ProShares - UltraPro S&P500 (UPRO)
For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.
ProShares - UltraPro S&P500 (UPRO) trades at $144.84 with AI Score 44/100 (Grade C). ProShares UltraPro S&P500 seeks to deliver three times the daily performance of the S&P 500 index. Market cap: $4.53B, Sector: Financial services.
Price live · AI analysis from Mar 18, 2026Analyst Coverage for UPRO: UPRO does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates UPRO against Financial Services peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.
UPRO: the 1 perspectives are evenly split.
How is this calculated? →ProShares - UltraPro S&P500 (UPRO) Financial Services Profile
ProShares UltraPro S&P500 is a leveraged ETF aiming for 3x the daily return of the S&P 500, catering to sophisticated investors seeking short-term gains. It faces high volatility and requires careful monitoring due to its leveraged nature within the financial services sector.
What Is the Investment Thesis for UPRO?
UPRO offers a way to gain magnified short-term exposure to the S&P 500. The primary value driver is the fund's ability to deliver 3x the daily performance of the S&P 500. Growth catalysts include periods of high market activity and directional conviction among traders. However, the leveraged nature introduces substantial risk, as losses are also magnified. The fund is most effective for short-term tactical trades, capitalizing on anticipated daily market movements. Investors should closely monitor the S&P 500 and understand the potential for significant losses due to the daily reset and compounding effects. The fund's expense ratio and trading costs also impact overall returns.
Based on FMP financials and quantitative analysis
UPRO Key Highlights
- Market Cap of $4.53B indicates substantial investor interest and liquidity.
- Beta of 3.09 confirms the fund's high volatility and sensitivity to market movements.
- The fund aims for 3x daily performance of the S&P 500, appealing to short-term traders.
- No dividend yield reflects the fund's focus on capital appreciation rather than income.
- Leveraged structure magnifies both gains and losses, requiring active monitoring.
Who Are UPRO's Competitors?
UPRO is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.
| Company | Price | Change | Market Cap | AI Score |
|---|---|---|---|---|
| BKLC BNY Mellon US Large Cap Core Equity ETF | $144.10 | +0.79% | $5.47B | 44 |
| DSI iShares ESG MSCI KLD 400 ETF | $142.28 | +0.62% | $5.37B | 47 |
| FELG FIDELITY ENHANCED LARGE CAP GROWTH ETF | $43.72 | +1.66% | $5.79B | 44 |
| OMFL Invesco Russell 1000 Dynamic Multifactor ETF | $69.16 | +0.49% | $4.76B | 47 |
| SCHK Schwab 1000 Index ETF | $36.27 | +0.83% | $5.73B | 47 |
| NXDT NexPoint Diversified Real Estate Trust | $5.53 | +3.08% | $285.77M | 73 |
| GENB Generate Biomedicines, Inc. | $17.03 | -2.18% | $2.18B | 72 |
| SII Sprott Inc. | $118.11 | +2.72% | $3.05B | 71 |
AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance
What Are UPRO's Key Strengths?
- Offers 3x daily leverage on the S&P 500.
- Provides liquidity for short-term traders.
- Managed by ProShares, a reputable ETF provider.
What Are UPRO's Weaknesses?
- High volatility due to leveraged nature.
- Unsuitable for long-term investment.
- Daily reset can lead to significant deviations from 3x S&P 500 performance over longer periods.
What Could Drive UPRO Stock Higher?
- Market volatility creates trading opportunities for UPRO.
- Potential changes in monetary policy could impact market sentiment and trading activity.
- Earnings season can drive short-term market movements, impacting UPRO's performance.
What Are the Key Risks for UPRO?
- Leveraged nature magnifies both gains and losses.
- Daily reset can lead to significant deviations from 3x S&P 500 performance over longer periods.
- Changes in market regulations could impact the fund's structure and operation.
- Increased competition from other leveraged ETFs could reduce market share.
What Are the Growth Opportunities for UPRO?
- Increased Market Volatility: Periods of heightened market volatility can create opportunities for UPRO to generate significant returns, as the fund's leveraged exposure amplifies daily price movements. The VIX index, a measure of market volatility, can serve as an indicator of potential trading opportunities. As of 2026-03-18, volatility remains elevated due to ongoing economic uncertainty, creating a favorable environment for short-term trading strategies using UPRO.
