Wrap Technologies, Inc. (WRAP)

For informational purposes only. Not financial advice.

Wrap Technologies, Inc. (WRAP) is a publicly traded company with a market cap of $0. It holds a moderate AI score of 50/100 based on fundamental, technical, and sentiment analysis.

Wrap Technologies, Inc. focuses on developing policing solutions for law enforcement. Their primary product, BolaWrap 150, is a remote restraint device designed to safely detain non-compliant individuals.

47/100 AI Score

Company Overview

CEOScot Jason Cohen
Employees19
HeadquartersMiami, AZ, US
IPO Year2018

Wrap Technologies (WRAP) offers a unique solution for law enforcement with BolaWrap 150, a non-lethal remote restraint device, positioning them as a disruptor in public safety technology and capitalizing on the growing demand for de-escalation tools globally, despite current profitability challenges.

Investment Thesis

Wrap Technologies presents a compelling investment opportunity due to its innovative BolaWrap 150 product, which addresses the increasing demand for de-escalation tools in law enforcement. The company's global reach and first-mover advantage in the remote restraint device market position it for significant growth. Key value drivers include increasing adoption of BolaWrap 150 by law enforcement agencies, expansion into new markets, and potential partnerships with security organizations. While the company's current P/E ratio of -6.83 and negative profit margin of -338.4% raise concerns, successful execution of its growth strategy could lead to substantial revenue growth and improved profitability, making it an attractive investment for those with a higher risk tolerance.

Key Highlights

  • Market Cap of $0.10B reflects its current valuation in the public safety technology sector.
  • Gross Margin of 57.5% indicates strong potential for profitability as sales increase.
  • Beta of 1.47 suggests higher volatility compared to the overall market.
  • P/E Ratio of -6.83 indicates the company is not currently profitable.
  • Operates globally, serving the Americas, Europe, the Middle East, Africa, and the Asia Pacific.

Competitors

Strengths

  • Innovative BolaWrap 150 product addresses a growing need for less-lethal policing solutions.
  • Global market presence with operations in multiple regions.
  • Proprietary technology with patent protection.
  • Strong gross margin of 57.5% indicates potential for profitability.

Weaknesses

  • Negative profit margin of -338.4% indicates significant losses.
  • High beta of 1.47 suggests higher volatility compared to the market.
  • Reliance on a single product, BolaWrap 150.
  • Limited number of employees (19) may constrain growth.

Catalysts

  • Ongoing: Increasing adoption of BolaWrap 150 by law enforcement agencies.
  • Ongoing: Expansion into new international markets.
  • Upcoming: Potential partnerships with security organizations.
  • Upcoming: Development of new product applications and enhancements for BolaWrap 150.

Risks

  • Potential: Competition from established players in the public safety technology market.
  • Potential: Product liability claims related to the use of BolaWrap 150.
  • Ongoing: Negative profit margin and high operating expenses.
  • Potential: Changes in law enforcement policies and regulations could impact demand.
  • Ongoing: Dependence on single product.

