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Great-West Lifeco Inc (GRWLF)

$15.45 $-2.55 (-14.17%) |CouncilSTRONG SELL · 0 · F
Bottom line: STRONG SELL — our Council read (0/100) and AI Score (0/100) broadly agree.
MCap: $35.45B| P/E Ratio: 17.3| Vol: 100| 52-wk range: $14.20 – $18.00
Data from FMP · Methodology

For informational purposes only. Not financial advice. Analysis by Sedat ANAK, Founder & Editor-in-Chief | AI-powered analysis. Data sourced from SEC filings and institutional-grade financial providers. Editorially reviewed. Not financial advice.

Great-West Lifeco Inc (GRWLF) trades at $15.45. Great-West Lifeco is a diversified financial services holding company. Market cap: $35.45B, Sector: Financial services.

Price live · AI analysis from Mar 17, 2026
Great-West Lifeco is a diversified financial services holding company. The company provides a range of insurance, retirement, and investment management solutions across Canada, the United States, and Europe.

Analyst Coverage for GRWLF: GRWLF does not currently have published analyst price targets in our coverage universe. This is common for smaller-cap names with limited Wall Street coverage. In the absence of analyst consensus, our AI model evaluates GRWLF against Financial Services peers across nine fundamental dimensions and assigns an underweight signal based on the underlying data.

Council Score · Weighted Average of 3 Disciplines
STRONG SELL 0/100 · F

GRWLF: 1/1 perspectives are bearish.

How is this calculated? →
Council Score · 8 perspectives · See tabs for details →

Great-West Lifeco Inc (GRWLF) Financial Services Profile

CEODavid Harney
Employees33250
HeadquartersWinnipeg, CA
IPO Year2021

Great-West Lifeco is a global financial services provider with leading positions in the Canadian group insurance and retirement markets, a significant U.S. presence through its Empower recordkeeping business, and a growing European footprint, offering diversified revenue streams and a stable dividend yield of 3.88%.

Data Provenance | Financial Data Quantitative Analysis NASDAQ Analysis: Mar 17, 2026

What Is the Investment Thesis for GRWLF?

Great-West Lifeco presents a compelling investment case based on its diversified revenue streams, strong market positions, and attractive dividend yield. The company's Canadian operations provide a stable base of earnings, while its U.S. retirement business offers growth potential driven by the increasing demand for retirement savings solutions. The European segment adds further diversification and exposure to different economic cycles. With a P/E ratio of 17.3 and a dividend yield of 3.88%, the company offers a balance of value and income. Key catalysts include continued growth in the U.S. retirement market and expansion in Europe. Potential risks include interest rate fluctuations and regulatory changes in the financial services industry.

Based on FMP financials and quantitative analysis

GRWLF Key Highlights

  • Market capitalization of $35.45B, reflecting its significant presence in the financial services industry.
  • Profit margin of 11.0%, indicating efficient operations and profitability.
  • Gross margin of 41.1%, showcasing the value-added nature of its products and services.
  • Dividend yield of 3.88%, providing an attractive income stream for investors.
  • Beta of 0.67, suggesting lower volatility compared to the overall market.

Who Are GRWLF's Competitors?

GRWLF is benchmarked below against 8 industry peers on price, market cap, and our AI MoonshotScore.

Company Price Change Market Cap AI Score
BKRKF PT Bank Rakyat Indonesia (Persero) Tbk $0.16 +0.00% $24.09B 66
DCNSF Dai-ichi Life Holdings, Inc. $9.00 -16.51% $32.41B 50
FRFHF Fairfax Financial Holdings Limited $1700.00 +0.96% $35.06B 52
HVRRF Hannover Rück SE $274.90 -0.00% $33.15B 70
HVRRY Hannover Rück SE $46.60 -1.52% $33.71B 67
PUK Prudential plc $28.07 +1.87% $35.02B 67
JXN-PA Jackson Financial Inc. $25.40 +0.19% $7.30B 64
AEL American Equity Investment Life Holding Company $56.47 +0.55% $4.49B 64

AI Score by Stock Expert AI · Price data: FMP / Yahoo Finance

What Are GRWLF's Key Strengths?

