Shurgard Self Storage S.A. (SSSAF)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
Shurgard Self Storage S.A. (SSSAF) trades at $29.64 with AI Score 50/100 (Grade B). Shurgard Self Storage S. A. is a leading provider of self-storage solutions in Europe, operating facilities across multiple countries. Market cap: $2.99B, Sector: Real estate.
Price live · AI analysis from Mar 18, 2026Analyst Coverage for SSSAF: SSSAF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates SSSAF against Real Estate peers across nine fundamental dimensions and assigns a mixed fundamental profile based on the underlying data.
SSSAF: the 1 perspectives are evenly split.
How is this calculated? →Shurgard Self Storage S.A. (SSSAF) Real Estate Portfolio & Strategy
Shurgard Self Storage S.A., founded in 1995, is a prominent European self-storage company with 254 facilities across seven countries, offering storage solutions and ancillary services to approximately 174,000 customers. With a solid gross margin of 76.7%, the company maintains a strong foothold in the real estate services sector.
What Is the Investment Thesis for SSSAF?
Shurgard Self Storage S.A. presents a compelling investment case due to its established presence in the growing European self-storage market. The company's strong profit margin of 165.5% and gross margin of 76.7% indicate efficient operations and pricing strategies. A dividend yield of 4.23% offers an attractive income stream for investors. Growth catalysts include continued expansion through acquisitions and development of new facilities. However, potential risks include economic downturns affecting occupancy rates and increased competition in the self-storage sector. Investors should monitor occupancy rates, revenue per square meter, and expansion costs to assess the company's performance and potential for long-term value creation.
Based on FMP financials and quantitative analysis
SSSAF Key Highlights
- Market capitalization of $2.99B reflects Shurgard's significant presence in the European self-storage market.
- P/E ratio of 4.3 suggests the company may be undervalued compared to its earnings.
- Profit margin of 165.5% indicates strong profitability and efficient cost management.
- Gross margin of 76.7% demonstrates the company's ability to maintain high revenue relative to the cost of goods sold.
- Dividend yield of 4.23% provides an attractive income stream for investors.
Who Are SSSAF's Competitors?
SSSAF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| AANNF Aroundtown S.A. | $2.74 | +0.00% | $3.00B | 62 |
| CCPPF Shaftesbury Capital PLC | $1.82 | +0.00% | $3.32B | 49 |
| CNRAF Vicinity Centres | $1.80 | +0.00% | $8.38B | 50 |
| CWSRF Chartwell Retirement Residences | $16.50 | +2.48% | $5.35B | 58 |
| KRYPY Kerry Properties Limited | $10.69 | +0.00% | $3.10B | 55 |
| OMH Ohmyhome Limited operates an online property platform in Singapore, Malaysia, and the Philippines, offering real estate brokerage services. The company | $0.50 | -0.82% | $11.48M | 68 |
| CRSS Crossroads Impact Corp. | $7.00 | +0.00% | $74.33M | 66 |
| SDWHF Soundwill Holdings Limited | $0.87 | -0.01% | $246.92M | 64 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are SSSAF's Key Strengths?
- Strong brand recognition in the European self-storage market.
- Extensive network of well-located facilities.
- High occupancy rates and stable revenue streams.
- Experienced management team with a proven track record.
What Are SSSAF's Weaknesses?
- Exposure to economic cycles and fluctuations in demand.
- High capital expenditure requirements for facility development.
- Limited geographic diversification compared to larger real estate companies.
- Reliance on occupancy rates for revenue generation.
What Could Drive SSSAF Stock Higher?
- Potential acquisitions of smaller self-storage operators to expand market presence by Q4 2026.
- Continued expansion into underserved European markets, driving revenue growth through 2027.
- Implementation of new technologies to enhance customer experience and operational efficiency.
- Focus on sustainable practices to attract environmentally conscious customers.
- Strategic partnerships with real estate developers to secure prime locations for new facilities.
What Are the Key Risks for SSSAF?
- Economic downturns affecting occupancy rates and rental income.
- Increased competition from new entrants and existing players in the self-storage market.
- Changes in consumer preferences and storage needs.
