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Sun Art Retail Group Limited (SURRF)

$0.20 +$0.00 (+0.00%) |CouncilSTRONG SELL · 0 · F
Bottom line: STRONG SELL — our Council read (0/100) and AI Score (0/100) broadly agree.
MCap: $1.88B| 52-wk range: $0.20 – $0.31
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Sun Art Retail Group Limited (SURRF) trades at $0.20. Sun Art Retail Group Limited operates brick-and-mortar stores and online sales channels in the People's Republic of China. Market cap: $1.88B, Sector: Consumer cyclical.

Price live · AI analysis from Mar 16, 2026
Sun Art Retail Group Limited operates brick-and-mortar stores and online sales channels in the People's Republic of China. The company operates hypermarkets, superstores, and mini stores under the RT-Mart, RT-Super, and RT-Mini brands.

Analyst Coverage for SURRF: SURRF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates SURRF against Consumer Cyclical peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.

Council Score · Weighted Average of 3 Disciplines
STRONG SELL 0/100 · F

SURRF: 1/1 perspectives are bearish.

How is this calculated? →
Council Score · 8 perspectives · See tabs for details →

Sun Art Retail Group Limited (SURRF) Consumer Business Overview

CEOJulian Juul Wolhardt
Employees85778
HeadquartersShanghai, CN
IPO Year2012

Sun Art Retail Group Limited operates as a retailer in China, managing hypermarkets, superstores, and mini-stores under established brands like RT-Mart. With a focus on both physical and online channels, the company caters to a broad consumer base in the competitive Chinese retail market, demonstrating a significant dividend yield.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Mar 16, 2026

What Is the Investment Thesis for SURRF?

Sun Art Retail Group presents a mixed investment case. The company's extensive network of stores across China provides a strong physical presence in a large consumer market. The dividend yield of 16.04% may attract income-seeking investors. However, the relatively high P/E ratio of 74.23, coupled with a low profit margin of 0.2%, raises concerns about profitability and valuation. The beta of 1.44 indicates higher volatility compared to the market. Growth catalysts include expansion of online sales channels and potential improvements in operational efficiency. Investors should carefully weigh the high dividend yield against the risks associated with low profitability and market volatility.

Based on FMP financials and quantitative analysis

SURRF Key Highlights

  • Operates 490 hypermarkets, 9 superstores, and 103 mini stores across China as of March 31, 2022, demonstrating a significant retail footprint.
  • Dividend yield of 16.04% may be attractive to income-focused investors, but should be evaluated in the context of overall financial health.
  • Profit margin of 0.2% indicates low profitability, requiring scrutiny of operational efficiency and cost management.
  • P/E ratio of 74.23 suggests a high valuation relative to earnings, which may indicate overvaluation or high growth expectations.
  • Beta of 1.44 indicates higher volatility compared to the overall market, potentially increasing investment risk.

Who Are SURRF's Competitors?

SURRF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
GEBHF Genting Berhad $0.54 +10.10% $10.39B 47
JFROF J. Front Retailing Co., Ltd. $14.65 +0.00% $3.61B 54
RYKKY Ryohin Keikaku Co., Ltd. $11.35 -0.79% $12.04B 54
SEBYY SEB S.A. $5.45 -0.37% $2.99B 41
SMSEY Samsonite International S.A. $9.12 +0.15% $2.54B 41
CWB State Street SPDR Bloomberg Convertible Securities ETF $105.34 +0.92% $4.62B 47
TDV ProShares - S&P Technology Dividend Aristocrats ETF $100.89 +1.33% $293.21M 47
DAUG FT Vest U.S. Equity Deep Buffer ETF - August $46.97 +0.26% $363.40M 47

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are SURRF's Key Strengths?

  • Extensive network of stores across China.
  • Established brand recognition.
  • Integrated online and offline sales channels.
  • Large customer base.

What Are SURRF's Weaknesses?

  • Low profit margin.
  • High P/E ratio.
  • High beta indicates higher volatility.
  • Reliance on the Chinese market.

What Could Drive SURRF Stock Higher?