Growth Opportunities

  • Expansion into international markets represents a significant growth opportunity for Wrap Technologies. By targeting law enforcement agencies and security organizations in regions with increasing demand for less-lethal policing solutions, the company can drive revenue growth and increase its global market share. This expansion can be achieved through strategic partnerships, direct sales efforts, and participation in international trade shows and conferences. The global market for law enforcement technology is estimated to reach billions of dollars, providing ample opportunity for Wrap Technologies to capitalize on this trend.
  • Development of new product applications and enhancements for BolaWrap 150 can further drive growth. By expanding the use cases for its remote restraint device beyond law enforcement, Wrap Technologies can tap into new markets and customer segments. This includes exploring applications in security, corrections, and mental health facilities. Enhancements to the BolaWrap 150, such as improved accuracy and range, can also increase its appeal to existing and potential customers.
  • Strategic partnerships with law enforcement agencies and security organizations can accelerate adoption of BolaWrap 150. By collaborating with key stakeholders in the public safety sector, Wrap Technologies can demonstrate the effectiveness of its product and build trust with potential customers. These partnerships can involve pilot programs, training initiatives, and joint marketing efforts. Successful partnerships can lead to large-scale deployments of BolaWrap 150 and significant revenue growth for the company.
  • Increased focus on marketing and sales efforts can drive awareness and adoption of BolaWrap 150. By investing in targeted marketing campaigns and expanding its sales team, Wrap Technologies can reach a wider audience of potential customers and increase sales conversions. This includes leveraging digital marketing channels, attending industry events, and conducting product demonstrations. Effective marketing and sales efforts can help Wrap Technologies establish itself as a leader in the remote restraint device market.
  • Leveraging data analytics to demonstrate the effectiveness of BolaWrap 150 can drive adoption and build credibility. By collecting and analyzing data on the use of its product in real-world scenarios, Wrap Technologies can demonstrate its impact on reducing injuries and de-escalating potentially dangerous situations. This data can be used to support marketing claims, build trust with customers, and inform product development efforts. Data-driven insights can also help Wrap Technologies identify new opportunities for growth and innovation.

Opportunities

  • Expansion into new markets and customer segments.
  • Development of new product applications and enhancements.
  • Strategic partnerships with law enforcement agencies and security organizations.
  • Increased focus on marketing and sales efforts.

Threats

  • Competition from established players in the public safety technology market.
  • Potential for product liability claims.
  • Changes in law enforcement policies and regulations.
  • Economic downturns could reduce demand for policing solutions.

Competitive Advantages

  • First-mover advantage in the remote restraint device market.
  • Proprietary technology with patents protecting BolaWrap 150.
  • Established relationships with law enforcement agencies and security organizations.
  • Brand recognition as a provider of innovative policing solutions.

About

Wrap Technologies, Inc., established in 2016 and headquartered in Tempe, Arizona, is a public safety technology and services company dedicated to providing innovative policing solutions. The company's core product is the BolaWrap 150, a hand-held, remote restraint device that utilizes a Kevlar cord to safely restrain non-compliant individuals from a distance of 10 to 25 feet. This technology offers law enforcement and security personnel a less-lethal option for safely de-escalating potentially dangerous situations. BolaWrap 150 is designed to address the growing need for alternatives to traditional methods of subduing individuals, aiming to reduce injuries to both officers and suspects. The company operates globally, serving law enforcement agencies and security organizations across the Americas, Europe, the Middle East, Africa, and the Asia Pacific regions. Wrap Technologies aims to establish itself as a leader in the public safety technology sector by providing effective and humane solutions for modern policing challenges. Despite its innovative product, Wrap Technologies faces the challenge of achieving profitability, as reflected in its current negative profit margin. The company is focused on expanding its market reach and demonstrating the effectiveness of BolaWrap 150 to drive adoption and revenue growth.

What They Do

  • Develops BolaWrap 150, a hand-held remote restraint device.
  • Offers a less-lethal option for law enforcement and security personnel.
  • Provides a solution for safely restraining non-compliant individuals.
  • Operates in the Americas, Europe, the Middle East, Africa, and the Asia Pacific.
  • Aims to reduce injuries to both officers and suspects during confrontations.
  • Offers training and support services for BolaWrap 150 users.

Business Model

  • Sells BolaWrap 150 devices to law enforcement agencies and security organizations.
  • Generates revenue through training and support services.
  • Expands market reach through strategic partnerships and direct sales efforts.

Industry Context

Wrap Technologies operates within the public safety technology industry, which is experiencing growth driven by increasing demand for less-lethal policing solutions and de-escalation tools. The market is competitive, with companies offering various technologies for law enforcement and security personnel. Wrap Technologies differentiates itself with its BolaWrap 150 remote restraint device. The industry is also influenced by social and political factors, including concerns about police brutality and the need for more humane methods of subduing individuals.