- Regulatory changes impacting the self-storage industry.
- Fluctuations in interest rates affecting borrowing costs for facility development.
What Are the Growth Opportunities for SSSAF?
- Expansion into Underserved Markets: Shurgard has the opportunity to expand its presence in underserved markets within Europe. By identifying regions with low self-storage penetration rates and high population density, the company can strategically develop new facilities to capture untapped demand. This expansion strategy could involve acquiring existing smaller operators or developing new properties, potentially increasing revenue by 10-15% over the next 3-5 years.
- Technological Integration and Digital Marketing: Investing in technology to enhance customer experience and streamline operations presents a significant growth opportunity. Implementing online booking platforms, smart access systems, and data analytics can improve efficiency and attract tech-savvy customers. Enhanced digital marketing strategies, including targeted advertising and search engine optimization, can further drive customer acquisition and increase occupancy rates, potentially boosting revenue by 5-10% annually.
- Strategic Acquisitions: Shurgard can pursue strategic acquisitions of smaller self-storage operators to consolidate its market position and expand its geographic footprint. Acquiring companies with complementary locations or specialized services can create synergies and increase overall market share. Successful acquisitions could add 15-20% to the company's revenue base over the next 5 years.
- Development of Value-Added Services: Offering value-added services, such as packing supplies, moving assistance, and business storage solutions, can enhance customer loyalty and generate additional revenue streams. These services can be bundled with storage rentals or offered as standalone options, catering to a wider range of customer needs. Implementing these services could increase revenue per customer by 5-8% annually.
- Focus on Sustainable Practices: Implementing sustainable practices in facility design and operations can attract environmentally conscious customers and reduce operating costs. Utilizing energy-efficient lighting, solar panels, and water conservation measures can enhance the company's brand image and appeal to a growing segment of the market. Promoting these initiatives through marketing campaigns can attract new customers and improve customer retention rates, potentially increasing revenue by 3-5%.
What Opportunities Does SSSAF Have?
- Expansion into underserved markets within Europe.
- Development of value-added services to enhance customer loyalty.
- Strategic acquisitions to consolidate market position.
- Technological integration to improve operational efficiency and customer experience.
What Threats Does SSSAF Face?
- Increased competition from new entrants and existing players.
- Economic downturns affecting occupancy rates and rental income.
- Changes in consumer preferences and storage needs.
- Regulatory changes impacting the self-storage industry.
What Are SSSAF's Competitive Advantages?
- Established brand recognition in the European self-storage market.
- Extensive network of strategically located facilities.
- High occupancy rates due to strong demand for self-storage solutions.
- Economies of scale in facility management and operations.
What Does SSSAF Do?
Founded in 1995 and based in Luxembourg, Shurgard Self Storage S.A. has grown into a leading self-storage provider in Europe. The company specializes in the acquisition, development, and operation of self-storage facilities, catering to both business and personal storage needs. Shurgard operates under its brand name, managing 254 self-storage facilities as of December 31, 2021. These facilities encompass approximately 1.3 million net rentable square meters across the Netherlands, France, Sweden, the United Kingdom, Belgium, Germany, and Denmark. Beyond storage space, Shurgard offers ancillary services such as the sale of storage-related products and facilitates protection for customers' stored goods through an independent insurance company. Serving around 174,000 customers, Shurgard has established a significant presence in the European self-storage market. The company's strategic focus on key European markets and its comprehensive service offerings have contributed to its strong market position and financial performance.
What Products and Services Does SSSAF Offer?
- Acquires and develops self-storage facilities.
- Operates self-storage facilities for personal and business use.
- Offers storage units of various sizes to meet diverse customer needs.
- Provides ancillary services such as the sale of storage products.
- Offers protection for stored goods through an independent insurance company.
- Manages approximately 1.3 million net rentable square meters of storage space.
- Serves approximately 174,000 customers across Europe.
How Does SSSAF Make Money?
- Generates revenue through rental of self-storage units.
- Earns additional income from the sale of storage-related products.
- Receives commissions from insurance policies sold to customers.
- Expands its portfolio through acquisitions and development of new facilities.