  • Expansion of online sales channels to capture a larger share of the e-commerce market in China.
  • Efforts to enhance supply chain efficiency, potentially leading to reduced costs and improved profitability.
  • Development and expansion of private label brands to increase profit margins and customer loyalty.
  • Potential strategic partnerships or acquisitions to expand market reach and capabilities.
  • Adaptation to evolving consumer preferences and trends in the Chinese retail market.

What Are the Key Risks for SURRF?

  • Negative return on equity (-0.3%) — the business is not currently generating profit on shareholder capital.
  • Weak fundamentals — a Piotroski F-Score of 3/9 flags soft profitability, leverage or efficiency.
  • Intense competition in the Chinese retail market from both domestic and international players.
  • Economic slowdown in China could negatively impact consumer spending and revenue.
  • Changes in government regulations could affect the company's operations and profitability.
  • Evolving consumer preferences and the need to adapt to changing trends.
  • Fluctuations in currency exchange rates could impact financial performance.

What Are the Growth Opportunities for SURRF?

  • Expansion of Online Sales Channels: Sun Art Retail Group can capitalize on the growing e-commerce market in China by further developing its online sales channels. This includes enhancing its online platform, expanding its product offerings, and improving its delivery services. The Chinese e-commerce market is projected to reach trillions of dollars in the coming years, offering significant growth potential for retailers with a strong online presence. Timeline: Ongoing.
  • Enhancement of Supply Chain Efficiency: Improving supply chain efficiency can lead to reduced costs, improved inventory management, and faster delivery times. This can be achieved through investments in technology, optimization of logistics, and closer collaboration with suppliers. Efficient supply chain management is crucial for maintaining competitiveness in the retail industry. Timeline: Ongoing.
  • Development of Private Label Brands: Creating and expanding private label brands can increase profit margins and enhance customer loyalty. Private label brands offer retailers the opportunity to differentiate themselves from competitors and provide unique products at competitive prices. The development of successful private label brands requires careful market research, product development, and marketing. Timeline: Ongoing.
  • Strategic Partnerships and Acquisitions: Forming strategic partnerships or acquiring complementary businesses can expand Sun Art Retail Group's market reach, product offerings, and capabilities. This could include partnerships with technology companies, logistics providers, or other retailers. Strategic partnerships and acquisitions can accelerate growth and create synergies. Timeline: Ongoing.
  • Expansion into New Geographic Markets: While primarily focused on China, Sun Art Retail Group could explore opportunities to expand into other geographic markets in Asia or beyond. This would require careful market research, adaptation to local consumer preferences, and establishment of distribution networks. International expansion can diversify revenue streams and reduce reliance on the Chinese market. Timeline: Future (3-5 years).

What Opportunities Does SURRF Have?

  • Expansion of online sales channels.
  • Enhancement of supply chain efficiency.
  • Development of private label brands.
  • Strategic partnerships and acquisitions.

What Threats Does SURRF Face?

  • Intense competition in the Chinese retail market.
  • Evolving consumer preferences.
  • Macroeconomic factors such as economic slowdown.
  • Government regulations.

What Are SURRF's Competitive Advantages?

  • Extensive network of stores across China provides a significant physical presence.
  • Established brand recognition with RT-Mart, RT-Super, and RT-Mini brands.
  • Integrated online and offline sales channels cater to evolving consumer preferences.
  • Large customer base provides economies of scale.

What Does SURRF Do?

Founded in 1998 and headquartered in Shanghai, Sun Art Retail Group Limited has grown to become a significant player in the retail sector in the People's Republic of China. The company operates a network of brick-and-mortar stores, including hypermarkets, superstores, and mini stores, under the RT-Mart, RT-Super, and RT-Mini banners. As of March 31, 2022, Sun Art Retail Group managed 490 hypermarkets, nine superstores, and 103 mini stores, reflecting its extensive reach across the country. Beyond its retail operations, Sun Art Retail Group also engages in consulting, investment, wholesaling, and retailing services. The company's business model integrates both physical retail locations and online sales channels, catering to evolving consumer preferences in the Chinese market. Sun Art Retail Group's strategy focuses on providing a wide range of products and services to meet the diverse needs of its customer base.

What Products and Services Does SURRF Offer?

  • Operates hypermarkets under the RT-Mart brand.
  • Operates superstores under the RT-Super brand.
  • Operates mini stores under the RT-Mini brand.
  • Provides consulting services related to retail operations.
  • Engages in investment activities.
  • Conducts wholesaling of goods.
  • Conducts retailing of goods through its stores and online channels.