Key Customers

  • Law enforcement agencies at the local, state, and federal levels.
  • Security organizations in various industries.
  • Correctional facilities.
  • Military police.
AI Confidence: 70% Updated: 2/9/2026

Financials

Recent Quarterly Results

Quarter Revenue Net Income EPS
Q3 2024 $593,000 $2M $0.04
Q4 2024 $865,000 -$8M $0.00
Q1 2025 $765,000 $109,000 $-0.00
Q2 2025 $1M -$4M $-0.08

Source: Company filings

Chart & Info

Price Chart

Wrap Technologies, Inc. (WRAP) stock price: $0.00 (+0.00, +0.00%)

Why Bull

  • Recent insider buying suggests confidence in the company's future, indicating that executives believe in its growth potential.
  • Community sentiment has shifted positively, with discussions highlighting innovative product launches that could capture market attention.
  • Increased social media engagement reflects growing interest, suggesting that the company is gaining traction among retail investors.
  • Recent partnerships have been perceived favorably, enhancing the company's credibility and potential for expansion in its sector.

Why Bear

  • Concerns over market competition have been raised, with some analysts questioning WRAP's ability to maintain its market share.
  • Recent earnings reports have shown mixed results, leading to skepticism about the company's short-term performance.
  • Community sentiment also reflects caution, with bearish discussions around potential regulatory challenges that could impact operations.
  • Insider selling activity has been noted, which may indicate a lack of confidence from some executives regarding the company's near-term outlook.

Latest News

Technical Analysis

RSI(14)
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MACD
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Volume
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Rationale

AI-generated technical analysis for WRAP including trend direction, momentum, and pattern recognition.

What to Watch

Key support and resistance levels, volume signals, and upcoming events.

Risk Management

Position sizing, stop-loss levels, and risk-reward assessment.

Community

Discussion

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Sentiment

Community sentiment and discussion activity for WRAP.

Make a Prediction

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Current price: $0.00

Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for WRAP.

Price Targets

Wall Street price target analysis for WRAP.

Insider Flow (30d)

Cohen Scot
Insider
1 month ago
BOUGHT
8,466,696 shares
Savas Marc
Insider
1 month ago
BOUGHT
100,000 shares
$150K
Cohen Scot
Insider
1 month ago
BOUGHT
2,349,186 shares
$3.7M
SHULMAN JOHN D
Insider
1 month ago
BOUGHT
500,000 shares
$500K
Novick Jared
Insider
1 month ago
BOUGHT
1,000,000 shares
Srinivasan Rajiv
Insider
1 month ago
BOUGHT
50,000 shares
Bernstein Bruce
Insider
1 month ago
BOUGHT
100,000 shares
Cohen Scot
Insider
1 month ago
BOUGHT
2,000,000 shares
NORRIS ELWOOD G
Insider
1 month ago
SOLD
5,303,033 shares
$11.7M
NORRIS ELWOOD G
Insider
1 month ago
SOLD
5,383,033 shares
$13.3M
Srinivasan Rajiv
Insider
1 month ago
BOUGHT
145,107 shares
Bernstein Bruce
Insider
1 month ago
BOUGHT
231,205 shares
Savas Marc
Insider
1 month ago
BOUGHT
223,213 shares
Szymanski Timothy
Insider
2 months ago
BOUGHT
137,216 shares
Srinivasan Rajiv
Insider
2 months ago
BOUGHT
141,761 shares
Bernstein Bruce
Insider
2 months ago
BOUGHT
220,796 shares
Savas Marc
Insider
2 months ago
BOUGHT
216,150 shares
SHULMAN JOHN D
Insider
2 months ago
BOUGHT
79,394 shares

MoonshotScore

46.5/100

Score Factors

  • Revenue Growth 4/100

    Revenue grew only 4.1% YoY, suggesting the company is in a slower growth phase.