  • Strong market positions in Canada and the U.S.
  • Diversified business model with multiple revenue streams.
  • Solid financial performance and profitability.
  • Experienced management team.

What Are GRWLF's Weaknesses?

  • Exposure to interest rate risk.
  • Dependence on regulatory environment.
  • Competition from larger and more established players.
  • Potential for adverse claims experience.

What Could Drive GRWLF Stock Higher?

  • Continued growth in the U.S. retirement market, driven by increasing demand for retirement savings solutions.
  • Strategic acquisitions of complementary businesses in insurance, asset management, or retirement services.
  • Development and launch of new and innovative insurance and investment products.
  • Investments in digital technologies to improve efficiency and enhance customer experience.
  • Expansion in European markets to capitalize on the growing demand for insurance and investment products.

What Are the Key Risks for GRWLF?

  • Financial-distress signal — its Altman Z-Score of 0.19 sits in the distress zone (elevated bankruptcy risk).
  • Fluctuations in interest rates, which can impact profitability and investment returns.
  • Changes in regulatory environment, which can increase compliance costs and limit business activities.
  • Economic downturns and market volatility, which can reduce demand for insurance and investment products.
  • Increased competition from new entrants and established players, which can erode market share.
  • Adverse claims experience, which can impact profitability.

What Are the Growth Opportunities for GRWLF?

  • Expansion in the U.S. Retirement Market: The U.S. retirement market represents a significant growth opportunity for Great-West Lifeco, driven by the increasing number of Americans saving for retirement. The company's Empower business is well-positioned to capture a larger share of this market through its comprehensive suite of recordkeeping services and investment solutions. This market is estimated to be worth trillions of dollars, with ongoing growth expected over the next decade.
  • Strategic Acquisitions: Great-West Lifeco has a history of growing through strategic acquisitions, and this remains a key growth opportunity. The company can acquire complementary businesses in insurance, asset management, or retirement services to expand its product offerings, geographic reach, and customer base. These acquisitions can provide synergies and cost savings, further enhancing profitability. The timeline for acquisitions is ongoing, with the company actively seeking opportunities.
  • Product Innovation: Developing new and innovative insurance and investment products is crucial for attracting and retaining customers. Great-West Lifeco can invest in research and development to create products that meet the evolving needs of its customers, such as personalized insurance plans and sustainable investment options. This can lead to increased sales and market share. The timeline for product innovation is continuous, with new products launched regularly.
  • Digital Transformation: Investing in digital technologies can improve efficiency, enhance customer experience, and drive growth. Great-West Lifeco can leverage digital channels to reach new customers, streamline operations, and provide personalized services. This includes developing mobile apps, online portals, and data analytics capabilities. The timeline for digital transformation is ongoing, with continuous investments in technology.
  • Growth in European Markets: Great-West Lifeco has a strong presence in several European markets, including the UK, Ireland, and Germany. The company can expand its operations in these markets and enter new European countries to capitalize on the growing demand for insurance and investment products. This can provide diversification and exposure to different economic cycles. The timeline for European expansion is ongoing, with a focus on strategic growth opportunities.

What Opportunities Does GRWLF Have?

  • Expansion in emerging markets.
  • Growth in the retirement savings market.
  • Strategic acquisitions and partnerships.
  • Development of new and innovative products.

What Threats Does GRWLF Face?

  • Economic downturns and market volatility.
  • Changes in interest rates and inflation.
  • Increased competition from new entrants.
  • Regulatory changes and compliance costs.

What Are GRWLF's Competitive Advantages?

  • Strong brand reputation built over decades.
  • Leading market positions in key segments.
  • Diversified business model across multiple geographies and product lines.
  • Extensive distribution network.
  • Scale and efficiency advantages.

What Does GRWLF Do?