How Does SURRF Make Money?

  • Generates revenue through the sale of goods in its hypermarkets, superstores, and mini stores.
  • Generates revenue through online sales channels.
  • Provides consulting services to other businesses.
  • Engages in investment activities to generate returns.

What Industry Does SURRF Operate In?

Sun Art Retail Group operates in the highly competitive department store industry within China's dynamic consumer cyclical sector. The market is characterized by evolving consumer preferences, increasing e-commerce penetration, and intense competition from both domestic and international players. Companies must adapt to changing trends, such as online shopping and personalized experiences, to maintain market share. The industry is also influenced by macroeconomic factors, including consumer spending, economic growth, and government policies. Sun Art Retail Group's success depends on its ability to differentiate itself through product offerings, customer service, and efficient operations.

Who Are SURRF's Key Customers?

  • General consumers in China seeking a wide range of products.
  • Families looking for groceries, household goods, and other necessities.
  • Businesses seeking consulting services related to retail operations.
  • Investors seeking investment opportunities.
AI Confidence: 81% Updated: Mar 16, 2026

Company Profile

Sun Art Retail Group Limited operates in the Department Stores industry within the Consumer Cyclical sector. It is headquartered in Shanghai, CN. The company is led by CEO Julian Juul Wolhardt. SURRF has traded publicly since 2012.

How Sun Art Retail Group Limited Is Valued

Sun Art Retail Group Limited carries a market capitalization of $1.88B, placing it in the small-cap category.

ROE -0%Key Financial Metrics

Return on equity for Sun Art Retail Group Limited stands at -0.3%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is -0.1%, showing how much profit it generates from its asset base. Its free cash flow yield is 59.6%, a gauge of the cash the business throws off relative to its market value. A current ratio of 0.82 means current liabilities exceed short-term assets, a liquidity point worth watching. Its earnings yield is -0.7%, the inverse of the P/E and a quick read on earnings relative to price.

F-Score 3/9Financial Health

Sun Art Retail Group Limited's Piotroski F-Score is 3/9, a 9-point checklist of profitability, leverage and efficiency — flagging fundamental weakness worth scrutiny. Its Altman Z-Score of 2.14 places it in the grey zone, a middle ground that warrants monitoring.

FY2026 estForward Outlook

Wall Street analysts project Sun Art Retail Group Limited revenue of about $62.41B for fiscal 2026, with EPS near $0.00. The estimate reflects 3 contributing analysts.

SURRF Financials

Fundamental Snapshot

Revenue Growth (FY)
-14.5%
Net Income Growth (FY)
-176.0%
EPS Growth (FY)
-176.0%
Free Cash Flow Growth (FY)
-92.8%
Return on Equity (TTM)
-0.3%
Current Ratio
0.8
EV/EBITDA (TTM)
1.4

Based on FMP financials and quantitative analysis · FY 2026

Bull Case vs Bear Case

Bull Case

  • Extensive network of stores across China.
  • Established brand recognition.
  • Integrated online and offline sales channels.
  • Large customer base.

Bear Case

  • Low profit margin.
  • High P/E ratio.
  • High beta indicates higher volatility.
  • Reliance on the Chinese market.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026

SURRF Latest News

No recent news available for SURRF.

SURRF Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for SURRF.

Price Targets

Wall Street price target analysis for SURRF.

SURRF MoonshotScore

0/100

What does this score mean?

The MoonshotScore rates SURRF's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: Julian Juul Wolhardt

Unknown

Information on Julian Juul Wolhardt's background is not available in the provided context. Without specific details, it's challenging to provide a comprehensive overview of his career history, educational qualifications, or previous roles. Further research would be needed to gather relevant information about his professional experience and expertise.

Track Record: Information on Julian Juul Wolhardt's track record is not available in the provided context. Without specific details, it's challenging to assess his key achievements, strategic decisions, or company milestones under his leadership. Further research would be needed to gather relevant information about his performance and contributions.