  • Gross Margin 8/100

    Gross margin at 57.5% indicates good unit economics and healthy profitability per sale.

  • Operating Leverage 4/100

    Limited operating leverage due to slower revenue growth, keeping profit scaling constrained.

  • Cash Runway 5/100

    Cash position data is currently unavailable for this company.

  • R&D Intensity 5/100

    R&D spending data is currently unavailable for this company.

  • Insider Activity 6/100

    No significant insider buying or selling recently, which is neutral for the stock outlook.

  • Short Interest 5/100

    Float and volume data unavailable for liquidity analysis.

  • Price Momentum 0/100

    No bullish technical signals detected. The stock lacks upward price momentum currently.

  • News Sentiment 5/100

    No sentiment data available

What does this score mean?

The MoonshotScore rates WRAP's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Frequently Asked Questions

What does Wrap Technologies, Inc. do?

Wrap Technologies, Inc. is a public safety technology company focused on developing and marketing the BolaWrap 150, a hand-held remote restraint device. This device uses a Kevlar cord to safely restrain non-compliant individuals from a distance, providing law enforcement and security personnel with a less-lethal option for de-escalating potentially dangerous situations. The company operates globally, serving law enforcement agencies and security organizations across various regions. Wrap Technologies aims to establish itself as a leader in the public safety technology sector by providing effective and humane solutions for modern policing challenges.

Is WRAP stock a good buy?

WRAP stock presents a high-risk, high-reward investment opportunity. While the company's innovative BolaWrap 150 product addresses a growing need in the public safety sector, its current financial performance raises concerns. The negative profit margin and P/E ratio indicate that the company is not yet profitable. However, the strong gross margin suggests potential for profitability as sales increase. Investors should carefully consider the company's growth potential, competitive landscape, and financial risks before investing in WRAP stock. The company's success hinges on its ability to drive adoption of BolaWrap 150 and expand into new markets.

What are the main risks for WRAP?

Wrap Technologies faces several key risks, including competition from established players in the public safety technology market, potential product liability claims related to the use of BolaWrap 150, and its current negative profit margin and high operating expenses. Changes in law enforcement policies and regulations could also impact demand for its products. Additionally, the company's reliance on a single product, BolaWrap 150, makes it vulnerable to market shifts and technological advancements. Successful mitigation of these risks is crucial for the company's long-term success.

Is WRAP a good stock to buy?

Whether WRAP is a suitable investment depends on your goals, risk tolerance, and time horizon. Evaluate Wrap Technologies, Inc.'s revenue growth, profit margins, debt levels, and valuation relative to peers. This is not financial advice.

What is the WRAP MoonshotScore?

The MoonshotScore rates WRAP from 0 to 100 across growth potential, financial health, market momentum, and risk factors. Scores above 70 suggest strong potential, 50-70 moderate, and below 50 warrants caution. It is recalculated daily using the latest market data. This score is informational only.

How often is WRAP data updated?

WRAP prices update in real time during U.S. market hours (9:30 AM-4:00 PM ET, weekdays). Fundamentals refresh after quarterly or annual filings. Analyst ratings and AI insights update daily. News is aggregated continuously from financial sources.

What do analysts say about WRAP?

Analyst coverage for WRAP includes consensus ratings (buy, hold, sell), 12-month price targets, and earnings estimates from major research firms. Key data points: consensus target price, number of covering analysts, recent upgrades or downgrades, and earnings beat/miss history. See the Analyst Consensus section on this page.

What are the risks of investing in WRAP?

Risk categories for WRAP include market risk, company-specific risk (management, competition), financial risk (debt, cash burn), and macroeconomic risk (rates, inflation). Beta above 1.0 indicates higher volatility than the S&P 500. Review the Risk Factors section on this page for details. All investments carry risk of loss.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Data provided for informational purposes only.

AI Analysis Notes
  • Financial data is based on the most recently available information.
  • Future performance is subject to market conditions and company-specific factors.
Data Sources
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