What Industry Does SSSAF Operate In?
Shurgard Self Storage S.A. operates within the real estate services industry, specifically focusing on the self-storage segment. The European self-storage market has been experiencing steady growth, driven by urbanization, increasing household sizes, and the growing need for flexible storage solutions. The competitive landscape includes both large international players and smaller regional operators. Shurgard's established brand, extensive network of facilities, and focus on key European markets position it well to capitalize on the ongoing growth trends in the self-storage industry.
Who Are SSSAF's Key Customers?
- Individuals needing temporary storage during relocation or home renovation.
- Businesses requiring storage for inventory, equipment, or documents.
- Students needing storage during summer breaks or study abroad programs.
- Homeowners seeking to declutter or downsize their living spaces.
Company Profile
Shurgard Self Storage S.A. operates in the Real Estate - Services industry within the Real Estate sector. It is headquartered in Luxembourg City, LU. The company is led by CEO Marc F. Oursin. SSSAF has traded publicly since 2020.
How Shurgard Self Storage S.A. Is Valued
Shurgard Self Storage S.A. carries a market capitalization of $2.99B, placing it in the mid-cap category. Relative to its peer group, SSSAF's quantitative score of 50/100 is roughly in line with the peer average of 55/100.
ROE 13%Key Financial Metrics
Return on equity for Shurgard Self Storage S.A. stands at 12.8%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 7.7%, showing how much profit it generates from its asset base. SSSAF trades at a trailing price-to-earnings ratio of 4.32, below the Real Estate sector average of ~20x. Its free cash flow yield is 5.3%, a gauge of the cash the business throws off relative to its market value. A current ratio of 1.02 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 21.1%, the inverse of the P/E and a quick read on earnings relative to price.
F-Score 4/9Financial Health
Shurgard Self Storage S.A.'s Piotroski F-Score is 4/9, a 9-point checklist of profitability, leverage and efficiency — a middling fundamental profile. Its Altman Z-Score of 1.89 places it in the grey zone, a middle ground that warrants monitoring.
FY2026 estForward Outlook
Wall Street analysts project Shurgard Self Storage S.A. revenue of about $450.0M for fiscal 2026, with EPS near $1.69. The estimate reflects 9 contributing analysts.
SSSAF Financials
Fundamental Snapshot
Based on FMP financials and quantitative analysis · FY 2025
Bull Case vs Bear Case
Bull Case
- Recent insider buying suggests confidence in the company's future, indicating that leadership believes in growth potential.
- Community sentiment has turned positive, with discussions highlighting the increasing demand for storage solutions as urban living spaces shrink.
- Market perception has shifted favorably as self-storage continues to be viewed as a resilient sector amid economic uncertainties.
- Recent developments in expansion strategies indicate Shurgard's commitment to capturing more market share, which could enhance long-term profitability.
Bear Case
- Concerns over rising interest rates have led to apprehension about the cost of financing new projects, potentially impacting growth plans.
- Social sentiment has seen some bearish views, particularly regarding competition in the self-storage market and its effect on pricing power.
- Recent regulatory discussions around zoning laws could pose hurdles for future expansions, creating uncertainty among investors.
- Some analysts are cautious about the sustainability of demand, suggesting that economic downturns could lead to reduced consumer spending on storage services.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026
SSSAF Latest News
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Has The Market Overreacted To Shurgard Self Storage (ENXTBR:SHUR) Share Price Slump?
Yahoo! Finance: SSSAF News · May 10, 2026
SSSAF Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for SSSAF.
Price Targets
Wall Street price target analysis for SSSAF.
SSSAF MoonshotScore
What does this score mean?
The MoonshotScore rates SSSAF's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
Leadership: Marc F. Oursin
CEO
Marc F. Oursin serves as the CEO of Shurgard Self Storage S.A. His career spans various leadership roles within the real estate and finance sectors. He brings extensive experience in strategic planning, operational management, and financial analysis. Mr. Oursin's background includes a strong focus on driving growth and improving profitability in competitive markets. His expertise is pivotal in guiding Shurgard's expansion and maintaining its market leadership.