SURRF OTC Market Information

The OTC Other tier represents the lowest tier of the OTC market, indicating that Sun Art Retail Group Limited may not meet the minimum financial or disclosure requirements of higher tiers like OTCQX or OTCQB. Companies in this tier may have limited reporting requirements, potentially leading to less transparency for investors. Trading on the OTC Other tier is generally associated with higher risk compared to exchanges like the NYSE or NASDAQ due to the lack of stringent listing standards and regulatory oversight.

  • OTC Tier: OTC Other
  • Disclosure Status: Unknown
Liquidity: Liquidity on the OTC market can be variable, and it is essential to assess the trading volume and bid-ask spread for SURRF. Lower trading volumes can result in wider bid-ask spreads, making it more difficult to buy or sell shares at desired prices. Investors should be aware of potential challenges in executing large trades without significantly impacting the market price. Assessing the average daily trading volume and monitoring the bid-ask spread are crucial for evaluating liquidity.
OTC Risk Factors:
  • Limited financial disclosure requirements can make it difficult to assess the company's financial health.
  • Lower trading volumes can lead to price volatility and difficulty in executing trades.
  • Lack of stringent listing standards increases the risk of fraud or mismanagement.
  • Limited regulatory oversight compared to exchanges like NYSE or NASDAQ.
  • Potential for delisting or suspension of trading.
Due Diligence Checklist:
  • Verify the company's financial statements and audit reports.
  • Research the company's management team and their track record.
  • Assess the company's business model and competitive landscape.
  • Review the company's legal and regulatory filings.
  • Monitor the company's trading volume and bid-ask spread.
  • Consult with a financial advisor to assess the risks and potential rewards.
  • Confirm the legitimacy of the company's operations and assets.
Legitimacy Signals:
  • Established retail presence with multiple store locations.
  • Operating history since 1998.
  • Significant number of employees (85778).
  • Operation of recognizable brands (RT-Mart, RT-Super, RT-Mini).
  • Presence in the Chinese market.

SURRF Consumer Cyclical Stock FAQ

What does Sun Art Retail Group Limited do?

Sun Art Retail Group Limited operates as a retailer in the People's Republic of China, managing a network of hypermarkets, superstores, and mini stores under the RT-Mart, RT-Super, and RT-Mini brands. The company focuses on providing a wide range of products and services to consumers through both physical stores and online sales channels. In addition to its retail operations, Sun Art Retail Group also engages in consulting, investment, wholesaling, and retailing services, catering to diverse needs in the Chinese market.

What are the main risks for SURRF?

Sun Art Retail Group faces several risks, including intense competition in the Chinese retail market, evolving consumer preferences, and potential economic slowdowns in China. The company's low profit margin of 0.2% and high P/E ratio of 74.23 also pose concerns. Additionally, changes in government regulations and fluctuations in currency exchange rates could impact financial performance. Investors should carefully assess these risks before investing in SURRF.

How does Sun Art Retail Group Limited adapt to changing consumer preferences?

Sun Art Retail Group Limited adapts to changing consumer preferences by integrating online and offline sales channels, allowing customers to shop through physical stores or online platforms. The company also monitors consumer trends and adjusts its product offerings to meet evolving demands. Furthermore, Sun Art Retail Group invests in technology and innovation to enhance the customer experience and improve operational efficiency. This includes implementing digital payment solutions, personalized marketing campaigns, and data analytics to understand consumer behavior.

How does Sun Art Retail Group Limited compete with other retailers in China?

Sun Art Retail Group Limited competes with other retailers in China through its extensive network of stores, established brand recognition, and integrated online and offline sales channels. The company differentiates itself by offering a wide range of products, providing customer service, and maintaining competitive prices. Additionally, Sun Art Retail Group focuses on enhancing supply chain efficiency, developing private label brands, and forming strategic partnerships to gain a competitive edge in the Chinese retail market.

What are the key factors to evaluate for SURRF?

Evaluate SURRF on fundamentals, analyst consensus, and risk factors. Not financial advice.

How frequently does SURRF data refresh on this page?

SURRF prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven SURRF's recent stock price performance?

Sun Art Retail Group Limited (SURRF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Extensive network of stores across China. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider SURRF overvalued or undervalued right now?

Valuing Sun Art Retail Group Limited (SURRF) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • Financial data is based on information available as of 2022-03-31.
  • OTC market data may be limited or delayed.
  • AI analysis is pending and may provide further insights.
Data Sources

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