Great-West Lifeco Inc. is a diversified financial services holding company with interests in life insurance, health insurance, retirement savings, investment management, and reinsurance businesses. Founded in Winnipeg, Canada, the company has grown organically and through strategic acquisitions to become a major player in the financial services industry across North America and Europe. In Canada, Great-West Lifeco holds leading market positions in group insurance, group retirement, and individual insurance, serving a broad range of clients from individuals to large corporations. In the United States, the company operates the second-largest retirement recordkeeping business under the Empower brand, providing services to millions of retirement plan participants. Great-West Lifeco also has a significant presence in Europe, with operations in the UK, Ireland, and Germany, offering a variety of insurance and investment products. The company's reinsurance business provides risk management solutions to other insurance companies globally. With a workforce of 33,250 employees, Great-West Lifeco is committed to providing financial security and peace of mind to its customers.

What Products and Services Does GRWLF Offer?

  • Provides life insurance products to individuals and groups.
  • Offers health insurance plans covering medical, dental, and vision care.
  • Manages retirement savings plans for individuals and employers.
  • Provides asset management services to institutional and retail clients.
  • Offers recordkeeping services for retirement plans.
  • Provides reinsurance products to other insurance companies.

How Does GRWLF Make Money?

  • Generates revenue through premiums from insurance policies.
  • Earns fees from asset management and recordkeeping services.
  • Receives investment income from its portfolio of assets.
  • Manages risk through diversification and reinsurance.

What Industry Does GRWLF Operate In?

Great-West Lifeco operates in the competitive financial services industry, which is characterized by increasing consolidation and technological disruption. The industry is driven by factors such as aging populations, rising healthcare costs, and the growing need for retirement savings. Great-West Lifeco's diversified business model and strong market positions enable it to compete effectively in this environment. Competitors include other large insurance companies and asset managers. The industry is subject to regulatory oversight and is sensitive to changes in interest rates and economic conditions.

Who Are GRWLF's Key Customers?

  • Individuals seeking life and health insurance.
  • Employers offering group insurance and retirement plans.
  • Institutional investors seeking asset management services.
  • Retirement plan participants.
  • Other insurance companies seeking reinsurance solutions.
AI Confidence: 81% Updated: Mar 17, 2026

Company Profile

Great-West Lifeco Inc operates in the Insurance - Life industry within the Financial Services sector. It is headquartered in Winnipeg, CA. The company is led by CEO David Harney. GRWLF has traded publicly since 2021.

F-Score 7/9Financial Health

Great-West Lifeco Inc's Piotroski F-Score is 7/9, a 9-point checklist of profitability, leverage and efficiency — signaling solid underlying fundamentals. Its Altman Z-Score of 0.19 places it in the distress zone, a signal of elevated financial risk.

ROE 15%Key Financial Metrics

Return on equity for Great-West Lifeco Inc stands at 15.2%, a gauge of how efficiently it converts shareholder capital into profit. Return on assets is 0.5%, showing how much profit it generates from its asset base. GRWLF trades at a trailing price-to-earnings ratio of 17.35, roughly in line with the Financial Services sector average of ~18x. Its free cash flow yield is 6.1%, a gauge of the cash the business throws off relative to its market value. A current ratio of 6.57 indicates the company holds enough short-term assets to cover its near-term obligations. Its earnings yield is 5.5%, the inverse of the P/E and a quick read on earnings relative to price.

GRWLF Valuation & Market Position

With a $35.45B market cap, Great-West Lifeco Inc sits in the large-cap segment of the market.

FY2026 estForward Outlook

Wall Street analysts project Great-West Lifeco Inc revenue of about $5.12B for fiscal 2026, with EPS near $5.58.