- Growing Interest in Short-Term Trading: The rise of online trading platforms and increased accessibility to financial markets has fueled interest in short-term trading strategies. UPRO caters to this segment of the market by providing a tool to quickly capitalize on anticipated daily market movements. The growth of retail trading activity is expected to continue, driving demand for leveraged ETFs like UPRO.
- Expansion of ETF Market: The overall ETF market continues to expand, with new products and strategies being introduced regularly. This growth provides opportunities for UPRO to attract new investors and increase its assets under management. As investors become more familiar with ETFs and their potential benefits, demand for specialized products like leveraged ETFs is likely to increase.
- Strategic Use in Hedging Strategies: Sophisticated investors may use UPRO as part of a hedging strategy to offset potential losses in other parts of their portfolio. For example, an investor with a large long position in the S&P 500 could use UPRO to hedge against short-term market declines. The use of UPRO in hedging strategies can contribute to its overall demand and trading volume.
- Product Innovation and Development: ProShares can continue to innovate and develop new leveraged ETF products that cater to specific market segments or investment strategies. This could include launching leveraged ETFs focused on specific sectors or industries, or creating ETFs that combine leverage with other investment factors. Product innovation can help ProShares maintain its competitive edge and attract new investors.
What Opportunities Does UPRO Have?
- Increased market volatility can create trading opportunities.
- Growing interest in short-term trading.
- Expansion of the ETF market.
What Threats Does UPRO Face?
- Potential for significant losses due to leverage.
- Competition from other leveraged ETFs.
- Changes in market regulations.
What Are UPRO's Competitive Advantages?
- Brand recognition: ProShares is a well-known provider of specialized ETFs.
- Leveraged exposure: Offers a unique product with 3x daily leverage, attracting traders seeking amplified returns.
- Liquidity: High trading volume provides liquidity for investors.
What Does UPRO Do?
ProShares UltraPro S&P500 is a financial instrument designed for investors seeking amplified daily exposure to the S&P 500 index. Launched by ProShares, a well-known provider of specialized ETFs, UPRO aims to deliver three times (3x) the daily performance of the S&P 500, before fees and expenses. This leveraged approach means that for every 1% move in the S&P 500, UPRO seeks to move 3% in the same direction. However, it's crucial to understand that this relationship is reset daily, making it unsuitable for long-term investment horizons. The fund's objective is purely focused on daily performance, and the compounding effect of daily returns can lead to significantly different outcomes over longer periods compared to a simple 3x exposure to the S&P 500. ProShares leverages financial instruments such as swaps and futures contracts to achieve its 3x daily leverage. The fund is based and managed in Bethesda, USA. Due to its leveraged nature, UPRO is primarily used by experienced traders and investors who understand the risks associated with leveraged ETFs and actively monitor their positions. It is not designed for buy-and-hold investors. The fund's performance is highly dependent on the daily movements of the S&P 500, making it sensitive to market volatility and economic news.
What Products and Services Does UPRO Offer?
- Seeks daily investment results corresponding to three times the daily performance of the S&P 500 index.
- Offers a leveraged approach to gain magnified short-term exposure to the S&P 500.
- Utilizes financial instruments such as swaps and futures contracts to achieve its 3x daily leverage.
- Resets its leverage daily, making it unsuitable for long-term investment horizons.
- Provides a tool for experienced traders and investors to capitalize on anticipated daily market movements.
- Trades on major exchanges, providing liquidity for investors.
How Does UPRO Make Money?
- Generates revenue through management fees charged on assets under management (AUM).
- Utilizes a leveraged strategy to amplify the daily returns of the S&P 500.
- Employs financial instruments like swaps and futures to achieve its investment objective.
What Industry Does UPRO Operate In?
ProShares UltraPro S&P500 operates within the asset management industry, specifically in the leveraged ETF segment. The ETF market has seen substantial growth, with investors seeking diverse strategies to enhance returns or hedge risk. Leveraged ETFs like UPRO cater to investors with a short-term focus and a higher risk tolerance. The competitive landscape includes other leveraged ETFs and investment products that offer exposure to the S&P 500. The fund's success depends on its ability to accurately track its stated objective of delivering 3x the daily performance of the S&P 500, while managing the inherent risks associated with leverage.