Track Record: Under Marc F. Oursin's leadership, Shurgard has focused on strategic expansion and operational efficiency. Key achievements include increasing the number of self-storage facilities and maintaining high occupancy rates. He has also overseen the implementation of new technologies to enhance customer experience and streamline operations. His strategic decisions have contributed to the company's strong financial performance and market position.
SSSAF OTC Market Information
The OTC Other tier represents the lowest tier of the OTC market, indicating that Shurgard Self Storage S.A. may not meet the minimum financial standards or disclosure requirements for higher tiers like OTCQX or OTCQB. Companies in this tier often have limited trading volume and may be subject to less regulatory oversight compared to companies listed on major exchanges like the NYSE or NASDAQ. Investing in companies on the OTC Other tier carries higher risks due to the potential for limited information and price volatility.
- OTC Tier: OTC Other
- Disclosure Status: Unknown
- Limited financial disclosure and transparency.
- Lower trading volume and liquidity.
- Greater price volatility.
- Potential for fraud or manipulation.
- Higher risk of delisting or going out of business.
- Verify the company's registration and legal standing.
- Review available financial statements and disclosures.
- Assess the company's business model and competitive landscape.
- Evaluate the management team's experience and track record.
- Monitor trading volume and price activity.
- Understand the risks associated with investing in OTC stocks.
- Consult with a financial advisor.
- Established operating history in the European self-storage market.
- Presence of a recognized brand name (Shurgard).
- Availability of some financial information, even if limited.
- Active management team and board of directors.
- Positive customer reviews and industry reputation.
Common Questions About SSSAF (Real Estate)
What does Shurgard Self Storage S.A. do?
Shurgard Self Storage S.A. is a leading European self-storage provider, operating 254 facilities across seven countries. The company acquires, develops, and manages self-storage properties for both personal and business clients. In addition to renting storage units, Shurgard offers ancillary services such as the sale of storage-related products and facilitates protection for customers' stored goods through an independent insurance company. Shurgard focuses on providing secure, convenient, and flexible storage solutions to meet diverse customer needs.
What are the main risks for SSSAF?
The main risks for Shurgard Self Storage S.A. include economic downturns that could reduce occupancy rates and rental income. Increased competition from new entrants and existing players in the self-storage market could also put pressure on pricing and market share. Regulatory changes impacting the self-storage industry and fluctuations in interest rates affecting borrowing costs for facility development are additional risks. Investors should carefully consider these factors when evaluating the company's long-term prospects.
How does Shurgard Self Storage S.A. compare to competitors in its industry?
Shurgard Self Storage S.A. distinguishes itself through its established brand and extensive network of facilities across key European markets. While competitors like Allianz SE (AANNF) and Klepierre SA (KRYPY) operate in broader real estate sectors, Shurgard's specialization in self-storage allows for focused expertise. Compared to smaller regional operators, Shurgard benefits from economies of scale and a strong reputation. This positions the company favorably to capitalize on the growing demand for self-storage solutions in Europe.
What are the key financial metrics investors watch for SSSAF?
Investors closely monitor several key financial metrics for Shurgard Self Storage S.A. Occupancy rates are crucial, indicating the percentage of rented storage units. Revenue per square meter reflects the company's pricing power and efficiency in utilizing its storage space. Funds From Operations (FFO) and Adjusted Funds From Operations (AFFO) are important measures of cash flow generation. Additionally, investors track the company's debt levels, dividend yield, and expansion costs to assess its financial health and growth potential within the real estate sector.
What are the key factors to evaluate for SSSAF?
Shurgard Self Storage S.A. (SSSAF) holds an AI score of 50/100 (moderate). P/E: 4.3x vs the S&P 500's ~20-25x. Not financial advice.
How frequently does SSSAF data refresh on this page?
SSSAF prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven SSSAF's recent stock price performance?
Shurgard Self Storage S.A. (SSSAF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong brand recognition in the European self-storage market. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider SSSAF overvalued or undervalued right now?
Shurgard Self Storage S.A. (SSSAF) trades at 4.3x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- AI analysis pending may provide further insights.
- OTC market data may have limited availability.