GRWLF Financials

Fundamental Snapshot

Revenue Growth (FY)
+12.6%
Net Income Growth (FY)
+1.2%
EPS Growth (FY)
+1.2%
Free Cash Flow Growth (FY)
-43.0%
P/E (TTM)
18.2
Return on Equity (TTM)
+15.2%
Current Ratio
6.6
EV/EBITDA (TTM)
13.1

Based on FMP financials and quantitative analysis · FY 2025

Bull Case vs Bear Case

Bull Case

  • Recent insider buying suggests those in the know see long-term value, a strong signal for confidence.
  • Community sentiment indicates a growing belief in the company's stability and dividend payouts, making it attractive in a volatile market.
  • The market perceives Great-West Lifeco as a safe haven during economic uncertainty, driving demand for its shares.
  • Positive developments in the insurance sector are creating a favorable environment for growth and expansion.

Bear Case

  • Some insiders have reduced their holdings, potentially signaling concern about short-term performance despite overall positive sentiment.
  • Community discussions highlight worries about regulatory changes impacting the insurance industry, creating uncertainty.
  • Market perception includes concerns about rising interest rates affecting the profitability of insurance products.
  • Negative news regarding competitors could indirectly impact investor confidence in the entire sector, including Great-West Lifeco.

AI-generated arguments based on insider flow, news sentiment and technicals — not financial advice · March 2026

GRWLF Latest News

GRWLF Analyst Consensus

Consensus Rating

Aggregated Buy/Hold/Sell recommendations from Benzinga, Yahoo Finance, and Finnhub for GRWLF.

Price Targets

Wall Street price target analysis for GRWLF.

GRWLF MoonshotScore

0/100

What does this score mean?

The MoonshotScore rates GRWLF's growth potential on a scale of 0-100 across multiple factors including innovation, market disruption, financial health, and momentum.

Leadership: David Harney

CEO

David Harney is the Chief Executive Officer of Great-West Lifeco, leading a workforce of 33,250 employees. His career spans multiple leadership roles within the financial services and insurance industries. He has a strong background in strategic planning, business development, and operational management. His expertise includes driving growth, improving profitability, and enhancing customer experience. He is known for his focus on innovation and digital transformation.

Track Record: Under David Harney's leadership, Great-West Lifeco has focused on expanding its presence in the U.S. retirement market and strengthening its operations in Europe. He has overseen strategic acquisitions and investments in technology to drive growth and improve efficiency. Key milestones include the integration of acquired businesses and the launch of new digital platforms.

GRWLF OTC Market Information

The OTC Other tier represents the lowest tier of the OTC market, indicating that Great-West Lifeco (GRWLF) may not meet the minimum financial standards or reporting requirements of higher tiers like OTCQX or OTCQB. Companies in this tier may have limited information available to investors, and trading activity can be sporadic. Investing in OTC Other stocks carries higher risks compared to stocks listed on major exchanges like the NYSE or NASDAQ due to less stringent listing requirements and reduced regulatory oversight. This tier is often populated by shell companies, bankrupt entities, or companies with questionable operations.

  • OTC Tier: OTC Other
  • Disclosure Status: Unknown
Liquidity: Liquidity for GRWLF on the OTC market is likely limited, potentially resulting in wider bid-ask spreads and greater price volatility. Order execution may be slower and more difficult compared to stocks on major exchanges. Investors may experience challenges in buying or selling large quantities of shares without significantly impacting the price. The trading volume may be thin, making it difficult to assess true market demand.
OTC Risk Factors:
  • Limited Information: Lack of readily available financial information and disclosures.
  • Liquidity Risk: Difficulty in buying or selling shares due to low trading volume.
  • Price Volatility: Greater price swings due to limited market participation.
  • Regulatory Scrutiny: Potential for regulatory issues or investigations.
  • Counterparty Risk: Increased risk of dealing with less reputable market participants.
Due Diligence Checklist:
  • Verify the company's financial statements and disclosures.
  • Research the company's management team and their track record.
  • Assess the company's business model and competitive landscape.
  • Evaluate the company's regulatory compliance and legal standing.
  • Monitor trading volume and price activity.
  • Understand the risks associated with OTC investing.
  • Consult with a financial advisor.
Legitimacy Signals:
  • Established History: Great-West Lifeco has a long operating history.
  • Global Operations: The company operates in multiple countries.
  • Regulatory Compliance: As a financial services provider, the company is subject to regulatory oversight.
  • Dividend Payments: Consistent dividend payments may indicate financial stability.
  • Employee Count: A large employee base suggests a significant operational footprint.