Who Are UPRO's Key Customers?
- Experienced traders seeking short-term gains.
- Sophisticated investors using leveraged ETFs for tactical trades.
- Hedge funds and institutional investors employing UPRO for hedging strategies.
- Investors with a high-risk tolerance.
UPRO Valuation & Market Position
Relative to its peer group, UPRO's quantitative score of 44/100 is roughly in line with the peer average of 46/100.
Net sellingInsider Activity
The most recent 3 insider filings for ProShares - UltraPro S&P500 break down as 2 sales and 1 purchases. On net that is roughly 1.1M shares disposed (about $312.4M), a signal worth weighing alongside the fundamentals.
UPRO Financials
Bull Case vs Bear Case
Bull Case
- Offers 3x daily leverage on the S&P 500.
- Provides liquidity for short-term traders.
- Managed by ProShares, a reputable ETF provider.
- Ongoing: Market volatility creates trading opportunities for UPRO.
Bear Case
- High volatility due to leveraged nature.
- Unsuitable for long-term investment.
- Daily reset can lead to significant deviations from 3x S&P 500 performance over longer periods.
- Ongoing: Leveraged nature magnifies both gains and losses.
AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · July 2026
UPRO Latest News
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Leveraged ETF Rebalancing Hits $50 Billion As Traders Warn of a 'Powerful Force' Now Driving US Market Volatility
benzinga · Jul 3, 2026
-
Leveraged ETF Exposure Explodes As Bullish Bets Reach Historic Highs
benzinga · May 19, 2026
UPRO Analyst Consensus
Consensus Rating
Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for UPRO.
Price Targets
Wall Street price target analysis for UPRO.
UPRO MoonshotScore
What does this score mean?
The MoonshotScore rates UPRO's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.
UPRO Financial Services Stock FAQ
What does ProShares - UltraPro S&P500 do?
ProShares UltraPro S&P500 (UPRO) is a leveraged exchange-traded fund (ETF) designed to deliver three times (3x) the daily performance of the S&P 500 index. It achieves this through the use of financial instruments such as swaps and futures contracts. UPRO is not intended for long-term investment, as its daily reset mechanism can lead to significant deviations from the index's performance over extended periods. Instead, it caters to experienced traders and investors seeking to capitalize on short-term market movements and amplify their gains or losses.
What are the main risks for UPRO?
The primary risk associated with UPRO is its leveraged nature, which magnifies both gains and losses. The daily reset mechanism can also lead to significant deviations from the expected 3x performance of the S&P 500 over longer periods, particularly in volatile markets. Other risks include the potential for changes in market regulations, increased competition from other leveraged ETFs, and the impact of trading costs and expense ratios on overall returns. Investors should carefully monitor their positions and understand the potential for substantial losses.
What are the key factors to evaluate for UPRO?
ProShares - UltraPro S&P500 (UPRO) holds an AI score of 44/100 (low). Not financial advice.
How frequently does UPRO data refresh on this page?
UPRO prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.
What has driven UPRO's recent stock price performance?
ProShares - UltraPro S&P500 (UPRO) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Offers 3x daily leverage on the S&P 500. See the News tab for the latest drivers. Past performance does not predict future results.
Should investors consider UPRO overvalued or undervalued right now?
Valuing ProShares - UltraPro S&P500 (UPRO) requires multiple metrics. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.
What research should beginners do before buying UPRO?
Before investing in ProShares - UltraPro S&P500 (UPRO), research these four areas: (1) the company's revenue model and competitive position (see Company Overview), (2) financial health through revenue growth, margins, and cash flow (see MoonshotScore), (3) what Wall Street analysts recommend and their price targets (see Analyst tab), and (4) specific risk factors that could impact the stock (see Risk Factors section).
Why might investors consider adding UPRO to a portfolio?
Key strength of ProShares - UltraPro S&P500 (UPRO): Offers 3x daily leverage on the S&P 500. Weigh rewards against risks and diversify. Not financial advice.
Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.
Official Resources
Data provided for informational purposes only.
- Leveraged ETFs are complex financial instruments and are not suitable for all investors.
- Past performance is not indicative of future results.
- Investors should carefully read the fund's prospectus before investing.