-interest-rate environment. However, investors should consider the company's exposure to regulatory risks and its reliance on fossil fuels. The P/E ratio of 22.51 suggests a reasonable valuation, but future growth will depend on the company's ability to successfully invest in renewable energy and manage its costs effectively. Overall, SOJC offers a balanced risk-reward profile for income-focused investors.
What are the main risks for SOJC?
The main risks for SOJC include regulatory risks, environmental liabilities, and cybersecurity threats. Changes in environmental regulations could increase compliance costs and force the company to accelerate its transition to cleaner energy sources. Potential environmental liabilities associated with its fossil fuel operations could also negatively impact its financial performance. Cybersecurity threats to its grid infrastructure pose a significant risk, as a successful attack could disrupt operations and damage its reputation. Economic downturns could reduce energy demand, impacting revenue and profitability. These risks should be carefully considered before investing in SOJC.
Is SOJC a good stock to buy?
Whether SOJC is a good investment depends on your financial goals, risk tolerance, and investment horizon. Key factors to evaluate include the company's revenue growth trajectory, profit margins, debt-to-equity ratio, competitive moat, and valuation multiples (P/E, P/S, EV/EBITDA) relative to industry peers. Our AI-generated Investment Thesis and SWOT analysis on this page provide a data-driven starting point. Always do your own research and consider consulting a financial advisor before making investment decisions.
What is the SOJC MoonshotScore?
The MoonshotScore for SOJC is an AI-powered rating from 0 to 100 that evaluates a stock across four dimensions: growth potential (revenue and earnings trajectory), financial health (balance sheet strength, cash flow), market momentum (price trends, volume patterns, institutional flows), and risk factors (volatility, debt levels, sector headwinds). Scores above 70 indicate strong potential, 50-70 moderate, and below 50 suggests caution. The score is recalculated daily using the latest financial data and market signals.
How often is SOJC data updated?
SOJC stock prices are updated in real-time during U.S. market hours (9:30 AM - 4:00 PM ET, Monday through Friday). After-hours and pre-market prices are also tracked. Company fundamentals (earnings, revenue, balance sheet) are refreshed when new quarterly or annual reports are filed. Analyst ratings, price targets, and AI-generated insights are updated daily. Breaking news related to SOJC is aggregated continuously from premium financial news sources throughout the day.
What are the growth catalysts for SOJC?
Growth catalysts for The Southern Company JR 2017B NT 77 (SOJC) (SOJC) can include several categories: product catalysts (new launches, FDA approvals, patent grants), financial catalysts (earnings beats, margin expansion, share buybacks), strategic catalysts (acquisitions, partnerships, market expansion into new regions), and macro catalysts (favorable regulation, industry tailwinds, secular growth trends). Our AI analyzes The Southern Company JR 2017B NT 77 (SOJC)'s specific catalysts using earnings transcripts, SEC filings, and news sentiment to identify the most impactful near-term and long-term drivers.
Who are SOJC's main competitors?
The Southern Company JR 2017B NT 77 (SOJC) (SOJC) competes with companies in its industry that target similar customers, markets, or product categories. Competitor analysis involves comparing key metrics: market share, revenue growth rates, profit margins, R&D spending, and valuation multiples. Understanding competitive positioning helps investors assess whether SOJC has a sustainable competitive advantage (moat) through brand strength, network effects, cost leadership, or switching costs. Our Competitors section provides a side-by-side comparison with relevant peers.
What do analysts say about SOJC?
Wall Street analyst coverage for SOJC includes consensus ratings (buy, hold, or sell), 12-month price targets, and earnings estimates. Analyst opinions are aggregated from major investment banks and research firms. Key metrics to watch include the consensus price target (average, high, and low estimates), the number of analysts covering the stock, any recent rating changes (upgrades or downgrades), and how actual earnings compare to analyst estimates (beat or miss history). Our platform aggregates these from multiple data providers for a comprehensive view.
What is SOJC's market cap?
Market capitalization (market cap) for SOJC is calculated by multiplying the current share price by the total number of outstanding shares. It represents the market's total valuation of the company. Stocks are typically categorized as mega-cap ($200B+), large-cap ($10B-$200B), mid-cap ($2B-$10B), small-cap ($300M-$2B), or micro-cap (under $300M). Market cap influences index inclusion, institutional ownership eligibility, and risk profile. Our Key Statistics section shows SOJC's current market cap alongside enterprise value and other valuation metrics.
How has SOJC stock performed recently?
SOJC's recent stock performance can be evaluated across multiple timeframes: daily price changes, week-over-week momentum, monthly trends, and year-to-date returns. Important performance indicators include the stock's 52-week high and low, moving averages (50-day and 200-day SMA), relative strength index (RSI), and volume trends. Comparing SOJC's performance against its sector index and the S&P 500 provides context on whether it is outperforming or underperforming the broader market.
What are the risks of investing in SOJC?
Key risk categories for SOJC include: market risk (overall market downturns affecting stock prices), company-specific risk (management changes, product failures, competitive threats), financial risk (high debt levels, cash burn, dilution from stock issuance), regulatory risk (government policy changes, lawsuits, compliance issues), and macroeconomic risk (interest rate changes, inflation, currency fluctuations). Beta measures SOJC's volatility relative to the market - a beta above 1.0 means higher volatility than the S&P 500. Our AI-generated risk assessment identifies the most relevant risk factors for this specific stock.
Are insiders buying or selling SOJC?
Insider trading activity for SOJC tracks purchases and sales by company executives, directors, and major shareholders (10%+ owners) as reported in SEC Form 4 filings. Insider buying is generally considered a bullish signal because insiders have the deepest knowledge of company operations, while selling may have various motivations (diversification, tax planning, pre-planned 10b5-1 trading plans). Key metrics include the buy-to-sell ratio, total dollar value of insider transactions, and whether multiple insiders are trading in the same direction. Our Insider Flow tab shows recent transactions with dates and dollar amounts.
Is SOJC a good stock for beginners?
The Southern Company JR 2017B NT 77 (SOJC) (SOJC) can be suitable for beginner investors depending on several factors. Look at the MoonshotScore on this page for an overall AI-powered assessment of growth potential and risk. Beginners should also check the company's market cap (larger companies tend to be less volatile), gross margin (higher margins mean stronger business fundamentals), and cash position (healthy cash reduces bankruptcy risk). Always start with a small position size and never invest money you cannot afford to lose.
How risky is SOJC for first-time investors?
Every stock carries risk, including The Southern Company JR 2017B NT 77 (SOJC) (SOJC). First-time investors should review the Risk Factors section on this page for company-specific risks. Key risk indicators include price volatility (check the chart for daily swings), insider selling activity (see Insider Flow tab), and cash runway (see MoonshotScore breakdown). A diversified portfolio with an index fund like the S&P 500 as a core holding is generally recommended before adding individual stocks like SOJC.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Data provided for informational purposes only.
- The information provided is based on available data and is subject to change.
- Investment decisions should be made based on individual risk tolerance and financial circumstances.