GRWLF Financial Services Stock FAQ

What does Great-West Lifeco Inc do?

Great-West Lifeco is a diversified financial services holding company that provides a range of insurance, retirement, and investment management solutions. The company operates in Canada, the United States, and Europe, offering life insurance, health insurance, retirement savings plans, asset management services, and reinsurance products. Its business model focuses on generating revenue through premiums, fees, and investment income, while managing risk through diversification and reinsurance. The company aims to provide financial security and peace of mind to its customers through its comprehensive suite of products and services.

What are the main risks for GRWLF?

The main risks for Great-West Lifeco include fluctuations in interest rates, changes in the regulatory environment, economic downturns and market volatility, increased competition, and adverse claims experience. Interest rate fluctuations can impact profitability and investment returns. Regulatory changes can increase compliance costs and limit business activities. Economic downturns can reduce demand for insurance and investment products. Increased competition can erode market share. Adverse claims experience can impact profitability. These risks should be carefully considered by investors.

How sensitive is GRWLF to interest rate changes?

As a financial services company with significant insurance and investment operations, Great-West Lifeco is sensitive to interest rate changes. Rising interest rates can increase the yield on its investment portfolio, boosting net investment income. However, rising rates can also decrease the value of fixed-income assets and potentially reduce demand for certain insurance products. Conversely, falling interest rates can compress net interest margins and negatively impact investment income. The company actively manages its interest rate risk through hedging strategies and asset-liability management techniques.

What is Great-West Lifeco Inc's credit quality and risk management approach?

Great-West Lifeco maintains a strong credit quality, reflecting its solid financial position and diversified business model. The company's risk management approach focuses on identifying, assessing, and mitigating key risks, including credit risk, market risk, operational risk, and insurance risk. It employs various risk management techniques, such as diversification, hedging, and reinsurance, to minimize potential losses. The company's risk management framework is overseen by senior management and the board of directors, ensuring a robust and effective risk management culture.

What are the key factors to evaluate for GRWLF?

Evaluate GRWLF on fundamentals, analyst consensus, and risk factors. P/E: 17.3x vs the S&P 500's ~20-25x. Not financial advice.

How frequently does GRWLF data refresh on this page?

GRWLF prices update in real time during U.S. market hours. Fundamentals refresh after quarterly filings; analyst ratings and AI insights update daily; news is aggregated continuously.

What has driven GRWLF's recent stock price performance?

Great-West Lifeco Inc (GRWLF) moves on earnings results, analyst revisions, sector rotation, and market sentiment. Notable catalyst: Strong market positions in Canada and the U.S. See the News tab for the latest drivers. Past performance does not predict future results.

Should investors consider GRWLF overvalued or undervalued right now?

Great-West Lifeco Inc (GRWLF) trades at 17.3x earnings. Compare P/E, P/S, and EV/EBITDA against sector peers for a full view.

Disclaimer: This content is for informational purposes only and does not constitute investment advice. Always do your own research and consult a financial advisor.

Official Resources

Price as of Analysis updated
Data Sources & Methodology
Market data powered by Financial Modeling Prep & Yahoo Finance. AI analysis by Stock Expert AI proprietary algorithms. Technical indicators via industry-standard calculations. Last updated: .
Data Provenance
Sources: Financial Modeling Prep (FMP) — Primary · Yahoo Finance — Fallback · Alpaca — Tertiary
Last fetched:
Cache TTL: Quote 5min · Profile 7d · Financials 7d · Insider 48h
How we use AI: Numbers are pulled directly from FMP & Yahoo Finance — our AI writes the analysis, it never edits the figures.
Data provided as-is for educational purposes. Not financial advice. Methodology

Data provided for informational purposes only.

Analysis Notes
  • OTC data may be less reliable than exchange-listed data.
  • AI analysis pending for GRWLF.
Data Sources

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